The CARE Center

Name

The CARE Center

Legal name

The CARE Center

Website

https://carecenter-okc.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Child Advocacy Services

NAICS

Child and Youth Services (62411), Child Care Services (6244)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Family & Parenting Support Services (BPAGAEAC), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Child advocacy services
• Child abuse prevention
• Forensic interviewing
• Mental health services
• Prevention education

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations (one-time and monthly): The CARE Center is a 501(c)(3) non-profit that solicits one-time and recurring monthly donations through its website. A 'DONATE' and 'GIVE MONTHLY' call-to-action appear prominently on the homepage.
2. ROAR Book Sales: Sale of the 'Rex Finds His ROAR' children's abuse prevention book (Second Edition in English and Spanish) through the IngramSpark online retailer.
3. ROAR Program Licensing: Licensing of the proprietary ROAR child abuse prevention curriculum to other organizations, providing a separate licensee login portal and licensing resource center.
4. Community Fundraising Events and Campaigns: Fundraising through events such as 'Paint the Town Blue' during Child Abuse Prevention Month, giveback nights at partner businesses (e.g., Main Event), and benefit campaigns at local restaurants/businesses where proceeds support the organization.
5. Government and Institutional Grants: As Oklahoma County's only Child Advocacy Center, the organization receives support from government sources including the Oklahoma Department of Human Services and law enforcement partnerships to deliver forensic interviews, family advocacy, and mental health services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The CARE Center is Oklahoma County's only Child Advocacy Center, delivering coordinated victim services to child abuse victims and their non-offending caregivers, including forensic interviews, family advocacy, and trauma-focused mental health support. It also runs community prevention education programs anchored by the proprietary ROAR (Rex Finds His ROAR) child abuse prevention book and curriculum, which is licensed to schools and organizations. All direct services to children and families are provided free of charge.

Product overview

The CARE Center operates a unified child advocacy service portfolio rather than a software platform: its core offering is coordinated Victim Services (forensic interviews, family advocacy, and trauma-focused mental health) delivered alongside a Prevention Education suite for the community. The Prevention Education arm is anchored by the flagship ROAR (Rex Finds His ROAR) branded curriculum, complemented by the Protect and Prevent and Recognizing & Reporting classroom programs. Support services such as the Therapy Dog Program (Nelson & Poppy) are woven into both the forensic interview process and mental health services to create a child-centered, trauma-informed continuum of care for abused children and their non-offending family members in Oklahoma County.

Differentiator

Problem solved

Functional benefit

Brands

• ROAR: Child abuse prevention book and program ('Rex Finds His ROAR') that teaches children ages 4-8 body safety, identifying safe adults, and how to say no; includes a licensing program (ROAR Licensing) offered by The CARE Center.
• Paint the Town Blue
• Protect and Prevent

Products and services

• Victim Services
• Family Advocacy
• Mental Health Services
• Prevention Education
• ROAR (Rex Finds His ROAR)
• ROAR Licensing Program
• Therapy Dog Program
• Protect & Prevent Training

Quantifiable outcome

• Provided direct support to 1,957 children in the past year
• +4 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered minor, core and flagship.

• Skydance BridgeminorGTM or Marketing PartnerParticipates in the annual 'Paint the Town Blue' campaign by lighting the bridge blue in support of child abuse prevention during Child Abuse Prevention Month.
• OMNI HotelminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by lighting the building blue on April 11 (Wear Blue Day) in support of child abuse prevention.
• First National BuildingminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by lighting the building blue in support of child abuse prevention on April 11.
• OU Children's HospitalcoreStrategic or Co-development PartnerParticipates in the 'Paint the Town Blue' campaign by lighting the building blue on April 11. Also serves as a critical medical partner in the multidisciplinary team (MDT) response to child abuse cases in Oklahoma County.
• Hurts DonutsminorGTM or Marketing PartnerOffers two special blue donut options all week during the 'Paint the Town Blue' campaign (April 11-15) in support of child abuse prevention.
• Sasquatch Shaved IceminorGTM or Marketing PartnerServes six different flavors of CARE cones all week during the 'Paint the Town Blue' campaign (April 11-15) in support of child abuse prevention.
• Main EventminorGTM or Marketing PartnerHost a 'Main Event Giveback Benefit Night' supporting The CARE Center, with proceeds benefiting the organization's work.
• Greater Oklahoma City ChambercoreGTM or Marketing PartnerPromotes the 'Paint the Town Blue' campaign through its member news channel, amplifying awareness of Oklahoma child abuse prevention.
• Oklahoma Department of Human Services (DHS)flagshipStrategic or Co-development PartnerCore referral and multidisciplinary team (MDT) partner. Suspected child abuse cases in Oklahoma County are reported to the DHS hotline (1-800-522-3511) and referred to The CARE Center for forensic interviews and services.
• Oklahoma City Police Department (Crimes Against Children Unit)flagshipStrategic or Co-development PartnerKey MDT partner that refers child abuse cases to The CARE Center. Lt. Dan Brooks of the Crimes Against Children Unit collaborates on educational content regarding online grooming prevention.
• National Children's Alliance (NCA)coreStrategic or Co-development PartnerAccrediting body of which The CARE Center is a Full Member. NCA provides standards, resources, and advocacy infrastructure for Child Advocacy Centers nationwide.
• National Domestic Violence HotlineminorOthersReferral resource (1-800-799-SAFE/7233 and 'START' to 88788) listed on The CARE Center's blog and resources for domestic violence survivors and their families.
• Childhelp National Child Abuse HotlineminorOthersNational 24/7 confidential reporting hotline (1-800-4-A-CHILD/1-800-422-4453) promoted in The CARE Center's resources for reporting suspected child abuse.
• Stella NovaminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by offering themed food and drinks with proceeds benefiting The CARE Center.
• The Jones AssemblyminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by offering themed food and drinks with proceeds benefiting The CARE Center.
• PopsminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by offering themed food and drinks with proceeds benefiting The CARE Center.
• Surf BarminorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by offering themed food and drinks with proceeds benefiting The CARE Center.
• Cafe KacaominorGTM or Marketing PartnerParticipates in the 'Paint the Town Blue' campaign by offering themed food and drinks with proceeds benefiting The CARE Center.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dallas Children's Advocacy Center: One of the largest and oldest accredited Child Advocacy Centers in Texas, providing forensic interviews, family advocacy, and mental health services to abused children in Dallas County. Directly comparable mission, NCA-accredited CAC operating model, and multidisciplinary team structure to The CARE Center.
• Alliance for Children (Fort Worth): Child Advocacy Center serving Tarrant County, Texas, delivering forensic interviews, therapy, and prevention education. Same NCA-accredited CAC operating model as The CARE Center, with comparable scale of children served and multidisciplinary team integration.
• Cook County Children's Advocacy Center: Chicago-area Child Advocacy Center coordinating child abuse investigations, forensic interviews, and trauma therapy across Cook County. Directly comparable CAC service model with law enforcement, DHS, and medical partners.
• Kristus House / Houston Children's Advocacy Center: Houston-area Child Advocacy Center providing forensic interviews, trauma therapy, and prevention education to abused children. Comparable NCA-accredited CAC operating model and multidisciplinary team integration to The CARE Center.

Regional players

• Child Advocacy Center of Tulsa: NCA-accredited CAC serving the Tulsa, Oklahoma region with the same multidisciplinary team model (forensic interviews, advocacy, mental health, prevention education). Operates in the same state as The CARE Center, providing a natural regional benchmark.

Others

• Children's Advocacy Centers of Texas (CACTX): Statewide chapter supporting CACs across Texas through training, funding, and advocacy. Comparable to NCA's role for Oklahoma and a useful structural peer for understanding how state-level CAC infrastructure operates.
• National Children's Alliance (NCA): National standards-setting and accrediting body for Child Advocacy Centers, of which The CARE Center is a Full Member. Provides infrastructure (training, accreditation, federal advocacy) that directly shapes how The CARE Center operates.

Emerging players

• Darkness to Light: National non-profit focused specifically on child sexual abuse prevention education through the Stewards of Children training program. Directly comparable prevention-education mission to The CARE Center's ROAR and Protect & Prevent curricula, with a national licensing/distribution model.

Broad incumbents

• Prevent Child Abuse America: National umbrella organization dedicated to child abuse prevention through research, public awareness, and state chapter network. Operates in the same mission space as The CARE Center but at a national, advocacy-oriented scale rather than direct CAC service delivery.
• Childhelp: National non-profit operating the Childhelp National Child Abuse Hotline (1-800-4-A-CHILD) and advocacy programs. Operates in an overlapping mission space with The CARE Center's victim services and prevention education arms, at national scale.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CARECenterOK
• LinkedInlinkedin.com/company/centercenter-okc
• Instagraminstagram.com/carecenterok

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CARE Center