Surf Bar

What Surf Bar does

Surf Bar is a privately held, Oklahoma-based health food and beverage concept operating as Surf Bar Franchise, LLC, founded in 2018. The company's core offering consists of acai bowls and smoothies made from top-quality ingredients, with the company stating that 90% of the menu is dietitian-approved. Surf Bar operates a multi-channel distribution model: company-owned retail storefronts across Oklahoma cities (including Shawnee, Norman, Stillwater, Midwest City, Edmond, Yukon, and Chisholm Creek, with grand openings announced for Moore in January 2026 and Weatherford in June 2026), a mobile food truck for events, a third-party delivery partnership with DoorDash, a catering partnership with EZ Cater, and a proprietary online ordering platform hosted via Toast Tab (order.surfbar.com).

The company also operates the Surf Club loyalty program accessible through dedicated iOS and Android applications (built on the Toast Tab platform), enabling points collection, redemption, and promotional offers. Surf Bar runs an active franchise recruitment program aimed at expanding the brand across Oklahoma and beyond. Its underlying technology stack is commodity: Toast POS for point-of-sale and gift cards, Toast-powered mobile apps, and standard integrations with DoorDash, EZ Cater, and Toast's e-giftcard system. No proprietary AI/ML capabilities, patents, or data flywheels are disclosed.

The business model combines unit-level retail revenue from food and beverage sales (priced per item), catering revenue (custom quotes, intermediated through EZ Cater), a recurring element via mobile app loyalty engagement, and franchise/licensing revenue from new location development. End customers are primarily health-conscious individual consumers seeking superfood-based nutrition, with secondary segments in event catering, schools/educators, and athletic organizations. The company is founder-led, privately held with no institutional investors or parent company disclosed, and operates exclusively within the United States (Oklahoma) with no international footprint.

Name

Surf Bar

Legal name

Surf Bar Franchise, LLC

Website

https://surfbar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Surf Bar Franchise, LLC is an Oklahoma-based health food concept founded in 2018 that sells acai bowls and smoothies across multiple company-owned retail locations, a food truck, and a franchise network, primarily serving health-conscious consumers with dietitian-approved menu items.

Ownership category

akta.pro rank

Product category

Healthy Fast Casual Restaurants

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Smoothie & Protein Shake Bars (THAFAKAB)

akta.pro secondary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

Keywords

• Acai bowl restaurants
• Smoothie shop services
• Healthy fast casual
• Superfood bowl menus
• Mobile food truck catering

Headquarters

HQ city

Shawnee

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food & Beverage Sales: In-store and online sales of acai bowls, smoothies, and health-focused menu items. Core revenue stream from multiple Oklahoma locations.
2. Catering Services: Corporate events, community events, and private catering through food truck and catering partnerships including EZ Cater integration.
3. Mobile App Transaction Revenue: Revenue generated through proprietary mobile app ordering with integrated payment processing and loyalty rewards.
4. Franchise Fees: Franchise opportunities generating revenue from new location development across Oklahoma and beyond.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Surf Bar operates a chain of health-focused quick-service restaurants selling acai bowls and smoothies made from top-quality ingredients, with 90% of the menu dietitian-approved. The brand sells food and beverages through company-owned Oklahoma storefronts, a proprietary online ordering site and mobile app, a food truck for events, DoorDash delivery, and EZ Cater, and offers franchise opportunities for geographic expansion.

Product overview

Surf Bar is a health-focused food and beverage company specializing in acai bowls and smoothies, founded in 2018 in Oklahoma. The core product offering consists of superfood bowls and smoothies made from top-quality ingredients, with 90% of the menu being dietitian-approved. The company operates as a unified concept with additional service modules including a food truck for mobile catering, the Surf Club loyalty rewards program accessible via their iOS and Android apps, event catering services, and franchise opportunities for business expansion. All locations are connected through a unified online ordering system via Toast POS, with delivery available through DoorDash and catering coordination through EZcater.

Differentiator

Problem solved

Functional benefit

Products and services

• Acai Bowls Superfood-based acai bowls made from top-quality ingredients, positioned as the primary menu offering for health-conscious consumers seeking a nutritious meal alternative.
• Smoothies Health-focused smoothie beverages that complement the acai bowl menu, made from top-quality ingredients for individual consumers.
• Surf Bar Food Truck and Catering Services Mobile catering service bringing Surf Bar acai bowls and smoothies to corporate events, community gatherings, and private celebrations across Oklahoma, bookable via the food truck or through EZ Cater.
• Surf Club Loyalty Program Points-based loyalty rewards program for individual customers, accessed through the Surf Bar mobile app, allowing members to collect, track, and redeem points for free items and exclusive promotions.
• Surf Bar Franchise Franchise offering that allows entrepreneurs to open new Surf Bar locations leveraging the established superfood bowl and smoothie concept, dietitian-approved menu, and brand operating system.

Quantifiable outcome

• 90% of menu is dietitian-approved
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered moderate, core and minor.

• USA SoftballmoderateGTM or Marketing PartnerSurf Bar partnered with USA Softball as a vendor at Gold Fest event. This partnership demonstrates community engagement and brand visibility within sports organizations.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling customers to order Surf Bar products for home delivery through the DoorDash platform.
• EZ CatercoreChannel Partner/ Reseller/ DistributorCatering partnership allowing customers to book Surf Bar catering services through the EZ Cater platform for corporate and private events.
• Toast TabmoderateTechnology or IntegrationGift card platform integration through Toast Tab for digital gift card sales and management.
• American Heart AssociationminorGTM or Marketing PartnerSurf Bar supports the American Heart Association during Heart Month, demonstrating commitment to heart-healthy menu options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Playa Bowls: Playa Bowls is a fast-growing acai bowl and smoothie franchise with a similar product lineup and target customer (health-conscious consumers seeking superfood bowls). It is a direct category competitor to Surf Bar's core offering.
• Nekter Juice Bar: Nekter Juice Bar is a juice, smoothie, and acai bowl franchise serving health-conscious consumers with a similar menu format. It is a direct competitor in the smoothie/bowl segment and comparable franchise concept.
• Robeks: Robeks is a smoothie and juice franchise offering a comparable product lineup of fruit-based smoothies and bowls. It is a direct competitor for health-conscious customers and represents a similar franchise growth model.
• Vitality Bowls: Vitality Bowls is a franchise specializing in acai bowls, smoothies, and health-focused menu items with an emphasis on superfood ingredients. It directly competes with Surf Bar's acai bowl positioning and franchise growth model.
• Juice Bar: Juice Bar is a smoothie, juice, and acai bowl concept with a health-and-wellness positioning similar to Surf Bar. Both target consumers seeking superfood-based nutrition and operate in the same product category.
• Smoothie King: Smoothie King is one of the largest smoothie franchise chains in the US, with a menu centered on smoothies and health-focused beverages. It competes directly with Surf Bar for health-conscious consumers seeking smoothie-based nutrition.
• Frutta Bowls: Frutta Bowls is a smoothie and acai bowl franchise targeting health-conscious consumers, with a similar franchise-based growth strategy. It competes with Surf Bar for both customers and franchisee candidates in the health-bowl category.
• Tropical Smoothie Cafe: Tropical Smoothie Cafe is a national smoothie and food franchise with a similar menu focus on smoothies and healthy bowls. It is a direct competitor to Surf Bar in the smoothie/acai bowl category and represents the type of scaled franchise system Surf Bar aspires to become.
• Clean Juice: Clean Juice is a certified organic juice and smoothie bar franchise with a health-and-wellness positioning similar to Surf Bar's dietitian-approved menu. Both brands target wellness-focused consumers seeking healthier alternatives to fast food.

Broad incumbents

• Salad and Go: Salad and Go is a larger quick-service restaurant chain focused on healthy, affordable meals for health-conscious consumers. While not a direct smoothie/acai competitor, it competes for the same customer wallet share in the healthy fast-casual segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SurfBarUS
• Facebookfacebook.com/The-Surf-Bar-OK-100063477792090
• Instagraminstagram.com/surfbar.us
• LinkedInlinkedin.com/company/surfbar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surf Bar