What Cloppenburg Automobil SE does

Cloppenburg Automobil SE is a privately held German automotive retail holding company that operates an authorized multi-brand dealership network under the "Cloppenburg Gruppe" brand. The company sells new and certified pre-owned vehicles from BMW, MINI, and XPENG, with secondary distribution of MAXUS commercial vehicles and SILENCE electric scooters across approximately eight to nine showroom and workshop locations in Germany — spanning Duisburg, Bad Windsheim, Ansbach, Alzey, Bad Kreuznach, Idar-Oberstein, and the three Autohaus Wormser sites in Erlangen-Tennenlohe, Coburg, and Forchheim. It serves three distinct customer segments: private customers (Privatkunden), business customers (Gewerbekunden), and large corporate fleet buyers (Großkunden), with dedicated sales pages and pricing structures for each.

The company is not a technology business; it is a franchised automobile dealer whose underlying technology stack consists of OEM-provided connected-vehicle platforms (BMW ConnectedDrive / My BMW App, MINI App), third-party digital infrastructure for online appointment booking (mobilApp GmbH "Blitztermin"), and customer support tooling (Web1on1 live chat). Revenue is generated through one-time new and used vehicle sales, manufacturer-arranged leasing and financing intermediated via BMW Bank GmbH, recurring after-sales service and parts revenue, and prepaid maintenance contracts such as BMW Service Inclusive and MINI Repair Inclusive. Pricing is publicly disclosed per vehicle, leasing rates are tied to manufacturer finance products, and workshop pricing is quote-based.

The legal entity (Cloppenburg Automobil SE) was previously listed on the Freiverkehr of Börse Düsseldorf and delisted on 31 March 2015; shares now trade OTC via Valora Effekten Handel AG (WKN A40UT5). Leadership comprises Chairman Bart Gerris and board member Carsten Krämer. Operating subsidiaries (Cloppenburg GmbH at Bad Kreuznach, Achim, Ansbach, Duisburg) conduct the actual retail and workshop activities, with Autohaus Wormser added in 2024.

Name

Cloppenburg Automobil SE

Legal name

Cloppenburg Automobil SE

Website

https://cloppenburg-gruppe.de

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloppenburg Automobil SE is a German authorized multi-brand automobile dealership group operating roughly nine showrooms across Germany, selling new and used BMW, MINI, XPENG, and MAXUS vehicles along with financing, leasing, and after-sales service for private and business customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Premium & Luxury Vehicle Leasing (TLABAAAF)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Authorized automotive dealership
• New and used vehicle sales
• Vehicle leasing and financing
• Certified workshop services
• Premium brand car retail

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sale of new BMW, MINI, XPENG, and MAXUS vehicles. Vehicles are sold at list price with financing and leasing options facilitated through BMW Bank GmbH.
2. Used Vehicle Sales: Sale of certified pre-owned BMW and MINI vehicles, including 'Junge Gebrauchte' (young used) vehicles, with warranty and optional service packages.
3. Vehicle Leasing: Leasing contracts arranged through BMW Bank GmbH for both private and business customers across the full BMW, MINI, and XPENG model range.
4. Vehicle Financing: Financing solutions through BMW Bank GmbH, including installment loans with monthly payments, residual value structures, and insurance products.
5. After-Sales Service and Parts: Certified workshop services including maintenance, repairs, original parts and accessories sales. Services are available for all brands including BMW, MINI, XPENG, and MAXUS.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cloppenburg Automobil SE is an authorized German automotive dealership group (operating as Cloppenburg Gruppe) that sells new BMW, MINI, XPENG, and MAXUS vehicles plus SILENCE electric scooters through eight physical locations, alongside manufacturer-certified pre-owned BMW and MINI vehicles. The group also brokers vehicle leasing and financing through BMW Bank GmbH and operates certified after-sales workshops providing maintenance, repairs, and original parts for all brands it represents, supported by digital tools for online booking, vehicle search, and EV advisory.

Product overview

Cloppenburg Automobil SE operates as an authorized dealership group for BMW, MINI, and XPENG vehicle brands, with multiple retail locations across Germany. The product portfolio centers on new and used vehicle sales (automobiles and motorcycles), complemented by financial services (leasing/financing), prepaid maintenance packages (BMW Service Inclusive, MINI Repair Inclusive), and digital tools (My BMW App, MINI App, online appointment booking). The company offers electric mobility advisory services and sells electric scooters (SILENCE). Core vehicle products are supported by manufacturer-backed warranty programs and connected vehicle applications that provide customers with vehicle status monitoring and remote functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Autohaus Wormser: Acquired BMW and MINI dealership brand operating at three locations in the Franken region (Erlangen-Tennenlohe, Coburg, Forchheim).
• Cloppenburg & Aulitzky Tuning

Products and services

• New BMW Vehicles New BMW automobiles retailed at authorized dealership locations, spanning sedans (including the 5er), SUVs (X-series), coupés, convertibles, and the full BMW i electric range. Buyers can configure, schedule test drives, and arrange manufacturer-backed financing or leasing through BMW Bank GmbH.
• New MINI Vehicles New MINI automobiles retailed at authorized dealerships, including MINI Cooper, MINI Clubman, MINI Countryman, and MINI Electric variants, with manufacturer-backed warranty and MINI financing through BMW Bank.
• XPENG Electric Vehicles XPENG brand electric vehicles (including models like the G6) retailed at select Cloppenburg locations, featuring fast charging capability and smart connectivity, positioned as an alternative EV offering alongside BMW and MINI.
• BMW M Models High-performance BMW M automobiles including M2, M3, M4, M5, M8, and M variants of X-series vehicles, sold at authorized locations with motorsport-derived technologies and commercial leasing terms available for business customers.
• Certified Pre-Owned BMW Vehicles (BMW Gebrauchtwagen) Certified pre-owned BMW vehicles including 'Junge Gebrauchte' (young used) low-mileage cars, backed by BMW Premium Selection warranty and optional BMW Service Inclusive maintenance packages, with trade-in (Gebrauchtwagenankauf) accepted.
• Certified Pre-Owned MINI Vehicles (MINI Gebrauchtwagen) Certified pre-owned MINI vehicles including young used cars, covered by MINI Next Garantie and available with MINI Repair Inclusive prepaid maintenance service packages, with trade-in accepted.
• Vehicle Leasing and Financing Private and commercial leasing and installment financing products for the full BMW, MINI, and XPENG range, facilitated through BMW Bank GmbH with various term lengths (typically 36 months), mileage packages, and residual-value structures.
• Certified After-Sales Workshop Service Certified maintenance, repair, tire change, inspection, and EV-specialist servicing for BMW, MINI, XPENG, MAXUS and other brands using OEM original parts and accessories, bookable online via Blitztermin express booking.
• BMW Service Inclusive / MINI Repair Inclusive Prepaid Maintenance Packages Prepaid maintenance and repair packages covering specified service items for BMW and MINI vehicles over contracted periods, providing predictable maintenance costs and warranty-backed protection; available for both new and used vehicles.
• SILENCE Electric Scooters SILENCE electric scooter products (S01, S01+, and S02 models) available at select Cloppenburg locations in Bielefeld and Duisburg, providing a last-mile electric mobility option for urban customers.
• MAXUS Vehicles MAXUS-brand vehicles retailed at Cloppenburg locations for customers needing spacious, efficient commercial or private mobility solutions.
• C-Card Customer Loyalty Program Tiered customer loyalty program offering discounts on workshop services, parts, and accessories, plus EV charging-card access to public networks via the E-Ladekarte.
• Cloppenburg & Aulitzky Tuning Vehicles Customised and tuned BMW vehicles produced in partnership with Aulitzky Tuning, available immediately from Cloppenburg showrooms as a buy-and-drive pre-modified premium offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BMW AGcoreChannel Partner/ Reseller/ DistributorCloppenburg Automobil SE is an authorized contractual partner (authorisierter Vertragspartner) for BMW AG, selling new and used BMW vehicles, offering BMW Bank financing and leasing, and providing certified BMW workshop services across its dealer network.
• MINI (BMW Group)coreChannel Partner/ Reseller/ DistributorAuthorized MINI dealer partner selling new and used MINI vehicles, offering MINI financing and leasing through BMW Bank, and providing certified workshop services for MINI vehicles.
• XPENGcoreChannel Partner/ Reseller/ DistributorXPENG is a recent addition to Cloppenburg's brand portfolio. As an authorized XPENG dealer, the company sells XPENG electric vehicles and provides service support for XPENG models. XPENG vehicles are positioned as innovative, competitively priced electric vehicles ideal for high-mileage drivers.
• BMW Bank GmbHcoreStrategic or Co-development PartnerAll leasing and financing products offered by Cloppenburg are facilitated exclusively through BMW Bank GmbH. The company acts as a broker/arranger for BMW Bank products including private leasing, commercial leasing, and installment financing.
• Autohaus WormserminorChannel Partner/ Reseller/ DistributorCloppenburg Automobil SE acquired Autohaus Wormser with three locations in Erlangen-Tennenlohe, Coburg, and Forchheim, expanding its presence in the Franconia (Franken) region. These locations operate as part of the Cloppenburg network.
• MAXUSminorChannel Partner/ Reseller/ DistributorCloppenburg Gruppe also sells MAXUS vehicles, targeting customers seeking space, efficiency, and reliability for private or commercial mobility needs.
• Aulitzky TuningminorChannel Partner/ Reseller/ DistributorPartnership with Aulitzky Tuning for customized/pre-tuned BMW vehicles. Pre-modified vehicles are available immediately from Cloppenburg showrooms, marketed as 'Cloppenburg & Aulitzky' offerings.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AVAG Holding SE: Large German automotive dealer group headquartered in Augsburg, operating multiple OEM franchises (including BMW Group brands) across southern Germany. Directly comparable to Cloppenburg as a multi-brand authorized dealer network with new/used sales, service, and fleet operations at scale.
• Emil Frey Group: One of Europe's largest automotive retail groups, headquartered in Switzerland with significant German operations. Comparable to Cloppenburg as a multi-brand authorized dealer network with comprehensive vehicle sales, financing, and after-sales offerings, but at significantly larger scale and broader geographic footprint.
• Hedin Mobility Group: European automotive retail and distribution group with operations in multiple countries including Germany. Comparable as a multi-brand authorized dealer and mobility services provider, with broader geographic and segment reach than Cloppenburg.

Direct peers

• Gottfried Schultz Holding GmbH & Co. KG: Major German premium-car dealer group concentrated in the Rhine-Ruhr region (NRW), representing Volkswagen Group premium brands and others. Closely comparable to Cloppenburg due to overlapping NRW geography, premium-brand focus, and multi-location authorized dealer model.
• DÜRKOP GmbH: German multi-brand automotive dealer group with showrooms across northern and central Germany. Comparable to Cloppenburg as a privately held authorized dealer network offering new/used vehicle sales, leasing facilitation, and certified workshop service.
• MMD Automobile GmbH: German multi-brand car dealer group operating across multiple states, offering new and used vehicles from various OEMs. Comparable to Cloppenburg as a mid-sized authorized dealer with multi-state physical presence, leasing facilitation, and after-sales service.
• AHG Autohandelsgesellschaft mbH: German multi-brand dealer group with showrooms across Baden-Württemberg and surrounding regions, operating franchises from multiple OEMs. Comparable to Cloppenburg as a privately held authorized multi-brand dealer with new/used sales, financing facilitation, and certified service operations.
• Beresa GmbH & Co. KG: German automotive dealer group operating Mercedes-Benz and other premium franchises across North Rhine-Westphalia. Comparable to Cloppenburg as a privately held authorized premium dealer with multi-location presence in the same German regions.

Others

• BMW Group Niederlassungen (Retail Direct): BMW's own factory-owned retail outlets in Germany. Comparable and partially overlapping with Cloppenburg's authorized dealer network, but representing the OEM's own direct retail channel — illustrating the direct-sales competitive risk Cloppenburg faces.

Regional players

• Autohaus Jürgen Hoppe: Smaller German BMW/MINI authorized dealer in the northern/western German region. Comparable to Cloppenburg at a smaller scale as a regional authorized BMW Group dealer with new/used sales and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloppenburg Automobil SE