Name

MMD Automobile GmbH / Importeur von MITSUBISHI MOTORS in Deutschland

Legal name

MMD Automobile GmbH

Website

https://mitsubishi-motors.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Passenger Vehicle Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Passenger vehicle import
• Automotive distribution Germany
• Mitsubishi vehicles dealer
• Vehicle financing leasing
• Automotive warranty services

Headquarters

HQ city

Friedberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Vehicle Sales: Primary revenue from sale of Mitsubishi vehicles including COLT, ASX, Grandis, Eclipse Cross, and Outlander models. Vehicles sold through authorized dealer network in Germany.
2. Financing and Leasing: Vehicle financing and leasing offered through MKG Bank partnership. Includes various financing options, leasing packages for private and business customers.
3. Warranty and Service Packages: Extended warranty packages (Anschlussgarantie), mobility guarantees, and service products. Includes up to 8-year warranty packages and extended coverage for hybrid/electric vehicle batteries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MMD Automobile GmbH is the official importer and distributor of MITSUBISHI MOTORS passenger vehicles in Germany. The company sells a portfolio of cars and SUVs — including COLT, ASX, Grandis, Eclipse Cross (BEV), and Outlander PHEV — through a nationwide authorized dealer network. It complements vehicle sales with financing/leasing via MKG Bank, multi-year manufacturer and extended warranty packages, 24/7 mobility protection across 40+ European countries, genuine accessories, and ABB-powered home wallbox charging solutions.

Product overview

MMD Automobile GmbH is the official importer of MITSUBISHI MOTORS vehicles in Germany. The product portfolio consists of a diverse range of passenger vehicles including compact cars (COLT, Space Star), SUVs (ASX, Grandis, Eclipse Cross, Outlander). The company offers multiple electrification strategies including Mildhybrid, Full Hybrid, Plug-in Hybrid, and Battery Electric Vehicle (BEV) powertrains. Key products include the COLT (compact hatchback from €19,690), ASX (compact SUV from €22,390), Grandis (family SUV/MPV from €26,390), the fully electric Eclipse Cross BEV (from €43,990), and the Outlander Plug-in Hybrid SUV (from €39,990). The company also provides complementary services including financing/leasing through MKG Bank, home charging solutions (ABB Wallboxen), comprehensive warranty packages (5-year standard, up to 8 years for 2025+ models), and 24/7 mobility protection throughout Europe. The Eclipse Cross Plug-in Hybrid is being phased out, replaced by the fully electric BEV variant.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi COLT

Quantifiable outcome

• 0 g/km CO2 emissions for Eclipse Cross BEV
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered parent company, core and support.

• Emil Frey Gruppeparent companyOthersMMD Automobile GmbH is a company of the Emil Frey Gruppe. The parent company provides organizational infrastructure and support for the Mitsubishi import operations in Germany.
• MKG Bank (MCE Bank GmbH)coreChannel Partner/ Reseller/ DistributorMKG Bank, Zweigniederlassung der MCE Bank GmbH, provides vehicle financing and leasing services for Mitsubishi customers. Offers various financing options and leasing packages through Mitsubishi dealers.
• Frey Services Deutschland GmbHsupportImplementation/ SI/ Consulting PartnerProvides infrastructure for supply chain due diligence under the Lieferkettensorgfaltspflichtengesetz (Supply Chain Due Diligence Act). Part of Emil Frey Gruppe services.
• ABBcoreTechnology or IntegrationMitsubishi wallboxes powered by ABB provide home charging solutions for plug-in hybrid and electric vehicles. Available through Mitsubishi dealers.
• Carmato GmbHsupportTechnology or IntegrationProvides vehicle marketplace services for finding suitable vehicles. Used for the Fahrzeugmarkt (vehicle market) section of the website.
• Schober Information Group Deutschland GmbHsupportGTM or Marketing PartnerNewsletter delivery platform provider. Handles newsletter distribution using 'Schober Xcampaign' platform.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Subaru Deutschland GmbH: Distributes Subaru in Germany via authorised dealers, with a strong AWD heritage similar to Mitsubishi's S-AWC positioning. Similar mid-volume Japanese importer business model with a focus on SUV/all-wheel-drive segments.
• Nissan Automotive Europe (Germany operations): German arm of Nissan's European distribution, also drawing on the Renault-Nissan-Mitsubishi Alliance. Comparable role as a Japanese brand importer/distributor in Germany with significant electrified (BEV/PHEV e-POWER) model coverage.
• Hyundai Motor Deutschland GmbH: Imports and distributes Hyundai passenger vehicles in Germany through a national dealer network. Direct comparator on multi-powertrain strategy (ICE, hybrid, PHEV, BEV) and aggressive push into electrified lineups; a much larger player in volume but structurally analogous importer role.
• Honda Deutschland GmbH: Exclusive Japanese brand importer/distributor for Honda vehicles in Germany. Operates a parallel national dealer network with multi-powertrain portfolio (ICE, hybrid, BEV) and offers similar financing/services packages—structurally identical role to MMD for the Mitsubishi brand.
• Mazda Motors (Deutschland) GmbH: Exclusive importer of Mazda vehicles in Germany with nationwide dealer network. Comparable mid-share Asian automaker distributor offering a similar mix of passenger SUVs and a multi-powertrain (Skyactiv petrol, mild hybrid, BEV) lineup.
• Kia Deutschland GmbH: German distribution arm of Kia, commonly paired with Hyundai in the same group. Comparable nationwide dealer network with broad SUV coverage and a fast-growing electrified portfolio—directly competing for the same fleet and private buyer segments.
• Suzuki Deutschland GmbH: Exclusive importer for Suzuki cars in Germany (and broader DACH region). Another small/mid-share Japanese brand distributor with a similar hybrid powertrain strategy and reliance on a nationwide dealer network for sales and service.

Others

• Emil Frey Gruppe: Swiss-headquartered automotive conglomerate and parent of MMD. Operates multiple national brand importers and dealer groups across Europe; provides shared services, supply-chain compliance, and corporate infrastructure to MMD.
• Mitsubishi Motors Europe B.V. Regional headquarters that supplies vehicles, parts, and brand direction to national importers such as MMD. Not a competitor but the upstream OEM counterpart whose strategic decisions directly determine MMD's product availability and pricing.

Broad incumbents

• Toyota Deutschland GmbH: German distribution arm of Toyota, Japan's largest automaker. Same Japanese-brand importer function but operating at materially larger scale and with a much broader hybrid/HEV leadership position that benchmarks hybrid powertrains across the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MitsubishiMotorsDE
• Facebookfacebook.com/Mitsubishi.Motors.DE
• Instagraminstagram.com/mitsubishi_de
• LinkedInlinkedin.com/company/mitsubishi-motors-deutschland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMD Automobile GmbH / Importeur von MITSUBISHI MOTORS in Deutschland