NKPR
- Company typePrivate
- Founded2002
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
NKPR firmographics
Firmographics- Name
- NKPR
- Legal name
- NKPR Inc.
- Website
- https://nkpr.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NKPR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)
Keywords
Where NKPR is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
NKPR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Services - PR and Marketing Agency Fees: As a full-service PR and marketing agency, NKPR generates revenue through professional service fees including strategic counsel, media relations, event management, digital/social media services, influencer marketing, creative services, and writing services. Revenue is likely derived from project-based engagements, retainers, and service fees aligned with client objectives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
NKPR product offering
Product offeringCore offering
NKPR is a full-service public relations, advertising, talent, marketing, and digital agency delivering integrated strategic counsel, media relations, influencer marketing, event planning and management, creative/content services, writing, strategic partnerships, and digital/social media programs to enterprise and institutional clients. The agency operates a bespoke service-fee model on agency-of-record retainers and project engagements across Canada and the United States. Its proprietary IT House platform anchors its experiential marketing practice during the Toronto International Film Festival.
Product overview
NKPR is a full-service public relations, advertising, talent, marketing, and digital agency offering a comprehensive portfolio of services. The agency's core offerings include Strategic Counsel & Brand Consulting, Media Relations, Digital & Social Media Management, Event Planning & Management, Influencer Relations & Marketing, Strategic Partnerships, Creative Services & Content Marketing, and Writing Services. The agency also operates the signature IT House experiential program during the Toronto International Film Festival and produces a podcast called 'Don't Just Talk, Say Something'. Founded by Natasha Koifman in 2002 and headquartered in Toronto, NKPR serves clients across diverse industries including real estate, hospitality, technology, fashion, food & beverage, beauty, health & wellness, and not-for-profit sectors.
Differentiator
Problem solved
Functional benefit
Brands
- IT House: NKPR's signature film festival activation since 2006, serving as a sanctuary for media, talent and VIPs during Toronto International Film Festival with celebrity portrait studio and brand activations
- N-List
- Don't Just Talk, Say Something
Products and services
- Strategic Counsel & Brand Consulting Award-winning strategic planning service offering branding sessions, competitive brand analysis, 360 integrated PR and digital campaigns, strategic ad buys, and tangible measurable success metrics for enterprise and institutional clients.
- Media Relations Media relations service including feature coverage, targeted product placement, showroom integration, seasonal media previews, corporate communications, crisis/issues management, media training, and 360-degree integrated multi-platform programs with results tracking.
- Digital & Social Media Digital and social media service including innovative online campaigns, social media platform development and community management, social audits, influencer/tastemaker engagement programs, promotion/contest creation, live event social engagement, website and blog content, digital media ad buys, SEO, and analytics.
- Event Planning & Management Event planning and management service covering media events and product launches from concept to execution, store opening events, red carpet talent management, cause-related and charitable fundraisers, experiences from 10 to 10,000+ attendees, media/influencer previews, and high-profile event productions.
- Influencer Relations & Marketing Influencer relations and marketing service offering artist management, celebrity engagement, endorsement deal contract negotiation, brand ambassador and social media influencer programs, and access to relationships with notable talent, athletes, celebrities, media personalities, and authorities.
- Strategic Partnerships Strategic partnerships service covering on-premise engagement, B2B marketing, event sponsorships, brand activations, charitable partnerships, retailer partnerships, collaborations and co-branding, and media partnerships including in-book, on-air, and online contesting.
- Creative Services & Content Marketing Creative services and content marketing offering visual branding and logo design, media materials and press kits, ad campaigns from concept to design and production, event collateral, photography and video production, web design and social media creative, and lookbook creation.
- Writing Services Writing services producing press releases and media materials including bios, backgrounders and advisories, email marketing, speech writing, key messages, matte stories, op-eds, and advertorial content.
- NKPR IT House Signature experiential program running during the Toronto International Film Festival since 2006, serving as a sanctuary for media, talent, and VIPs with a celebrity portrait studio, media/influencer day, sponsored activations, and partnerships with high-profile media outlets.
- Podcast: Don't Just Talk, Say Something NKPR's branded podcast featuring discussions on lifestyle, fashion, business, public relations, and marketing trends, distributed on Apple Podcasts and other podcast platforms.
Quantifiable outcome
- 70+ million media impressions for Zellers relaunch campaign
- +5 more outcomes
Companies that use NKPR
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles5 records
NKPR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NKPR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- People MagazinecoreNKPR partners with People Magazine for the annual IT House celebrity portrait studio at TIFF, featuring A-list talent photography and media coverage.
- Entertainment WeeklycoreStrategic media partnership for IT House celebrity portrait studio at TIFF, providing entertainment media coverage and celebrity interviews.
- ShutterstockcorePartnership for IT House celebrity photography and content distribution at TIFF events.
- Lifetime DevelopmentscoreLong-standing real estate developer partner for projects including Q Tower and multiple residential developments. NKPR supports with PR, events, and brand strategy.
- Architectural DigestcoreStrategic media partnership for 138 Yorkville project launch featuring integrated advertorial campaign and AD100 issue placement.
- SOREL FootwearcoreLong-standing client partnership for multi-market fashion PR campaigns across Canada and US including product launches, influencer marketing, and brand activations.
- Project Paws Dog RescueminorCharitable partner for IT House puppy portrait activations at TIFF, promoting pet adoption awareness through celebrity photo opportunities.
- GreybrookcoreReal estate developer partner for 138 Yorkville luxury residential project, along with First Capital and Cityzen Group.
- First CapitalcoreReal estate developer co-partner for 138 Yorkville luxury residential development project.
- Cityzen GroupcoreReal estate developer co-partner for 138 Yorkville luxury residential development.
- Age of Union AlliancecoreGlobal PR agency of record for Dax Dasilva's environmental non-profit since 2021, handling worldwide communications, book launches, film premieres, and conservation partnerships.
- Lightspeed CommercecoreNorth American agency of record since 2016 for POS technology company, managing media relations, influencer relations, and strategic planning through IPO and public company phase.
- Artists for Peace and JusticecoreAgency of record since 2009 for non-profit supporting Haiti, managing media relations, fundraising events, and helping raise over $31M US. Natasha Koifman serves as President of Board for APJ Canada.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
NKPR competitors and assessment
Company assessmentDirect peers
- Craft Public Relations: Toronto-based independent PR firm with a lifestyle, beauty, food, and consumer brand portfolio; competes in the same mid-market AOR segment as NKPR.
- Strategic Objectives: Toronto-headquartered independent PR and communications agency serving consumer, lifestyle, healthcare, and tech brands; comparable size and service mix to NKPR.
- APEX Public Relations: Toronto-based full-service PR and influencer marketing agency with similar lifestyle, fashion, and consumer brand clients, frequently competing for the same Canadian AOR briefs.
- Veritas Communications: Toronto PR and digital agency with comparable scale and a focus on consumer, lifestyle, and tech clients in the Canadian market.
- energi PR: Canadian PR agency with offices in Toronto, Montreal, and Vancouver covering consumer, lifestyle, tech, and B2B; closely comparable in scope, headcount range, and vertical mix.
- Citizen Relations: Toronto-based full-service PR and influencer agency with a similar fashion, lifestyle, and consumer client base; competes head-to-head for luxury and lifestyle AOR mandates in the Canadian market.
Broad incumbents
- FleishmanHillard (Canada): Global PR network with Toronto presence offering integrated consumer marketing, influencer, and corporate communications; overlaps with NKPR's full-service positioning for larger multinational briefs.
- Edelman (Canada): Global communications holding company with a large Toronto office covering PR, digital, and influencer work; competes with NKPR for enterprise consumer and tech AOR mandates at the upper end of the market.
Emerging players
- The Influence Agency: Toronto-based digital and influencer marketing agency that overlaps with NKPR's influencer relations offering but is more specialized and typically smaller in scope.
Others
- PRP (Pacific Rim Recruitment): Not a direct competitor; included here because it is sometimes confused with PR agencies in the Toronto market and shares a similar three-letter acronym—flagged to avoid misclassification rather than as a true peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NKPR social profiles
Digital presenceNKPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
NKPR leadership team
Management profileNumber of profiles
Profiles1 record
NKPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NKPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NKPR
What does NKPR do?
NKPR is a full-service public relations, advertising, talent, marketing, and digital agency delivering integrated strategic counsel, media relations, influencer marketing, event planning and management, creative/content services, writing, strategic partnerships, and digital/social media programs to enterprise and institutional clients. The agency operates a bespoke service-fee model on agency-of-record retainers and project engagements across Canada and the United States. Its proprietary IT House platform anchors its experiential marketing practice during the Toronto International Film Festival.
Is NKPR a public or private company?
NKPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NKPR founded?
NKPR was founded in 2002. It employs 11 to 50 people.
Where is NKPR based?
NKPR is headquartered in Toronto, Canada, in the North America region.
How does NKPR make money?
One revenue line is on record: professional Services - PR and Marketing Agency Fees.
Who are NKPR's main competitors?
Direct peers on record are Craft Public Relations, Strategic Objectives, APEX Public Relations, Veritas Communications, energi PR and Citizen Relations. Broad incumbents are FleishmanHillard (Canada) and Edelman (Canada). The Influence Agency is listed as an emerging player. PRP (Pacific Rim Recruitment) is listed as an others.
Does NKPR have an API?
No public API is recorded for NKPR.
What industry is NKPR in?
NKPR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAHAF, UGC (User-Generated Content) Production & Creator Networks. Its NAICS code is 541820 and its SIC code is 7311.