What The Influence Agency does

The Influence Agency is a Toronto-based, full-service digital marketing agency founded in 2017 that delivers what it describes as '360° digital elevation' to enterprise and mid-market clients across North America and select global markets. The firm operates an in-house service stack spanning influencer marketing, social media management (Meta, Instagram, TikTok, LinkedIn, YouTube, Pinterest), paid media (Google Ads, Meta Ads, TikTok Ads, programmatic, CTV, DOOH, Amazon), SEO (including AEO and Local SEO), web design and development, creative/branded content, email marketing, PR, UGC, experiential marketing, branding strategy, and an AI marketing offering. It maintains formal partnerships with Google (Premier Partner 2025), Meta, Shopify, Webflow, Mailchimp, StackAdapt, and others, and holds tiered Content Marketing Packages with a $20K USD minimum engagement alongside custom enterprise pricing.

The company has 51-100 employees and a leadership bench of four VPs (Strategy, Operations, Client Solutions, Business Development) plus a CPA Financial Controller, supported by directors across performance, SEO, CRO, client success, and creative functions. The technology base is non-proprietary: the agency is a professional services firm that leverages third-party platforms (Jasper AI for text, Midjourney for image, plus standard ad/social/web stacks) rather than building its own software or data assets. The customer base is diversified across at least 20 named enterprise logos including Universal Music, Warner Music, CIBC, Ford, Lowe's, Staples Canada, Canadian Tire, Johnson & Johnson, Puma, Sony, Indigo, and Brookfield Properties, spanning Music, Retail, Financial Services, Automotive, Pharma, Tech, and Nonprofit verticals.

The Influence Agency is privately held, bootstrapped (no disclosed funding rounds), and founder/management-owned, having achieved two consecutive Globe and Mail Top Growing Companies rankings (2022, 2023) and multiple Summit Creative Awards, Awwwards Honors, and Google Premier Partner Status. It generates revenue through project and retainer engagements with no publicly disclosed financials, and serves clients globally with a Toronto headquarters at 213 Sterling Rd.

Name

The Influence Agency

Legal name

The Influence Agency

Website

https://theinfluenceagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

The Influence Agency is a Toronto-based, full-service digital marketing agency offering influencer marketing, social media management, paid media, SEO, web development, and creative services to enterprise clients across multiple industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Agencies & Talent Management Networks (MPACAGAC), Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Digital marketing services
• Influencer marketing
• Social media management
• Paid media advertising
• Branded content production

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Services: Full-service agency providing influencer marketing, social media management, branded content, SEO, paid media, web development, and experiential marketing services to enterprise and mid-market clients on a project and retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

The Influence Agency is a full-service digital marketing agency that delivers 360° digital elevation for enterprise and mid-market brands, offering influencer marketing, social media management, paid media, SEO, web design/development, creative/branded content, email marketing, PR, UGC, experiential marketing, branding, and AI marketing services on a project and retainer basis. All services are delivered by an in-house team, positioning the agency as a consolidated alternative to hiring multiple specialized marketing firms. The firm also runs specialty verticals for Cannabis, Travel & Tourism, SaaS, and Health & Wellness industries.

Product overview

The Influence Agency is a full-service digital marketing agency offering a comprehensive suite of marketing services under a '360° Digital Elevation' approach. Their core offerings include Full-Service Influencer Marketing, Social Media Management (Facebook/Meta, Instagram, TikTok, LinkedIn, Pinterest, YouTube), Paid Media (Google Ads, Meta Ads, TikTok Ads, Programmatic, CTV, DOOH, Amazon), SEO Services (including Local SEO, AEO/Answer Engine Optimization), Web Design & Development (including Shopify e-commerce), Creative Services (Photography, Videography, Motion Graphics), Content Strategy & Marketing Packages (Starter, Growth, Enterprise tiers), Email Marketing, Public Relations, User Generated Content, Experiential Marketing, Branding Strategy, and AI Marketing. They also offer specialty verticals in Cannabis, Travel & Tourism, SaaS, Health & Wellness, and 14 other industries. All services are delivered by an in-house team of experts, positioning them as a consolidated alternative to hiring multiple specialized agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Influencer Marketing Comprehensive influencer marketing services connecting brands with vetted content creators across categories including Athletes, Beauty, Fashion, Fitness, Gaming, Lifestyle, Moms, Tech, and Travel for enterprise and mid-market clients.
• Social Media Management Full social media management across Facebook/Meta, Instagram, TikTok, LinkedIn, Pinterest, and YouTube with content strategy and community management.
• Paid Media Performance marketing and paid advertising across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, Programmatic, Connected TV (CTV), Digital Out of Home (DOOH), and Amazon Advertising.
• SEO (Search Engine Optimization) SEO services including Search Engine Optimization, Local SEO, Answer Engine Optimization (AEO), and Geographic SEO to improve organic search visibility and rankings.
• Web Design & Development Custom website design and development, landing pages, e-commerce websites, conversion rate optimization, and website copywriting services.
• Creative Services / Branded Content Creative production including custom photography, videography, commercial production, motion graphics, social content creation, custom GIFs, and AR/AI face filters.
• Content Strategy & Content Marketing Content strategy development, content audits, and tiered content marketing packages (Starter, Growth, Enterprise) with SEO optimization and social amplification.
• Email Marketing Email marketing services including strategy, campaign execution, automation, and platform setup/optimization.
• Public Relations PR services including media relations, press box creation, press releases, and earned media strategy.
• User Generated Content (UGC) Curated user-generated content campaigns that leverage authentic creator content for brand marketing.
• Experiential Marketing Experiential marketing services including PR boxes, event management, brand activations, and brand trips.
• Branding Strategy Brand strategy development, brand identity, and brand guidelines creation for establishing and elevating brand presence.
• AI Marketing AI-powered marketing services integrating artificial intelligence for content creation, consumer targeting, and campaign optimization with human oversight.
• Programmatic Advertising Programmatic ad buying and optimization across display, video, and native advertising inventory.
• Connected TV (CTV) Advertising Connected TV advertising services for reaching audiences on streaming platforms.
• Digital Out of Home (DOOH) Advertising Digital out-of-home advertising for brand visibility in physical locations.
• Conversion Rate Optimization (CRO) CRO services to optimize website conversion rates through A/B testing, user experience improvements, and data-driven analysis.
• Amazon Advertising Amazon advertising services including sponsored products, brands, and display ads for e-commerce brands.
• Measurement & Analytics Reporting and analytics services providing transparent insights, ROI analysis, and campaign performance tracking.
• Customer Journey Mapping Customer journey mapping services to understand and optimize the customer experience from awareness to conversion.
• Cannabis Marketing Specialized marketing for cannabis brands including dispensary marketing, cannabis influencer campaigns, and compliant advertising.
• SaaS Marketing B2B marketing services for software as a service companies including lead generation, content marketing, and digital advertising.
• Health & Wellness Marketing Marketing services for health and wellness brands including supplement companies, fitness brands, and healthcare providers.
• Travel & Tourism Marketing Specialized travel and tourism marketing services including destination marketing, tourism board campaigns, eco-tourism branding, and travel tech marketing.

Quantifiable outcome

• 200% increase in web traffic for BarBurrito
• +7 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 19 March 2025The Influence Agency earned 2025 Google Premier Partner Status, demonstrating expertise in Google Ads, search, display, and video advertising solutions for clients.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner providing advertising solutions across Facebook and Instagram platforms.
• ShopifycoreTechnology or IntegrationShopify Partner for e-commerce website development and marketing integration.
• WebflowcoreTechnology or IntegrationWebflow Certified Partner for website design and development services.
• Blue Ant StudiosminorStrategic or Co-development PartnerCreative studio partnership for content and media production.
• Pride TorontominorStrategic or Co-development PartnerPartnership announced May 16, 2019 for Pride Toronto marketing support and event promotion.
• Collision ConferenceminorGTM or Marketing PartnerPartnership for The Influence Podcast's second season featuring Collision conference content.
• Ad Club of TorontominorGTM or Marketing PartnerVP of Client Solutions serves on Board of Directors; industry advocacy and networking.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Shelf: Influencer marketing agency specializing in campaign strategy, creator sourcing, and performance-driven influencer content for consumer brands. Comparable service model and target customer base to The Influence Agency's core offering.
• Collectively: Influencer marketing agency and platform providing campaign management, creator partnerships, and performance analytics for global brands. Comparable influencer-led service model targeting enterprise clients.
• Viral Nation: Toronto-based influencer marketing and talent management agency offering creator partnerships, social media, and content services to enterprise brands. Direct geographic and service-line competitor with similar full-service influencer marketing positioning.
• Maven Collective Marketing: Canadian full-service digital marketing agency offering SEO, paid media, content, and web services to B2B and SaaS brands. Comparable full-stack digital marketing scope in the same Canadian market.
• Ubiquity Media + Communications: Influencer marketing and social media agency serving enterprise and mid-market brands with campaign management and creator partnerships. Overlaps directly with TIA's full-service influencer and social offering.
• Tinuiti: Performance marketing agency covering paid media, SEO, social, influencer, and commerce — closely mirroring TIA's 360° digital elevation positioning across enterprise and mid-market brands.

Broad incumbents

• Publicis Groupe: Global advertising and communications holding company providing media, creative, digital, and influencer marketing across its agencies (Leo Burnett, Digitas, etc.). Competes for global enterprise marketing budgets as a broader-scope incumbent.
• Dentsu: Global advertising holding company offering media, creative, CXM, and influencer services at scale through networks like Carat and Merkle. Competes for the same enterprise RFPs that TIA pursues, with broader geographic reach.

Emerging players

• Carro: Influencer marketplace and SaaS platform that pairs brands with creators for product seeding, partnerships, and sales attribution. Represents the software-enabled competitive threat to TIA's services model.
• Hype Agency: Boutique influencer and social media agency focused on mid-market consumer brands. Smaller scale than TIA but competes on similar influencer-led campaign work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nfluenceagency
• Xx.com/nfluenceagency
• Facebookfacebook.com/NfluenceAgency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Influence Agency