Delaware Valley Floral Group

What Delaware Valley Floral Group does

Delaware Valley Floral Group (DVFG) is a multi-division wholesale floral distribution and cold-chain logistics platform headquartered in Sewell, New Jersey. Founded in 1959 by Bob Sr. and Doris Wilkins as Delaware Valley Wholesale Florist, the company has grown over 66 years into one of the largest floral distribution and logistics companies in the United States, operating through four core divisions — DVFlora (wholesale importer/distributor serving retail florists and event designers), FreshBlooms (mass-market division for national and regional chains), Flower Transfer Logistics / FTL (refrigerated trucking, third-party logistics, and warehousing), and Transflora (Western-region distribution). DVFG's underlying platform is an integrated cold-chain logistics network consisting of 16 sales and distribution centers and a dedicated fleet of 200+ refrigerated trucks and trailers, providing daily delivery service from Maine to Georgia and across the Midwest.

The company generates revenue primarily through transaction-fee-based distribution of fresh-cut flowers, floral supplies, botanicals, and gourmet items, complemented by third-party logistics and warehousing revenue from FTL. Its customer base spans three core segments: small/mid-market retail florists (high-volume, long-tail), event designers and wedding florists (premium/quality-focused), and national/regional mass-market retailers (enterprise volume accounts). Distribution is executed through direct field sales teams based at each distribution center, supported by the owned refrigerated fleet.

In August 2023, DVFG entered a strategic partnership with Staple Street Capital (a private equity firm with approximately $900 million AUM), which has since fueled an aggressive roll-up acquisition strategy — completing 10+ regional floral wholesaler acquisitions through 2026 — and a third-generation family member, John Scott Wilkins, was appointed CEO in March 2024. The platform now spans the Northeast, Mid-Atlantic, Southeast, Midwest, and West Coast (via Transflora), with acquired brand identities largely retained for regional customer continuity.

Name

Delaware Valley Floral Group

Legal name

Delaware Valley Floral Group, LLC

Website

https://dvfloralgroup.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Delaware Valley Floral Group is a PE-backed wholesale floral distribution and cold-chain logistics platform serving retail florists, event designers, and mass-market retailers across the U.S. through 16 distribution centers and a 200+ refrigerated truck fleet.

Ownership category

akta.pro rank

Product category

Wholesale Floral Distribution

NAICS

Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH)

Keywords

• Wholesale floral distribution
• Fresh-cut flowers
• Cold-chain logistics
• Refrigerated trucking services
• Floral supplies wholesale

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh-Cut Flowers Distribution: Import and distribution of highest quality fresh-cut flowers sourced globally, serving retail florists and event designers
2. Floral Supplies and Botanicals: Distribution of floral supplies, gourmet items, and botanicals alongside fresh-cut flowers
3. Logistics and Warehousing Services: Third-party logistics services including refrigerated short and long-haul trucking, refrigerated/dry warehousing through Flower Transfer Logistics (FTL)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Delaware Valley Floral Group is a wholesale distributor and cold-chain logistics provider specializing in fresh-cut flowers, floral supplies, gourmet items, and botanicals sourced globally. Through its four core divisions (DVFlora, FreshBlooms, Flower Transfer Logistics, and Transflora) plus a growing portfolio of acquired regional wholesale florist brands, the company serves retail floral professionals, event designers, and national and regional mass-market chains across the United States with daily temperature-controlled delivery from 16 sales and distribution centers.

Product overview

Delaware Valley Floral Group is a multi-division floral distribution and logistics platform. The company operates through six main divisions: DVFlora (wholesale importer/distributor serving retail florists and event designers), FreshBlooms (mass market division for national and regional chains), Flower Transfer Logistics (refrigerated trucking and third-party logistics), and three acquired regional wholesale florists (Marvin's Flower Gardens in Indianapolis, Rokay Floral in Michigan, and Transflora in California). The divisions share an integrated cold-chain logistics network, dedicated refrigerated fleet of 200+ trucks and trailers, and 16 sales and distribution centers nationwide. The company provides farm-direct flowers, floral supplies, botanicals, and gourmet products with daily delivery service from Maine to Georgia and throughout the Midwestern U.S.

Differentiator

Problem solved

Functional benefit

Brands

• DVFlora: Wholesale division - importer and distributor of highest quality fresh-cut flowers, floral supplies, gourmet items, and botanicals sourced globally. Serves retail floral professionals and event designers across the nation.
• FreshBlooms
• Flower Transfer Logistics (FTL)
• Transflora

Products and services

• DVFlora Wholesale Floral Distribution Wholesale import and distribution of the highest quality fresh-cut flowers, floral supplies, gourmet items, and botanicals sourced globally, serving retail floral professionals and event designers across the United States.
• FreshBlooms Mass Market Floral Supply Mass-market division specializing in the import and distribution of fresh-cut flowers, floral supplies, gourmet items, and botanicals to national and regional mass market retail chains throughout the United States.
• Flower Transfer Logistics (FTL) Refrigerated Logistics Refrigerated short and long-haul trucking, third-party logistics, and refrigerated/dry warehousing services for perishable and non-perishable products, leveraging an extensive fleet and broad distribution coverage.
• Transflora Western U.S. Distribution Refrigerated logistics and warehousing services supporting floral distribution for the Western U.S. region from the company's Oxnard, California facility.
• Marvin's Flower Gardens Wholesale Florist Family-owned wholesale florist based in Indianapolis serving Midwest retail florists and event designers with high-quality floral products and exceptional customer service, established in 1984 and acquired by DVFG in November 2025.
• Rokay Floral Wholesale Distribution Wholesale floral provider in Michigan committed to high-quality wholesale flower products, superior customer service, and competitive pricing, operating from Novi and Battle Creek locations; one of the few remaining independent wholesale floral providers in Michigan, acquired by DVFG in March 2026.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Mueller Floral Supply: Wholesale floral distributor in the Midwest supplying retail florists with fresh-cut flowers, supplies, and botanicals — directly comparable operating model and customer base.
• Pikes Peak Wholesale Florists: Wholesale florist serving Colorado and surrounding states with fresh-cut flowers, plants, and floral supplies — comparable wholesale floral distribution model.
• Vans Floral Products: Wholesale floral distributor serving retail florists with imported fresh-cut flowers and floral supplies across a multi-state territory — comparable distribution model and customer segments.
• Bill Doran Company: Wholesale floral distributor serving the Midwest and Mid-Atlantic with fresh-cut flowers, floral supplies, and hard goods — comparable product breadth and customer mix to DVFlora.
• Kennicott Brothers: A long-established Midwest-based wholesale florist that DVFG has effectively 'reverse-acquired' parts of (acquiring Kennicott-Paramus in 2024). Operates overlapping wholesale distribution of fresh-cut flowers and floral supplies to retail florists and event designers.
• Mayflower Distributing: Wholesale floral distributor operating in the Midwest with daily delivery to retail florists and event designers — comparable operating model and customer segments to DVFG's DVFlora division.
• Lotus Floral Wholesale: Wholesale floral distributor supplying retail florists and event designers with imported fresh-cut flowers and related supplies — comparable product offering and B2B channel.
• Roy Houff Company: Midwest-headquartered wholesale floral distributor serving retail florists across a multi-state region with imported fresh-cut flowers and floral supplies — directly comparable product mix, customer base, and distribution model to DVFlora.

Broad incumbents

• 1-800-Flowers: Large publicly-traded direct-to-consumer floral and gift retailer with national reach — represents both a competing end-channel and an indirect demand driver for wholesale florists via its retail florist network.
• Teleflora (FTD): Large floral network operator serving retail florists with order transmission, marketing, and wire-service fulfillment — an adjacent incumbent that influences but does not directly compete in DVFG's wholesale distribution core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=3vxe83UbWvw
• LinkedInlinkedin.com/company/delaware-valley-floral-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delaware Valley Floral Group