Recer
Recer is a Portuguese ceramic tile manufacturer (founded 1977) producing porcelain stoneware floor and wall tiles across 70+ collections, serving homeowners, architects and designers, and a 25-100+ reseller network in Portugal with selective European export.
- Company typePrivate
- Founded1977
- HeadquartersOliveira Do Bairro, Portugal
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Recer does
Recer is a Portuguese ceramic tile manufacturer founded in 1977 and headquartered in Oliveira do Bairro within Portugal's Aveiro ceramic industry cluster. The company designs and produces porcelain stoneware (grès porcelânico) floor and wall tiles using digital printing technology to render realistic stone, wood, cement, and marble effects, organized into a portfolio of more than 70 collections across 8 visual categories (Cement, Wood, Stone, Marble, Atelier Design, Colour, Outdoor, Rustic). Recer is incorporating sustainable production methods including biomethane and green hydrogen integration connected to the national grid, and was recognized as an ESG Reporting Pioneer by SIBS in 2025.
Recer's go-to-market spans three primary customer segments: end consumers (homeowners) for residential renovation, architects and interior designers for project specification, and a network of 25-100+ authorized resellers and distributors across Portugal. International reach is supported through English, French, and German-language websites and recurring participation in premier European industry events such as Cersaie in Italy. The company supports professional specification through Autodesk Revit BIM objects and accelerates end-consumer purchase decisions through a 30-second Tile Visualizer Simulator and a free tile sample service.
Recer's revenue model is dominated by one-time product sales of ceramic tiles through its authorized reseller network, with indirect contribution from professional services via BIM specification and showroom engagement at its Oliveira do Bairro headquarters. Pricing is not publicly disclosed and products are sold exclusively through authorized resellers. Development capital is sourced in part from the Portugal 2030 European regional program, including participation in the SAFETILES safety-focused ceramic tile project.
Recer firmographics
Firmographics- Name
- Recer
- Legal name
- Recer. S.A.
- Website
- https://recer.pt
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Recer is a Portuguese ceramic tile manufacturer (founded 1977) producing porcelain stoneware floor and wall tiles across 70+ collections, serving homeowners, architects and designers, and a 25-100+ reseller network in Portugal with selective European export.
- Ownership category
- akta.pro rank
Recer industry classification
Industry- Product category
- Ceramic Tiles and Flooring
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Structural Clay Products (3250)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Recer is headquartered
LocationHeadquarters
- HQ city
- Oliveira Do Bairro
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Recer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Ceramic Tile Sales: Recer generates revenue primarily through the sale of ceramic floor and wall tiles, porcelain stoneware, and decorative ceramic products through a network of authorized resellers and distributors across Portugal and international markets.
- Professional Services and BIM: BIM objects and technical documentation are available to registered professionals, creating an indirect revenue stream through specification in architectural projects that drive reseller sales.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Recer product offering
Product offeringCore offering
Recer manufactures porcelain stoneware ceramic floor and wall tiles, organized across 70+ collections in 8 visual categories (Cement, Wood, Stone, Marble, Atelier Design, Colour, Outdoor, Rustic). Products include interior tiles, anti-slip outdoor decking (Tek Deck), decorative wall tiles, and digital supporting tools such as BIM objects for Revit and a free tile sample service. The company sells primarily through an authorized reseller network in Portugal and international distributors across Europe.
Product overview
Recer is a Portuguese ceramic tile manufacturer offering a comprehensive portfolio of floor and wall tiles organized by visual aesthetic categories (looks): Cement, Wood, Stone, Marble, Atelier Design, Color, Exterior, and Rustic. The company provides approximately 80+ named collection products including Travertine Luce, Bluenza, Vetra, Pixstone, Legacy Oak, Urban Cottage, Tek Deck, Passionis, Metalcrete, Attitude, Opal, Dune, Rapolano, Alpine, Griseo, Mastery, True, Dot, More, Ice, Cotto, and many more. These collections span from natural stone and wood reproductions to contemporary cement effects, artisanal glazed tiles, and traditional Portuguese patterns. Supporting the product portfolio, Recer offers digital tools including a 30-second Tile Simulator for visualization, BIM objects for Revit, and a Free Sample Service. The company operates internationally with presence at trade shows like Cersaie and distributes through a network of authorized resellers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Free sample service enabling informed purchase decisions
- +2 more outcomes
Companies that use Recer
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Recer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Recer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SIBSminorSIBS recognized Recer as an ESG Reporting Pioneer, indicating collaboration on sustainable reporting standards and digital payment/sustainability initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Recer competitors and assessment
Company assessmentDirect peers
- Marazzi Group: One of the world's largest ceramic tile manufacturers, headquartered in Italy. Directly comparable to Recer as a porcelain stoneware producer with broad residential and commercial portfolios, multi-country distribution, and a strong sustainability program.
- Iris Ceramica: Italian ceramic tile manufacturer known for premium porcelain surfaces and design-led collections. Comparable to Recer in product category, digital specification tools, and emphasis on aesthetic collections across stone/marble/wood effects.
- Porcelanosa: Spanish multinational tile and bathroom surface manufacturer with a global retail/showroom network. Closest geographic and product peer to Recer given Iberian base, premium positioning, and ceramic tile focus.
- Pamesa Cerámica: Large Spanish ceramic tile manufacturer with extensive porcelain stoneware ranges and broad international distribution. Direct competitor in Iberian and EU markets with similar product breadth to Recer.
- Grespanaria: Portuguese porcelain tile manufacturer based in the same Aveiro ceramic cluster as Recer. Direct domestic competitor with overlapping export markets and similar product positioning in premium stone/marble effects.
- STN Cerámica: Spanish ceramic tile producer with strong presence in porcelain tiles for residential and commercial use. Comparable product mix and distribution channels, competing with Recer across Iberian and export markets.
- RAK Ceramics: UAE-headquartered global ceramic tile manufacturer with operations across Europe, Asia, and Africa. Comparable in porcelain tile production scale and international reach, though with significantly larger footprint than Recer.
- Ceramiche Keope: Italian ceramic tile brand specializing in porcelain stoneware for residential and architectural applications. Comparable to Recer in mid-premium positioning, design-led collections, and European distribution.
Broad incumbents
- Mohawk Industries: World's largest flooring manufacturer with a sizable ceramic tile segment (Mohawk/Marazzi brands). Competes with Recer in ceramic tile categories globally but as part of a much broader flooring portfolio spanning carpet, LVT, and wood.
- Roca: Spanish multinational bathroom and surface solutions group with ceramic tile offerings alongside sanitaryware. Comparable to Recer in ceramic tile design and Iberian market presence but operates a much wider product portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Recer social profiles
Digital presenceRecer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Recer leadership team
Management profileNumber of profiles
Recer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Recer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Recer
What does Recer do?
Recer manufactures porcelain stoneware ceramic floor and wall tiles, organized across 70+ collections in 8 visual categories (Cement, Wood, Stone, Marble, Atelier Design, Colour, Outdoor, Rustic). Products include interior tiles, anti-slip outdoor decking (Tek Deck), decorative wall tiles, and digital supporting tools such as BIM objects for Revit and a free tile sample service. The company sells primarily through an authorized reseller network in Portugal and international distributors across Europe.
When was Recer founded?
Recer was founded in 1977. It employs 101 to 250 people.
Where is Recer based?
Recer is headquartered in Oliveira Do Bairro, Portugal, in the Europe region.
How does Recer make money?
Two revenue lines are on record. Ceramic Tile Sales are the primary driver. The others are professional Services and BIM.
Who are Recer's main competitors?
Direct peers on record are Marazzi Group, Iris Ceramica, Porcelanosa, Pamesa Cerámica, Grespanaria, STN Cerámica, RAK Ceramics and Ceramiche Keope. Broad incumbents are Mohawk Industries and Roca.
Does Recer have an API?
No public API is recorded for Recer.
What industry is Recer in?
Recer's product category is Ceramic Tiles and Flooring. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3250.