Kaizo Health

What Kaizo Health does

Kaizo Health is a multi-location chiropractic and rehabilitation practice operating four clinics across the Washington DC metropolitan area (Fairfax VA, Fort Washington MD, Landover MD, Rockville MD). Founded in 1994 by Dr. Jay Greenstein as Sport and Spine Rehab and rebranded to Kaizo Health in 2019, the company delivers evidence-based neuromusculoskeletal care including chiropractic adjustments, dry needling, cupping, soft tissue work, rehabilitation exercises, electrical stimulation, low-level laser therapy, pneumatic compression (Normatec), and shockwave therapy. Patient engagement is supported by a proprietary mobile app (EMBODI) for home exercises and rewards, and a HIPAA-compliant telehealth platform via ExamMed for virtual office visits.

The company serves a diversified patient base spanning general musculoskeletal pain sufferers, car accident victims (billed through auto insurance PIP/med-pay), prenatal and postpartum women, pediatric patients, professional athletes, and personal injury attorney referrals. Revenue is generated through insurance billing, fee-for-service clinical care, tiered monthly wellness subscriptions ($55/$99/$199), cash-pay service packages, auto injury claims, and ancillary product sales via an Amazon storefront and DSS supplement store. Wholly-owned subsidiaries Kaizo X (personal training) and the Kaizo Health Clinical Research Institute (a 501-c3) extend the model into fitness and clinical research, the latter supporting an NIH Official Research Site designation.

The business is founder-owned, privately held, and organically grown with no disclosed external funding. The go-to-market combines direct-to-consumer acquisition (local SEO, content marketing, Google reviews, patient referrals) with a structured B2B attorney referral channel and a recurring subscription layer. The company employs 101-250 staff across clinical, administrative, and research functions and has served over 100,000 patients in its operating history.

Name

Kaizo Health

Legal name

Kaizo Health

Website

https://kaizo-health.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Kaizo Health is a multi-location chiropractic and rehabilitation practice operating four clinics across the Washington DC metro area, delivering evidence-based musculoskeletal care, telehealth, subscription wellness plans, and auto-injury treatment to a diversified patient base.

Ownership category

akta.pro rank

Product category

Chiropractic and Rehabilitation Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care services
• Rehabilitation therapy
• Pain management clinics
• Wellness membership plans
• Personal injury treatment

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Services Revenue: Direct patient fees for chiropractic and rehabilitation services including adjustments, dry needling, cupping, massage therapy, and rehabilitation exercises. Revenue generated through insurance billing (major insurance plans accepted), personal injury claims, workers' compensation, and self-pay options.
2. Monthly Wellness Plans: Subscription-based wellness membership plans (Basic $55/mo, Essential $99/mo, Elite $199/mo) providing monthly chiropractic adjustments and discounts on additional services. Designed for ongoing maintenance and wellness patients.
3. Auto Insurance (PIP/Med-Pay): Billing auto insurance personal injury protection (PIP) and med-pay coverages for car accident patients. Most auto insurance policies cover accident-related treatment with no out-of-pocket cost to the patient.
4. Product Sales: Sale of supplements through Amazon store and internal supplement store (DSS Orders).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kaizo Health delivers evidence-based chiropractic adjustments and rehabilitation therapy to patients suffering from musculoskeletal pain (back, neck, joint, headaches, sports injuries, car accident injuries, prenatal discomfort) through four physical clinics in the DMV area plus HIPAA-compliant telehealth virtual visits. Services include dry needling, cupping, soft-tissue work, joint mobilization, electrical stimulation, low-level laser therapy, pneumatic compression therapy, and shockwave therapy, complemented by the proprietary EMBODI home exercise mobile app and recurring monthly Wellness subscription plans.

Differentiator

Problem solved

Functional benefit

Brands

• Kaizo X: Personal and group training program designed for post-rehab patients, fitness novices and everyone in between
• Kaizo Health Clinical Research Institute

Products and services

• Chiropractic Adjustments Evidence-based chiropractic adjustment services for musculoskeletal conditions including back pain, neck pain, joint pain, sciatica, and headaches; offered at all 4 clinic locations and via telehealth.
• Rehabilitation Exercises and Therapy Personalized rehabilitation exercise programs for patients recovering from musculoskeletal injuries or chronic pain, integrated with the proprietary EMBODI home exercise mobile app.
• Dry Needling Dry needling sessions for muscle reset and recovery, sold in 5- and 10-session packages and included in subscription wellness tiers.
• Cupping Therapy Cupping therapy sessions available in 5- and 10-session packages and bundled into monthly subscription wellness plans.
• NormaTec Compression Therapy Pneumatic compression therapy (NormaTec) sessions available in 5- and 10-session packages to support recovery and circulation.
• Virtual Office Visit (Telehealth) HIPAA-compliant telehealth consultation via ExamMed platform including new patient screening, range of motion assessment, medical history overview, and therapeutic exercise prescription for remote patients.
• Monthly Wellness Plans (Basic / Essential / Elite) Subscription-based monthly wellness membership plans ($55 Basic, $99 Essential, $199 Elite) providing recurring chiropractic adjustments plus discounts on additional cash services, designed for maintenance and wellness patients.
• Personal Injury / Auto Accident Treatment Chiropractic and rehabilitation treatment for patients recovering from motor vehicle accidents, billed through auto insurance PIP and med-pay coverages and coordinated with personal injury attorneys.
• Prenatal and Postpartum Chiropractic Care Safe chiropractic care tailored to expecting and new mothers addressing pregnancy-related back pain, pelvic pain, sciatica, diastasis recti, carpal tunnel, and postpartum recovery needs.
• Personal and Group Training (Kaizo X) Personal and group training program designed for post-rehab patients, fitness novices and a broad fitness audience, operated as the wholly-owned subsidiary Kaizo X.
• EMBODI Home Exercise Mobile App Free mobile app that allows patients to access prescribed home exercises, track progress, earn rewards, and connect with their chiropractor between visits.

Quantifiable outcome

• Over 100,000 people helped to live pain-free lives in the Washington, DC region
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Regional players

• BenchMark Physical Therapy: Outpatient PT provider in the Southeastern US with a multi-clinic model and orthopedic/sports medicine focus. Comparable operating model to Kaizo with similar insurance-billed MSK care, though currently operating outside Kaizo's DMV footprint.

Direct peers

• The Joint Chiropractic: Largest chiropractic franchise in the US with a membership/walk-in model offering affordable adjustments. Competes directly with Kaizo in the DMV area for the same general population musculoskeletal patient base, though with a lower-touch, lower-service breadth format.
• ChiroOne Wellness Centers: Multi-location chiropractic and wellness group operating in the Midwest with a patient-centered model that combines adjustments, rehabilitation, and wellness plans. Comparable in scale, multi-clinic footprint, and integrated wellness offerings to Kaizo Health.
• Tuck Chiropractic Clinic: Multi-location chiropractic group in Virginia with clinics offering adjustments, rehab, and wellness plans. Comparable to Kaizo in multi-clinic Virginia presence, insurance billing, and rehabilitation service mix.
• FYZICAL Therapy & Balance Centers: Franchise network of physical therapy and rehabilitation clinics offering chiropractic-adjacent MSK services, balance therapy, and personal training. Comparable to Kaizo in combining rehab, wellness, and multi-modality MSK care under one roof.
• Airrosti: Data-driven musculoskeletal care provider delivering in-person and virtual conservative MSK treatment with outcome tracking. Closely comparable to Kaizo on the evidence-based rehab + adjustment thesis and emphasis on measurable patient outcomes.
• Multi-Specialty HealthCare (MSHC): Multi-location provider in the Mid-Atlantic focused on personal injury and workers' compensation cases with chiropractic, PT, and pain management. Direct overlap with Kaizo's attorney referral channel and PIP/Med-Pay billing model in the same DMV geography.

Broad incumbents

• ATI Physical Therapy: Large national outpatient PT provider with a broad service portfolio including hand therapy, sports medicine, and workers' comp. Adjacent competitor for rehabilitation patients and employer/payer relationships in the DMV.

Emerging players

• Results Physiotherapy: Outpatient PT chain specializing in hands-on manual therapy and orthopedic rehabilitation. Overlaps with Kaizo's rehab and corrective exercise offering and competes for the same MSK patient population in select metros.

Others

• Performance Health (brand): Provider of rehabilitation and physical therapy products, and the body behind the 'Performance Health Centers of Excellence' award Kaizo holds. Not a direct competitor, but a supplier/partner relationship in the chiropractic rehab ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kaizohealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaizo Health