What Capra Foods does

Capra Foods (legal entity Capra Farms LLC) is a privately held, Texas-based specialty meat producer and direct-to-consumer e-commerce retailer founded in 2009. The company sells 100% American-raised, grass-fed and grass-finished Dorper lamb under the Capra Farms brand, primarily through a Shopify online store at caprafoods.com with fulfillment handled by specialty cold-chain partner Delivered Cold. Its catalog spans roughly 26 SKUs including curated bundles ($149-$199), individual premium cuts (rib chops, loin chops, rack, leg, shoulder, ground lamb, kabob meat), seasoned cut variants, and a whole-animal specialty range covering organ meats, sweetbreads, tongue, and fries.

The business operates a dual-channel go-to-market combining DTC e-commerce with wholesale distribution to restaurants and grocery stores, initially concentrated in Texas and expanding nationally. Product differentiators rest on third-party certifications (Certified Humane, Regenified, Texas Halal, Gotexan, G.A.P., USDA Inspected), regenerative agriculture claims, and a content-marketing strategy built around an 18+ recipe library positioning lamb as an accessible weeknight protein. Pricing is per-unit with one-time purchases ranging $5-$199 and free shipping above $99.

The company is small (1-10 employees) and independently owned with no disclosed institutional investors beyond a 2019 CoveMark funding event. No management team profiles, revenue figures, or formal funding history are publicly available beyond that single event. Operational leadership is represented by Aaron Cook (managing partner); wholesale inquiries are routed through a dedicated contact. Capra Foods is therefore best characterized as a micro-scale, founder-led, premium-niche meat brand with a content-driven DTC core and an emerging wholesale tail.

Name

Capra Foods

Legal name

Capra Farms

Website

https://caprafoods.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Goldthwaite

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time purchase model through their Shopify e-commerce platform. Consumers purchase individual cuts, bundles, and specialty lamb products directly with prices ranging from $5.00 to $199.00. Shipping handled through Delivered Cold with free shipping on orders $99+.
2. Wholesale/Institutional Sales: B2B sales to restaurants, grocery stores, and other food service establishments. Contact provided for wholesale inquiries with dedicated phone number (303-915-0360) and email ([email protected]). Products sold in bulk to institutional buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Capra Foods raises and sells 100% American grass-fed and grass-finished Dorper lamb through a Shopify e-commerce store (caprafoods.com) and wholesale channels. Its catalog spans three flagship bundles (Starter, Best Sellers, All-In-One), premium individual cuts (chops, rack, leg, shoulder, ground, kabob meat), and specialty/offal items (hearts, liver, kidneys, tongue, sweetbreads, fries, soup bones), distributed direct-to-consumer with cold-chain shipping and wholesale to restaurants and grocery stores.

Product overview

Capra Foods is a direct-to-consumer e-commerce company specializing in premium, regeneratively raised American lamb products. The offering consists of two main product lines: curated meat bundles (Starter, Best Sellers, and All-In-One bundles) providing variety packages for different customer needs, and individual cuts/parts sold as standalone products. Individual products span premium cuts (rib chops, loin chops, rack, leg, shoulder, ground lamb, kabob meat) and specialty items including organ meats (heart, liver, kidney, tongue, sweetbreads, fries) and bones for broth. Additionally, several cuts are offered in seasoned variants with BBQ rub or green chili/Italian garlic marinades. All products emphasize 100% grass-fed, grass-finished Dorper lamb raised in the USA (primarily Texas), with third-party certifications including Certified Humane and Regenified regenerative agriculture standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Grass Fed Bundle Entry-level grass-fed bundle (~7 lbs) including 2 packs Ground Lamb 16oz, 2 packs Lamb Chops (4 per pack), and 2 packs Kabob Meat 16oz, priced at $149.00 and positioned for first-time customers and families seeking versatile lamb cuts for home cooking.
• Best Sellers Grass Fed Bundle Curated customer-favorite bundle (~8.4 lbs) including Ground Lamb, Kabob Meat, Half Netted Leg, and Frenched Rib Chops (4pc), priced at $175.00, designed for grilling, roasting, and slow-cooking use cases.
• All-In-One Grass Fed Bundle Comprehensive whole-animal bundle (~8.65 lbs) including Ground Lamb, Kabob Meat, Loin Chops, Frenched Rib Chops, Half Netted Leg, and Osso Buco (Foreshank), priced at $199.00, certified G.A.P. and offering the full spectrum of cuts from grill to braise.
• Grass Fed Ground Lamb 16oz Versatile 16oz ground lamb priced at $15.00, suitable for burgers, meatballs, and Mediterranean dishes, sourced from regeneratively raised Dorper sheep.
• Grass Fed Frenched Lamb Rib Chops 2pc Premium 2pc Frenched rib chops priced at $20.00, featuring tenderness and marbling from regeneratively raised lambs and cleaned for high-heat cooking presentation.
• Grass Fed Whole Frenched Lamb Rack Whole frenched lamb rack priced at $118.86, with clean bones for presentation and suitable for roasting whole or slicing into individual rib chops.
• Grass Fed Lamb Kabob Meat 16oz 16oz of cubed premium lamb cuts ideal for slow cooking and kabob preparation, regeneratively raised for deep flavor.
• Grass Fed Denver Lamb Ribs Prized Denver ribs known for tenderness and marbling, from regeneratively raised Dorper lamb, suitable for smoking, braising, or grilling.
• Grass Fed Bone-In Lamb Shoulder (SqCut) Hearty bone-in shoulder cut ideal for slow-cooking, yielding tender pull-apart meat with deep marbling.
• Grass Fed Boneless Lamb Leg (Half Netted) Lean, tender boneless lamb leg ideal for slow roasting, regeneratively raised and grass-finished.
• Grass Fed Lamb Loin Chops Tender, juicy saddle-cut loin chops from Dorper lambs, regeneratively raised and suitable for grill or skillet preparation.
• Grass Fed Lamb Osso Buco (Foreshank) Foreshank cut rich with marrow and connective tissue, ideal for collagen-packed braises.
• Grass Fed Lamb Soup Bones Bones for creating nutrient-rich broths packed with collagen and minerals.
• Grass Fed Lamb Fries Traditional delicacy from regeneratively raised Dorper sheep, mild and tender, suitable for breading and pan-frying.
• Grass Fed Lamb Hearts Lean, nutrient-rich organ meat from regeneratively raised lambs, favored by chefs for grilling or braising.
• Grass Fed Lamb Kidneys Organ meat prized in European and Middle Eastern cuisine, delivering delicate flavor and dense nutrition.
• Grass Fed Lamb Liver Iron and vitamin B12-rich organ meat from Dorper lambs, offering clean, delicate taste for pâtés or sautéing.
• Grass Fed Lamb Sweetbreads Fine-dining delicacy, creamy and tender sweetbreads from regeneratively managed Dorper sheep.
• Grass Fed Lamb Tongue Protein and micronutrient-rich tongue from regeneratively raised Dorper lambs, suitable for braises, tacos, or charcuterie.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Delivered ColdcoreOthersThird-party fulfillment partner handling cold-chain shipping and logistics for direct-to-consumer orders. Checkout integrated at deliveredcold.com with per-product ordering links. Handles shipping policy and returns/refunds for perishable products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ButcherBox: ButcherBox is a subscription D2C meat brand shipping curated boxes of grass-fed and heritage-breed proteins nationwide via cold-chain logistics, directly comparable to Capra's D2C bundle and shipping model.
• Fossil Farms: Fossil Farms sells exotic and specialty meats — including American lamb — direct-to-consumer and through foodservice, closely matching Capra's specialty D2C + wholesale distribution and nose-to-tail offering.
• Cooks Venture: Cooks Venture sells pasture-raised, slow-growth heritage meats directly to consumers and select retailers, sharing Capra's regenerative/sustainable sourcing narrative and D2C-first go-to-market.
• Crowd Cow: Crowd Cow operates a direct-to-consumer online marketplace for premium, traceable cuts of beef, lamb, chicken and other proteins — closely mirroring Capra's D2C premium-protein model and lamb inclusion.
• Snake River Farms: Snake River Farms is a premium American meat brand selling Wagyu and other specialty proteins D2C and through chefs/retail — directly comparable in dual-channel premium red-meat playbook.
• Force of Nature: Force of Nature is a regenerative meat brand selling grass-fed, finished and source-verified proteins (beef, lamb, bison, elk) D2C and through chefs, overlapping Capra on regenerative claims and chef-driven distribution.
• White Oak Pastures: White Oak Pastures is a vertically integrated regenerative farm in Georgia selling grass-finished beef, lamb and other proteins direct to consumers and wholesalers — a near-analog on regenerative certification and on-farm integrity positioning.

Broad incumbents

• Niman Ranch: Niman Ranch is a large, established sustainable and Certified Humane meat company across beef, pork, and lamb supplying grocery, foodservice, and D2C — a broader incumbent in the same certified-responsible protein category where Capra competes.
• Superior Farms: Superior Farms is the largest US lamb processor, supplying retail and foodservice across commodity and premium lamb — a broader incumbent whose dominance Capra must compete against as it scales wholesale.

Emerging players

• Thousand Hills Lifetime Grazed: Thousand Hills Lifetime Grazed markets 100% grass-fed beef from regenerative ranches via D2C and select retail, sharing Capra's regenerative/grass-fed messaging and D2C fulfillment model even though its core protein is beef.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@caprafoods
• Facebookfacebook.com/CapraFoods
• LinkedInlinkedin.com/company/capra-foods-llc
• Instagraminstagram.com/caprafoods
• Xx.com/caprafoods

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capra Foods