Las Vegas Rock

What Las Vegas Rock does

Las Vegas Rock (legally Las Vegas Rock LLC, dba "LVR," formerly Rainbow Quarries) is a privately held Nevada limited liability company founded in May 1991, with quarry operations tracing back to the 1930s in the Goodsprings Mining District. The company is a vertically integrated custom architectural stone business that quarries and fabricates Meta-Quartzite — a non-foliated metamorphic quartzite — from its Rainbow Quarries near Goodsprings, NV, positioned as the only known source of this specific stone formation. It controls 320 acres of patented quarry land plus over 600 acres of approved mining claims (approximately 920 acres total) and operates a 45,000 sq ft processing facility in Jean, NV equipped with a Breton multi-wire saw, two Pellegrini seven-axis Robotwire Evo saws, and diamond-bit rope CNC carving on numerically controlled pulleys for precision and 3D artistic applications.

The product portfolio centers on Meta-Quartzite offered in three color ranges (Desert Blend, Sierra Smoke, Tupelo Honey) and spans raw materials (boulders, landscape rock, flagstone, crushed ground covers) and fabricated goods (cut-to-size panels, flooring, planking, slabs), with signature finishes including Windswept, Nominal and Random Split-Face, honed, and polished. The company also produces custom 3D art and the Vegas Cut Collection. Materials carry Silver Cradle to Cradle Certification and contribute to LEED credits, and the company emphasizes 100% utilization of extracted material.

The business monetizes through one-time, quote-based sales of stone products and custom fabrication services; pricing is not publicly disclosed. Go-to-market is a direct B2B enterprise field-sales motion targeting architects, landscape architects, interior designers, and general contractors/developers, supplemented by industry education (AIA tours, Teachers Workshop, TISE EXPO facility tours, Stone Forensic events) and social/content marketing. Named projects span hospitality/gaming (MGM Resorts, Sahra Spa at The Cosmopolitan, Viejas Casino, Maryland LIVE Casino), government (Mitchell Park Library, City of Las Vegas fire stations), education (Arizona State University, UNLV), and corporate/energy (Antero Resources, Baker Hughes, Conrad N. Hilton Foundation). The company reports 1-10 employees and is led by President Chris Schulte and VP of Operations Jeremy Adams.

Name

Las Vegas Rock

Legal name

LAS VEGAS ROCK LLC

Website

https://vegasrock.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Las Vegas Rock is a vertically integrated Nevada company that quarries and fabricates Meta-Quartzite architectural stone, selling custom slabs, panels, finishes, and landscape products to architects, designers, contractors, and developers for commercial and institutional projects.

Ownership category

akta.pro rank

Product category

Architectural Dimension Stone

NAICS

Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311)

SIC

Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

akta.pro secondary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Architectural stone fabrication
• Natural dimension stone
• Quartzite quarry products
• Custom cut-to-size stone
• Landscape stone supply

Headquarters

HQ city

Jean

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Natural Stone Product Sales: One-time sales of natural stone products including boulders, crushed ground covers, flagstone, cleave, slabs, cut-to-size panels, flooring, planking, and landscape materials. Custom fabrication services for architectural projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Las Vegas Rock quarries and fabricates Meta-Quartzite natural stone from its Rainbow Quarries near Goodsprings, Nevada, supplying custom architectural and landscape stone products to commercial and institutional projects. Offerings include raw landscape materials (boulders, flagstone, crushed ground covers), fabricated goods (slabs, cut-to-size panels, flooring, planking), and signature finishes (Windswept, Nominal Split-Face, Random Split-Face) as well as custom 3D sculptural art. All products are made-to-order against project specifications and sold through direct sales to architects, designers, general contractors, and government clients.

Product overview

Las Vegas Rock is a custom boutique architectural stone company that quarries and fabricates Meta-Quartzite stone from its Rainbow Quarries near Goodsprings, Nevada. The product portfolio centers on this distinctive metamorphic stone, offered in three main color ranges (Desert Blend, Sierra Smoke, and Tupelo Honey). Products are available as raw materials (boulders, landscape rock, flagstone) and fabricated goods (cut-to-size panels, flooring, planking, slabs), with signature finishes like Windswept, Nominal Split-Face, and Random Split-Face. The company also produces custom 3D art pieces and the Vegas Cut Collection. All materials can be customized to specific project requirements with conceptual design collaboration. The stone serves both exterior (façade systems) and interior applications (flooring, wall treatments, sculptural elements).

Differentiator

Problem solved

Functional benefit

Products and services

• Meta-Quartzite Stone
• 3D Art
• Cut-to-Size Panels
• Flooring
• Planking
• Windswept Finish
• Landscape Rock
• Nominal Split-Face
• Random Split-Face
• Slab Material
• Vegas Cut Collection
• Boulders
• Desert Blend Color Range
• Sierra Smoke Color Range
• Tupelo Honey Color Range

Quantifiable outcome

• LEED Gold Certification achieved on MGM City Center project
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Marazita and AssociatesminorChannel Partner/ Reseller/ DistributorVince Marazita of Marazita and Associates led quarry and facility tours during TISE EXPO events, promoting LVR's products to industry professionals.
• !Melk Landscape Architecture & Urban DesigncoreStrategic or Co-development Partner!Melk, a landscape architecture and urban design practice based in New York, NY, partnered with LVR for The Park MGM project. The firm scoured options for material that was environmentally appropriate and would beautifully complement the surrounding desert landscape.
• Cradle to Cradle CertifiedcoreOthersLVR holds Silver Cradle to Cradle Certification for their Meta-Quartzite stone products, demonstrating sustainable manufacturing practices and material health.
• Natural Stone InstitutecoreOthers8-time award winners recognition from Natural Stone Institute (formerly Marble Institute of America), demonstrating consistent excellence in natural stone applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Polycor: One of the largest natural stone producers in North America, quarrying and fabricating granite, marble, limestone, and other dimensional stone for architectural and commercial applications. Directly comparable as a quarry-to-fabrication stone supplier serving architects, though far broader in stone type and geographic footprint.
• MSI Stone (M S International): Massive distributor and fabricator of natural stone, quartz, and hardscape products with nationwide warehouse/showroom network. Comparable as a stone supplier serving large commercial contractors and architects, though vastly larger scale and broader product mix including imported/engineered surfaces.

Direct peers

• Coldspring: Vertically integrated natural stone quarrying and fabrication company producing granite, limestone, and other dimension stone for architectural, memorial, and industrial applications. Closely comparable business model - own quarries plus CNC fabrication facilities supplying custom architectural stone to enterprise construction projects.
• Vermont Quarries: Quarries and fabricates high-end dimension stone (Danby Marble, Woodbury Grey) for architectural interiors and exteriors. Comparable as a single-material-focused boutique stone supplier with exclusive quarry rights producing signature stone for premium commercial and residential projects.
• Eden Stone Company: Family-owned Wisconsin company that quarries and fabricates natural stone (limestone, dolomite) for architectural and landscape applications. Comparable as a multi-generational, single-region quarry-to-fabrication operation serving architects and contractors with cut-to-size dimensional stone.
• Indiana Limestone Company: Quarries and fabricates Indiana Limestone (a classic dimension stone) for commercial, institutional, and monumental construction. Comparable as an exclusive-quarry dimension stone supplier providing cut-to-size panels, cladding, and custom architectural stonework for major projects.
• ABC Stone (ABC Worldwide Stone): Curates, fabricates, and supplies natural stone (limestone, marble, bluestone, etc.) for high-end architectural projects in major US metros. Comparable as a custom architectural stone supplier working with architects and designers on boutique commercial builds, though broader in stone variety and project scale.
• Marva Marble & Granite: Imports and fabricates natural stone (marble, granite, quartzite) for custom architectural and interior applications, serving commercial contractors and residential clients. Comparable as a custom fabrication stone house producing cut-to-size panels and architectural stonework, though sourcing rather than quarrying.
• Quarry Cut Group / Continental Cut Stone: Limestone quarrying and fabrication operation producing architectural cut stone (limestone, cast stone) for commercial and institutional projects. Comparable vertically integrated quarry-to-fabricator model serving commercial architects and developers, though narrower stone variety.
• Stony Creek Quarry: Quarries distinctive tan/golden sandstone from a single Connecticut deposit for architectural and landscape applications, including custom cut-to-size stone. Comparable as a single-quarry, single-material boutique stone supplier with exclusive source moat and architecture/designer-focused sales model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LasVegasRockInc
• Facebookfacebook.com/VegasRockInc
• LinkedInlinkedin.com/company/las-vegas-rock-inc
• Instagraminstagram.com/vegasrock.inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Rock