What Crossroads Community Services does

Crossroads Community Services is a Dallas-based 501(c)(3) nonprofit that delivers nutrition-based food assistance to low-income households in southern Dallas, Ellis, and Navarro counties. The organization runs a dual-channel distribution model: an in-house Community Market where clients select food monthly using a proprietary nutrition-based algorithm, and a Community Distribution Partner Program that moves 35,000–110,000 pounds of food per week through 150+ partner agencies. In 2024 Crossroads distributed 16 million pounds of food (approximately 13 million meals) and served roughly 1,100 households per month at no cost to clients, operating from a 72,000 square-foot former North Texas Food Bank facility. The organization employs around 20 staff and is led by President and CEO Benaye Wadkins Chambers.

The organization's technical infrastructure centers on a Nutrition-Based Food Selection Algorithm developed with a registered dietitian that translates Dietary Guidelines for Americans into household-specific quantities of fruit, vegetables, proteins, grains, and dairy. A customized Salesforce-based client data platform provides real-time dashboards for intake, recertification, and shopping analytics, and the system has accumulated 13 years of longitudinal shopper data that has drawn research interest from academic institutions in China and the UK. Operational integrations include FullPlate for inventory and ordering, Vivery for partner support, Primarius Web Window for partner ordering, and Bloomerang for donation processing. Supporting products and services include the From Food to Finances coaching program (with Ascend Dallas), a Summer Feeding Program, Food Equity Research, a branded e-commerce store, a volunteer program managed through Volgistics, and the recently launched RedBird Nutrition Pharmacy at RedBird Mall, which co-locates food distribution with UTSW, Parkland, and a planned Children's Health clinic to address chronic disease through food-as-medicine.

Revenue is generated through a diversified nonprofit funding stack: individual one-time and recurring monthly donations, foundation grants (Perot family, Harry W. Bass Jr. Foundation, Hoblitzelle Foundation, Moody Foundation, McKesson Foundation), corporate sponsors (Bank of America, Salesforce, Kroger, H-E-B, BCBS Texas), a small merchandise e-commerce operation, and nominal partner restocking fees. All client services are free under TEFAP income-eligibility guidelines. Strategic positioning combines food distribution, nutrition research, and healthcare integration, with the RedBird Nutrition Pharmacy representing the most material recent extension into the food-as-medicine vertical.

Name

Crossroads Community Services

Legal name

Crossroads Community Services

Website

https://ccsdallas.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas-based 501(c)(3) nonprofit providing nutrition-based food assistance to low-income households in southern Dallas, Ellis, and Navarro counties. Operates a Community Market, 150+ partner distribution network, and RedBird Nutrition Pharmacy. Distributed 16M pounds of food in 2024.

Ownership category

akta.pro rank

Product category

Food Assistance and Hunger Relief Services

NAICS

Community Food Services (62421), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Food assistance services
• Hunger relief programs
• Community food distribution
• Nutrition support services
• Food equity research

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Individual Donations: Crossroads generates revenue through individual donations at various levels ($25, $50, $100, $250 and custom amounts). The organization emphasizes that donations are tax-deductible and promises not to sell or share donor information.
2. Monthly Giving Program: Recurring monthly donation program allowing donors to support ongoing operations with regular contributions.
3. Merchandise Sales: Crossroads operates an e-commerce store selling branded merchandise including apparel (t-shirts, long-sleeve shirts), kitchen items (cutting boards, utensil holders), and gift sets. Proceeds support building nutrition-stable communities.
4. Partner Fees: A $250 restocking fee is applied to partner organizations for canceled orders, abandoned/refused orders, non-approved returns, and order modifications requiring restocking to ensure inventory accountability.
5. Grants and Foundation Support: Crossroads receives funding from foundations and corporate partners including Perot family, Harry W. Bass Jr. Foundation, Hoblitzelle Foundation, Moody Foundation, McKesson Foundation, and others for operations and specific programs like the RedBird Nutrition Pharmacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Crossroads Community Services operates a nutrition-based food assistance program serving low-income households in Southern Dallas, Ellis, and Navarro counties. The organization runs an in-house Community Market that uses a registered-dietitian-developed algorithm to allocate tailored food bundles to clients monthly, alongside a Hub and Spoke Community Distribution Partner network of 150+ partner agencies that redistributes food to end recipients. The organization also operates a healthcare-integrated RedBird Nutrition Pharmacy, a financial coaching program, and a summer feeding program, with all services provided at no cost to eligible clients.

Product overview

Crossroads Community Services operates a multi-component food assistance ecosystem anchored by an in-house Community Market and a Hub and Spoke Community Distribution Partner Program spanning Dallas, Ellis, and Navarro counties. The Community Market uses a nutrition-based food selection algorithm to provide tailored food bundles to individual shoppers monthly. The Community Distribution Partner Program extends reach through 150+ partner agencies. Supporting these core operations are the RedBird Nutrition Pharmacy (healthcare-integrated food pharmacy), From Food to Finances coaching program, Summer Feeding Program, Food Equity Research initiative, an e-commerce Crossroads Store, and a Volunteer Program.

Differentiator

Problem solved

Functional benefit

Brands

• RedBird Nutrition Pharmacy: A nutrition pharmacy concept located at RedBird Mall in Southern Dallas, focusing on addressing food insecurity and improving chronic disease health outcomes for referred patients and their family members. Partners include UTSW, Parkland, and planned Children's Health clinic.
• Crossroads Market at RedBird
• Community Market
• From Food to Finances

Products and services

• Community Market
• Community Distribution Partner Program
• RedBird Nutrition Pharmacy
• From Food to Finances
• Summer Feeding Program
• Food Equity Research
• Crossroads Store

Quantifiable outcome

• Distributed 16 million pounds of food providing 13 million meals in 2024
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• North Texas Food Bank (NTFB)coreStrategic or Co-development PartnerNTFB is Crossroads' primary food supply partner. Crossroads was selected as NTFB's 'pilot hub' in 2011 to test the Hub and Spoke distribution model. NTFB provides products through TEFAP and CSFP/PAN programs. Crossroads operates from NTFB's former 72,000 sq ft distribution facility.
• Feeding AmericacoreStrategic or Co-development PartnerFeeding America is the nation's largest domestic hunger relief organization. Crossroads is affiliated with Feeding America network, which recognizes their nutrition-based food selection approach as unique among food banks.
• KrogerminorGTM or Marketing PartnerCorporate partner providing food donations and support for Crossroads' operations and programs.
• H-E-B (Central Market, Joe V's Smart Shop)minorGTM or Marketing PartnerTexas-based grocery retailer partners supporting Crossroads through donations and community investment.
• UT Southwestern Medical CentercoreStrategic or Co-development PartnerResearch partner providing academic collaboration through the CARE (Community Assistance Research) initiative. UTSW partners include Dr. Jaclyn Albin (Culinary Medicine), Dr. Sandi Pruitt (Cancer Prevention Research), and Dr. Tammy Leonard (Public Health). Also a healthcare referral partner for RedBird Nutrition Pharmacy.
• Parkland HealthcoreStrategic or Co-development PartnerMajor healthcare system partner for RedBird Nutrition Pharmacy, referring patients with chronic diseases (diabetes, hypertension) to the nutrition pharmacy program for food as medicine intervention.
• Ascend DallascoreStrategic or Co-development PartnerFinancial coaching partner for the 'From Food to Finances' program, providing training and guidance to help shoppers lift themselves out of poverty and achieve food and financial stability.
• SalesforcecoreTechnology or IntegrationTechnology partner providing CRM platform for Crossroads' client data management, intake processing, and operational dashboards tracking efficiency and effectiveness.
• Bridgmar ConstructionminorGTM or Marketing PartnerConstruction partner supporting Crossroads' facilities and programs.
• ReImagine RedBirdcoreStrategic or Co-development PartnerInitiative that created the wellness hub where Crossroads' RedBird Nutrition Pharmacy is located, providing proximity to healthcare services and creating a complete access point for community health needs.

Scale indicators15 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Food & Friends: DC-area nonprofit delivering medically tailored meals and groceries to people living with HIV/AIDS, cancer, and other serious illnesses. Comparable to Crossroads in its integration of healthcare referrals, nutrition counseling, and food distribution for chronic disease management.
• North Texas Food Bank: Crossroads' primary supply partner and the largest regional food bank in NTFB's network. NTFB adopted the Hub and Spoke model that Crossroads pioneered, operates out of the same metro, and serves overlapping low-income populations in North Texas — making it the closest operational and geographic comparable.
• MANNA: Philadelphia nonprofit that provides medically tailored meals to clients with serious illnesses. Operates a similar food-as-medicine model with healthcare referral pipelines and nutrition-focused distribution, making it a strong peer for the RedBird Nutrition Pharmacy service line.
• Community Servings: Boston-based nonprofit providing medically tailored meals and nutrition services to individuals with chronic illnesses. Closely aligned with Crossroads' RedBird Nutrition Pharmacy concept in its 'food as medicine' orientation, clinical referral workflow, and focus on health outcomes alongside food distribution.

Regional players

• Tarrant Area Food Bank: Major Texas food bank serving the Fort Worth / Tarrant County region as a Feeding America affiliate. Operates the same wholesale-to-agency food distribution model with comparable partner network mechanics, though in a different metro from Crossroads' southern Dallas footprint.
• Houston Food Bank: One of the largest food banks in the U.S., serving the Houston metro as a Feeding America affiliate. Comparable in scale and hub-based distribution mechanics, though operating in a separate Texas region and not directly competing with Crossroads.
• God's Pantry Food Bank: Kentucky-based Feeding America affiliate operating hub-and-spoke distribution through partner agencies. Comparable mid-sized regional food bank with a similar mix of direct service and partner redistribution, useful as a size and operating-model benchmark outside Texas.
• Central Texas Food Bank: Austin-based Feeding America affiliate serving Central Texas. Comparable in operating model — distributing food through partner pantries and direct service programs — though in a separate regional market from Crossroads.
• San Antonio Food Bank: Major Texas food bank serving Bexar and surrounding counties. Comparable in mission and Feeding America affiliation, with similar partner-driven distribution mechanics; relevant regional benchmark for Crossroads' operational scale and partner leverage.

Broad incumbents

• Feeding America: The largest U.S. domestic hunger-relief organization and the national umbrella network of which Crossroads is an affiliate. Sets industry standards, aggregates supply, and routes federal TEFAP/CSFP resources — making it the broad incumbent shaping the operating environment for Crossroads.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ccsdallas
• LinkedInlinkedin.com/company/crossroads-community-services-inc
• Instagraminstagram.com/ccsdallas

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Community Services