ascend dallas
Ascend Dallas is a 113-year-old Dallas nonprofit that provides free financial coaching, career support, women's entrepreneurship training, and maternal health (Nurse-Family Partnership) services to low-income women and first-time mothers in Dallas County, funded by individual donations and corporate grants.
- Company typePrivate
- Founded1909
- HeadquartersDallas, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What ascend dallas does
Ascend Dallas is a Dallas-based nonprofit that delivers financial coaching, career development, women's entrepreneurship training, and maternal health services to low-income women and first-time mothers in Dallas County. Founded in 1909 as the YWCA of Dallas and rebranded to Ascend Dallas in 2024 (previously operating as WiNGS), the organization reports serving thousands of women since opening the WiNGS Center, with 51% of program participants entering earning less than $24,000 per year. All services are provided at no cost to participants.
The core product suite is organized around three integrated programs: (1) Finance & Career, including the RiSE Series financial education workshops, one-on-one financial coaching, Credit WiNGS credit-building, benefits screening, and employment support; (2) the Women's Enterprise Program, with the FLiGHT idea-exploration workshop and a 6-week business plan training course plus accelerator services; and (3) the Nurse-Family Partnership, pairing first-time mothers with nurse home visitors from pregnancy through the child's second birthday. Supporting offerings include the Coaching Institute for volunteer and staff training, an online client portal for class scheduling, and the Ascend Effect Club monthly giving program. Disclosed outcomes include 86% of coaching members growing savings within 12 months, 89% of NFP babies born at a healthy weight, 69% of Women's Enterprise Center members building business plans, and $2,500-$3,500 average debt reduction after coaching.
The business model is donation-driven. Revenue comes from individual donations (one-time and monthly Ascend Effect Club giving, raffles, fundraising events such as Pop, Fizz, Clink and the Mentors & Allies Awards Luncheon) and from corporate sponsorships and foundation grants, including disclosed $100,000 from JPMorgan Chase and $30,000 from the Truist Charitable Fund in 2021. Services are distributed directly at the Spring Valley Road headquarters in Dallas and via virtual/telehealth and online appointment booking, with referrals sourced from community partners such as the North Texas Food Bank and the Dallas Volunteer Attorney Program. The organization has no disclosed app, AI/ML capabilities, or headcount, and operates exclusively in the Dallas-Fort Worth/North Texas region.
ascend dallas firmographics
Firmographics- Name
- ascend dallas
- Legal name
- Ascend Dallas
- Website
- https://ascenddallas.org
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Short description
- Ascend Dallas is a 113-year-old Dallas nonprofit that provides free financial coaching, career support, women's entrepreneurship training, and maternal health (Nurse-Family Partnership) services to low-income women and first-time mothers in Dallas County, funded by individual donations and corporate grants.
- Ownership category
- akta.pro rank
ascend dallas industry classification
Industry- Product category
- Nonprofit Social Services for Women and Families
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (611430), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)
Keywords
Where ascend dallas is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ascend dallas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: One-time and monthly donations from individual supporters; monthly recurring giving through the Ascend Effect Club; annual giving campaigns; raffle tickets; fundraising events
- Corporate Sponsorships & Grants: Corporate sponsorships for events (Pop, Fizz, Clink; Mentors & Allies Awards Luncheon); grant funding from foundations and corporations
Distribution channels4 records
Marketing channels8 records
ascend dallas product offering
Product offeringCore offering
Ascend Dallas is a Dallas-based nonprofit that provides free financial coaching, career development, and maternal health programs to women experiencing poverty and life transitions. Its core offerings include the Women's Enterprise Program (business plan training), the Nurse-Family Partnership (nurse home visits for first-time mothers), and integrated financial education and career coaching (RiSE Series, Credit WiNGS, Benefits Screening). All services are delivered at no cost to qualifying participants in Dallas County.
Product overview
Ascend Dallas (formerly WiNGS) offers an integrated service portfolio of three core programs: Finance & Career (featuring the RiSE Series, Credit WiNGS, and Benefits Screening for financial education and coaching), Women's Enterprise Program (providing no-cost business plan training through the FLiGHT workshop and 6-week training course), and Nurse-Family Partnership (pairing first-time mothers with nurse home visitors through pregnancy until the child turns two). Additional offerings include the Coaching Institute for volunteer training, the WiNGS Dallas Client Portal for appointment scheduling, and the Ascend Effect Club monthly giving program. All services are provided at no cost to community members and are accessible through virtual and in-person formats.
Differentiator
Problem solved
Functional benefit
Brands
- Women's Enterprise Program: No-cost business plan training program for women entrepreneurs
- Nurse-Family Partnership
- RiSE Series
- Coaching Institute
- Credit WiNGS
- Ascend Effect Club
Products and services
- WiNGS Dallas Client Portal Self-serve online portal that lets clients schedule classes, sign up for financial and career coaching appointments, and access Ascend Dallas programs including pregnancy support and benefits screening.
- RiSE Series Four-week financial education workshop covering budgeting, savings, credit building, and debt reduction, with 90-minute classes on specific financial topics; provided free to women in Dallas County.
- Credit WiNGS Credit-building product for individuals with little or no credit history and for those looking to improve their credit scores, delivered as part of Ascend Dallas's financial empowerment offerings.
- Nurse-Family Partnership Free program pairing first-time mothers with experienced nurse home visitors from pregnancy through the child's second birthday; provides prenatal education, postpartum support, baby care guidance, and childbirth preparation.
- Women's Enterprise Program No-cost business plan training program for women starting or expanding small businesses, featuring a 6-week training course and accelerator services; has produced 38 graduates who launched or grew a small business since 2014.
- FLiGHT Workshop Pre-training workshop within the Women's Enterprise Program that helps aspiring women entrepreneurs fully vet their business concept before developing a formal business plan.
- Coaching Institute Training program that certifies volunteers and staff to deliver financial coaching, curriculum facilitation, and business mentoring as part of Ascend Dallas's service delivery model.
- One-on-One Coaching Services Individualized support including resource coaching, financial coaching, employment support, and pregnancy support, delivered one-on-one at no cost to qualifying community members.
- Benefits Screening Service that reviews members' monthly budgets to identify available public benefits and tax credits, connecting them to resources such as food banks, electricity assistance, and medical resources.
Quantifiable outcome
- 86% of members in coaching grew their savings within 12 months
- +5 more outcomes
Companies that use ascend dallas
Customer profileSegments4 records
Ideal customer profiles4 records
ascend dallas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ascend dallas partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UnidosUScoreAscend partnered with UnidosUS to bring the Latinos in Finance (LIF) workforce development program to the Dallas Latinx community. LIF is a virtual curriculum preparing Latinx participants for success in the financial services industry, with participants applying for jobs at top banking institutions after 8 weeks of training.
- Ebby Halliday FoundationminorAscend was named beneficiary of all donations made to the Ebby Halliday Foundation through the end of summer 2021, continuing a partnership to impact women in DFW.
- Dallas Volunteer Attorney ProgramminorPartners at Dallas Volunteer Attorney Program provided a webinar on the legal impact of coronavirus for small businesses and individuals, covering current regulations, laws, and legal rights during the COVID-19 crisis.
- North Texas Food BankminorReferral resource for food assistance; North Texas Food Bank connects clients with local food pantries across the Dallas area.
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
ascend dallas competitors and assessment
Company assessmentDirect peers
- Jeremiah Program: National nonprofit operating a two-generation (mom + child) model combining housing, childcare, career coaching, and financial empowerment for single mothers in poverty; directly comparable to Ascend's integrated wraparound service delivery and outcome-driven model.
- YWCA USA: National umbrella for the YWCA network; Ascend Dallas was literally founded as the YWCA of Dallas in 1909, making YWCA USA the most direct legacy peer in women's community services, empowerment programming, and advocacy.
- Nurse-Family Partnership: National organization operating the evidence-based Nurse-Family Partnership model that Ascend Dallas directly delivers in Dallas County; comparable on maternal-child health outcomes, nurse home-visit delivery, and outcome measurement framework.
- Texas Women's Foundation: Regional foundation (formerly Dallas Women's Foundation) focused on economic security and leadership for women and girls in North Texas; comparable in mission, regional concentration, donor-driven funding model, and women's empowerment programmatic focus.
- Dress for Success Dallas: Dallas affiliate of Dress for Success providing career coaching, interview preparation, and professional attire to women in economic transition; comparable in women's economic empowerment focus, career services, and reliance on volunteers and corporate partnerships.
- Goodwill Industries of Dallas: Dallas-based nonprofit providing workforce development, financial coaching, and wraparound services to low-income individuals; comparable as a community-funded, multi-program social services nonprofit serving similar populations in the same geography.
- Women's Business Enterprise Council (WBEC) South / SBA Women's Business Centers: Network of women's business assistance centers providing training, mentorship, and certification support to women entrepreneurs; comparable to Ascend's Women's Enterprise Program in mission and target customer, though focused on certification rather than business plan training.
- Catholic Charities of Dallas: Regional faith-based nonprofit delivering integrated social services including financial assistance, case management, and family support; comparable as a Dallas-based wraparound services provider serving low-income women and families through grant and donation funding.
Broad incumbents
- Salvation Army of North Texas: Large regional social services nonprofit offering emergency assistance, case management, and financial coaching across North Texas; comparable as a long-tenured community nonprofit serving low-income families with donation-dependent funding and multi-program delivery.
- United Way of Metropolitan Dallas: Large regional umbrella funder and direct service provider addressing poverty, education, and financial stability across North Texas; comparable as a Dallas-area donor-dependent nonprofit serving overlapping client populations and competing for similar corporate and individual giving.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
ascend dallas social profiles
Digital presenceascend dallas financial estimates
Financial estimateRevenue estimate
Valuation estimate
ascend dallas leadership team
Management profileNumber of profiles
Profiles2 records
ascend dallas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ascend dallas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ascend dallas
What does ascend dallas do?
Ascend Dallas is a Dallas-based nonprofit that provides free financial coaching, career development, and maternal health programs to women experiencing poverty and life transitions. Its core offerings include the Women's Enterprise Program (business plan training), the Nurse-Family Partnership (nurse home visits for first-time mothers), and integrated financial education and career coaching (RiSE Series, Credit WiNGS, Benefits Screening). All services are delivered at no cost to qualifying participants in Dallas County.
Is ascend dallas a public or private company?
ascend dallas is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ascend dallas founded?
ascend dallas was founded in 1909.
Where is ascend dallas based?
ascend dallas is headquartered in Dallas, United States, in the North America region.
How does ascend dallas make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships & Grants.
Who are ascend dallas's main competitors?
Direct peers on record are Jeremiah Program, YWCA USA, Nurse-Family Partnership, Texas Women's Foundation, Dress for Success Dallas, Goodwill Industries of Dallas, Women's Business Enterprise Council (WBEC) South / SBA Women's Business Centers and Catholic Charities of Dallas. Broad incumbents are Salvation Army of North Texas and United Way of Metropolitan Dallas.
Does ascend dallas have an API?
No public API is recorded for ascend dallas.
What industry is ascend dallas in?
ascend dallas's product category is Nonprofit Social Services for Women and Families. Its primary akta.pro industry code is EDAAABAJ, Adult Learner Support Services (Advising, Case Management, Wraparound Supports). Its NAICS code is 611710 and its SIC code is 8200.