Name

Marshfield Utilities

Legal name

Marshfield Utilities

Website

https://marshfieldutilities.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Municipal Utilities

NAICS

Electric Power Generation, Transmission and Distribution (2211), Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)

SIC

Electric Services (4911), Water Supply (4941)

akta.pro primary industry

Public Power Districts & State/Provincial Utilities (EUADABAD)

akta.pro secondary industries

Rate Design, Tariff Administration & Regulatory Billing Compliance (EUANAIAF), Water Supply & Wastewater Utilities Administration (BPAIACAG)

Keywords

• Municipal electric utility
• Water and wastewater services
• Natural gas distribution
• Utility billing services
• Fiber optic network

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Marshfield Utilities is a municipally owned utility that provides electric power, water, natural gas metering, and dark fiber communication services to residential, commercial, and government customers in Marshfield, Wisconsin. The utility operates a Power Cost Adjustment (PCA) mechanism, supports paperless and electronic billing (Quick Pay, PowerPay), and runs energy-efficiency, solar, and EV rebate programs. It has been delivering utility services since 1896.

Product overview

Marshfield Utilities is a municipal utility providing essential services including electric power distribution (serving approximately 13,156 customers), water distribution (serving approximately 8,009 customers), and natural gas metering. The utility operates as a single unified organization offering both traditional utility infrastructure services and modern digital products. Core infrastructure products include Smart Metering Infrastructure, a Communication Utility providing dark fiber services, and the M-1 Combustion Turbine (60 MW) for power generation. Digital products include the Marshfield Utilities Mobile App, PowerPay (automatic bill payment), Quick Pay (one-time payments), and Go Paperless billing. Additional services encompass energy efficiency programs, EV charger rebates, and solar projects. Operational technology includes SCADA systems for monitoring electric and water facilities. The utility traces its origins to 1904 and has continually modernized its infrastructure, including substation upgrades and advanced relay systems.

Differentiator

Problem solved

Functional benefit

Brands

• Communication Utility: Provides dark fiber service connecting public and private facilities throughout the City of Marshfield. Established in 2005.

Products and services

• Electric Service Retail electric power delivery to homes, businesses, and government facilities within the City of Marshfield service territory, supported by a Power Cost Adjustment (PCA) mechanism.
• Water Service Potable water supply to residential, commercial, and government customers in Marshfield.
• Natural Gas Metering Service Metering and billing for natural gas usage in conjunction with the utility's other services.
• Dark Fiber Communication Service Dark fiber network communication service for customers in the Marshfield service area.
• PowerPay Payment Service Payment service that allows customers to pay their Marshfield Utilities bills.
• Payment Assistance Program Program that provides payment assistance to qualifying utility customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Great Lakes UtilitiesminorOthersLogo displayed on Marshfield Utilities website indicating membership/partnership in Great Lakes Utilities organization, which provides shared services and resources for municipal utilities.
• Public PowerminorOthersLogo indicates membership in Public Power organization (publicpower.org), providing reliability recognition tracking and resources for public utilities.
• Diggers HotlineminorOthersLogo indicates partnership with Diggers Hotline for underground utility locating services to prevent damage during excavation.
• American Transmission Company (ATC)minorOthersTransmission assets including transmission lines, poles, substation relays, and Mill Creek Substation equipment were sold to ATC in 2011.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Colorado Springs Utilities: Four-service municipal utility (electric, natural gas, water, wastewater) owned by the City of Colorado Springs — comparable bundled-service municipal model, though substantially larger than Marshfield.
• Austin Energy: Large Texas municipal electric utility serving over 500,000 customers — relevant as a scaled-up peer demonstrating the growth trajectory possible within a municipally owned electric franchise.
• Gainesville Regional Utilities: Florida municipal utility operating electric, water, wastewater, and natural gas services — a larger, multi-service peer in the same municipal-utility operating model.
• Sacramento Municipal Utility District (SMUD): Large California municipal electric utility with own generation and aggressive energy-transition programs — relevant as a scaled-up municipal electric peer with strong clean-energy positioning.
• Lincoln Electric System: Nebraska's largest municipally owned electric utility offering generation, transmission, and distribution — relevant as a scaled-up municipal electric peer with similar customer-service orientation.

Direct peers

• Cedar Falls Utilities: Iowa municipal utility delivering electric, water, and communications services to a similarly sized Midwestern community, with comparable scale, governance, and bundled-service model.
• College Station Utilities: Texas municipal electric and water utility serving a college-town customer base of comparable scale to Marshfield, with similar long-tenured municipal ownership structure.
• Holland Board of Public Works: Small Michigan municipal utility providing electric, water, wastewater, and broadband services through a single board-governed entity — the closest structural and scale analog to Marshfield Utilities.
• Traverse City Light & Power: Small Michigan municipal electric utility with comparable customer scale (~13k meters) and a similar fuel-flexible local generation profile to Marshfield's M-1 turbine.

Others

• WPPI Energy: Joint-action agency providing wholesale power and services to municipal utilities across the Upper Midwest — comparable to Marshfield's Great Lakes Utilities / Public Power memberships and relevant as a wholesale/aggregator partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC97SLJzHOOT5CqRmXArNttA/videos
• Facebookfacebook.com/marshfieldutilities
• LinkedInlinkedin.com/company/marshfield-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshfield Utilities