Planeta Sport

What Planeta Sport does

Planeta Sport is a Serbian multi-channel sporting-goods retailer founded in 2003 and headquartered in Belgrade. It operates as a direct-to-consumer business, selling branded athletic footwear, apparel, and accessories through a network of over 100 physical retail stores spread across Serbia — from major cities such as Belgrade, Novi Sad, and Niš to dozens of smaller towns — alongside a Magento-based e-commerce site at planetasport.rs. The assortment centers on core categories (sneakers, sports footwear, sportswear, and accessories) from more than 100 international brands including NIKE, ADIDAS, SKECHERS, PUMA, REEBOK, NEW BALANCE, UNDER ARMOUR, SERGIO TACCHINI, LOTTO, ICEPEAK, and ELLESSE, with deeper sub-categories in water sports (SUP boards, kayaks), outdoor equipment, trampolines, and roller skates.

The business model is straightforward specialty retail: unit-priced sales (listed in Serbian Dinars, typically ranging from around 500 RSD for basic accessories to over 50,000 RSD for premium items like SUP boards) with recurring promotional discounts of 20–60%, supported by installment payment options and a 14-day return policy. Revenue is generated almost entirely through one-time retail transactions to individual consumers; there is no disclosed subscription, licensing, or B2B revenue stream. Omnichannel integration is delivered through a Click & Collect service (online order, in-store pickup) and a customer loyalty program (Klub Planeta). The company also operates a separate e-commerce platform, eplaneta.rs, that extends into non-sporting-goods categories such as auto/moto accessories, garden equipment, IT, consumer electronics, baby products, and home appliances.

Marketing is conducted across Facebook, Instagram, YouTube, TikTok, and email, with regular weekend and brand-specific promotional campaigns. The company is privately held with 501–1,000 employees, no disclosed parent company or subsidiaries, no public funding rounds, and no disclosed M&A or partnership activity beyond authorized brand reseller relationships. There are no disclosed AI/ML capabilities, patents, certifications, or awards; the technology stack described is a conventional Magento storefront with standard social-login and email-marketing integrations.

Name

Planeta Sport

Legal name

Planeta Sport

Website

https://planetasport.rs

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Planeta Sport is a Serbian multi-channel sporting-goods retailer founded in 2003, operating over 100 physical stores and a Magento e-commerce site to sell branded athletic footwear, apparel, and accessories from 100+ international brands to individual consumers across Serbia.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Sports retail chain
• Athletic footwear
• Sportswear apparel
• Sporting goods
• Multi-brand retail

Headquarters

HQ city

Belgrade

Offices68 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Planeta Sport generates revenue through retail sales of sports footwear, clothing, and accessories via physical store locations and e-commerce platforms. The company sells products from multiple international sports brands including NIKE, ADIDAS, SKECHERS, PUMA, REEBOK, and others. Prices are listed in Serbian Dinars (RSD) with regular promotional sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Planeta Sport is a Serbian multi-channel sporting goods retailer selling athletic footwear, sportswear, and sports accessories through over 100 physical retail stores across Serbia and an e-commerce website. The company carries products from international brands including NIKE, ADIDAS, SKECHERS, PUMA, REEBOK, NEW BALANCE, UNDER ARMOUR, and others, serving men, women, and children. Complementary offerings include Click & Collect service, a Klub Planeta loyalty program, and a separate e-commerce platform eplaneta.rs for non-sport merchandise.

Product overview

Planeta Sport is a Serbian multi-channel sports retailer offering athletic footwear, apparel, and accessories through both online and physical retail stores. The product portfolio centers on core categories: footwear (sneakers, cleats, sandals, slippers), clothing (sportswear, swimwear, ski clothing), and accessories (bags, backpacks, balls, caps). The store also features specialized sub-categories including SUP boards (BLUE REEF, FUNWATER), kayaks (VIENTOR), trampolines (JUMP POWER), roller skates (ACTION), and other water sports equipment. The company operates a related e-commerce brand called ePlaneta for non-sport merchandise. Key services include Click & Collect (online order with in-store pickup) and Klub Planeta loyalty program. Planeta Sport carries over 100 international sports brands including NIKE, ADIDAS, SKECHERS, PUMA, REEBOK, NEW BALANCE, and UNDER ARMOUR.

Differentiator

Problem solved

Functional benefit

Brands

• ePlaneta: A separate internet store operated by Planeta Sport, selling broader product categories including auto and moto equipment, garden and yard items, IT equipment, consumer electronics, baby products, climate control appliances, laundry machines, pressure washers, gaming chairs, and kitchen appliances.

Products and services

• Patike (Sneakers / Athletic Footwear) Athletic footwear including running shoes, basketball shoes, football cleats, tennis shoes, volleyball shoes, and casual sneakers from brands like NIKE, ADIDAS, NEW BALANCE, SKECHERS, PUMA, and others, sold to individual consumers in Serbia.
• Obuća (General Footwear) General footwear category including sandals, slippers, flip-flops, winter boots, and various shoe types for men, women, and children.
• Odeća (Sportswear and Athletic Apparel) Sportswear and athletic apparel including t-shirts, shorts, tracksuits, hoodies, jackets, sweaters, pants, swimwear, and ski clothing for men, women, and children.
• Aksesoari (Sports Accessories) Sports accessories including backpacks, bags, suitcases, balls, sunglasses, swimming gear, caps, bottles, socks, fitness equipment, boxing gear, outdoor gear, bicycles, SUP boards, kayaks, trampolines, roller skates, and more.
• ePlaneta

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core.

• NIKEcoreChannel Partner/ Reseller/ DistributorNIKE is one of the featured and highlighted brands on Planeta Sport's platform. Planeta Sport resells NIKE footwear, clothing, and accessories through its physical retail stores and e-commerce website.
• ADIDAScoreChannel Partner/ Reseller/ DistributorADIDAS is one of the featured and highlighted brands on Planeta Sport's platform. Planeta Sport resells ADIDAS footwear, clothing, and accessories through its physical retail stores and e-commerce website.
• SKECHERScoreChannel Partner/ Reseller/ DistributorSKECHERS is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells SKECHERS footwear, clothing, and accessories through its retail stores and e-commerce.
• PUMAcoreChannel Partner/ Reseller/ DistributorPUMA is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells PUMA products through its physical stores and e-commerce website.
• REEBOKcoreChannel Partner/ Reseller/ DistributorREEBOK is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells REEBOK products through its physical stores and e-commerce website.
• NEW BALANCEcoreChannel Partner/ Reseller/ DistributorNEW BALANCE is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells NEW BALANCE footwear through its physical stores and e-commerce website.
• SERGIO TACCHINIcoreChannel Partner/ Reseller/ DistributorSERGIO TACCHINI is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells SERGIO TACCHINI footwear and clothing through its retail stores and e-commerce.
• RANGcoreChannel Partner/ Reseller/ DistributorRANG is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells RANG footwear and clothing products through its retail stores and e-commerce.
• LOTTOcoreChannel Partner/ Reseller/ DistributorLOTTO is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells LOTTO footwear and clothing through its physical stores and e-commerce website.
• UNDER ARMOURcoreChannel Partner/ Reseller/ DistributorUNDER ARMOUR is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells UNDER ARMOUR sports apparel and footwear through its retail stores and e-commerce.
• WINTROcoreChannel Partner/ Reseller/ DistributorWINTRO is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells WINTRO products through its physical stores and e-commerce website.
• KANDERcoreChannel Partner/ Reseller/ DistributorKANDER is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells KANDER products through its physical stores and e-commerce website.
• GEOGRAPHICAL NORWAYcoreChannel Partner/ Reseller/ DistributorGEOGRAPHICAL NORWAY is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells GEOGRAPHICAL NORWAY products through its physical stores and e-commerce.
• SLAZENGERcoreChannel Partner/ Reseller/ DistributorSLAZENGER is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells SLAZENGER sports products through its physical stores and e-commerce.
• NAVIGAREcoreChannel Partner/ Reseller/ DistributorNAVIGARE is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells NAVIGARE clothing products through its physical stores and e-commerce website.
• ICEPEAKcoreChannel Partner/ Reseller/ DistributorICEPEAK is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells ICEPEAK products through its physical stores and e-commerce website.
• ELLESSEcoreChannel Partner/ Reseller/ DistributorELLESSE is featured as a highlighted brand on Planeta Sport's platform. Planeta Sport resells ELLESSE footwear and clothing through its physical stores and e-commerce.
• FUNWATERcoreChannel Partner/ Reseller/ DistributorFUNWATER is a water sports equipment brand sold through Planeta Sport's platform. Products include SUP boards, kayaks, and water sports accessories sold through physical stores and e-commerce.
• BLUE REEFcoreChannel Partner/ Reseller/ DistributorBLUE REEF is a water sports equipment brand sold through Planeta Sport's platform. Products include SUP boards, masks, and diving equipment sold through physical stores and e-commerce.
• VIENTORcoreChannel Partner/ Reseller/ DistributorVIENTOR is an outdoor and tactical equipment brand sold through Planeta Sport's platform. Products include bags, wallets, tactical belts, and kayaks sold through physical stores and e-commerce.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intersport: World's largest multi-brand sporting goods retail chain with franchise and store operations across Europe, including the Balkans. Directly comparable as a multi-brand sporting goods retailer carrying the same global brands (NIKE, ADIDAS, PUMA) through physical and online channels.
• Sport Vision: Leading sports retail chain operating across the Western Balkans (Serbia, Bosnia, North Macedonia, Montenegro). The most direct local competitor, with the same multi-brand specialty model, same e-commerce plus physical footprint, and overlapping brand partnerships.
• Sportina Group: Slovenia-based multi-brand sports and fashion retailer with presence across former-Yugoslav markets. Comparable as a regional multi-brand sporting goods chain operating physical stores and e-commerce carrying the same international athletic brands.
• INTERSPORT Serbia (local franchise): Local Serbian franchisee of the Intersport cooperative, operating multi-brand sporting goods stores in Serbia. The most direct head-to-head competitor in the Serbian market with overlapping brand mix and physical-store footprint.

Broad incumbents

• Decathlon: Global sporting goods retailer with own-label plus multi-brand assortment. Comparable as the dominant broad incumbent in sports retail; offers overlapping product categories but with a vertical/private-label model rather than Planeta's pure multi-brand distributor approach.
• JD Sports: Global sports-fashion multi-brand retailer specializing in athletic footwear and apparel (NIKE, ADIDAS, PUMA). Comparable category overlap (athletic footwear-led multi-brand), though it operates at much larger scale and is online-first plus premium-mall physical.
• Frasers Group (Sports Direct): UK-based sporting goods and lifestyle retailer operating Sports Direct banners. Comparable as a broad incumbent in athletic multi-brand retail with similar heavy promotional positioning and the same anchor brand partnerships.
• Foot Locker: Specialty athletic footwear and apparel retailer globally. Comparable multi-brand athletic retail model with deep NIKE and ADIDAS partnerships, though primarily mall-based and heavily exposed to the same brand-DTC risk.

Regional players

• Hervis Sports: Austrian sporting goods retailer (part of SPAR Group) operating across Central and Eastern Europe. Comparable multi-brand sports retail model with physical and online channels, overlapping brand mix, but focused on DACH/CEE rather than Western Balkans.
• Stadium (Stadium AB): Swedish multi-brand sports and fashion retailer. Comparable multi-brand athletic assortment and omni-channel model, though primarily serving Nordic markets rather than the Balkans.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PlanetaSportVideo
• Facebookfacebook.com/planetasportrs
• Instagraminstagram.com/planetasport.rs
• TikToktiktok.com/@planetasport.rs?
• Xx.com/1planetasport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planeta Sport