Better Spaces
Better Spaces is a workplace amenity platform that manages tenant lounges, fitness centers, and event programming inside 200+ US commercial office buildings, with a mobile app and monthly virtual wellness classes for tenants.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Better Spaces does
Better Spaces (legally GroundSwell Labs Inc., d/b/a Better Spaces) is a managed-service platform that operates tenant amenity lounges, conference spaces, and fitness centers inside class-A commercial office buildings, primarily on behalf of property owners and landlords in the US Northeast. Founded in 2017 in New York City, the company serves more than 200 commercial properties across six metro areas and complements its physical amenity operations with events programming (seasonal festivals, wellness fairs, holiday events) and a digital wellness layer of roughly 30 live and on-demand virtual classes per month. The company monetizes through managed-service contracts and professional-services engagements with commercial property owners, with tenant engagement delivered through a proprietary iOS/Android mobile application and web platform.
The underlying technology stack is a tenant-facing mobile and web application (available on the Apple App Store, Google Play, and at app.betterspaces.com) integrated with on-site IoT — density meters and video cameras — used for non-personalized occupancy measurement and security (video retained up to 60 days per the privacy policy). Better Spaces does not disclose patents, proprietary ML models, or external API/SDK products; the technology layer appears purpose-built for amenity scheduling, virtual class delivery, and tenant communication rather than as a separately licensed platform.
Commercially, Better Spaces runs a B2B enterprise sales motion targeting commercial property owners, REITs, and property management firms — supported by 'Request a Demo' and 'Get In Touch' CTAs — and sells a vertically integrated bundle of space activation, staffing, event programming, and digital wellness content. Pricing is undisclosed, and the business has no disclosed venture or institutional capital, suggesting founder/owner-financed operations. Leadership includes CEO Todd Tarpley (ex-A&E Networks, Nielsen; Yale School of Management), co-founder/CFO Keith Angell, co-founder/Chairman Stephen Rizzo, VP Production & Programming Tammy Blank (ex-Target), and Director of Programming & Community Engagement Michele Bonacorte.
Better Spaces firmographics
Firmographics- Name
- Better Spaces
- Legal name
- GroundSwell Labs Inc.
- Website
- https://betterspaces.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Better Spaces is a workplace amenity platform that manages tenant lounges, fitness centers, and event programming inside 200+ US commercial office buildings, with a mobile app and monthly virtual wellness classes for tenants.
- Ownership category
- akta.pro rank
Better Spaces industry classification
Industry- Product category
- Workplace Amenity Management
- NAICS
- Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)
- SIC
- Operators Of Nonresidential Buildings (6512), Services-To Dwellings & Other Buildings (7340), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
Keywords
Where Better Spaces is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Better Spaces business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Amenity Space Management: Managed services contract where BetterSpaces operates and manages tenant amenity lounges, conference spaces, and fitness centers on behalf of commercial property owners. Services include staffing, programming, and maintenance of amenity spaces.
- Events and Programming Services: Tenant engagement events, wellness classes, and activities programmed and executed for commercial properties. Includes one-off events like fall festivals, holiday parties, and ongoing weekly wellness programming.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Better Spaces product offering
Product offeringCore offering
BetterSpaces manages and activates tenant amenity spaces (lounges, conference rooms, fitness centers) for commercial property owners, programs tenant engagement events such as festivals and wellness fairs, and delivers 30 live and on-demand virtual wellness classes per month through a mobile and web application. The company operates as a managed service provider, handling staffing, programming, and operations of amenity spaces for class-A commercial buildings.
Product overview
BetterSpaces is a workplace happiness platform that offers three integrated service modules: (1) Amenity Spaces for managing tenant lounges, fitness centers, and conference facilities; (2) Events for programming tenant engagement activities including festivals, concerts, and wellness fairs; and (3) Digital Wellness Programming providing 30 live and on-demand virtual classes monthly. The platform is delivered via a mobile app (iOS/Android) and web application (app.betterspaces.com), serving class-A commercial properties across major metro areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Amenity Spaces Management and activation of tenant amenity spaces including lounges, conference rooms, and fitness centers for commercial property owners. Converts unleased space into productive amenities to increase lease value, tenant satisfaction, and renewal rates.
- Events Tenant engagement event programming including seasonal festivals, wellness fairs, holiday celebrations, and community-building activities for commercial office properties. Aims to bring activity to buildings and increase tenant retention.
- Digital Wellness Programming Virtual wellness programming providing 30 live and on-demand classes per month covering yoga, wellness, cooking, relationships, and other well-being topics. Complements in-person onsite activities for tenants.
Quantifiable outcome
- Over 200 class-A commercial properties served
- +4 more outcomes
Companies that use Better Spaces
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
Better Spaces technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Better Spaces partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Better Spaces competitors and assessment
Company assessmentDirect peers
- HqO: HqO is a tenant experience platform for commercial office buildings offering a mobile app and integrations; it is the closest direct competitor to BetterSpaces' amenity programming + mobile app stack for class-A office landlords.
- Office App: Office App (now part of Honest/Equiem group) provides a tenant engagement mobile app and community programming for commercial office buildings—directly comparable to BetterSpaces' tenant app and in-building events bundle.
- Equiem: Equiem delivers tenant engagement software and services (apps, events, amenity booking) to commercial landlords globally—highly comparable business model and target buyer to BetterSpaces.
- Bldng.ai: Bldng.ai (formerly Robin) provides a tenant experience and workplace platform with strong mobile app adoption in class-A offices—a direct competitor serving the same commercial landlord customer base.
Broad incumbents
- VTS: VTS is a broad CRE platform offering leasing, tenant experience, and asset management software to landlords and brokers; it overlaps with BetterSpaces on tenant experience while serving a much wider portfolio of use cases.
- Building Engines: Building Engines (a JLL-owned platform) provides property and tenant operations software for commercial office buildings, including amenity/booking—addressing the same landlord buyer via a broader property-management suite.
- Yardi: Yardi is a major incumbent commercial and multifamily real estate software suite that touches landlord operations adjacent to BetterSpaces' amenity/event management scope.
Emerging players
- Socialprint: Socialprint focuses on tenant engagement programming and events for commercial properties—an emerging/niche player with overlapping programming services but smaller footprint than BetterSpaces.
- Industrious: Industrious provides flexible/managed office and meeting space, with an amenity-style member experience that overlaps with BetterSpaces' managed lounge and event services for commercial buildings.
- Convene: Convene operates premium meeting, conference, and flexible event venues—overlapping with BetterSpaces' tenant event programming and managed amenity space offerings for class-A office users.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Better Spaces social profiles
Digital presenceBetter Spaces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Better Spaces leadership team
Management profileNumber of profiles
Profiles3 records
Better Spaces funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Better Spaces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Better Spaces
What does Better Spaces do?
BetterSpaces manages and activates tenant amenity spaces (lounges, conference rooms, fitness centers) for commercial property owners, programs tenant engagement events such as festivals and wellness fairs, and delivers 30 live and on-demand virtual wellness classes per month through a mobile and web application. The company operates as a managed service provider, handling staffing, programming, and operations of amenity spaces for class-A commercial buildings.
Is Better Spaces a public or private company?
Better Spaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Better Spaces founded?
Better Spaces was founded in 2017. It employs 11 to 50 people.
Where is Better Spaces based?
Better Spaces is headquartered in New York, United States, in the North America region.
How does Better Spaces make money?
Two revenue lines are on record. Amenity Space Management is the primary driver. The others are events and Programming Services.
Who are Better Spaces's main competitors?
Direct peers on record are HqO, Office App, Equiem and Bldng.ai. Broad incumbents are VTS, Building Engines and Yardi. Emerging players are Socialprint, Industrious and Convene.
Does Better Spaces have an API?
No public API is recorded for Better Spaces.
What industry is Better Spaces in?
Better Spaces's product category is Workplace Amenity Management. Its primary akta.pro industry code is IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding). Its NAICS code is 531120 and its SIC code is 6512.