SOARR
SOARR is a U.S. online marketplace (operated by Interstate Online Software, Inc.) connecting commercial truck, trailer, and heavy-equipment dealers with buyers across the U.S. and Canada, plus SOARR Solutions dealer-website and inventory-management services.
- Company typePrivate
- Founded1995
- HeadquartersNewark, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What SOARR does
SOARR is a privately held U.S. online marketplace operated by Interstate Online Software, Inc., founded in 1995 and based in Newark, Delaware. The platform connects commercial truck, trailer, and heavy-equipment dealers with buyers across the United States and Canada, aggregating roughly 14,326 truck listings (used, new, and salvage), 2,156+ trailer listings, and 432 equipment listings on a single destination site at soarr.com. Customers include enterprise dealers such as Ryder Vehicle Sales, MHC Kenworth, TLG Peterbilt, Schneider National, and Arrow Truck Sales, alongside a long tail of regional and equipment dealers.
The core platform consists of three verticals — SOARR Marketplace for Trucks, Trailers, and Equipment — supported by a Dealer Locator directory and dealer-spotlight content. Adjacent to the marketplace, the SOARR Solutions sub-brand (soarrsolutions.com) sells dealer's websites, inventory management systems, and internet marketing services. A core GTM partnership with Bidadoo (announced October 31, 2025) layers in auction consulting, inventory evaluation, market-based pricing, and real-time pricing feedback for commercial truck dealers.
SOARR monetizes through two streams: marketplace commissions/listing fees on dealer inventory transacted or surfaced through the platform, and subscription-based dealer solutions (websites, inventory management, internet marketing) sold direct to dealerships. Public pricing is not disclosed. The firm operates with 1–10 employees, no external funding events, and no disclosed revenue.
SOARR firmographics
Firmographics- Name
- SOARR
- Legal name
- Interstate Online Software, Inc.
- Website
- https://soarr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SOARR is a U.S. online marketplace (operated by Interstate Online Software, Inc.) connecting commercial truck, trailer, and heavy-equipment dealers with buyers across the U.S. and Canada, plus SOARR Solutions dealer-website and inventory-management services.
- Ownership category
- akta.pro rank
SOARR industry classification
Industry- Product category
- Commercial Vehicle Marketplace
- NAICS
- Other Motor Vehicle Dealers (4412), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where SOARR is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SOARR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fees: SOARR generates revenue by hosting dealer inventory listings on its marketplace platform, facilitating truck, trailer, and equipment sales between dealers and buyers.
- Dealer Solutions Services: Provides dealer websites, inventory management systems, and internet marketing services to commercial truck dealerships through soarrsolutions.com.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SOARR product offering
Product offeringCore offering
SOARR operates an online marketplace platform (soarr.com) that connects commercial truck, trailer, and heavy equipment dealers with buyers across the United States and Canada, hosting listings for new, used, and salvage inventory. The company also sells a suite of dealer-facing solutions through soarrsolutions.com, including custom dealership websites, inventory management systems, and internet marketing services tailored to the heavy truck and trailer industry.
Product overview
SOARR operates as a unified online marketplace platform for commercial vehicles and equipment, consisting of three core marketplace verticals (Trucks for Sale, Trailers for Sale, and Equipment for Sale) plus a dealer solutions suite. The marketplaces connect dealers and buyers for new, used, and salvage inventory transactions across the United States and Canada. The dealer solutions offerings (at soarrsolutions.com) provide add-on services including dealership websites, inventory management, and internet marketing tools that complement the core marketplace functionality.
Differentiator
Problem solved
Functional benefit
Brands
- SOARR Solutions: Dealer solutions platform offering dealership websites, inventory management, and internet marketing services for commercial truck dealers.
Products and services
- SOARR Marketplace Online marketplace platform for buying and selling commercial trucks, trailers, and equipment, connecting dealers with buyers across the United States and Canada.
- Trucks for Sale Online listings of new, used, and salvage trucks including semi trucks, day cabs, sleeper trucks, dump trucks, box trucks, vocational trucks, and specialized vehicles.
- Trailers for Sale Commercial trailers marketplace featuring dry vans, reefer trailers, flatbeds, dump trailers, lowboys, tank trailers, and other trailer types.
- Equipment for Sale Heavy equipment listings including forklifts, excavators, skid steers, loaders, cranes, and other construction and industrial equipment.
- SOARR Solutions (Dealer Solutions Suite) Suite of dealer-focused solutions offered through soarrsolutions.com, providing commercial truck dealerships with custom websites, inventory management systems, and internet marketing services.
Quantifiable outcome
- Dealers gain access to combined marketplace expertise and technology for inventory reviews, sales strategies, and real-time pricing feedback
Companies that use SOARR
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SOARR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SOARR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BidadoocoreBidadoo is an online auction service for equipment and trucks. The partnership enables dealers to access combined marketplace expertise and technology for inventory reviews, sales strategies, and real-time pricing feedback. The collaboration offers enhanced tools for inventory evaluation, market-based pricing, and access to auction platforms, aiming to improve dealer profitability and streamline sales processes.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SOARR competitors and assessment
Company assessmentDirect peers
- Commercial Truck Trader: Trader Interactive's flagship commercial truck listing marketplace. Direct competitor to SOARR's trucks vertical, serving the same commercial dealer and buyer audience with listing, search, and dealer marketing tools.
- TruckPaper: Sandhills Global's flagship online marketplace for new and used commercial trucks, trailers, and heavy equipment. Closest head-to-head competitor to SOARR across all three of SOARR's verticals (trucks, trailers, equipment).
- MyLittleSalesman: Long-running online marketplace for trucks, trailers, heavy equipment, and parts. Competes directly with SOARR in the same dealer-to-buyer listing model and serves an overlapping SMB dealer base.
- Equipment Trader: Trader Interactive's heavy equipment and construction machinery marketplace. Direct competitor to SOARR's equipment vertical, with comparable listing and dealer marketing offerings.
- TractorHouse: Sandhills Global's marketplace for tractors, construction equipment, and other heavy machinery. Overlaps with SOARR's equipment category and shares the same dealer listing and search-driven business model.
- AuctionTime: Sandhills Global's online auction platform for farm and construction equipment. Now a partner-adjacent peer to SOARR's Bidadoo-powered auction capabilities, competing for dealer auction listings.
- Bidadoo: Online auction marketplace for trucks, heavy equipment, and industrial assets. Now a SOARR partner but historically a direct competitor in auction-based listing and pricing services for the same dealer customers.
- Fastline Media Group: Publisher of print and online marketplaces for farm and construction equipment. Comparable to SOARR in operating print-plus-online classified marketplaces serving dealers and buyers of trucks and equipment.
Broad incumbents
- Ritchie Bros. / RB Global: Global auction and marketplace leader for heavy equipment, trucks, and industrial assets. Operates at significantly larger scale than SOARR with broader geographic reach and integrated auction yard services.
- Copart: Large-scale online salvage and used vehicle auction platform. Overlaps with SOARR's salvage truck listings segment and represents a much broader incumbent in online vehicle auctions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SOARR social profiles
Digital presenceSOARR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOARR leadership team
Management profileNumber of profiles
SOARR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOARR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOARR
What does SOARR do?
SOARR operates an online marketplace platform (soarr.com) that connects commercial truck, trailer, and heavy equipment dealers with buyers across the United States and Canada, hosting listings for new, used, and salvage inventory. The company also sells a suite of dealer-facing solutions through soarrsolutions.com, including custom dealership websites, inventory management systems, and internet marketing services tailored to the heavy truck and trailer industry.
Is SOARR a public or private company?
SOARR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOARR founded?
SOARR was founded in 1995. It employs 1 to 10 people.
Where is SOARR based?
SOARR is headquartered in Newark, United States, in the North America region.
How does SOARR make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are dealer Solutions Services.
Who are SOARR's main competitors?
Direct peers on record are Commercial Truck Trader, TruckPaper, MyLittleSalesman, Equipment Trader, TractorHouse, AuctionTime, Bidadoo and Fastline Media Group. Broad incumbents are Ritchie Bros. / RB Global and Copart.
Does SOARR have an API?
No public API is recorded for SOARR.
What industry is SOARR in?
SOARR's product category is Commercial Vehicle Marketplace. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 4412 and its SIC code is 5500.