Bidadoo
Bidadoo operates an online marketplace for heavy equipment and trucks via its exclusive eBay strategic partnership, running weekly no-reserve auctions and 24/7 Buy It Now listings served to enterprise rental companies, OEMs, construction firms, and SMB buyers across 190+ countries.
- Company typePrivate
- Founded2001
- HeadquartersKent, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Bidadoo does
Bidadoo (bidadoo, Inc.) operates an online marketplace for heavy equipment and trucks, built around a strategic partnership with eBay that positions Bidadoo as the exclusive Verified Condition Program partner for eBay's heavy equipment category since 2023. Its core offering is a dual-channel marketplace: weekly no-reserve online auctions ending every Tuesday and a 24/7 Buy It Now fixed-price marketplace, both hosted on eBay and accessed by buyers in 190+ countries. The product is differentiated from traditional heavy equipment auctioneers by zero buyer's premium, professional Verified Condition inspection reports (with photos and operating video), the bidadoo 100% Guarantee (3-day notification / 14-day return window), and a Buyer Protection Plan that includes cargo insurance up to $500,000 and bonded seller status through International Sureties.
The platform is supported by an operational footprint of more than 22 auction service centers across the US and Canada that enable a sell-in-place model, eliminating transportation costs for sellers. Revenue is generated through transaction-based consignment fees from sellers (covering photography, video, inspection reports and marketing), a $146.20 administrative fee on titled items, logistics coordination charges, and a 1-year / 1,000-hour powertrain extended warranty program. The buyer side is enabled through integrated financing partnerships — most recently Clicklease (instant pre-approvals up to $25,000 without a hard credit pull) and a Canadian equipment lender — plus dedicated logistics carriers and customs brokers for international buyers.
Bidadoo serves a diversified enterprise and SMB customer base. Enterprise accounts include the largest North American equipment rental companies (Sunbelt Rentals, United Rentals, Herc Rentals, H&E Equipment Services, SitePro Rentals, Sunstate Equipment), construction firms (Schaedler Enterprises, Active Construction), equipment financiers (Stearns Bank Equipment Finance, Alliance Funding Group), government and municipalities, OEMs (Caterpillar, John Deere, Komatsu, JLG, Genie, JCB, Skyjack), commercial truck dealers (via SOARR) and industrial surplus sellers (Boeing). SMB and individual buyers self-serve through the platform, providing a long tail of demand. The company is privately held, bootstrapped with no disclosed external funding, has 51–100 employees and is headquartered in Kent, Washington.
Bidadoo firmographics
Firmographics- Name
- Bidadoo
- Legal name
- bidadoo, Inc.
- Website
- https://bidadoo.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bidadoo operates an online marketplace for heavy equipment and trucks via its exclusive eBay strategic partnership, running weekly no-reserve auctions and 24/7 Buy It Now listings served to enterprise rental companies, OEMs, construction firms, and SMB buyers across 190+ countries.
- Ownership category
- akta.pro rank
Bidadoo industry classification
Industry- Product category
- Online Heavy Equipment Auctions
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where Bidadoo is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices26 records
Markets served
Bidadoo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Auction Commission/Transaction Fees: Commission-based revenue from facilitating equipment auctions and sales. Sellers pay fees for consignment services including photography, video, inspection reports, and marketing. No buyer's premium charged to buyers.
- Administrative and Handling Fees: Administrative fee of $146.20 for titled items. Handling fees stated in each auction listing for pickup and processing. Palletizing services available for additional cost.
- Logistics Services: Shipping coordination through bidadoo's logistics solution. Freight quotes provided for buyers and can be added to invoice.
- Extended Warranty: 1-year or 1,000-hour powertrain extended warranty program covering engine, transmission, drive systems, and electrical systems for purchased equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | No-Reserve Weekly Auctions |
| Transaction based/ take rate | Pay-as-you-go | Buy It Now Marketplace |
| Unit Pricing | One time/ perpetual license | Administrative Fee for Titled Items |
| Unit Pricing | One time/ perpetual license | Extended Warranty Program |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
Bidadoo product offering
Product offeringCore offering
Bidadoo operates a global online auction marketplace for heavy equipment, commercial trucks, and industrial tools, hosting weekly No-Reserve auctions and a 24/7 Buy It Now marketplace in partnership with eBay. The platform offers consignment, inspection, photography, video, Verified Condition reports, buyer protection guarantees, logistics coordination, and appraisal services to sellers across 22+ service centers in the US and Canada.
Product overview
Bidadoo is a full-service, global equipment remarketing company operating as a strategic partner on eBay, offering a dual-mode marketplace combining No-Reserve Weekly Online Auctions ending every Tuesday with 24/7 Buy It Now purchasing. The platform is anchored by core transaction products (auctions and Buy It Now), supplemented by buyer protection services (100% Guarantee, Buyer Protection Plan with cargo insurance up to $500,000), logistics coordination, and extended warranty options. Additional offerings include Verified Condition inspection reports, Appraisal Services, a Seller Portal for account management, Rental Ready fleet solutions, Text Reminders for auction notifications, Equipment Financing through partner lenders, SnapShot selling tools, and Strategic Account Services for enterprise sellers—all supported by physical auction service centers across the US and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- No-Reserve Online Auctions
- Buy It Now Marketplace
Quantifiable outcome
- 22% year-over-year sales growth in Q1 2026
- +5 more outcomes
Companies that use Bidadoo
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Bidadoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Bidadoo partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- SOARRcorePartnership to provide integrated auction consulting and inventory solutions for commercial truck dealers. Collaboration offers dealers enhanced tools for inventory evaluation, market-based pricing, and access to auction platforms to improve profitability and streamline sales processes.
- ClickleasesupportingFintech partnership enabling instant pre-approvals for buyers in bidadoo's weekly no-reserve online auctions. Integration allows customers to get pre-qualified without a hard credit pull, and can include freight and handling costs in their lease. Pilot phase enabled financing up to $25,000.
- Point of RentalsupportingStrategic partnership to empower customers with integrated equipment remarketing solutions through Point of Rental's rental management software integration.
- eBaycoreStrategic partnership announced September 2021 combining eBay's global reach with bidadoo's online model, Verified Condition program, and 100% Guarantee. Bidadoo became exclusive program partner for eBay's Verified Condition Program for heavy equipment launched in 2023.
- Sunbelt RentalscoreLong-time partnership with Sunbelt Rentals, the equipment rental leader with over 1,200 locations across North America, for fleet rotation through no-reserve auctions and Buy It Now marketplace.
- Herc RentalscorePartnership with Herc Rentals, major equipment rental company, for remarketing fleet assets through bidadoo's online auction platform.
- United RentalscoreStrategic partnership with United Rentals, the industry's largest rental partner with network of 1,520 rental locations in North America, 38 in Europe, 23 in Australia, and 19 in New Zealand.
- JCB Inc.supportingPartnership featuring JCB equipment including backhoes, excavators, reach forklift telehandlers, and skid steers via bidadoo's no-reserve weekly auctions and Buy It Now marketplace.
- The Boeing CompanysupportingBoeing Surplus program featuring manufacturing & material handling equipment, industrial tools, and more from The Boeing Company through bidadoo's auction platform.
- H&E Equipment ServicessupportingPartnership with H&E Equipment Services, a leading equipment rental company with more than 160 locations across the nation, for remarketing well-maintained equipment.
- Sunstate Equipment Co.supportingPartnership with Sunstate Equipment Co. for equipment remarketing through bidadoo's online auction platform.
- Maxim Crane WorkssupportingPartnership featuring equipment from Maxim Crane Works, the leading heavy lifting solutions provider in the US with over 75 years of specialized crane rental and turnkey lifting services.
- CaterpillarsupportingPartnership featuring Caterpillar equipment including excavators, dozers, wheel loaders, skid steers, reach forklift telehandlers, and backhoes via auctions.
- John DeeresupportingPartnership featuring John Deere equipment including excavators, dozers, wheel loaders, and skid steers via auctions.
- KomatsusupportingPartnership featuring Komatsu equipment including excavators, dozers, wheel loaders, and skid steers via auctions.
- GeniesupportingPartnership featuring Genie lifts including boom lifts, scissor lifts, mast lifts, and reach forklift telehandlers via auctions.
- JLG IndustriessupportingPartnership featuring JLG telehandlers, scissor lifts, and boom lifts via bidadoo's no-reserve weekly auctions.
- SkyjacksupportingPartnership featuring Skyjack lifts including boom lifts, scissor lifts, mast lifts, and reach forklift telehandlers via auctions.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Bidadoo competitors and assessment
Company assessmentDirect peers
- GovPlanet: Online auction marketplace for government and municipal surplus equipment, including heavy machinery. Direct competitor for the government/municipal segment Bidadoo targets via no-reserve auctions and Verified Condition reports.
- Ritchie Bros. Auctioneers: Largest global auctioneer of heavy equipment, trucks, and agricultural machinery, with both physical auction sites and a digital platform (IronPlanet). Direct competitor for fleet remarketing contracts from major rental companies and OEMs that Bidadoo also serves.
- IronPlanet: Online-only heavy equipment auction marketplace acquired by Ritchie Bros. Operates a very similar online-only model to Bidadoo with inspection services and is among the most direct head-to-head competitors for digital equipment remarketing volume.
- TractorHouse: Online listing and auction marketplace for new and used farm, construction, and heavy equipment. Comparable to Bidadoo as a destination for buyers searching used equipment, though with broader equipment categories and a more classified-style model.
- AuctionTime: Online farm and construction equipment auction platform run by Sandhills Global. Direct competitor for online heavy equipment auctions with similar seller services including inspection reports and listing support.
- Proxibid: Online auction platform specializing in heavy equipment, trucks, and industrial assets. Closely comparable marketplace model with timed auctions and buyer protection features overlapping Bidadoo's core offering.
Broad incumbents
- Copart: Large public online vehicle auction company operating in adjacent remarketing verticals. Comparable business model of online auctions with buyer premiums for vehicle remarketing, though focused on totaled/used autos rather than heavy equipment.
- Manheim: Cox Automotive's vehicle remarketing arm and the largest wholesale auto auction operator in the US. Comparable wholesale remarketing model with both physical and digital channels, though serving automotive rather than construction customers.
Others
- eBay: Bidadoo's exclusive strategic platform partner hosting all auctions and Buy It Now listings; the eBay Verified Condition Program exclusivity makes eBay simultaneously the company's largest channel and a strategic dependency. Comparable as a marketplace infrastructure provider rather than a direct competitor.
- EquipmentWatch: Data, valuation, and market intelligence provider for the heavy equipment industry. Adjacent to Bidadoo's appraisal and valuation services, serving similar fleet owners, rental companies, and financial institutions with pricing and lifecycle data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bidadoo social profiles
Digital presenceBidadoo compliance and trust
Trust signalCompliance1 record
Bidadoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bidadoo leadership team
Management profileNumber of profiles
Profiles5 records
Bidadoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bidadoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bidadoo
What does Bidadoo do?
Bidadoo operates a global online auction marketplace for heavy equipment, commercial trucks, and industrial tools, hosting weekly No-Reserve auctions and a 24/7 Buy It Now marketplace in partnership with eBay. The platform offers consignment, inspection, photography, video, Verified Condition reports, buyer protection guarantees, logistics coordination, and appraisal services to sellers across 22+ service centers in the US and Canada.
Is Bidadoo a public or private company?
Bidadoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bidadoo founded?
Bidadoo was founded in 2001. It employs 51 to 100 people.
Where is Bidadoo based?
Bidadoo is headquartered in Kent, United Kingdom, in the Europe region.
How does Bidadoo make money?
Four revenue lines are on record. Auction Commission/Transaction Fees are the primary driver. The others are administrative and Handling Fees, logistics Services and extended Warranty.
Who are Bidadoo's main competitors?
Direct peers on record are GovPlanet, Ritchie Bros. Auctioneers, IronPlanet, TractorHouse, AuctionTime and Proxibid. Broad incumbents are Copart and Manheim. Others are eBay and EquipmentWatch.
Does Bidadoo have an API?
No public API is recorded for Bidadoo.
What industry is Bidadoo in?
Bidadoo's product category is Online Heavy Equipment Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online). Its NAICS code is 423810 and its SIC code is 5082.