What Cardinal does

Cardinal Logistics is a privately-held logistics and warehousing provider headquartered in Auckland, New Zealand, serving retailers across New Zealand and Australia. Founded in 1992, the company operates with 101-250 employees and presents itself as a trans-Tasman third-party logistics partner for the retail sector. The firm maintains a minimal public digital footprint: a basic homepage (bearing a 2022 copyright notice), a Facebook page, and a LinkedIn company page, with no mobile application, public API, disclosed integrations, or proprietary technology stack documented.

The company's product and service portfolio is not detailed in the available source material — no service catalog, warehouse technology, WMS/TMS platforms, automation systems, or technical specifications are disclosed. There are no patents, trademarks, certifications, awards, or regulatory actions on record in the input. No AI/ML capabilities, data assets, or technology hires are referenced, and no partnerships, alliances, or ecosystem relationships are documented. Management team composition, ownership structure, and investor base are also undisclosed.

Commercially, Cardinal appears to operate a direct-to-customer B2B services model selling warehousing and logistics capacity to retailers. Pricing models, contract structures, customer segments, and revenue mechanics are not publicly disclosed. Marketing and engagement are limited to organic social channels (Facebook and LinkedIn), and the company has no recorded funding rounds, M&A activity, or corporate structural changes. Overall, the public information base is thin and largely limited to firmographic descriptors, making deeper commercial or operational inference unsupported.

Name

Cardinal

Legal name

Cardinal Logistics

Website

https://cardinallogistics.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Cardinal Logistics provides warehousing and logistics services to retailers across New Zealand and Australia. Founded in 1992 and headquartered in Auckland, the privately-held company employs 101-250 staff with a minimal public digital footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Marketing channels2 records

Core offering

Cardinal provides logistics and warehousing solutions for retailers, handling the storage, receipt, and distribution of goods across New Zealand and Australia. The company operates a regional logistics infrastructure serving retail-sector clients from its base in Auckland.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Regional players

• Linfox: Australia's largest privately-owned logistics company, providing warehousing, transport, and supply chain services. Directly comparable Australian 3PL competitor targeting retail and FMCG customers.
• Mondiale Freight Services: NZ-based freight forwarding and logistics provider serving ANZ retail and commercial customers. Comparable NZ logistics competitor with overlapping retail distribution services.

Direct peers

• Fliway Group: NZ-based logistics and contract logistics provider offering warehousing, distribution, and freight services. Comparable mid-market 3PL serving similar retail customers in New Zealand.
• NZ Couriers: NZ-focused courier and logistics provider offering warehousing and distribution services for retail and SME customers across New Zealand. Direct competitor in Cardinal's home market for retailer-facing logistics solutions.
• Metro Logistics: Australian mid-market 3PL offering warehousing, e-commerce fulfillment, and transport for retail clients across Australia. Comparable size and service portfolio to Cardinal in the Australian market.
• Kings Transport: Australian transport and logistics company offering warehousing, distribution, and 3PL services to retail customers across Australia and NZ. Similar mid-market positioning and retail customer focus.

Broad incumbents

• DHL Supply Chain: Global contract logistics leader operating extensive warehousing and distribution networks across Australia and New Zealand. Competes for enterprise retail 3PL contracts in the same geographies Cardinal serves.
• Mainfreight: NZ-headquartered global logistics and 3PL provider offering warehousing, distribution, and freight services across NZ, Australia, and internationally. Largest domestic competitor to Cardinal with overlapping retail-3PL customer base.
• Toll Group: Australia's largest logistics provider, owned by Japan Post, offering warehousing, contract logistics, and freight across ANZ and globally. Directly competes for retail warehousing contracts in the same Australian market Cardinal serves.
• Agility Logistics: Global logistics provider with significant presence in ANZ offering contract logistics and warehousing for retail customers. Competes for larger enterprise retail 3PL contracts in the same region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/100083371388912
• LinkedInlinkedin.com/company/cardinal-logistics-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cardinal