The Newberg Graphic

What The Newberg Graphic does

The Newberg Graphic is a community newspaper founded in 1888 that serves Newberg, Dundee, and the broader Yamhill County, Oregon market. Its core products are a daily local news website (newberggraphic.com), a digital eEdition replica of the print paper, and a printed weekly/periodic newspaper. Editorial coverage spans local government (e.g., Newberg City Council, Yamhill County), the Newberg-Dundee school district, high school and college sports, business, lifestyle, obituaries, opinion/editorials, and classifieds/public notices.

The publication monetizes through five streams: print and digital subscriptions (including eEdition access), display and classified advertising, sponsored content partnerships with local businesses, transaction fees for obituary and opinion submissions plus ad placement, and ticket sales for events hosted at the Chehalem Cultural Center LaJoie Theatre. Distribution is omnichannel — website, eEdition, email newsletters, print, and an online classifieds marketplace — and the business leverages shared infrastructure from parent Carpenter Media Group, including marketplace.youroregonnews.com, publicnoticeoregon.com, and biztrib.com.

In addition to editorial and advertising, the company operates an ancillary Digital Services agency offering local businesses programmatic advertising, SEO/SEM, OTT/CTV campaigns, social media management, videography/photography, graphic design, sponsored content, and lead capture. Community engagement is reinforced through annual contests (Best of Newberg) and themed Special Sections (Amazing Kids, Community Heroes, Salute to Veterans, Amazing Educators) that double as sponsorship vehicles. The Newberg Graphic has 11–50 employees and is privately held under the Carpenter Media Group network of Oregon community newspapers.

Name

The Newberg Graphic

Legal name

Newberg Graphic

Website

https://newberggraphic.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

The Newberg Graphic is a community newspaper founded in 1888 that serves Newberg, Dundee, and Yamhill County, Oregon, with print, eEdition, website, newsletter, and classified products. It monetizes via subscriptions, local advertising, sponsored content, event ticketing, and ancillary digital marketing services.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community news
• Digital subscriptions
• Classified advertising
• Digital marketing services

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: The newspaper generates revenue through subscription services for both print and digital access, including eEdition.
2. Advertising: Revenue from display advertising, classifieds marketplace, and public notices for local businesses and government entities.
3. Sponsored Content: Sponsored content partnerships with local businesses including Muhly's Garage Doors, Closets by Design, Dawn Robbins Group, Alpina Wealth Management, and Standard TV & Appliance.
4. Event Services: Revenue from ticket sales for events hosted at the Chehalem Cultural Center LaJoie Theatre.
5. Service Fees: Fees for obituary submissions, opinion piece submissions, and placing classified ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Newberg Graphic is a local community newspaper serving Newberg and Yamhill County, Oregon. It publishes original local news, sports, business, lifestyle, opinion, obituaries, and public notice content in print and digital formats. The newspaper generates revenue from print and digital subscriptions, display and classified advertising, sponsored content, and a suite of digital marketing services for local businesses.

Product overview

The Newberg Graphic is a local newspaper serving Yamhill County, Oregon, operated by Carpenter Media Group. Its core product is the Newberg Graphic website and eEdition, which deliver local news, sports, business, lifestyle, and community content. The publication offers digital subscription services, classifieds marketplace, public notices, newsletters, and community contests like Best of Newberg. A significant offering is the Digital Services suite, providing local businesses with website development, programmatic advertising, email marketing, videography/photography, social media management, SEO, SEM, OTT/CTV campaigns, graphic design, content creation, sponsored content, and lead capture services. Additional services include advertising placement, obituary and opinion submissions, and press release distribution via a dedicated portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Newberg Graphic Website

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carpenter Media GroupcoreOthersThe Newberg Graphic is owned and operated by Carpenter Media Group (CMG), a network of community newspapers and media properties across Oregon. The publication operates under the CMG umbrella along with sister publications including The Portland Tribune, The Bee, Business Tribune, Estacada News, The Outlook, Sandy Post, and other regional newspapers throughout Oregon.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Portland Tribune: Sister publication under Carpenter Media Group covering Portland metro community news. Directly comparable in business model (community newspaper, subscriptions + advertising + sponsored content + digital services) and shares back-office, sales infrastructure, and ownership with The Newberg Graphic.
• Sandy Post: CMG-owned Oregon community newspaper serving Sandy, Oregon. Closely comparable in scale, local community newspaper focus, and operational structure, and shares parent company and product suite (eEdition, newsletters, public notices).
• Estacada News: Sister CMG publication serving Estacada, Oregon. Same business model, revenue mix, and corporate parent as The Newberg Graphic; directly comparable in scale and operations.
• The Outlook (Sandy, Oregon): Another CMG-owned community paper in Oregon serving the Mt. Hood/Clackamas County area. Closely comparable hyper-local newspaper model with overlapping product offerings and shared corporate infrastructure.
• Lake Oswego Review: Oregon community newspaper serving Lake Oswego with a comparable local news + subscription + advertising business model, providing direct peer insight into similar-market newspaper economics in Oregon.
• West Linn Tidings: Community newspaper serving West Linn, Oregon with a similar local weekly newspaper + digital edition business model, comparable in scale and revenue mix to The Newberg Graphic.
• Wilsonville Spokesman: Oregon-based community newspaper with overlapping geographic footprint (nearby Newberg in Willamette Valley) and a comparable subscription + local advertising business model.

Broad incumbents

• OregonLive / The Oregonian: Oregon's largest newspaper covering statewide and Portland metro news with overlapping Yamhill County coverage. Larger incumbent in the same geography; competes for the same local advertiser dollar and reader attention at greater scale.
• Lee Enterprises: Large publicly-traded newspaper chain operating dozens of community and regional dailies. Provides a reference point for how a multi-paper portfolio is operated, monetized, and valued, and competes for the same digital advertising and digital services revenue.

Regional players

• East Oregonian: Regional daily newspaper serving Eastern Oregon under EO Media Group. Comparable business model (community + regional newspaper with print, digital subscriptions, and local advertising) but operates in a distinct geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newberggraphic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Newberg Graphic