Mr.Homes
Mr.Homes is a South Korean real estate brokerage franchise operator running approximately 100 partner centers nationwide, offering residential, commercial, and land transactions, plus education and prop-tech sub-brands under the Homes Company parent.
- Company typePrivate
- Founded2015
- HeadquartersBongcheondong, South Korea
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mr.Homes does
Mr.Homes (미스터홈즈) is a South Korean real estate brokerage franchise operator and a subsidiary of Homes Company (홈즈컴퍼니). Founded in 2015, the company operates what it describes as the country's largest real estate brokerage franchise network, with approximately 100 partner centers distributed across Seoul, Gyeonggi, Busan, Daejeon, Gangwon, Chungcheong, Jeolla, and Gyeongsang provinces, as well as Sejong City. The company pursues a stated goal of reaching 1,000 partner centers nationwide and runs an active Subway Station 100 expansion project targeting Seoul's major transit nodes. Its core offering is corporate-style real estate brokerage covering residential, commercial, and land transactions, supported by a proprietary Brokerage Management System that enables property information sharing and joint brokerage between headquarters and partner centers.
The business operates a multi-brand ecosystem. Beyond the Mr.Homes franchise, the company runs Homes Partners (the franchise partner network), Homes Academy (online and offline real estate education courses including land brokerage and big data platform training), Homes Adviser (an advisory network of real estate experts), Homes Mall (a real estate e-commerce platform), and Welcome Homes (a single-person household neighborhood information platform launched in August 2024 covering 305 Seoul subway stations with 11 infrastructure categories). Revenue is generated through brokerage commissions on transactions, recurring franchise partnership fees, member-only Academy course sales, and adjacent services such as development, rental management, and tax advisory within the Homes Company parent. Distribution combines offline partner centers with digital channels including the company website, Instagram, YouTube, Naver Blog, and ChannelTalk for real-time customer engagement.
Recent strategic moves include a strategic MOU with Toss Payments in October 2025 to introduce digital card and simple payment systems across all partner locations, and the launch of Welcome Homes with an AI chatbot for property inquiries. The company is led by CEO Go Sang-cheol (고상철), who holds a doctoral degree in urban planning and has prior leadership experience at Mr.Build Land Construction and academic roles in real estate programs.
Mr.Homes firmographics
Firmographics- Name
- Mr.Homes
- Legal name
- (주)미스터홈즈부동산중개
- Website
- https://mrhomes.co.kr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mr.Homes is a South Korean real estate brokerage franchise operator running approximately 100 partner centers nationwide, offering residential, commercial, and land transactions, plus education and prop-tech sub-brands under the Homes Company parent.
- Ownership category
- akta.pro rank
Mr.Homes industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Mr.Homes is headquartered
LocationHeadquarters
- HQ city
- Bongcheondong
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Mr.Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- 부동산 중개 수수료 (Brokerage Commission): Revenue from real estate brokerage transactions conducted through the Mr.Homes network of partner centers across South Korea.
- 아카데미 교육 프로그램 (Academy Education Programs): Revenue from online and offline real estate education courses sold through the Mr.Homes Academy, including land brokerage training and big data platform courses. Pricing is member-only (members-only disclosure).
- 프랜차이즈 파트너스 가맹료 (Franchise Partnership Fees): Revenue from recruiting and supporting franchise partner centers under the Mr.Homes brand. The company recruits partner center representatives and provides them with brand, system, training, and operational support.
- 부동산 개발 및 임대관리 (Real Estate Development and Rental Management): Broader real estate services including development, sales, rental management, finance, and real estate tax advisory through the parent company ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 부동산 빅데이터 플랫폼 리치고 교육 (Real Estate Big Data Platform RichTech Education) |
| Other | Pay-as-you-go | 미스터홈즈 토지중개와 토지실무 교육 (Mr.Homes Land Brokerage and Land Practice Education) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mr.Homes product offering
Product offeringCore offering
Mr.Homes operates South Korea's largest real estate brokerage franchise network with approximately 100 partner centers nationwide, providing property buying, selling, renting, and brokerage services through a corporate-type franchise model. The company also offers supporting services including professional education (Mr.Homes Academy), expert advisory (Homes Adviser), an e-commerce marketplace (Homes Mall), and a single-person household neighborhood information platform (Welcome Homes).
Product overview
Mr.Homes operates a multi-brand real estate service portfolio centered on South Korea's largest real estate brokerage franchise network. The core offering is the 미스터홈즈 franchise system with approximately 100 partner centers nationwide, supported by specialized sub-brands: 홈즈몰 for e-commerce operations, 미스터홈즈 아카데미 for professional education with courses on land brokerage and real estate big data, and 홈즈 어드바이저 for expert advisory services. The recently launched 웰컴홈즈 platform extends the portfolio into prop-tech territory with AI-powered neighborhood matching services for single-person households, representing the company's diversification beyond traditional brokerage into technology-enabled real estate platforms.
Differentiator
Problem solved
Functional benefit
Brands
- 홈즈 파트너스 (Homes Partners): 부동산 프랜차이즈 네트워크 — 전국 100여 개의 파트너스 센터를 보유한 국내 최대 부동산 프랜차이즈 브랜드
- 웰컴홈즈
- 홈즈 어드바이저 (Homes Adviser)
- 홈즈 아카데미 (Homes Academy)
- 홈즈몰 (Homes Mall)
- 홈즈스튜디오
- 홈즈스테이
Products and services
- Mr.Homes (미스터홈즈) Franchise Brokerage South Korea's largest real estate brokerage franchise network with approximately 100 partner centers nationwide. Provides comprehensive real estate services including property sales, leasing, development, and management through a corporate-type franchise model.
- Homes Partners (홈즈 파트너스) Franchise partner network of the Mr.Homes brand offering business opportunities for real estate professionals with educational curriculum, operational management systems, and shared property information platforms.
- Mr.Homes Academy (미스터홈즈 아카데미) Educational platform offering online and offline courses for real estate professionals including land brokerage practices, real estate big data platforms, and broker certification preparation with proprietary curriculum developed by Mr.Homes experts.
- Homes Adviser (홈즈 어드바이저) Advisory network composed of real estate experts who provide consultation and support services to franchise partners, including market analysis, transaction guidance, and business development assistance.
- Homes Mall (홈즈몰) E-commerce platform operated by Mr.Homes for general merchandise and products related to the real estate business ecosystem.
- Welcome Homes (웰컴홈즈) Single-person household-focused neighborhood information platform providing location reports based on subway station proximity, covering 11 infrastructure categories and 90+ neighborhood tags. Features AI chatbot for property inquiries with matching services in development.
- Toss Payments Digital Payment System Card payment and simple payment system for brokerage commissions introduced via Toss Payments partnership, enabling cashless digital transactions across partner locations.
Companies that use Mr.Homes
Customer profileSegments4 records
Ideal customer profiles4 records
Mr.Homes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mr.Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toss Payments (토스페이먼츠)coreMr.Homes signed a strategic MOU with Toss Payments to introduce digital payment systems at approximately 100 partner centers. The partnership aims to replace the prevailing cash payment culture in real estate transactions with card and simple payment options, enhancing transparency and trust. Toss Payments provides its stable settlement network and sales management solutions, benefiting franchise owners with operational efficiency and providing customers with convenient digital payment experiences. Both parties plan to explore data-based management efficiency and expanded customer convenience services as part of broader digital transformation in the real estate industry.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Mr.Homes competitors and assessment
Company assessmentEmerging players
- Dabang (다방): Major Korean real estate rental and buying app with neighborhood information features for single-person households. Dabang's location-scoring and matching capabilities overlap directly with the Welcome Homes platform's value proposition.
- 호갱노노 (HogangNono): Korean real estate information platform focused on transaction history, building data, and neighborhood analytics. HogangNono overlaps with Mr.Homes' data-driven brokerage and Welcome Homes neighborhood intelligence offerings.
- Zigbang (직방): Leading Korean proptech platform for property listings and matching, with strong mobile adoption. Zigbang competes with Mr.Homes' Welcome Homes platform in single-person household and rental matching, while also pushing into brokerage adjacencies.
Direct peers
- R114 (알부동산114): One of South Korea's largest real estate franchise networks, operating a similar HQ-partner center model for brokerage services. R114 competes directly with Mr.Homes for franchise partner recruitment and end-customer brokerage transactions across the country.
- 리치부동산 (Rich Realty): Korean real estate brokerage franchise network with a similar HQ-partner model to Mr.Homes. Competes for franchise partner recruitment in the same SME-broker segment and serves overlapping residential and commercial brokerage customers.
Broad incumbents
- KB부동산 (KB Land): Bank-affiliated (KB Financial Group) Korean real estate platform offering brokerage, listings, and home transaction services. KB Land overlaps with Mr.Homes' brokerage and listing activities but operates at broader scale with deep financial-group backing.
- 부동산뱅크 (Real Estate Bank): Bank-affiliated Korean real estate brokerage platform with broad service offerings. Overlaps with Mr.Homes' brokerage and franchise partner services, though backed by financial institution scale and customer relationships.
- Naver 부동산 (Naver Real Estate): Naver-operated real estate portal with dominant search traffic and listings across Korea. As a portal with brokerage-adjacent features, it competes for consumer attention and listing inventory that Mr.Homes' partner network depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mr.Homes social profiles
Digital presenceMr.Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr.Homes leadership team
Management profileNumber of profiles
Profiles5 records
Mr.Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr.Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr.Homes
What does Mr.Homes do?
Mr.Homes operates South Korea's largest real estate brokerage franchise network with approximately 100 partner centers nationwide, providing property buying, selling, renting, and brokerage services through a corporate-type franchise model. The company also offers supporting services including professional education (Mr.Homes Academy), expert advisory (Homes Adviser), an e-commerce marketplace (Homes Mall), and a single-person household neighborhood information platform (Welcome Homes).
Is Mr.Homes a public or private company?
Mr.Homes is a private company. It is classified as corporate owned and is currently operating.
When was Mr.Homes founded?
Mr.Homes was founded in 2015. It employs 1 to 10 people.
Where is Mr.Homes based?
Mr.Homes is headquartered in Bongcheondong, South Korea, in the Asia region.
How does Mr.Homes make money?
Four revenue lines are on record. 부동산 중개 수수료 (Brokerage Commission) is the primary driver. The others are 아카데미 교육 프로그램 (Academy Education Programs), 프랜차이즈 파트너스 가맹료 (Franchise Partnership Fees) and 부동산 개발 및 임대관리 (Real Estate Development and Rental Management).
Who are Mr.Homes's main competitors?
Emerging players on record are Dabang (다방), 호갱노노 (HogangNono) and Zigbang (직방). Direct peers are R114 (알부동산114) and 리치부동산 (Rich Realty). Broad incumbents are KB부동산 (KB Land), 부동산뱅크 (Real Estate Bank) and Naver 부동산 (Naver Real Estate).
Does Mr.Homes have an API?
No public API is recorded for Mr.Homes.
What industry is Mr.Homes in?
Mr.Homes's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.