GustBuster Umbrellas
GustBuster Umbrellas is a privately-held US manufacturer founded in 1998 that designs and sells patented double canopy wind-resistant umbrellas through direct e-commerce, global retail, and corporate gifting channels, serving consumers, golf professionals, and enterprise clients like Mercedes, Goldman Sachs, and Rolex.
- Company typePrivate
- Founded1998
- HeadquartersHolbrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GustBuster Umbrellas does
GustBuster Umbrellas is a privately-held, US-based consumer goods company founded in 1998 and headquartered in Holbrook, New York. The company designs, produces, and sells premium wind-resistant umbrellas built around a patented double canopy architecture that allows wind to pass through the canopy while keeping the user dry, with products wind-tunnel tested to 55 mph. The company serves three primary customer segments: individual consumers (urban commuters and general consumers seeking durable everyday umbrellas), golf professionals and enthusiasts (where GustBuster holds the #1 position on PGA, LPGA, Champions, and Korn Ferry Tours), and corporate/business buyers procuring custom-imprinted umbrellas for gifting, tournaments, and promotional use. Named corporate clients include Mercedes, Nikon, Goldman Sachs, Rolex, and NBC Universal/Telemundo.
The core product line spans five platforms: The Metro and The LTD (compact folding), The Classic and The Doorman (standard and XL automatic), and The Pro Series Gold (golf). The SunBlok sub-brand extends UV-protection technology across Metro, Classic, Pro Series Gold, and Spectator models, with the Spectator combining umbrella and portable seat functionality. All products share the patented double canopy design, pinch-less open/close release, reinforced fiberglass shafts, 100% waterproof nylon canopies, limited lifetime warranty, and 30-day money-back guarantee. Unit pricing ranges from $60 for entry folding models to $150 for the Spectator SunBlok, with corporate gift packs offering 20% volume discounts.
The business operates a direct-to-consumer model through the company-owned gustbuster.com e-commerce storefront (Shopify-based) as the primary channel, complemented by selective retail distribution in department stores, specialty shops, and golf pro shops worldwide. B2B revenue derives from custom metal engraving and corporate imprinting services for bulk orders. The company is founder-owned and self-funded with no disclosed institutional investment, no funding rounds, and no M&A activity across its 25+ year operating history.
GustBuster Umbrellas firmographics
Firmographics- Name
- GustBuster Umbrellas
- Legal name
- GustBuster Umbrellas
- Website
- https://gustbuster.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GustBuster Umbrellas is a privately-held US manufacturer founded in 1998 that designs and sells patented double canopy wind-resistant umbrellas through direct e-commerce, global retail, and corporate gifting channels, serving consumers, golf professionals, and enterprise clients like Mercedes, Goldman Sachs, and Rolex.
- Ownership category
- akta.pro rank
GustBuster Umbrellas industry classification
Industry- Product category
- Consumer Umbrellas
- akta.pro primary industry
- Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)
- akta.pro secondary industry
- Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
Keywords
Where GustBuster Umbrellas is headquartered
LocationHeadquarters
- HQ city
- Holbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GustBuster Umbrellas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Umbrella Sales: One-time sales of premium wind-resistant umbrellas to consumers and businesses through e-commerce and retail channels. Products include folding umbrellas (Metro, LTD), classic umbrellas (Classic, Doorman), golf umbrellas (Pro Series Gold), and UV-protective SunBlok models.
- Corporate Custom Imprinting: Custom corporate branding and imprinting services for business clients including Mercedes, Nikon, Goldman Sachs, Rolex, and NBC Universal/Telemundo. Minimum orders apply for personalized umbrellas for corporate gifts, tournaments, and promotional use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Metro - Compact folding umbrella |
| Unit Pricing | Pay-as-you-go | The LTD - Compact auto open/close umbrella |
| Unit Pricing | Pay-as-you-go | The Classic - Standard automatic umbrella |
| Unit Pricing | Pay-as-you-go | The Doorman - XL automatic umbrella |
| Unit Pricing | Pay-as-you-go | Pro Series Gold Golf Umbrella |
| Unit Pricing | Pay-as-you-go | Pro Series Golf 62 Camo |
| Unit Pricing | Pay-as-you-go | Metro SunBlok - UV protection |
| Unit Pricing | Pay-as-you-go | Classic SunBlok - UV protection |
| Unit Pricing | Pay-as-you-go | Pro Series Gold SunBlok - UV protection |
| Unit Pricing | Pay-as-you-go | Spectator SunBlok - Seat/Umbrella combo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GustBuster Umbrellas product offering
Product offeringCore offering
GustBuster Umbrellas designs, manufactures, and sells wind-resistant umbrellas built around a patented double canopy wind-release system. Its product range covers compact folding, classic full-size, extra-large, and golf umbrellas, plus a SunBlok line engineered for UV protection. The company also offers custom corporate imprinting and gifting programs for enterprise clients, distributing through its own e-commerce site, department and specialty retailers, and golf pro shops.
Product overview
GustBuster Umbrellas offers a portfolio of wind-resistant umbrellas built around their patented dual-canopy technology, which has been wind tunnel tested and proven to withstand winds up to 55mph. The core product lineup consists of compact (The Metro, The LTD), standard (The Classic, The Doorman), and golf (The Pro Series Gold) models, with The LTD adding automatic open/close functionality and The Doorman offering extra-large 62-68 inch coverage. All products share the award-winning double canopy design that lets wind pass through while keeping users dry. The SunBlok sub-brand extends UV-protection technology across the Metro, Classic, Pro Series Gold, and Spectator models. The company serves both retail consumers and corporate clients, offering custom imprinting for business branding purposes.
Differentiator
Problem solved
Functional benefit
Brands
- SunBlok: UV protection umbrella collection incorporating sun-proof technology into GustBuster models.
Products and services
- The Metro Compact folding umbrella in the GustBuster lineup, sized at 43 inches, designed for everyday carry and commuter use with the brand's patented wind-resistant double canopy. Targeted at individual consumers seeking a portable, durable alternative to disposable folding umbrellas.
- The LTD Compact auto open/close folding umbrella engineered with GustBuster's wind-release technology, designed for convenient one-handed operation in daily commuting. Aimed at consumers who want a premium compact umbrella with automatic deployment.
- The Classic 48-inch automatic open full-size umbrella built on GustBuster's wind-resistant double canopy platform, positioned as the standard premium everyday umbrella. Marketed to consumers seeking a durable, full-coverage replacement for mass-market umbrellas.
- The Doorman Extra-large 62/68-inch umbrella built with GustBuster's patented wind-resistant design, intended to shield two people and frequently used for doorman, valet, and event greeter roles. Targeted at consumers and venues needing maximum coverage from a single canopy.
- Pro Series Gold Golf umbrella marketed as the #1 umbrella used on the PGA, LPGA, and Champions Tours, engineered with GustBuster's wind-release double canopy for on-course durability. Targeted at golfers, caddies, and pro shop buyers needing pro-tour-validated performance.
- Pro Series Golf 62" Camo 62-inch camouflage-pattern golf umbrella carrying the Pro Series wind-resistant construction, aimed at golfers and outdoor enthusiasts who want a patterned alternative to solid-color golf umbrellas.
- SunBlok (Metro, Classic, Pro Series Gold, Spectator variants) Sun-protective umbrella line built on GustBuster's wind-resistant platform and treated with SunBlok UV-blocking canopy technology. Offered across Metro folding, Classic full-size, Pro Series Gold golf, and a Spectator seat/canopy combo, targeting sun-sensitive consumers, golfers, and outdoor spectators.
- Corporate Custom Imprinting and Gifting Program Custom imprinting service applying client logos and branding to GustBuster umbrellas, supported by corporate gift packs with up to 20% off and minimum-order quantities. Sold to enterprise marketing and procurement teams at brands such as Mercedes, Goldman Sachs, Rolex, Nikon, and NBC Universal for use as executive gifts, event merchandise, and promotions.
Quantifiable outcome
- 3,000,000+ happy clients served
- +3 more outcomes
Companies that use GustBuster Umbrellas
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
GustBuster Umbrellas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GustBuster Umbrellas partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- MercedesminorMajor corporate client for custom imprinted umbrellas. Mercedes uses GustBuster umbrellas with company branding for corporate gifts and promotional merchandise.
- NikonminorCorporate client for custom branded umbrellas. Nikon utilizes GustBuster's imprinting services for corporate merchandise.
- Goldman SachsminorFinancial services giant using GustBuster for corporate gifts and branded merchandise.
- RolexminorLuxury watch brand utilizing GustBuster for high-end corporate gifting with custom imprinting.
- NBC Universal/TelemundominorMedia conglomerate using GustBuster for corporate gifts and promotional umbrellas.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
GustBuster Umbrellas competitors and assessment
Company assessmentEmerging players
- Coolibar: Coolibar is a specialty UPF 50+ sun-protection apparel and accessories retailer, including sun-protective umbrellas — directly comparable to GustBuster's SunBlok sub-brand and the UV-protection crossover that drives GustBuster's premium extension line.
- Sun Bum: Sun Bum is a fast-growing sun-care and UV-protection lifestyle brand with broader distribution into outdoor, beach, and travel channels — comparable to GustBuster's SunBlok UV umbrella line on consumer mindshare around UV protection and outdoor lifestyle positioning.
Direct peers
- Totes: Totes is one of the most recognized umbrella brands in the U.S., offering a broad umbrella portfolio across folding, stick, golf, and clear styles sold through mass and specialty retail — making it GustBuster's most direct mainstream competitor in the consumer umbrella category.
- ShedRain: ShedRain designs, manufactures, and distributes umbrellas and rainwear across consumer and corporate channels, including custom imprinting — directly comparable to GustBuster across product mix, distribution, and B2B gifting motion.
- Blunt Umbrellas: Blunt is a premium engineered-umbrella brand built around patented radial tensioning technology and a distinctive blunt-tip design, sold globally in design and lifestyle retailers — the closest direct peer to GustBuster on performance-driven premium positioning.
- Davek: Davek sells premium, lifetime-guaranteed umbrellas via direct e-commerce and select retailers, with both compact and full-size models — highly comparable on premium price points, DTC motion, and warranty-driven value proposition to GustBuster.
Broad incumbents
- Samsonite: Samsonite is a global travel-luggage leader that also markets compact and travel umbrellas as part of its broader travel-accessories portfolio — comparable on the umbrellas-as-travel-accessory use case (GustBuster's Metro/LTD commuter segment) and on global premium distribution reach.
- Acushnet Holdings (Titleist / FootJoy): Acushnet is a leading global golf equipment and accessories company (Titleist, FootJoy) with deep tournament endorsement reach and pro-shop distribution — broadly comparable to GustBuster's PGA-LPGA-Champions Tour positioning and golf pro shop channel strategy.
- Weatherproof: Weatherproof is a heritage outerwear and weather-protection brand with broad retail distribution in department stores — comparable to GustBuster on premium department-store distribution, classic-umbrella product family, and weather-protection brand positioning.
Regional players
- Fulton Umbrellas: Fulton is a UK-based umbrella specialist supplying a wide range of folding, golf, and stick umbrellas to retailers and the British Royal Household — comparable on umbrella assortment and corporate gifting motion, but primarily competing in EMEA rather than U.S. mass channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GustBuster Umbrellas social profiles
Digital presenceGustBuster Umbrellas financial estimates
Financial estimateRevenue estimate
Valuation estimate
GustBuster Umbrellas leadership team
Management profileNumber of profiles
GustBuster Umbrellas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GustBuster Umbrellas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GustBuster Umbrellas
What does GustBuster Umbrellas do?
GustBuster Umbrellas designs, manufactures, and sells wind-resistant umbrellas built around a patented double canopy wind-release system. Its product range covers compact folding, classic full-size, extra-large, and golf umbrellas, plus a SunBlok line engineered for UV protection. The company also offers custom corporate imprinting and gifting programs for enterprise clients, distributing through its own e-commerce site, department and specialty retailers, and golf pro shops.
Is GustBuster Umbrellas a public or private company?
GustBuster Umbrellas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GustBuster Umbrellas founded?
GustBuster Umbrellas was founded in 1998. It employs 11 to 50 people.
Where is GustBuster Umbrellas based?
GustBuster Umbrellas is headquartered in Holbrook, United States, in the North America region.
How does GustBuster Umbrellas make money?
Two revenue lines are on record. Direct Umbrella Sales are the primary driver. The others are corporate Custom Imprinting.
Who are GustBuster Umbrellas's main competitors?
Emerging players on record are Coolibar and Sun Bum. Direct peers are Totes, ShedRain, Blunt Umbrellas and Davek. Broad incumbents are Samsonite, Acushnet Holdings (Titleist / FootJoy) and Weatherproof. Fulton Umbrellas is listed as a regional player.
Does GustBuster Umbrellas have an API?
No public API is recorded for GustBuster Umbrellas.
What industry is GustBuster Umbrellas in?
GustBuster Umbrellas's product category is Consumer Umbrellas. Its primary akta.pro industry code is CRAMAGAF, Golf Gloves, Headwear & Accessories Retail, with a secondary code of CRABAHAO, Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats).