Yellow Edge
Yellow Edge is a Canberra-based Australian professional services firm founded in 2002 that delivers executive coaching, team development, and organisational leadership consulting, with a primary client base in the Australian federal, state, and territory government sector.
- Company typePrivate
- Founded2002
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yellow Edge does
Yellow Edge is an Australian private professional services firm headquartered in Canberra's Parliamentary Triangle (Level 2, 9 Sydney Ave, Barton) that provides leadership development, executive coaching, and organisational performance consulting. Founded in 2002, the company serves individuals, teams, and organisations — with a pronounced concentration in the Australian public sector, evidenced by visible logos from Australian Government, ACT Government, Northern Territory Government, Government of South Australia, IPAA, and MARSS. Its service portfolio spans one-on-one executive coaching, team development programs, organisational consulting, and B Corp certification advisory, delivered on a custom quote-based engagement model.
The firm's intellectual property centres on proprietary research and thought leadership content, including the Human Potential Survey (now in its 3rd edition, 2022), the Australian Leadership Research Project exploring under-represented leadership models beginning with First Nations leadership perspectives, a 66+ article Performance Architect blog spanning 2008-2024, and The Wayfinder Podcast produced in association with the Winston Churchill Trust. Under founder and CEO Andrew Simon, Yellow Edge operates with a small team (11-50 employees) and has expanded its ecosystem through the Canberra B Cooperative community, the Leading to Net Zero sustainability initiative, and a Global Leadership Practices program with Georgetown University.
The business model is straightforward professional services delivery: coaching and consulting engagements sold directly via enquiry forms, priced on custom quotes, with multi-year contract cadence and revenue concentrated in the Australian government vertical. The company is bootstrapped, B Corp certified, and has no external funding rounds, parent company, or subsidiaries disclosed.
Yellow Edge firmographics
Firmographics- Name
- Yellow Edge
- Legal name
- Yellow Edge Pty Ltd
- Website
- https://yellowedge.com.au
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellow Edge is a Canberra-based Australian professional services firm founded in 2002 that delivers executive coaching, team development, and organisational leadership consulting, with a primary client base in the Australian federal, state, and territory government sector.
- Ownership category
- akta.pro rank
Where Yellow Edge is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Yellow Edge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Coaching Services: One-on-one coaching services for individuals seeking personal and professional development, including leadership coaching and career development support.
- Team Development Services: Group coaching and team development programs for organisations looking to enhance collective team performance and dynamics.
- Organisational Consulting: Strategic organisational development services including leadership capability development, culture transformation, and performance architecture.
- B Corp Certification Services: Consulting services to help organisations navigate the B Corp certification process, including assessment, gap analysis, and improvement recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Yellow Edge product offering
Product offeringCore offering
Yellow Edge is a performance architecture consultancy that delivers one-on-one leadership coaching, team coaching, and organisational consulting services. It works with individuals, teams, and organisations—primarily in the Australian government sector—to build leadership capability, self-awareness, and collective performance. Supporting the practice are proprietary research initiatives (Human Potential Survey, Australian Leadership Research Project), thought-leadership content (Performance Architect blog, The Wayfinder Podcast), and the Leading to Net Zero sustainability initiative.
Product overview
Yellow Edge is a performance architecture and coaching consultancy offering a portfolio of services for individuals, teams, and organisations. The core offering consists of coaching programs for leaders at all levels. Supporting this are research publications including the Human Potential Survey (now in its 3rd edition), the Australian Leadership Research Project exploring diverse leadership models, and The Performance Architect Blog containing thought leadership articles. The company also produces The Wayfinder Podcast in partnership with the Winston Churchill Trust, hosts the Canberra B Cooperative community for B Corp-minded businesses, and runs the 'Leading to Net Zero' sustainability initiative. The portfolio integrates coaching services with research-driven insights and community-building programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Coaching Services for Individuals One-on-one coaching for leaders to increase self-awareness, navigate workplace complexities, become more influential, and build positive legacies.
- Coaching Services for Teams Team-focused coaching programs to enhance collective potential and improve team performance and collaboration.
- Coaching Services for Organisations Organisational-level coaching and consulting to help shape collective potential and drive organisational success.
- B Corp Certification Consulting Consulting services to help organisations navigate the B Corp certification process, including assessment, gap analysis, and improvement recommendations, delivered by an in-house certified B Corp Consultant.
Companies that use Yellow Edge
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Yellow Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yellow Edge partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Winston Churchill TrustcoreYellow Edge has formed an association with the Winston Churchill Trust to produce The Wayfinder Podcast. The podcast features Churchill Fellows sharing their leadership journeys and paths to success. This partnership enhances Yellow Edge's thought leadership positioning and connects them with high-profile leaders in the Churchill Fellowship network.
- Assistance Dogs of AustraliaminorReferenced in a Wayfinder Podcast episode featuring Julie Morrison. While not a direct partnership for Yellow Edge, the podcast highlights this organisation's role in training assistance dogs, including those used in justice facility programs.
- South East Queensland Correctional Facility (Pups in Prison Program)minorReferenced in a Wayfinder Podcast episode. The prison participates in the Pups in Prison Program, training assistance dogs including those placed with Assistance Dogs of Australia for justice facility programs.
- Centre for Australia and New Zealand Studies at Georgetown UniversitycoreYellow Edge partners with this Georgetown University centre to deliver the Global Leadership Practices (GLP) Program USA. This immersive 6-day in-country program provides senior Australian public service leaders with insight into the US system of government, Congress, economic issues, federal budget processes, and public policy development.
- Winston Churchill Memorial TrustcoreThe Winston Churchill Memorial Trust funds Fellows to research internationally and shares their findings with Australians. Yellow Edge's association with the Trust enables the Wayfinder Podcast and provides credibility through connection to this prestigious fellowship program.
- Zero Waste Revolution (Canberra)minorA Canberran not-for-profit, non-partisan, community-based organisation established in April 2018. Yellow Edge's Leading to Net Zero initiative includes a link to Zero Waste Revolution, indicating alignment on sustainability values.
- The Canberra B Cooperative (B Co-op)coreA community of purpose-driven business leaders committed to using their business as a force for good. Inspired by the B Corp movement, the B Co-op is for businesses committed to positive impact on people, communities, and the planet. Yellow Edge hosts roundtables and facilitates this community. The B Co-op recognises that not all businesses can achieve B Corp certification but are committed to positive impact.
- Belco ArtsminorListed as a community partner on Yellow Edge's website. Belco Arts is an arts organisation in Canberra that Yellow Edge collaborates with as part of their community engagement.
- Winston Churchhill TrustcoreAssociation for the Wayfinder Podcast, enabling Yellow Edge to feature Churchill Fellows and their leadership stories.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Yellow Edge competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent management. Comparable as a large incumbent in the same leadership and executive coaching space, though it operates across all industries globally rather than focused on Australian public sector.
- DDI (Development Dimensions International): Global leadership development firm providing assessment, coaching, and leadership training programs for organizations. Comparable as an established leadership development specialist with similar coaching, assessment, and research-driven methodology, though much larger and globally focused.
- FranklinCovey: Global leadership and effectiveness training company offering coaching, workshops, and content-based programs. Comparable as a leadership training and content-driven consultancy, though operating at much larger scale with proprietary frameworks like The 7 Habits.
- Egon Zehnder: Global executive search and leadership advisory firm with significant coaching and leadership advisory practices. Comparable in providing executive coaching and leadership development, but with global reach and broader talent services.
- Blanchard (The Ken Blanchard Companies): Leadership training and management consulting firm offering coaching, workshops, and leadership development programs (SLII). Comparable as a leadership training specialist with proprietary content and coaching methodology.
- Right Management (ManpowerGroup): Global career and leadership development consultancy within ManpowerGroup, offering coaching, talent development, and organizational consulting. Comparable as an established leadership and organizational development services provider.
- Heidrick & Struggles: Executive search and leadership advisory firm offering leadership consulting, coaching, and culture shaping services. Comparable in leadership advisory and executive coaching offerings, though primarily a search firm at global scale.
Direct peers
- Center for Creative Leadership (CCL): Research-driven leadership development organization providing executive coaching, assessment, and leadership programs. Highly comparable to Yellow Edge's research-backed coaching model, though CCL operates globally and is a non-profit.
Regional players
- Australian Institute of Management (AIM): Australia's largest provider of professional development, training, and leadership courses. Comparable as an Australian-focused leadership and management training provider, serving similar markets to Yellow Edge.
- RSM Australia: Australian professional services firm offering consulting, advisory, and organizational development services. Comparable as an Australia-focused professional services firm providing business advisory to mid-market and government clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yellow Edge social profiles
Digital presenceYellow Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Edge leadership team
Management profileNumber of profiles
Profiles5 records
Yellow Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Edge
What does Yellow Edge do?
Yellow Edge is a performance architecture consultancy that delivers one-on-one leadership coaching, team coaching, and organisational consulting services. It works with individuals, teams, and organisations—primarily in the Australian government sector—to build leadership capability, self-awareness, and collective performance. Supporting the practice are proprietary research initiatives (Human Potential Survey, Australian Leadership Research Project), thought-leadership content (Performance Architect blog, The Wayfinder Podcast), and the Leading to Net Zero sustainability initiative.
Is Yellow Edge a public or private company?
Yellow Edge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Edge founded?
Yellow Edge was founded in 2002. It employs 11 to 50 people.
Where is Yellow Edge based?
Yellow Edge is headquartered in Canberra, Australia, in the Oceania region.
How does Yellow Edge make money?
Four revenue lines are on record. Coaching Services are the primary driver. The others are team Development Services, organisational Consulting and B Corp Certification Services.
Who are Yellow Edge's main competitors?
Broad incumbents on record are Korn Ferry, DDI (Development Dimensions International), FranklinCovey, Egon Zehnder, Blanchard (The Ken Blanchard Companies), Right Management (ManpowerGroup) and Heidrick & Struggles. Center for Creative Leadership (CCL) is listed as a direct peer. Regional players are Australian Institute of Management (AIM) and RSM Australia.
Does Yellow Edge have an API?
No public API is recorded for Yellow Edge.