MKCL Deutschland GmbH

What MKCL Deutschland GmbH does

MKCL Deutschland GmbH is a German B2B IT services company founded in 1997 and headquartered in Bad Oldesloe, operating as a wholly-owned subsidiary of Flex IT Group since April 2022. The company runs four interconnected service lines: (1) managed demo pool operations for IT manufacturers, including device configuration, packaging, multilingual shipping to 35+ countries, returns processing, cleaning, repair, and inventory management through a web-based ordering portal; (2) end-to-end IT hardware remarketing, encompassing secure data erasure, refurbishment, and resale via the NBWN (Notebooks wie neu) e-commerce brand at notebookswieneu.de; (3) customized IT solutions delivered under fixed monthly fees for businesses; and (4) STARLIGHT®, a proprietary laser-based keyboard customization technology that enables layout modification on permanently installed backlit keyboards and surface engraving on notebooks, tablets, and phones.

Revenue is generated through managed service fees on demo pool contracts, hardware resale margins on refurbished devices (including a direct-to-consumer online channel), project-based IT solution delivery with predictable monthly billing, and professional services for STARLIGHT® customization. The go-to-market combines enterprise field sales targeting global IT hardware OEMs (Lenovo is publicly recognized as a key customer and awarded MKCL its 2026 Top Supplier Recognition Award) with a D2C e-commerce channel serving retailers and end customers. MKCL holds ISO 9001, ISO 14001, and WEEELABEX certifications, supporting its positioning in circular IT and compliant e-waste handling across Europe.

Name

MKCL Deutschland GmbH

Legal name

MKCL Deutschland GmbH

Website

https://mkcl.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

MKCL Deutschland GmbH, a German IT services firm and Flex IT Group subsidiary, operates managed demo pools, IT hardware remarketing, customized IT solutions, and STARLIGHT® laser keyboard customization for global IT manufacturers across 35+ countries.

Ownership category

akta.pro rank

Product category

IT Lifecycle Management Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

akta.pro primary industry

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

akta.pro secondary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• IT lifecycle management
• Demo pool services
• IT asset remarketing
• Refurbished hardware sales
• Keyboard customization technology

Headquarters

HQ city

Bad Oldesloe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Demopool Management Services: Operating demo pools for IT manufacturers. MKCL handles configuration, logistics, shipping, returns processing, cleaning, repair, and device readiness for reuse or remarketing. Billed as ongoing service fees.
2. IT Hardware Remarketing: Taking possession of surplus IT devices, performing secure data erasure, refurbishment, and reselling through the NBWN brand (notebookswieneu.de) to end customers, retailers, and wholesalers. Revenue from device resale margins.
3. IT Solutions: Developing customized IT concepts for businesses, implementing latest technologies, providing planable monthly fixed costs. Revenue from solution development and ongoing service provision.
4. STARLIGHT® Customization Services: Keyboard layout modification, surface renewal, multilingual layouts, custom colors, and device engraving services for IT equipment personalization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MKCL Deutschland GmbH provides managed IT lifecycle services for hardware manufacturers and businesses, including operating demo device pools (configuration, logistics, shipping, returns, refurbishment), remarketing surplus IT hardware under the NBWN sub-brand, delivering customized IT infrastructure solutions with fixed monthly fees, and offering proprietary STARLIGHT® laser-based keyboard layout customization and device engraving. Services are delivered in multiple languages across more than 35 countries, supported by ISO 9001, ISO 14001, and WEEELABEX certifications.

Product overview

MKCL Deutschland GmbH is an IT services company offering a portfolio of four interconnected service lines: (1) Demopool Services — a managed demo device pool covering configuration, logistics, shipping to and from customers, and inventory management via a web-based ordering portal; (2) Remarketing — end-to-end take-back, secure data erasure, refurbishment, and resale of surplus IT hardware, including a dedicated online shop under the NBWN (Notebooks wie neu) sub-brand; (3) IT Solutions — custom IT concept development and deployment with fixed monthly costs; and (4) STARLIGHT® — a proprietary laser-based keyboard layout modification technology for backlit notebooks and other IT devices. The company operates multilingual services across more than 35 countries, serving global IT manufacturers, and has been in operation for over 20 years. Since April 2022 it has been part of the Flex IT Group, a European circular IT specialist.

Differentiator

Problem solved

Functional benefit

Brands

• NBWN – Notebooks wie neu: Brand for remarketed refurbished notebooks and IT hardware. Devices are refurbished to like-new condition and sold through notebookswieneu.de.
• STARLIGHT®

Products and services

• Demopool Services Managed demo pool services for global IT manufacturers covering configuration, packaging, shipping, returns processing, cleaning, repair, and device readiness for reuse or remarketing, delivered across more than 35 countries with multilingual support and a web-based ordering portal for inventory, budget, and reporting oversight.
• Remarketing End-to-end remarketing service for used IT hardware that takes back devices, performs secure data erasure, cleaning, repair, resale, shipping, and warranty handling so clients recover value from surplus equipment in an environmentally responsible manner.
• IT Solutions Customized IT concepts and infrastructure solutions for businesses, incorporating latest technologies with predictable monthly fixed costs, aimed at companies seeking competitive and future-ready IT environments.
• STARLIGHT® Keyboard Customization Proprietary laser-based service for modifying keyboard layouts on backlit notebooks (including fixed keyboards), repainting, multilingual layouts, custom colors, surface renewal, and engraving on notebooks, tablets, and phones while preserving backlight functionality.
• NBWN – Notebooks wie neu Refurbished device retail brand selling demo pool returns and other used IT hardware (notebooks, tablets, computers) in like-new condition, typically with active manufacturer warranties, at attractive prices through the notebookswieneu.de online shop to end customers, retailers, and wholesalers.

Quantifiable outcome

• CO2-neutrality target by 2040 demonstrates environmental commitment
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flex IT Group: Parent company of MKCL Deutschland GmbH since April 2022. Flex IT is one of Europe's largest IT lifecycle management specialists, operating in 9 European countries and offering circular IT, demopool, remarketing, and ITAD services - directly overlapping with MKCL's core service portfolio at a pan-European scale.
• Computacenter plc: Leading European IT infrastructure and services provider headquartered in the UK, offering managed services, device lifecycle, and workplace technology support. Comparable to MKCL's enterprise IT solutions and demopool-adjacent services for large multinational manufacturers and enterprises.
• Bechtle AG: Large German-headquartered IT systems integrator and service provider with strong hardware/device lifecycle offerings across Europe. Comparable in regional focus (DACH), scale (significantly larger), and IT solutions + lifecycle services portfolio, although much broader than MKCL's demopool specialization.
• Ingram Micro Lifecycle Services: Global IT distribution and lifecycle services arm of Ingram Micro, offering ITAD, remarketing, deployment, and managed device services at much greater scale. Comparable to MKCL's managed demopool and remarketing services, especially for global IT manufacturer clients.
• ALSO Group: European IT distribution and lifecycle services group serving resellers and OEMs with managed services, device configuration, and logistics. Comparable in DACH/European focus, OEM-customer base, and bundled distribution-services model relevant to MKCL's demopool work for global IT manufacturers.

Direct peers

• Sage Sustainable Electronics: Formerly Sims Lifecycle Services, a leading global IT asset disposition (ITAD) company offering secure data destruction, refurbishment, remarketing, and circular IT services. Closely comparable to MKCL's remarketing, refurbishment, and secure data erasure revenue streams, at much larger scale.
• ITRenew (now Renewed): Enterprise IT asset disposition and circular IT services provider focused on hyperscale data center and enterprise hardware remarketing. Directly comparable to MKCL's hardware take-back, data erasure, refurbishment, and resale service line within the broader ITAD market.

Others

• Iron Mountain Data Destruction: Global records and information management company offering secure IT asset destruction and data sanitization services. Directly comparable to the secure data erasure component of MKCL's demopool/remarketing offerings, at substantially larger scale across many more geographies.

Regional players

• AfB gemeinnützige GmbH: Germany-based IT refurbishment and remarketing organization (non-profit operator) processing enterprise IT devices for resale. Directly comparable to MKCL's NBWN remarketing and WEEELABEX-certified refurbishment activity in the German market with overlapping customer profiles.

Emerging players

• Tier1 Asset Management: IT asset disposition and circular IT services provider offering remarketing, data destruction, and redeployment support primarily in North America. Comparable to MKCL in ITAD service mix, but smaller and geographically focused on the US/Canada rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Notebookswieneu
• LinkedInlinkedin.com/company/mkcl-deutschland-gmbh
• TikToktiktok.com/@mkcl.deutschland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKCL Deutschland GmbH