Ecobeton

What Ecobeton does

Ecobeton Italy srl is an Italian specialty building-materials manufacturer founded in 1993 and headquartered in Costabissara, Vicenza. The company develops and distributes waterglass (sodium/potassium silicate) based products organized into three functional categories: decorative microcement coatings (Microbond®, Ercole®, Poseidone®), concrete protection and waterproofing treatments (Evercrete Vetrofluid®, Evercrete Pavishield®, Brickcover®), and structural repair mortars (Strutturale, Crono, Bonding Agent). The core technology centers on proprietary silicate catalysts that penetrate concrete 10–40 mm and chemically react with the cement matrix to permanently seal microporosities, rather than forming a surface film. The product range carries ISO 14001, CE, GBC, EPD, and LEED certifications; Evercrete Vetrofluid is described as having 100+ years of historical use, and Pavishield has been applied to 1.2 million m² over the past decade.

The business operates a hybrid go-to-market combining a direct Italy-domestic e-commerce storefront (ecobeton.it/shop) shipping via express courier, a Certified Applicator Network ('La Nostra Rete') that re-sells and applies products, and recurring applicator training courses (Corso Applicatori) priced at approximately €123 per participant. Customers span five segments: homeowners seeking renovation-without-demolition (primary), professional applicators/contractors who purchase and apply products (primary), architects who specify Ecobeton materials via downloadable 'voci di capitolato' specification documents (primary), industrial/infrastructure operators using Pavishield and Vetrofluid on airport pavements and logistics buildings (secondary), and heritage-restoration specialists using Brickcover on stone monuments and facades (secondary). Pricing is fully transparent on the website, with individual SKUs ranging from €21 (1 kg Cerbero Base) to €480 (20 kg Vetrofluid), and bundled kits such as the Microbond Starter Kit 15mq at €465.

Revenue is generated predominantly through one-time product sales (with periodic listed discounts on catalog prices), supplemented by training-course fees. The company also runs content-marketing channels — a Wiki (wiki.ecobeton.it), specification documents, a 300+ color formula tool, YouTube product demonstrations, and Google/Facebook review funnels — that target architects, designers, and homeowners. The only external capital disclosed is a €10,000 grant from the EU POR FESR 2014-2020 program for sodium-silicate research; the company is privately held with no parent or institutional investor identified in source materials.

Name

Ecobeton

Legal name

Ecobeton Italy srl

Website

https://ecobeton.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecobeton Italy srl is a 1993-founded Vicenza-based manufacturer of waterglass-based concrete protection, waterproofing, and decorative microcement products. It sells via Italian e-commerce and a certified applicator network to consumers, professional applicators, architects, industrial operators, and heritage-restoration specialists.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Lightweighting & Material Reduction Solutions (Downgauging, Right-Sizing) (IMALAMAG)

Keywords

• Microcement coatings
• Concrete protection impregnants
• Waterglass waterproofing
• Decorative cement overlays
• Structural repair mortars

Headquarters

HQ city

Costabissara

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce + Distributor Network): Ecobeton sells its full range of construction protection and decorative microcement products directly to consumers and professionals via its e-commerce store (ecobeton.it/shop) with express courier delivery across Italy. A distributor/applicator network provides additional distribution reach.
2. Training Courses for Applicators: The company runs in-person 'Corso Applicatori' (Applicator Courses) at its Costabissara headquarters and periodically online. These full-day training sessions on microcement products are sold for approximately €123, generating direct revenue while building a network of certified Ecobeton product applicators.
3. E-commerce (B2C and B2B): Full product catalog available through the online shop with tiered packaging sizes (e.g., 1kg, 5kg, 20kg, 25kg units) and bundled kits (Starter Kit 15mq). Products are sold at fixed catalog prices with periodic discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ecobeton produces and distributes innovative sustainable building materials organized into three product families: decorative microcement coatings (Microbond, Ercole, Poseidone) for interior and exterior surfaces; deep-penetration concrete protection and waterproofing treatments (Evercrete Vetrofluid, Evercrete Pavishield, Brickcover) based on proprietary waterglass chemistry; and structural repair mortars (Strutturale, Crono, Bonding Agent). Products are sold directly to consumers and professionals via the company's e-commerce shop and through a certified applicator network throughout Italy.

Product overview

Ecobeton produces and distributes innovative sustainable construction materials organized into three main product lines: decorative microcement coatings (Microbond®, Ercole®, Poseidone®), concrete protection and waterproofing (Evercrete Vetrofluid®, Evercrete Pavishield®, Brickcover®), and repair/restorations (Strutturale, Crono, Bonding Agent). All decorative coatings require protective sealing systems (Cerbero Base, Cerbero Sealer, GiGi Sealer) for optimal durability. The product portfolio spans waterproofing, impregnation, structural repair, and decorative finishes for concrete, stone, brick, and interior design applications.

Differentiator

Problem solved

Functional benefit

Brands

• Microbond: Decorative microcement coating for interior and exterior surfaces, including walls, floors, bathrooms, and pools.
• Ercole
• Evercrete Vetrofluid
• Evercrete Pavishield
• Brickcover
• Strutturale
• Bonding Agent
• Cerbero Base
• Cerbero Sealer
• GiGi Sealer
• Poseidone
• Crono

Products and services

• Microbond

Quantifiable outcome

• Maintenance cost reduction of over 60% for industrial concrete floors treated with Evercrete Pavishield
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• PayPalminorOthersPayPal is used as the primary payment processing provider on ecobeton.it, enabling customers to pay securely via their PayPal accounts or credit cards. PayPal is PCI-DSS compliant. Order details (amount, description, customer name, email) are shared with PayPal, while credit card information is stored solely by PayPal.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sopro Bauchemie: German-based manufacturer of tile adhesives, grouts, sealants, and building protection products (Sika group). Comparable product categories but primarily serving DACH region rather than Italy.

Direct peers

• Litokol: Italian manufacturer of microcement, tile adhesives, and decorative coatings. Closest direct competitor to Ecobeton's Microbond and Ercole lines, with overlapping e-commerce and applicator-network distribution model in Italy.
• Topciment: Spanish specialist in decorative microcement coatings with strong international distribution and applicator training programs. Comparable product technology, customer base (designers/applicators), and training-led GTM motion.
• Kerakoll: Italian manufacturer of adhesives, sealants, and sustainable building products under the Biocalce and Geolite lines. Comparable in product categories (cementitious coatings, sealers) and Italian heritage; broader portfolio but overlapping customers.

Broad incumbents

• Mapei: Global Italian leader in construction chemicals (adhesives, sealants, coatings, concrete protection). Overlaps with Ecobeton across coatings, bonding agents, and structural repair, but at vastly larger scale and broader product portfolio.
• Sika: Swiss multinational offering concrete protection, waterproofing, sealants, and flooring systems. Competes with Evercrete Pavishield/Vetrofluid in industrial concrete protection and with Bonding Agent/Strutturale in repair mortars.
• BASF Master Builders Solutions: Global construction chemicals division of BASF offering concrete admixtures, repair mortars, waterproofing, and sealants. Overlaps with Ecobeton's industrial concrete protection and structural repair lines.
• Sto SE & Co. KGaA: German specialist in facade coatings, renders, and concrete protection systems. Comparable in decorative/protective coatings for buildings and breathability/water-repellency technology (Brickcover peer).
• Fosroc: International construction chemicals manufacturer offering concrete repair, waterproofing, sealants, and protective coatings. Comparable product portfolio across Pavishield/Vetrofluid/Strutturale categories.
• Saint-Gobain Weber: European leader in mortars, renders, tiling systems, and facade solutions. Overlaps with Ecobeton in cementitious decorative coatings and facade protection, with much broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecobeton.it
• Xx.com/ecobeton
• LinkedInlinkedin.com/company/ecobeton-italy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecobeton