What Topciment does

Topciment, operated by Grupo Negocios P.O., S.L.U. and founded in 2003 in Valencia, Spain, is a private manufacturer of high-performance decorative coatings built around two product pillars: microcement systems and stamped concrete systems. The microcement portfolio spans 10+ proprietary lines — including Sttandard (two-component), Evoluttion (one-component), Efectto and Efectto PU (ready-to-use), Industtrial (epoxy), Pure Mettal and Classic Mettal (metallic), Elitte (glazes), Natture (tadelakt) and Atlanttic (underwater) — supported by a full auxiliary stack of primers (Primacem), pigments (Arcocem), varnishes (Topsealer), cleaners and tools. The stamped concrete pillar covers decorative mortars (Stonecem), release agents (Desmocem), sealers (Sealcem), chemical oxidizing reagents (Oxicem), repair mortars (Covercem), deactivators (Naturcem), low-thickness screeds (Overlay), reinforcement fibers (Fibratop) and 150+ silicone Imacem moulds. Manufacturing is concentrated in two Valencia facilities — headquarters in Manises and a 4,000+ sqm production, showroom and training complex in Pobla de Vallbona — with stated annual microcement production capacity of 200 tons.

The business is a B2B2C specialty-chemicals model: Topciment sells through an authorized distributor network in 58+ countries to professional applicators and architects/interior designers, who in turn deliver finished surfaces to residential, hospitality, commercial and healthcare end customers. End-user installation pricing sits at roughly €60-100 per square meter depending on surface condition, project complexity and logistics, while professional training courses (in-person at the Pobla de Vallbona academy and online) and a Quality Seal program for certified applicators create a secondary services and ecosystem revenue stream. The company is led by founder and Sole Administrator Pierre Ortais, is privately held with no disclosed institutional investors, and operates under ISO 9001:2015 certification (Bureau Veritas, valid through August 2027), CE marking and the INNOVATIVE SME seal, supporting an up to 10-year product warranty.

Name

Topciment

Legal name

Grupo Negocios P.O., S.L.U.

Website

https://topciment.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Topciment is a Spanish specialty-chemicals manufacturer of microcement and stamped concrete decorative coatings, selling through certified distributors in 58+ countries to professional applicators, architects, and end customers in residential, hospitality, commercial, and healthcare segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Manises

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Microcement and Decorative Coatings Manufacturing: Manufacturing and sale of microcement products, stamped concrete materials, tools, and accessories. Includes various product lines for professional applicators.
2. Professional Training Courses: Application training courses for microcement and stamped concrete professionals. Courses taught at company facilities in Pobla de Vallbona with theoretical and practical components. Pricing varies by specialization level and materials used.
3. Distributor Network: Products sold through authorized distributors and dealers in over 58 countries. Distributors receive support, training, and quality seal certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Topciment manufactures and distributes microcement and stamped concrete decorative coating systems for floors, walls, bathrooms, kitchens, pools, facades, and exterior surfaces. The product portfolio spans two-component, one-component, ready-to-use, troweled, epoxy, metallic, tadelakt, and underwater microcement systems, plus a complete stamped concrete ecosystem including mortars, pigments, release agents, sealers, moulds, and reinforcement fibres. The company supports professional applicators through application training, a Quality Seal certification program, and an international distributor network spanning 58+ countries.

Product overview

Topciment is a manufacturer of high-performance decorative coatings, primarily microcement and stamped concrete products. The product portfolio is organized into two main categories: microcement systems (Sttandard, Evoluttion, Efectto, Efectto PU, Industtrial, Pure Mettal, Classic Mettal, Elitte, Natture, Atlanttic) for continuous wall and floor coatings, and stamped concrete products (Stonecem, Desmocem, Sealcem, Fibratop, Imacem, Overlay) for printed pavement and vertical surfaces. Supporting these core lines are auxiliary products including primers (Primacem), pigments (Arcocem), varnishes (Topsealer), chemical reagents (Oxicem), repair mortars (Covercem), deactivators (Naturcem), and application tools (TopTools). The company operates from manufacturing facilities in Manises and La Pobla de Vallbona (Valencia, Spain) spanning over 4,000 square meters, with distribution in more than 58 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sttandard: Two-component microcement system
• Evoluttion
• Efectto
• Industtrial
• Pure Mettal
• Classic Mettal
• Elitte
• Natture
• Atlanttic
• Stonecem
• Arcocem
• Desmocem
• Sealcem
• Imacem
• Fibratop
• Toptools
• Oxicem
• Covercem
• Naturcem
• Topsealer
• Primacem
• Overlay

Products and services

• Sttandard Microcement Two-component microcement system, the company's flagship range, designed for application on any type of work environment including floors, walls, bathrooms, kitchens, pools and exteriors, suitable for both vertical and horizontal surfaces. Targeted at professional applicators, architects, designers and distributors.
• Evoluttion Microcement One-component microcement designed to streamline preparation and reduce mixing errors, applicable to any room type and surface. Targeted at professional applicators seeking faster, simpler installation.
• Efectto Ready-to-Use Microcement Ready-to-use microcement that simplifies application by removing the on-site mixing step. Targeted at professional applicators and distributors.
• Efectto PU Troweled Microcement Troweled-effect microcement designed to achieve smooth, finished surfaces. Targeted at professional applicators and specifiers.
• Industtrial Epoxy Microcement Epoxy-based microcement formulated for high-traffic commercial and industrial floors requiring greater mechanical resistance. Targeted at professional applicators working on commercial and industrial projects.
• Pure Mettal Metallic Coating Metallic-effect decorative coating that provides a metallic finish on coated surfaces, with separate Retail and Industry variants for different application environments. Targeted at architects, designers and applicators seeking premium metallic finishes.
• Classic Mettal Metallic Paint Metallic paint offering a metallic finish on coated surfaces. Targeted at applicators, architects and interior designers.
• Elitte Glazes and Metallic Pigments Range of glazes and metallic pigments designed to add colour and metallic effects to coated surfaces. Targeted at applicators and designers seeking differentiated decorative finishes.
• Natture Tadelakt Microcement Lime-based tadelakt-style microcement providing a natural, matte, mineral-look finish on walls and other surfaces. Targeted at architects, designers and applicators specifying natural aesthetic finishes.
• Atlanttic Underwater Microcement Microcement system engineered specifically for continuous immersion in swimming pools, fountains, and other water features, with extended use on facades. Targeted at applicators and specifiers working on pools, water features and exterior envelopes.
• Primacem Primers Range of primers and bonding agents used to prepare substrates before applying Topciment microcement systems. Targeted at professional applicators.
• Arcocem Pigments Range of pigments (including Fast, WT Plus and DSV Plus variants) used to colour microcement finishes. Targeted at professional applicators and distributors.
• Topsealer Varnishes and Sealants Range of sealing varnishes and polyurethane sealants (DSV, WT, Anti-Slip, Pro) used to protect finished microcement surfaces. Targeted at professional applicators and distributors.
• Stonecem Stamped Concrete Mortars Decorative mortars (Stonecem Floor for pavements and Stonecem Vertical for vertical surfaces) that recreate the appearance of stone, brick, slate, wood and other finishes. Targeted at professional applicators and distributors serving outdoor and indoor decorative projects.
• Overlay Screed Mortar High-performance screed mortar used as the base layer in stamped concrete applications. Targeted at professional applicators.
• Imacem Moulds Proprietary moulds used to reproduce stone, brick, slate, wood and other patterns in stamped concrete. Targeted at professional applicators and distributors.
• Desmocem Release Agents Release agents (Desmocem Liquid and Desmocem Powder) used in the stamped concrete process to prevent the mould from adhering to the surface. Targeted at professional applicators and distributors.
• Sealcem Sealers Sealers (Sealcem Ready, Sealcem Stone, Sealcem WT, Sealcem Paviland Industry) used to protect stamped concrete surfaces. Targeted at professional applicators and distributors.
• Oxicem Chemical Reagents Chemical reagents used for surface treatment of stamped concrete. Targeted at professional applicators and distributors.
• Covercem Repair Mortars Range of repair mortars (Covercem Stone, Texture, Monocrom, Restaura, Xtrem) used to repair and finish stamped concrete and decorative surfaces. Targeted at professional applicators and distributors.
• Naturcem Deactivators Surface deactivators used in stamped concrete applications to control surface setting. Targeted at professional applicators and distributors.
• Fibratop Reinforcement Fibres Reinforcement fibres used to strengthen stamped concrete overlays and screeds. Targeted at professional applicators and distributors.
• TopTools Application Accessories Range of application accessories, tools and consumables used in the application of stamped concrete and microcement systems. Targeted at professional applicators and distributors.
• Microcement Application Training Courses Professional training courses teaching applicators how to install Topciment's microcement systems, delivered at dedicated training centres in Spain and France, with basic and advanced levels and multi-attendee company plans. Targeted at construction and renovation professionals seeking certified installer status.
• Stamped Concrete Application Training Courses Professional training courses teaching applicators how to install Topciment's Stonecem stamped concrete systems, including traditional pigmentation and mass pigmentation system variants. Targeted at construction and renovation professionals seeking certified installer status.

Quantifiable outcome

• Annual production capacity of 200 tons
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bureau VeritascoreOthers · 26 July 2024Global leader in TIC (Testing, Inspection, and Certification) that conducts periodic audits of Topciment's management system. Awarded ISO 9001:2015 certification (Certificate ES148107) covering design, development, manufacturing and marketing of decorative coatings. Audit conducted July 26, 2024 confirming continued compliance with ISO 9001:2015 standards.
• International Distributors (58+ countries)coreChannel Partner/ Reseller/ DistributorAuthorized distributors market Topciment products globally, supported by training programs and quality seal certification. Network spans Europe, Americas, Asia Pacific, Middle East, and continues to expand. Distributors are essential to the company's international reach.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mapei: Italian global leader in adhesives, sealants, and chemical products for the building industry. Comparable via its decorative concrete and resin flooring ranges that overlap with Topciment's microcement and stamped concrete offerings, though Mapei operates at vastly greater scale across the full construction chemicals spectrum.
• Sika: Swiss specialty chemicals company with a broad construction portfolio including concrete, sealing, bonding, and refurbishment products. Overlaps with Topciment in decorative concrete and flooring refurbishment applications, but serves the category as one of many lines within a multibillion-euro portfolio.
• Sto SE: German specialist in facade coatings, renders, and restoration systems. Comparable to Topciment in exterior decorative and protective coatings for buildings, though Sto's portfolio is dominated by facade ETICS rather than interior microcement.
• Caparol: German paints and coatings brand (DAW Group) with decorative interior plasters and facade systems. Adjacent competitor in the decorative coatings category served by Topciment's Pure Mettal and Classic Mettal metallic lines.
• BASF Master Builders Solutions: Global construction chemicals division of BASF offering concrete admixtures, repair mortars, and decorative flooring systems. Overlaps with Topciment in stamped concrete additives, repair mortars (Covercem), and performance flooring.
• Baumit: European building materials brand owned by Wienerberger with facade systems, renders, and decorative plasters. Overlaps with Topciment's exterior decorative coatings category, especially across Central and Eastern Europe where Topciment's distributor network also operates.
• Saint-Gobain Weber: European leader in mortars and facade systems, part of Saint-Gobain. Comparable through its decorative renders, floor screeds, and tile adhesives product families that compete with Topciment's microcement and stamped concrete systems in renovation and new-build channels.

Direct peers

• Luxury Concrete: Spain-based specialist manufacturer of microcement and continuous coatings. Closest like-for-like competitor to Topciment: similar product positioning, comparable channel strategy through trained applicators, and overlapping geographic focus in Europe and the Americas.
• Kerakoll: Italian manufacturer of sustainable building products with a dedicated decorative microcement line (Keradecor) plus tile adhesives and finishes. Closely comparable to Topciment in microcement chemistry and Mediterranean market positioning.
• Pavistamp: Spanish specialist in stamped concrete products, including mortars, pigments, release agents, and moulds. Direct overlap with Topciment's Stonecem, Desmocem, and Imacem product families in the Spanish and Latin American stamped concrete market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/topciment

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topciment