Southern Caregiver Resource Center

What Southern Caregiver Resource Center does

Southern Caregiver Resource Center (SCRC) is a 501(c)(3) nonprofit organization founded in 1987, headquartered in Chula Vista, California, and serving family caregivers of adults with chronic and disabling conditions across San Diego and Imperial Counties. Its core function is providing free, comprehensive caregiver support services including needs assessment, case management, short- and long-term care planning, six-session counseling, professionally facilitated support groups, respite services, legal and financial consultations, and professional education and training. The organization explicitly addresses conditions such as Alzheimer's disease, dementia, memory loss, stroke, and Parkinson's, with a stated mission of preventing caregiver burnout, depression, isolation, and downstream institutionalization of older adults.

SCRC's product portfolio combines direct human services with a digital content platform. The flagship digital offerings are CareNav (a personalized online dashboard at southern.cacrc.org providing curated resources and intake) and the iCare Portal (a centralized hub for on-demand resources including podcasts, livestreams, tip videos, and training). Supplementary content products include the monthly 'Let's Talk Caregiving' podcast, the Spanish-language 'Charla, Café y Cuidadores' Instagram Live/YouTube series (56+ episodes), the 'Caregiving Corner' short-form video series, and the 'Wavelengths' monthly newsletter (137+ volumes). The CALMA program is an evidence-based psychoeducational curriculum specifically for caregivers of people with Alzheimer's and related dementias, focusing on stress management and family communication. SCRC operates as part of the California Caregiver Resource Center network under California Department of Aging oversight.

The business model is donation- and grant-funded rather than revenue-generating. All services are provided at no cost to clients. Revenue streams include individual donations, year-round corporate partnerships (homecare agencies such as ACH Homecare, AALL-CARE, Golden Care, Coast-Care, At Your Home Family Care), workplace giving programs (CFC, United Way, CSECC), planned giving (bequests, trusts, annuities), vehicle donations, and government funding via San Diego County HHSA and the Geriatrics Workforce Enhancement Program. Fundraising is executed through annual events (Waves of Giving Luncheon, It's Giving Summer, Caregiver Strong Virtual 5K) and sustained digital outreach. The go-to-market motion is community-led: referrals from healthcare providers, social service agencies, and elder-care organizations drive intake, supplemented by digital self-service through CareNav and the iCare Portal. Customer segments include the primary persona of family caregivers in San Diego and Imperial Counties, plus secondary segments of LGBTQ+ caregivers and Spanish-speaking/Latino caregivers.

Name

Southern Caregiver Resource Center

Legal name

Southern Caregiver Resource Center

Website

https://caregivercenter.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Caregiver Resource Center is a 501(c)(3) nonprofit, founded in 1987 and based in Chula Vista, California, that provides free caregiver support services, including counseling, case management, respite, support groups, and education, to family caregivers of adults with chronic and disabling conditions across San Diego and Imperial Counties.

Ownership category

akta.pro rank

Product category

Caregiver Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Caregiver Support, Coaching & Training (HLADALAG)

akta.pro secondary industries

Family Caregiver Coaching, Education & Support (HSABAIAI), Family Caregiver Training & Dementia Coaching (HSABAEAI)

Keywords

• Caregiver support services
• Family caregiver resources
• Dementia care education
• Respite care services
• Nonprofit caregiver programs

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible monetary donations from individual supporters supporting free caregiver services
2. Corporate Partnerships: Year-Round Corporate Partner (YRCP) program and community partnership contributions from businesses
3. Event Fundraising: Annual Waves of Giving Luncheon networking event with ticket sales and sponsorships; It's Giving Summer campaign with restaurant partnerships; Caregiver Strong Virtual 5K fundraiser
4. Employee Giving Programs: Workplace giving through CFC (CFC ID #52308), United Way/CHAD Campaigns (ID #96544), California State Employees Charitable Campaign (CSECC ID #3317), and corporate matching gift programs
5. Planned Giving: Bequests, trusts, gifts of real estate, securities, charitable remainder/lead trusts, gift annuities, retained life estates, life insurance policies, retirement assets, and personal property
6. Vehicle Donations: Free vehicle donation program accepting cars, trucks, SUVs, RVs, boats, motorcycles accepting cars, trucks, SUVs, RVs, boats, motorcycles and airplanes with free pickup

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Southern Caregiver Resource Center is a 501(c)(3) nonprofit that delivers free, comprehensive caregiver support services to family caregivers of adults with chronic and disabling conditions (including Alzheimer's disease, dementia, memory loss, stroke, and Parkinson's) residing in San Diego and Imperial Counties. Core service lines include caregiver needs assessments, short- and long-term care planning, family counseling and case management, respite care, professionally facilitated support groups, legal and financial consultations, education and professional training, and the evidence-based CALMA psychoeducational program for dementia caregivers. Programmatic delivery is supported by the CareNav online portal and iCare digital resource hub, which centralize educational content, podcasts, livestreams, fact sheets, and training for caregivers.

Product overview

Southern Caregiver Resource Center operates as a nonprofit organization offering a unified portfolio of caregiver support services rather than a tech platform. The core digital offerings include CareNav (personalized online dashboard for caregiving support) and the iCare Portal (centralized hub of on-demand resources). Supplementary digital products include the Let's Talk Caregiving podcast, Charla, Café y Cuidadores (Spanish Instagram Live series), and Caregiving Corner video series. The flagship educational program is the CALMA evidence-based series for dementia caregivers. The organization also conducts annual fundraising events including the Caregiver Strong Virtual 5K and seasonal campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• CareNav: Online portal for caregiving support, expert advice, and tools to help navigate the caregiving journey. Provides personalized dashboard access.
• iCare Portal
• CALMA
• Let's Talk Caregiving
• Charla, Café y Cuidadores
• Wavelengths
• Caregiving Corner
• Caregiver Strong Virtual 5K

Products and services

• CareNav Personalized online dashboard and go-to resource for caregiving support, providing expert advice, tools, and immediate access to help caregivers navigate their journey; available free to family caregivers in San Diego and Imperial Counties.
• iCare Portal Centralized hub of on-demand resources including podcasts, livestreams, tip videos, and trainings designed to support and empower family caregivers.
• CALMA Program Evidence-based psychoeducational series for caregivers of people with Alzheimer's or related dementias, focusing on stress management, communication skills, self-care, and effectively managing dementia-related situations.
• Let's Talk Caregiving Podcast Monthly podcast featuring expert guests in healthcare, social services, academia, and beyond, providing caregiver education and insights.
• Charla, Café y Cuidadores Spanish-language Instagram Live series featuring interviews with family caregivers and experts about caregiving struggles, triumphs, and daily experiences, available on YouTube with 56+ episodes.
• Caregiving Corner Series of quick 1-2 minute tip videos for caregivers presented by Executive Vice President Martha Rañón covering practical caregiving advice.
• Caregiver Strong Virtual 5K Annual virtual 5K fundraiser held every November during National Family Caregivers Month, allowing participants to complete a 5K at their own pace while supporting family caregivers.
• Wavelengths Newsletter Monthly newsletter containing news updates, articles, resource highlights, and upcoming class and training schedules for caregivers and supporters.
• Family Counseling and Case Management Direct caregiver support service including a six-session counseling program, short-term counseling, ongoing consultations, family counseling, and personalized case management for caregivers of adults with chronic or disabling conditions.
• Respite Care Services Free respite services providing temporary relief to family caregivers of adults with chronic and disabling conditions in San Diego and Imperial Counties.
• Support Groups Professionally facilitated caregiver support groups meeting at multiple locations throughout San Diego County and virtually for family caregivers.
• Legal and Financial Consultations Free legal and financial consultation services for family caregivers navigating estate planning, long-term care financing, and related legal/financial matters.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• ACH HomecareminorChannel Partner/ Reseller/ DistributorHomecare provider listed as Year-Round Corporate Partner supporting SCRC's mission through ongoing partnership contributions and cross-promotion of services to family caregivers
• At Your Home Family CareminorChannel Partner/ Reseller/ DistributorFamily care provider listed as Year-Round Corporate Partner supporting SCRC's mission
• AALL-CAREminorChannel Partner/ Reseller/ DistributorCare services provider listed as Year-Round Corporate Partner
• Golden CareminorChannel Partner/ Reseller/ DistributorCare services provider listed as Year-Round Corporate Partner
• Coast-CareminorChannel Partner/ Reseller/ DistributorCare services provider listed as Year-Round Corporate Partner
• A Caring Touch Home CareminorChannel Partner/ Reseller/ DistributorHome care agency featured in Charla, Café y Cuidadores podcast Episode 56 discussing how professional care agencies support family caregivers and provide respite
• UC San Diego - Geri Care ProgramcoreStrategic or Co-development PartnerCommunity partner providing educational resources and collaboration on senior care topics
• UC San Diego NeurosciencecoreStrategic or Co-development PartnerAlzheimer's Disease Research Center partnership providing research updates and caregiver education on dementia topics in podcast episodes
• Glenner Center / George G. Glenner MD Alzheimer's Family CentercoreStrategic or Co-development PartnerCommunity partner specializing in Alzheimer's care and support services
• San Diego County Health and Human Services Agency (HHSA)coreStrategic or Co-development PartnerCounty government partner providing funding and coordination for caregiver support services under Live Well San Diego initiative
• California Department of AgingcoreStrategic or Co-development PartnerState agency partner providing oversight and support for caregiver resource centers across California
• Elder Help of San DiegominorStrategic or Co-development PartnerCommunity partner providing ancillary resources for senior care
• Champions for HealthcoreStrategic or Co-development PartnerHealthcare partnership enabling bilingual Caring for the Caregiver workshop series and Geriatrics Workforce Enhancement Program collaboration
• Geriatrics Workforce Enhancement ProgramcoreStrategic or Co-development PartnerFederal program partnership enabling bilingual caregiver education classes
• Elizabeth HospiceminorStrategic or Co-development PartnerHospice provider featured in Charla, Café y Cuidadores Episode 49 discussing end-of-life care and emotional support for caregivers
• San Diego Sheriff's DepartmentminorStrategic or Co-development PartnerLaw enforcement partnership featured in Episode 52 discussing Blue Envelope program for communication with officers and Take Me Home confidential registry for at-risk individuals
• Sharp HospiceCareminorStrategic or Co-development PartnerHospice provider whose professional caregiver was featured in Charla, Café y Cuidadores Episode 21 discussing dementia behaviors

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Elderhelp of San Diego: Local San Diego nonprofit providing supportive services for seniors including care coordination and advocacy — a regional peer and SCRC community partner serving an overlapping population.
• Glenner Center / George G. Glenner Alzheimer's Family Centers: San Diego-based Alzheimer's care organization and SCRC partner, providing adult day programs, support groups, and caregiver education — overlapping caregiver-support services within the same local market.

Broad incumbents

• Alzheimer's Association: National nonprofit serving dementia caregivers and patients with 24/7 helpline, support groups, education, and research funding. Overlaps significantly with SCRC's dementia-caregiver focus (CALMA, Glenner partnerships) at much greater scale.
• AARP: National organization serving older adults and family caregivers with education, advocacy, and online resource hubs. Competes for caregiver mindshare and donor attention, particularly through its caregiver-support content and policy work.

Direct peers

• Family Caregiver Alliance: Bay Area-based nonprofit caregiver resource center also part of the California Caregiver Resource Center network, offering caregiver counseling, respite, education, and policy advocacy — a direct parallel to SCRC's model in a different region.
• Caregiver Action Network: National nonprofit family caregiver organization offering education, peer support, and resource navigation with a similar mission profile, though operating at a broader geographic scale than SCRC.
• Benjamin Rose Institute on Aging: Cleveland-based nonprofit providing caregiver support services, counseling, education, and evidence-based programs (e.g., BRI Care Consultation) — directly comparable service mix to SCRC including dementia caregiver specialization.

Emerging players

• WellMed Charitable Foundation: Texas-based nonprofit supporting caregivers of seniors and chronically ill adults through respite grants, education, and resource navigation — a comparable caregiver-support nonprofit with a more limited geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SCRCSanDiego
• Facebookfacebook.com/SCRC1987
• LinkedInlinkedin.com/company/scrcsandiego
• Instagraminstagram.com/caregiver_center
• Pinterestpinterest.com/southerncrc
• Xx.com/SCRC1987

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Caregiver Resource Center