A Caring Touch Home Care
A Caring Touch Home Care is a San Diego-based, independently owned non-medical home care agency founded in 2014, providing personalized in-home personal, companion, dementia, ALS, and 24-hour care to seniors and veterans across San Diego and Imperial Counties, plus PACE workforce solutions and senior placement services.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A Caring Touch Home Care does
A Caring Touch Home Care is an independently owned, non-medical home care agency founded in 2014 by Javier Herrera and headquartered at 6160 Mission Gorge Road, Suite 206, in San Diego, California. The company employs approximately 42 W-2 caregivers and support staff to deliver in-home personal care, companion care, 24-hour home care, and condition-specific services (Alzheimer's/dementia, ALS, bedside/post-hospital recovery, and respite care) to seniors, veterans, and individuals with chronic or degenerative conditions across San Diego and Imperial Counties. It also operates a free Senior Placement Service that matches clients to assisted living, residential care, and memory care communities, and a PACE Solutions line that provides contracted caregiver workforce management to Programs of All-inclusive Care for the Elderly.
The business model is sales-led and direct-to-consumer, initiated through free in-home consultations and supported by a multi-channel marketing presence (location-specific SEO pages, Facebook/Pinterest/LinkedIn, blog content, community events, and referral partnerships). Revenue is generated through four recurring streams: private pay (check or debit/credit card), long-term care insurance reimbursement, Veterans Direct In-Home Services, and Veterans Aid and Attendance Benefits. The company holds California Home Care Organization license HCO#374700013, is VA-accredited, is a CAHSAH Gold member, and is bilingual in English and Spanish. No proprietary technology platform or AI/ML capability is disclosed; the underlying technology stack is standard operational tooling including geofencing for PACE workforce time-and-attendance.
The company is founder-controlled, with no external institutional investors, no parent company, and no subsidiaries evidenced in the available data. Recent strategic activity has focused on leadership strengthening (addition of COO Junie Baratti in 2022), enterprise service expansion (PACE Solutions), and community ecosystem positioning through San Ysidro Health and Goodwill San Diego partnerships.
A Caring Touch Home Care firmographics
Firmographics- Name
- A Caring Touch Home Care
- Legal name
- A Caring Touch Home Care
- Website
- https://acaringtouchhomecare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Caring Touch Home Care is a San Diego-based, independently owned non-medical home care agency founded in 2014, providing personalized in-home personal, companion, dementia, ALS, and 24-hour care to seniors and veterans across San Diego and Imperial Counties, plus PACE workforce solutions and senior placement services.
- Ownership category
- akta.pro rank
A Caring Touch Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Companion & Engagement Care (HSABAEAA), Emergency / On-Demand Respite Care (HSABAGAD)
Keywords
Where A Caring Touch Home Care is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A Caring Touch Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Private Pay Services: Direct payment from clients using check or debit/credit card for non-medical home care services including senior home care, personal care, companion care, and 24-hour care.
- Long-Term Care Insurance: Revenue from long-term care insurance reimbursement for covered home care services.
- Veterans Direct In-Home Services: Veterans Affairs program providing in-home care services to eligible veterans.
- Veterans Aid and Attendance Benefit: VA benefit program helping veterans and surviving spouses pay for home care services. VA-accredited agencies like A Caring Touch can assist with filing for these benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free in-home consultation and assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
A Caring Touch Home Care product offering
Product offeringCore offering
A Caring Touch Home Care is a non-medical home care agency that delivers in-home caregiving services to seniors and individuals with special needs in San Diego and Imperial Counties. Services include 24-hour home care, personal care, companion care, specialized Alzheimer's/dementia care, bedside/post-hospital care, ALS care, respite care, and senior placement services, all delivered by vetted, trained, insured employees.
Product overview
A Caring Touch Home Care is a non-medical home care agency offering a portfolio of interconnected services designed to help seniors age in place. The core offerings include 24-Hour Home Care (continuous around-the-clock support), Senior Home Care (general aging-in-place support), Personal Home Care Services (hands-on assistance with daily activities), and Companion Care at Home (social and emotional support). Specialized services address specific conditions: Alzheimer's & Dementia Care, Bedside Care (post-hospital recovery), and ALS Care. The company also provides Senior Placement Services (free matching to senior living communities) and PACE Solutions (enterprise workforce management for PACE programs). All services are customized through personalized care plans and are available throughout San Diego County.
Differentiator
Problem solved
Functional benefit
Products and services
- 24-Hour Home Care
- Senior Home Care
- Personal Home Care Services
- Companion Care at Home
- Alzheimer's & Dementia Care
- Bedside Care
- ALS Care
- Senior Placement Services
- PACE Solutions
- Respite Care
- Post-Hospital Recovery Support
Quantifiable outcome
- 70% of those with Alzheimer's live at home in San Diego area
- +1 more outcomes
Companies that use A Caring Touch Home Care
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
A Caring Touch Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Caring Touch Home Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- San Ysidro HealthcoreFounders Javier and Nayeli Herrera co-chair San Ysidro Health's 2026 Legacy Ball, supporting local healthcare initiatives in the San Diego community. This partnership demonstrates the company's commitment to community healthcare and visibility in the healthcare ecosystem.
- Goodwill San DiegocoreCOO Junie Baratti received Goodwill San Diego's Sutherland Community Service Award for outstanding leadership and community commitment. The company has an ongoing partnership building stronger communities together, supporting senior independence through local organizational collaboration.
- Alzheimer's Association San Diego/Imperial ChapterminorReferenced as a resource partner providing support groups and educational programs for individuals with Alzheimer's and their caregivers in the San Diego area.
- San Diego County Aging & Independence ServicesminorReferenced as a county resource providing programs and services including transportation, meal delivery, and adult day care centers for seniors and individuals with Alzheimer's.
- PACE (Program of All-inclusive Care for the Elderly) CenterscoreA Caring Touch provides contracted workforce for PACE programs, offering Contingent Workforce Management, personalized in-house recruiting, dedicated onsite teams, and compliance with CMS guidelines. They provide pre-employment training specific to PACE requirements and technology platforms that complement PACE operations with geofencing for time and attendance accuracy.
- TriWest Healthcare AllianceminorTrusted provider partnership for veteran healthcare services, working with the VA community care network.
- U.S. Department of Veterans AffairscoreVA-accredited agency authorized to assist veterans and surviving spouses with filing for Veterans Aid & Attendance Benefits. Provides Veterans Direct In-Home Services as part of VA community care.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
A Caring Touch Home Care competitors and assessment
Company assessmentDirect peers
- BrightStar Care: National franchised home care agency with a San Diego location offering personal care, companion care, and skilled services. Directly competes with A Caring Touch on non-medical in-home services for seniors.
- Comfort Keepers: Franchised in-home care provider with San Diego presence offering companion, personal, and specialized dementia care. Directly comparable on services, target market, and pricing model.
- Right at Home: Franchised non-medical home care provider with San Diego locations offering personal care, companionship, and specialized dementia/ALS support to aging seniors in their homes.
- Synergy HomeCare: Franchised home care agency with San Diego-area operations providing companion, personal, and specialty care for seniors—directly comparable in service delivery model and customer segment.
- Home Instead Senior Care: Large franchised senior home care provider with San Diego operations offering personal care, companionship, dementia care, and 24-hour care—directly overlapping A Caring Touch's core service portfolio.
- Senior Helpers: National senior home care franchise with San Diego offices providing Alzheimer's/dementia care, personal care, and companion services—matching A Caring Touch's senior-focused service mix.
- Visiting Angels: National franchised non-medical home care franchise with San Diego locations serving seniors with personal care, respite, and dementia support—mirroring A Caring Touch's elderly in-home care model.
Broad incumbents
- Interim HealthCare: Established national home health and personal care provider with San Diego offices offering both skilled and non-medical services. Comparable on non-medical side but larger, more diversified portfolio.
- BAYADA Home Health Care: Large national home health provider with San Diego operations spanning both skilled medical and non-medical personal care services. Overlaps with A Caring Touch but at significantly greater scale and broader service breadth.
Emerging players
- Honor Technology: Tech-enabled home care platform operating across California with proprietary caregiver matching, family-facing apps, and scale capital. Competes for same San Diego senior population but with a technology-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Caring Touch Home Care social profiles
Digital presenceA Caring Touch Home Care compliance and trust
Trust signalCompliance2 records
A Caring Touch Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Caring Touch Home Care leadership team
Management profileNumber of profiles
Profiles3 records
A Caring Touch Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Caring Touch Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Caring Touch Home Care
What does A Caring Touch Home Care do?
A Caring Touch Home Care is a non-medical home care agency that delivers in-home caregiving services to seniors and individuals with special needs in San Diego and Imperial Counties. Services include 24-hour home care, personal care, companion care, specialized Alzheimer's/dementia care, bedside/post-hospital care, ALS care, respite care, and senior placement services, all delivered by vetted, trained, insured employees.
Is A Caring Touch Home Care a public or private company?
A Caring Touch Home Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Caring Touch Home Care founded?
A Caring Touch Home Care was founded in 2014. It employs 11 to 50 people.
Where is A Caring Touch Home Care based?
A Caring Touch Home Care is headquartered in San Diego, United States, in the North America region.
How does A Caring Touch Home Care make money?
Four revenue lines are on record. Private Pay Services are the primary driver. The others are long-Term Care Insurance, veterans Direct In-Home Services and veterans Aid and Attendance Benefit.
Who are A Caring Touch Home Care's main competitors?
Direct peers on record are BrightStar Care, Comfort Keepers, Right at Home, Synergy HomeCare, Home Instead Senior Care, Senior Helpers and Visiting Angels. Broad incumbents are Interim HealthCare and BAYADA Home Health Care. Honor Technology is listed as an emerging player.
Does A Caring Touch Home Care have an API?
No public API is recorded for A Caring Touch Home Care.
What industry is A Caring Touch Home Care in?
A Caring Touch Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 624120 and its SIC code is 8082.