The Hallway

What The Hallway does

The Hallway is an Australian full-service creative, media, and measurement agency founded in 2007 and headquartered in Sydney (Pyrmont) with a second office in Melbourne. The firm serves mid-market and enterprise brand owners across Australia and New Zealand, delivering integrated services spanning brand strategy, brand identity design, advertising, performance marketing, CRM, social and content, production, communications and channel strategy, media planning and buying, and data-led measurement. Named client relationships include BINGE, Google, GWM, Webjet, Suncorp Bank, Anytime Fitness, ANZ, Dexus, Smooth FM, Tourism Fiji, Boody, Gotcha4Life, and Royal Far West, with agency-of-record mandates across automotive (GWM since January 2022), fitness (Anytime Fitness since April 2023), and travel (Webjet following its September 2024 demerger).

The agency's core proprietary technology is CERTNTY OS, a measurement and analytics platform underpinning its 'Calculated Creativity' methodology. CERTNTY OS provides full-funnel modelling, market mix modelling, multi-touch attribution, and projected ROAS/ROI analytics intended to link creative work to commercial outcomes — the agency's central value proposition against larger network competitors. The firm is founder-led (CEO and Founder Jules Hall, with Executive Creative Director Dan Saunders) and added Phoebe Keogh to its leadership team in February 2025. It is B Corp certified and holds a dense portfolio of industry recognition including Cannes Lions, D&AD, Spikes Asia, Effie, Clio, and Mumbrella awards. The Hallway operates a sales-led go-to-market motion targeting enterprise and mid-market clients, with new business generated through referrals, industry events (including SXSW Sydney), podcast appearances, and award-led credibility. Revenue is not publicly disclosed; the firm is privately held with no disclosed external investment or parent company.

Name

The Hallway

Legal name

The Hallway

Website

https://thehallway.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hallway is an Australian independent creative, media, and measurement agency founded in 2007, serving mid-market and enterprise brands across Australia and New Zealand with integrated advertising, media, and analytics services powered by its proprietary CERTNTY OS platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Redfern

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services: Full-service creative agency providing branding, design, advertising, and production services to clients including brand strategy, brand identity design, brand naming, brand experience design, design language systems, advertising, performance marketing, CRM, social & content, and production.
2. Media Services: Communications strategy, channel strategy, media planning & buying services across TV, CTV, cinema, online video, social, out of home, audio, and owned channels.
3. Data & Measurement Services: Brand health assessment, audience profiling, OESP audit, and optimization frameworks powered by CERTNTY OS platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Hallway is a full-service creative, media and measurement agency providing branding and design, advertising and creative production, performance marketing, CRM, social and content, media planning and buying, and data and measurement services to enterprise and mid-market brands in Australia. Its core differentiator is CERTNTY OS, a proprietary measurement and analytics platform that links creative work to commercial outcomes through full funnel modelling, market mix modelling, multi-touch attribution, and ROAS/ROI projection.

Product overview

The Hallway is a creative, media & measurement agency operating as a single unified service offering rather than a modular platform. The agency provides integrated services across branding & design, creative (advertising, performance marketing, CRM, social & content, production), media (strategy, planning & buying), and data & measurement. Central to their offering is CERTNTY OS, their proprietary measurement platform that powers the 'Calculated Creativity' methodology, enabling clients to connect creative work to commercial outcomes. The agency serves clients including Binge, Webjet, Suncorp Bank, GWM, Anytime Fitness, Smooth FM, and Gotcha4Life.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Design Services
• Creative Services
• Media Services
• Data and Measurement Services
• CERTNTY OS

Quantifiable outcome

• Binge achieved 1 million subscribers in 14 months with +95% brand attribution
• +6 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• B CorpcoreStrategic or Co-development PartnerThe Hallway is B Corp Certified, demonstrating commitment to meeting high standards of social and environmental performance, transparency, and accountability. This certification reflects the agency's values around sustainable business practices and responsible marketing.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDB Group Australia:
• McCann Australia: Australia operations of IPG-owned McCann Worldgroup. Competes with The Hallway for major brand AOR assignments in ANZ with full-service creative + media capabilities, but at greater scale and with broader geographic reach.
• M&C Saatchi Australia: Australian operation of the M&C Saatchi global network, providing full-service creative, media and digital services. Comparable on integrated AOR offerings for ANZ enterprise clients, with the backing of an international network.
• Monkeys (Accenture Song): Formerly one of Australia's most awarded independents, now part of Accenture Song. Illustrative of where bootstrapped AU creative leaders can be absorbed into global platforms; competes with The Hallway on brand transformation credentials and major AOR pitches.
• Leo Burnett Australia: Australia arm of Publicis-owned Leo Burnett global network. Competes with The Hallway for major ANZ enterprise AOR accounts (P&G, McDonald's, etc.), but operates with significantly deeper resources and global account mobility.

Direct peers

• Thinkerbell: Australian-founded independent creative agency with measured creativity as a core proposition. Comparable to The Hallway on independence, ANZ focus, mid-size headcount, and emphasis on linking creative output to commercial outcomes for enterprise clients.
• Special Group: Independently owned creative agency operating across Australia and New Zealand. Comparable on independent ownership structure, ANZ footprint, creative-led AOR model, and brand transformation work for major clients in retail, tech and finance.
• Cummins & Partners: Australian independent creative agency of similar size and vintage. Competes head-to-head for mid-market and enterprise AOR engagements in ANZ with a comparable integrated creative + media + production offering.
• Howatson+Co: Australian independent creative agency of similar headcount and vintage to The Hallway. Competes in the same independent AOR segment with comparable creative credentials and ANZ enterprise client roster.
• BMF Advertising: One of Australia's largest independent creative agencies, headquartered in Sydney. Directly comparable on business model (independent, full-service creative + media), client mix (major ANZ enterprise brands), and award credentials, making it the closest head-to-head competitor for The Hallway in the AU independent space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-hallway
• Instagraminstagram.com/thehallway_australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hallway