Retail Marketing Group

What Retail Marketing Group does

Retail Marketing Group (RMG) is a UK-based field marketing and brand experience agency, founded in 2005 and operating as a subsidiary of Retail Innovation Group. The company deploys trained brand ambassadors into physical retail environments on behalf of enterprise consumer brands, delivering in-store selling, product demonstrations, store staff training, compliance audits, mystery shopping, and tactical flexible resource deployment. Headquartered in Poole, Dorset with 251-500 employees, RMG works with a portfolio of enterprise clients including BT, LG, GoPro, Garmin, Bosch, Huawei, Epson, Tempur, Jabra, Speck, Nescafé Dolce Gusto, and Situ Live across consumer electronics, home appliances, telecommunications, and lifestyle verticals.

RMG operates four integrated service lines: Field Marketing (front-line in-store engagement), Brand Experience (experiential events and pop-up activations), Data Services (the proprietary ADAPT cloud-based platform with Collate, Measure, and Report modules providing real-time analytics), and Virtual Shopping Solutions (live video and chat technology for remote brand-consumer engagement). The ADAPT platform captures automated sales and marketing data across deployments and supports real-time reporting dashboards, while the virtual shopping offering combines third-party video technology with RMG's recruited and trained digital sales teams.

The business model is predominantly professional services revenue: project-based and day-rate fees for field deployment and experiential execution, supplemented by what appears to be a recurring layer via the ADAPT data platform. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-enterprise, with the company positioning itself as an omni-channel partner that helps consumer brands convert physical and digital retail engagement into measurable sales outcomes.

Name

Retail Marketing Group

Legal name

Retail Marketing Group Limited

Website

https://retailmarketing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Retail Marketing Group is a UK-based field marketing and brand experience agency that deploys trained brand ambassadors into retail environments for enterprise consumer brands. It offers field marketing, experiential events, a proprietary ADAPT data platform, and virtual shopping solutions.

Ownership category

akta.pro rank

Product category

Field Marketing and Brand Experience Services

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD), Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Field marketing services
• Brand experience agency
• Retail merchandising
• Mystery shopping audits
• Virtual shopping solutions

Headquarters

HQ city

Sidlesham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Field Marketing Services: Deployment of brand ambassador teams in retail environments for direct selling, product demonstrations, training store staff, audits, compliance checks, and mystery shopping. Revenue generated through service fees for field representative deployment, typically priced on day-rates or project basis.
2. Brand Experience/Experiential Marketing: Creation and delivery of immersive consumer events and experiences including pop-up shops and live demonstrations. Project-based revenue model for concept, creation, installation, and management of experiential activations.
3. Virtual Shopping Solutions: Digital sales solution combining video technology with human sales expertise. Supporting branded showrooms, digital team recruitment and training, technical support, and hardware procurement services.
4. Data Services: Cloud-based data and analytics platform providing actionable insights, ROI modelling, real-time analytics, and custom reporting dashboards. Revenue from platform access and analytics services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Retail Marketing Group is a UK field marketing and brand experience agency that deploys trained brand ambassadors into retail stores on behalf of consumer brands to drive in-store sales, train store staff, conduct compliance audits, and run mystery shopping programs. The company also delivers experiential pop-up events, virtual shopping solutions via live video and chat technology, and a cloud-based ADAPT data platform for analytics and reporting.

Product overview

Retail Marketing Group (RMG) operates as a field marketing and brand experience agency offering four integrated service lines: Field Marketing (direct-to-consumer selling, training, audits, mystery shopping, and flexible retail staffing), Brand Experience (experiential events and pop-up activations), Data Services (cloud-based data platform with Collate, Measure, and Report modules), and Virtual Shopping Solutions (live video shopping and digital sales). The company deploys brand ambassador teams across UK retail stores for clients including technology brands, home appliances, and consumer goods companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Marketing Front-line field marketing teams that connect brands with audiences through engaging retail conversations. Services include direct selling, training and advocacy programs, audits and compliance monitoring, mystery shopping, flexible tactical resource deployment, and retail excellence execution for consumer brand clients.
• Brand Experience Experiential marketing service that creates immersive events and experiences to stimulate, educate, and entertain audiences. Includes strategy development, custom content creation, flawless event delivery, and measurement of outcomes for consumer brand clients.
• Data Services Cloud-based ADAPT data and reporting platform comprising three modules: Collate (automated data capture and workflow management), Measure (actionable insights and ROI modeling), and Report (real-time analytics with custom dashboards, single sign-on, and intelligent algorithms for opportunity identification).
• Virtual Shopping Solutions Digital sales solution combining live video and text chat technology with retail sales expertise to deliver personalised online shopping experiences. Includes branded showrooms, digital sales team recruitment and training, technical support, hardware procurement, and performance reporting for consumer brand clients.

Quantifiable outcome

• Sales increase for Bosch vacuum range with store staff educated and consumers purchasing products
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Retail Innovation GroupparentOthersRetail Marketing Group is a subsidiary of Retail Innovation Group. Parent company provides group offerings and GDPR/data protection oversight. Contact for data protection matters is [email protected]. Registered in England & Wales No 05310251.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Advantage Solutions: Large North American sales and marketing agency providing in-store merchandising, retail media, and shopper marketing; comparable in service mix to RMG's field marketing + data offering, though at materially larger scale.
• Acosta: Global sales and marketing services company delivering retail merchandising, field marketing, and category management; comparable service portfolio to RMG's field marketing and data services lines.
• Crossmark: Global retail marketing services provider offering field sales, in-store execution, and shopper marketing at scale — broader geographic reach than RMG but directly comparable on the field marketing core service.
• MKTG (Dentsu): Dentsu's lifestyle and experiential marketing network delivering brand experience, activations, and shopper marketing; comparable to RMG's Brand Experience and field marketing services with global reach.

Direct peers

• Gekko Group: UK-based field marketing and brand experience agency providing in-store brand ambassadors, training, and retail activation services — directly comparable to RMG's core field marketing offering for enterprise consumer brands.
• Amplify (UK): UK-based brand experience and creative agency producing experiential campaigns, pop-ups, and retail activations for major consumer brands — directly comparable to RMG's Brand Experience service line.
• PFM Group: UK field marketing and retail activation specialist operating brand ambassador teams in retail for major consumer brands; highly comparable to RMG's day-rate field marketing and tactical deployment model.
• RPM (Retail Performance Marketing): UK retail performance and field marketing agency delivering in-store execution, sales activation, and compliance audits — overlapping closely with RMG's field marketing and compliance services.
• Hayward Consumer Engagement: UK-based field marketing and shopper marketing agency delivering retail activation, brand ambassador deployment, and retail audits — direct peer to RMG's field marketing and compliance services.

Regional players

• Smyle: UK-based creative agency specialising in brand experiences, events, and retail activations; comparable to RMG's Brand Experience offering for UK enterprise clients in the same verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RMG_UK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Marketing Group