What RETAIL INNOVATION GROUP LIMITED does

Retail Innovation Group Limited is a private UK-based holding company that operates as the parent of two specialized retail marketing agencies — Storey and Retail Marketing Group (RMG) — providing omni-channel retail solutions to consumer electronics, D2C, and multi-channel retailer clients. Founded in 2002 and registered in England & Wales (Company No. 09788901), the company is headquartered in Poole, Dorset, with operational presence in the UK, Ireland, and Australia. CEO Chris Cowman leads the group.

The company's product portfolio spans four core service lines: Field Marketing (data-directed field teams engaging store colleagues and customers in physical retail environments), Brand Experience (immersive in-person events and brand storytelling), Live Video Shopping (online commerce combining live chat and video technology with trained retail sales staff for D2C brands), and Data Services (a cloud-based analytics platform that converts daily retailer data into workforce deployment, shelf execution, and store intervention directives).

The business model blends professional services revenue (field marketing and brand experience engagements) with managed services (live video shopping) and a recurring subscription-like data services layer. Customer acquisition is B2B and direct, targeting enterprise brand clients through field marketing relationships, with two named enterprise clients (Jabra and Bosch) and a primary vertical concentration in consumer electronics. The company maintains GDPR compliance, holds no disclosed patents, and reports no external funding rounds.

Name

RETAIL INNOVATION GROUP LIMITED

Legal name

Retail Innovation Group Limited

Website

https://retailinnovationgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Retail Innovation Group is a UK-based holding company operating two agencies (Storey and Retail Marketing Group) that deliver data-led field marketing, brand experience, live video shopping, and retail data services to consumer electronics and D2C brands across the UK, Ireland, and Australia.

Ownership category

akta.pro rank

Product category

Retail Marketing Services

akta.pro primary industry

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)

akta.pro secondary industries

Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Field marketing services
• Brand experience services
• Live video shopping
• Retail data analytics
• In-store brand advocacy

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Field Marketing Services: Passionate field marketing teams directed by data engaging store colleagues and customers, securing sales and generating advocacy through targeted conversations. Services include converting engagement to sales, creating knowledgeable brand advocates, and having a finger on the pulse in store.
2. Brand Experience Services: Supporting brands to share their stories face-to-face with consumers through immersive events and experiences that stimulate, educate and entertain audiences. Can include operating brand experience stores.
3. Live Video Shopping: Connecting brands to consumers through personalised online shopping experiences powered by video, text and live chat. Combines highly trained online sales staff in unique environments for premium brand presence offering end-to-end digital retail experiences.
4. Data Services: Collate, measure and report all brand retail efforts at scale. Platform converts daily retailer data into clear directives for sales growth through workforce deployment, brand conversations, store interventions and shelf execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RETAIL INNOVATION GROUP LIMITED is a field marketing group that provides field marketing, brand experience, live video shopping, and data services for consumer brands. The company draws on 20+ years of in-store and digital retail expertise to connect brands with shoppers across physical and digital channels.

Product overview

Retail Innovation Group is a parent company operating two agencies (Storey and Retail Marketing Group) that offer an integrated portfolio of four core services: Field Marketing, Brand Experience, Live Video Shopping, and Data Services. The company provides omni-channel retail solutions combining physical retail expertise (field marketing, brand experiences) with digital capabilities (live video shopping, cloud-based analytics) to convert shoppers into buyers across both in-store and online channels.

Differentiator

Problem solved

Functional benefit

Brands

• Storey: Agency providing field marketing and brand experience services.
• Retail Marketing Group

Products and services

• Field Marketing Field marketing service for consumer brands, providing in-store brand advocacy, sales-driving retail activity, and on-the-ground execution across the UK, Ireland, and Australia.
• Brand Experience Brand experience service for consumer brands, designing and executing experiential and in-store brand activations that connect brands with shoppers.
• Live Video Shopping Live video shopping service for consumer brands, combining a digital shoppable storefront with in-store expert hosts to deliver interactive, commerce-enabled video experiences on behalf of brand clients.
• Data Services Data and analytics service for consumer brands, delivered through a proprietary cloud-based platform that provides insight into in-store retail performance and supports the wider field marketing and brand experience offering.
• Storey Specialist agency under RETAIL INNOVATION GROUP LIMITED (retailstorey.com) that delivers brand experience and field marketing services to consumer brands.
• Retail Marketing Group Specialist agency under RETAIL INNOVATION GROUP LIMITED (retailmarketing.com) that delivers field marketing services to consumer brands.

Quantifiable outcome

• 20 years of retail conversations delivering results and ROI

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• StoreycoreStrategic or Co-development PartnerSubsidiary agency of Retail Innovation Group, part of the group of agencies offering omni-channel retail solutions. Logo displayed prominently on parent company website.
• Retail Marketing Group (RMG)coreStrategic or Co-development PartnerSubsidiary agency of Retail Innovation Group, part of the group of agencies offering omni-channel retail solutions. Logo displayed prominently on parent company website.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• REL Field Marketing: European field marketing and retail experience specialist providing outsourced sales teams, merchandising, and brand activation. Closely mirrors RIG's field-marketing-plus-data services model for consumer brands.
• Grass Roots Group: Field marketing, events, and live brand experience agency within the MCH group. Closely comparable to RIG's brand experience and field marketing services for enterprise clients.
• CPM (UK): Consumer retail activation firm delivering in-store merchandising, sales, and experiential campaigns. Competes head-to-head with RIG's Storey agency for enterprise brand activation budgets.
• Gekko Group: UK-based field marketing and brand engagement agency serving consumer electronics and tech brands in retail. Directly comparable to RIG's Storey and RMG agencies in capability mix and target customers.
• Mando: Independent UK agency offering field marketing, shopper, retail, and live experience services. Operates in the same shopper-marketing/retail-activation space as RIG.

Broad incumbents

• Omnicom Group: Global advertising and marketing services holding company with retail commerce, experiential, and shopper marketing agencies including Omnicom Commerce Group. Competitor for omni-channel retail activation RFPs.
• Publicis Groupe: Global communications holding company with dedicated commerce, shopper, and experiential practices including Publicis Commerce and Leo Retail. Overlaps with RIG's service portfolio at the enterprise client level.
• WPP: Largest global marketing services holding company with retail/activation, shopper marketing, and commerce practices. Represents the broad incumbent tier that competes with RIG for global brand activation budgets.

Emerging players

• FW Studio (Feel Good, formerly known as Outform): In-store digital merchandising, retail media, and activation agency serving global brands. Compares to RIG's data-driven, in-store activation focus within a more technology-led model.
• Bambuser: Live video shopping technology platform enabling brands to stream shoppable video. Adjacent to RIG's Live Video Shopping capability but from a pure-tech (not services) angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retail-innovation-group-rig

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RETAIL INNOVATION GROUP LIMITED