Values Value
Values Value is a specialized recruitment agency that places senior and executive-level talent (CEO, Head of Studio, Producer, Game Designer) for video game development studios globally, operating remotely across Europe with a proprietary database of 45,000+ candidates and filling 70+ senior placements per year.
- Company typePrivate
- Founded2017
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Values Value does
Values Value is a specialized recruitment agency serving the global video games industry, founded in 2017 in Kyiv, Ukraine and currently registered as LT. Values Value LTD in Limassol, Cyprus. The company operates as a fully remote team of approximately 15 professionals distributed across Cyprus, Poland, Croatia, Czech Republic, Georgia, and Ukraine, and is owned and managed by six women. Values Value focuses exclusively on placing senior and executive-level game development talent — roles such as CEO, Head of Studio, Producer, Game Designer, Art Director, and CMO — and reports filling over 70 such vacancies annually with an average fill time of approximately 40 business days.
The company's core offering consists of three recruitment engagement models: a Subscription model (fixed fee per hire integrated into client teams), Dedicated Search (success-fee model for complex positions), and Engaged Candidates (database access for existing clients). These are complemented by add-on services including Market Analytics, Sourcing, and HR Consulting. Underlying these services is a proprietary candidate database of more than 45,000 game industry professionals, including 1,500+ C-level executives, built and maintained through eight years of specialized research and sourcing. The company co-founded the InGame Job vertical job board and produces the annual Big Games Industry Employment Survey (now in its 10th edition), which functions as both a market intelligence product and a brand authority asset.
Values Value generates revenue through multi-year recruitment contracts on either subscription or transaction-fee bases, plus project-based fees for analytics and consulting work. Go-to-market is sales-led and event-driven: the company maintains direct enterprise and mid-market relationships with game studios including Ubisoft, Voodoo, TinyBuild, Belka Games, and Melsoft Games, and serves as the exclusive HR partner at the DevGAMM and Games Gathering conferences. In 2022, following the Russian invasion of Ukraine, the company ceased business with Russian and Belarusian counterparts and repositioned toward Ukrainian and broader European clients. The company is privately held with no disclosed external funding.
Values Value firmographics
Firmographics- Name
- Values Value
- Legal name
- LT. Values Value LTD
- Website
- https://valuesvalue.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Values Value is a specialized recruitment agency that places senior and executive-level talent (CEO, Head of Studio, Producer, Game Designer) for video game development studios globally, operating remotely across Europe with a proprietary database of 45,000+ candidates and filling 70+ senior placements per year.
- Ownership category
- akta.pro rank
Values Value industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Compensation, Benefits & Rewards Consulting (BPAHAGAF)
- akta.pro secondary industry
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG)
Keywords
Where Values Value is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
Values Value business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Subscription Recruitment Model: Dedicated top recruiters and talent sourcers integrated into the client's hiring team. Cost-effective and flexible model with fixed fee per hire depending on candidate level. Great for companies with frequent hiring needs or multiple placements per position. Candidates for related vacancies are also shown during the recruiting process.
- Dedicated Search: Team of a top recruitment lead, recruiter, and talent sourcer focused on complex positions. Success fee with progressive rate depending on exclusivity and prepayment. Well-built processes aiming at result, speed, quality, and development.
- Engaged Candidates: Top candidates from their database and network who are open to new opportunities. Clients receive candidates ready for interviews with CVs, portfolios, screening results, and salary expectations. Available only for existing clients.
- Market Analytics Services: Custom market research and analytics services provided upon request for a fee. Includes salary analytics, perks and benefits reports, competitor analysis, and relocation package analysis.
- Sourcing Services: Tailored search strategy, comprehensive candidate lists, mapping of potential candidates from target companies, shortlists of 5-10+ suitable candidates, initial contact management, and reporting. Provided as an additional standalone service.
- HR Consulting Services: Comprehensive HR consulting including strategy development, company structure design, recruitment plan (timelines and budgets), onboarding systems, culture diagnostics, feedback collection systems, compensation and benefits planning, and employee risk mapping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription - Fixed fee per hire depending on candidate level, with flexibility for frequent hiring |
| Transaction based/ take rate | Multi-year contract | Dedicated Search - Success fee with progressive rate based on exclusivity and prepayment |
| Subscription | Multi-year contract | Engaged Candidates - Available only for existing clients |
| Other | Pay-as-you-go | Market Analytics - Provided upon request for a fee |
| Other | Pay-as-you-go | Consulting Services - Provided upon request for a fee |
| Freemium | Monthly | Introduction to Game Dev Online Course - Free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Values Value product offering
Product offeringCore offering
Values Value is a recruitment agency specializing in talent acquisition for the video game development industry. The company helps game studios hire entire teams, headhunt top-level talent, and analyze the labour market and salaries. Core offerings include a Subscription recruitment model, Dedicated Search for complex positions, and an Engaged Candidates pipeline, complemented by Market Analytics, Sourcing, and HR Consulting services.
Product overview
Values Value is a recruitment agency for the games industry that offers a portfolio of services centered around talent acquisition. The core offering consists of three recruitment models: Subscription Model (flexible, integrated team approach), Dedicated Search (premium service for complex positions), and Engaged Candidates (access to pre-screened talent pool). These are complemented by additional services including Market Analytics (salary and benefits benchmarking), Sourcing Service (tailored candidate searches), and Consulting Service (HR strategy and optimization). The company also conducts the annual Big Games Industry Employment Survey in partnership with InGame Job, and offers educational content through a free Introduction to Game Dev course on devtodev.
Differentiator
Problem solved
Functional benefit
Brands
- InGame Job: Job platform for game development professionals, co-founded by Values Value team members
- Big Games Industry Employment Survey
Products and services
- Subscription Recruitment Model A recruitment model that integrates dedicated top recruiters and talent sourcers into a client's hiring team at a fixed fee per hire, designed for studios with frequent hiring or multiple placements per position. Candidates for related vacancies are also surfaced during the process.
- Dedicated Search A premium recruitment model for complex positions featuring a team of a top recruitment lead, recruiter, and talent sourcer, charged as a success fee with a progressive rate depending on exclusivity and prepayment.
- Engaged Candidates Access to top candidates from Values Value's database and network who are open to new opportunities, delivered with CVs, portfolios, screening results, and salary expectations. Available only to existing clients.
- Market Analytics Comprehensive market analysis covering salary expectations by position and location, perks and benefits, competitor analysis, and relocation packages, combining proprietary research with open-source aggregation and provided upon request for a fee.
- Sourcing Service Tailored search strategy, comprehensive candidate lists, mapping of candidates from target companies, shortlists of 5–10+ suitable candidates, initial contact management, and reporting, provided as an additional standalone service.
- Consulting Service HR consulting covering strategy development, company structure design, recruitment plan (timelines and budgets), onboarding systems, culture diagnostics, feedback collection systems, compensation and benefits planning, and employee risk mapping.
Quantifiable outcome
- Fills over 70 Senior+ level vacancies per year
- +4 more outcomes
Companies that use Values Value
Customer profileNamed customers14 records
Ideal customer profiles2 records
Values Value technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Values Value partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- InGame JobcoreInGame Job is a co-founded platform by Values Value, serving as a job board for game development professionals. Values Value and InGame Job jointly conduct the annual Big Games Industry Employment Survey, now in its 10th edition in 2026. The partnership represents the company's most significant strategic ecosystem relationship, with shared branding and co-developed research initiatives.
- DevGAMMcoreExclusive HR partner of DevGAMM, the largest professional game development conference in Eastern Europe. Values Value runs massive Career Walls for thousands of developers and produces a special talent track at DevGAMM conferences where industry professionals discuss career, ethics, and talent management in game development.
- Games GatheringcoreExclusive HR partner of Games Gathering, the largest professional conference in Eastern Europe. Values Value runs Career Walls at the conference and participates as a partner organization.
- devcommajorValues Value presents findings from the Big Games Industry Employment Survey at devcom annually. The company also partners with devcom on scholarship programs for inclusivity and diversity in the games industry.
- Global Game JamminorListed as an industry organization partner for the Big Games Industry Employment Survey.
- MellowminorExclusive partner supporting the 10th annual Big Games Industry Employment Survey in 2026.
- ScorewarriorminorPartner supporting the 10th annual Big Games Industry Employment Survey in 2026.
- TribeminorPartner supporting the 10th annual Big Games Industry Employment Survey in 2026.
- GDBAYminorListed as a partner of the Big Games Industry Employment Survey on the Services page. GDBAY is a game development community platform.
- devtodevmajorValues Value launched the 'Introduction to Game Dev' online course on the devtodev platform. Previously priced at 150 EUR, the course is now available for free. Devtodev is a game development analytics and education platform.
- Women in Games (Ukrainian Association)minorValues Value is a co-organizer of women in games activities in the Cyrillic region, supporting diversity and inclusion initiatives.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Values Value competitors and assessment
Company assessmentDirect peers
- Skillsearch: Specialist recruitment agency for the games, interactive media and tech sectors across Europe. Comparable subscription-style retained search offerings and similar senior-placement positioning.
- Amiqus: Games and interactive media recruitment firm serving UK and European studios with both permanent and contract placements. Comparable to Values Value in scope, seniority focus, and B2B go-to-market with mid-market and enterprise studios.
- Datascope: Specialist recruitment agency for the video games, entertainment, and interactive media industries with offices in the UK and Europe. Overlapping service portfolio of permanent and contract placements for studios.
- OPM Response: Games-industry recruitment agency with deep UK roots and a long-running focus on art, animation, and production hires. Similar vertical-only positioning and strong conference presence.
- Aardvark Swift: UK-based recruitment agency specializing exclusively in the video games industry, placing candidates across art, design, programming, production and executive roles. Closest direct peer to Values Value given its similar vertical-only focus and senior-level placement emphasis.
- Interactive Selection: European recruitment firm focused on the video games and entertainment technology sectors, with retained search for senior and executive roles. Closely mirrors Values Value's executive-placement emphasis.
Broad incumbents
- Hays: Global publicly-listed recruitment firm with a dedicated technology and gaming practice. Represents the broad-incumbent threat that could scale into Values Value's niche if it chose to invest further in vertical specialization.
- Robert Half: Large global staffing and consulting firm with a technology practice that serves game studios. Provides a comparison point for how a generalist scales recruitment vs. a vertical specialist like Values Value.
- LinkedIn (Talent Solutions): LinkedIn's recruitment products (Recruiter, Job Slots) are the dominant sourcing infrastructure in the games industry. Functions as both a channel partner and a competitive substitute for Values Value's candidate database and engaged-candidates offering.
Emerging players
- GamesJobsLive / GamesJobsDirect: Job-board and recruitment platform focused on the UK games industry. Comparable candidate-sourcing infrastructure (job board) and overlapping employer base, though operating more as a self-serve marketplace than a high-touch agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Values Value social profiles
Digital presenceValues Value financial estimates
Financial estimateRevenue estimate
Valuation estimate
Values Value leadership team
Management profileNumber of profiles
Profiles12 records
Values Value funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Values Value M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Values Value
What does Values Value do?
Values Value is a recruitment agency specializing in talent acquisition for the video game development industry. The company helps game studios hire entire teams, headhunt top-level talent, and analyze the labour market and salaries. Core offerings include a Subscription recruitment model, Dedicated Search for complex positions, and an Engaged Candidates pipeline, complemented by Market Analytics, Sourcing, and HR Consulting services.
Is Values Value a public or private company?
Values Value is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Values Value founded?
Values Value was founded in 2017. It employs 11 to 50 people.
Where is Values Value based?
Values Value is headquartered in Kyiv, Ukraine, in the Europe region.
How does Values Value make money?
Six revenue lines are on record. Subscription Recruitment Model is the primary driver. The others are dedicated Search, engaged Candidates, market Analytics Services, sourcing Services and HR Consulting Services.
Who are Values Value's main competitors?
Direct peers on record are Skillsearch, Amiqus, Datascope, OPM Response, Aardvark Swift and Interactive Selection. Broad incumbents are Hays, Robert Half and LinkedIn (Talent Solutions). GamesJobsLive / GamesJobsDirect is listed as an emerging player.
Does Values Value have an API?
No public API is recorded for Values Value.
What industry is Values Value in?
Values Value's product category is Recruitment Services. Its primary akta.pro industry code is BPAHAGAF, Compensation, Benefits & Rewards Consulting, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 561311 and its SIC code is 7361.