Devtodev
Devtodev is a product analytics platform for game developers and app publishers, offering SDK-based behavioral analytics, AI-driven churn prediction, session replays, A/B testing, and cross-platform user tracking across Unity, Unreal, Godot, and native iOS, Android, Windows, macOS, and Web applications.
- Company typePrivate
- Founded2014
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Devtodev does
Devtodev Ltd. is a privately held product analytics platform built primarily for mobile and PC game developers, with secondary reach into non-gaming app publishers. The company, legally organized under the laws of Israel with a registered office in Herzliya, delivers an SDK-based analytics stack that instruments user sessions, custom events, payments, ad revenue, tutorial progression, virtual currency flows, and in-game economy activity across Unity, Unreal Engine, Godot, iOS, Android, Windows, macOS, and Web. The platform is organized as a core engine plus modular products covering user journey analysis, A/B testing, AI-driven churn prediction, predictive forecasting, real-time monitoring, cross-platform user identification, session replays, push notifications, remote configuration, subscription tracking, and cohort export to ad networks.
The product surface increasingly layers AI on top of the analytics pipeline: a conversational AI Assistant answers natural-language questions about ARPU, retention, revenue, campaigns, and user segments; AI models forecast revenue, activity, and retention; AI-assisted integration (Beta) automates Unity SDK setup. The platform consumes marketplace data from Google Play, Apple App Store, and Huawei AppGallery, and pulls ad-spend and ad-revenue data from more than a dozen networks including Unity Ads, AdColony, Chartboost, ironSource, Vungle, Facebook, AdMob, AppLovin, MoPub, Digital Turbine/Fyber, Yandex, and HyprMX.
Devtodev monetizes via tiered subscription packages with monthly or annual billing and automatic renewal (up to 3% annual price escalator), sold through a product-led growth motion anchored by a 30-day free trial and self-serve SDK onboarding, supplemented by direct enterprise sales for larger studios. The customer base spans 35+ named logos including TinyBuild, BoomBit, HeroCraft, Kefir, Saber Interactive, Planner 5D, and SketchAR. Compliance posture includes GDPR, CCPA, and COPPA controls with a published Data Processing Addendum. No funding rounds, M&A activity, or revenue figures have been disclosed.
Devtodev firmographics
Firmographics- Name
- Devtodev
- Legal name
- Devtodev Ltd.
- Website
- https://devtodev.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Devtodev is a product analytics platform for game developers and app publishers, offering SDK-based behavioral analytics, AI-driven churn prediction, session replays, A/B testing, and cross-platform user tracking across Unity, Unreal, Godot, and native iOS, Android, Windows, macOS, and Web applications.
- Ownership category
- akta.pro rank
Devtodev industry classification
Industry- Product category
- Product Analytics Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Build, CI/CD, Version Control & DevOps Tools for Games (MPAFAFAG)
- akta.pro secondary industry
- Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)
Keywords
Where Devtodev is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Devtodev business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Packages: Devtodev generates revenue through tiered subscription packages with varying feature sets and quantity limits. Subscriptions are billed on a recurring basis (monthly or annual) and automatically renew at the end of each term. The pricing is based on the subscription package selected, with fee increases of up to 3% automatically applied upon renewal unless 30 days prior notice is given for cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30-day free trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Devtodev product offering
Product offeringCore offering
Devtodev is a product analytics platform for mobile and PC game developers and app publishers. It collects user behavioral data via SDKs for Unity, Unreal, Godot, iOS, Android, Windows, macOS, and Web, then delivers dashboards and reports on retention, monetization, in-game economy, churn prediction, user journeys, A/B testing, session replays, and AI-driven forecasts. Revenue is generated through recurring subscription packages after a 30-day free trial.
Product overview
Devtodev is a product analytics platform for game developers and app publishers, consisting of a core analytics engine and a portfolio of integrated modules and features. The core Devtodev Analytics Platform provides the foundational analytics infrastructure, SDK integration layer, and Data API 2.0 for server-to-server event tracking. Around this core, the platform organizes specialized modules: Analyze User Journeys in Detail (behavioral funnel/path analysis), Experiment to Grow Your Product (A/B testing), Predict Future Metrics with AI (AI forecasting and churn prediction), Monitor Product Performance (real-time dashboards), Get Insights from All Sources (multi-source data unification), Dive Deeper into Data (custom SQL and queries), and Solve In-Game Problems (game-specific reports on economy, tutorials, and progression). The AI Analytics suite bundles a conversational AI Assistant (for natural language queries on user behavior) with AI-powered churn prediction and metric forecasting. Additional platform capabilities include Session Replays (session recording), Single Sign-On (enterprise SSO), Push Notifications, Remote Configuration, A/B Testing, Cohort Export, Subscription Tracking, and In-Game Analysis Reports. SDKs are available for Unity, Unreal Engine, Godot Engine, iOS, Android, Windows, macOS, and Web, enabling native integration across major game engines and platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Devtodev Analytics Platform
Quantifiable outcome
- Up to 20% of integration time yields answers to 80% of questions about user behavior when sessions and payments are integrated
- +2 more outcomes
Companies that use Devtodev
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Devtodev technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability5 records
Feature8 records
Devtodev partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Google PlaycoreApp marketplace data integration allowing devtodev to enrich analytics with data from Google Play including store performance metrics, ratings, and market statistics. Customers can connect their Google Play accounts to sync marketplace data.
- Apple App StorecoreApp marketplace data integration for iOS apps. Enables devtodev users to import App Store analytics data to correlate with in-app behavioral metrics for comprehensive performance analysis.
- AdColonycoreAd attribution tracker and ad spending integration. devtodev pulls AdColony advertising data including spend metrics and campaign performance to correlate with user acquisition outcomes.
- Unity AdscoreAd network integration for tracking ad spend and campaign performance. Unity Ads data is imported to correlate advertising investment with user behavior and revenue outcomes.
- ChartboostcoreMobile advertising platform integration for ad spend tracking. Connects Chartboost campaign data with devtodev analytics to analyze return on ad spend.
- IronSourcecoreGrowth monetization platform integration for advertising data and ad spend analytics. Allows developers to track IronSource campaigns within devtodev dashboards.
- Facebook (Meta) AdscoreFacebook advertising integration for ad spend and ad revenue tracking. Enables correlation of Facebook ad campaigns with user acquisition and in-app behavior metrics.
- Google AdMobcoreAd revenue tracking integration for Google AdMob. Automatic import of advertising revenue data to analyze monetization performance alongside user behavior.
- Unity (Game Engine)coreNative SDK integration with Unity game engine via Unity Package Manager and direct .unitypackage import. SDK version 3.10.0+ supports full analytics tracking with COPPA compliance options.
- Unreal EnginecoreNative SDK integration for Unreal Engine enabling analytics tracking for PC and console games built with Unreal. Full event tracking and session analytics support.
- Godot EnginecoreNative SDK module for Godot Engine 4.0+ supporting macOS, iOS, and Android platforms. Available via GitHub with modular integration approach.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Devtodev competitors and assessment
Company assessmentDirect peers
- Amplitude: Amplitude is a leading product analytics platform with growing exposure to gaming customers and overlapping capabilities in user journey analysis, cohort analysis, and experimentation. It competes for the same mid-market and enterprise game studios seeking deeper behavioral insights.
- Mixpanel: Mixpanel is a horizontal product analytics platform competing on event-based tracking, funnel analysis, and retention reporting. It is frequently evaluated by game studios alongside Devtodev for user behavior analytics needs.
- deltaDNA (Unity): deltaDNA, now part of Unity, was a direct game analytics competitor offering segmentation, A/B testing, and engagement tools. Its absorption into the Unity ecosystem makes it both a substitute product and a potential bundling threat for studios using the Unity engine.
- Heap: Heap (now part of Contentsquare) provides autocapture-based product analytics with funnel, retention, and session replay capabilities, overlapping with several of Devtodev's modules including Session Replays and AI-assisted analysis.
- GameAnalytics: GameAnalytics is a direct competitor offering free and paid product analytics built specifically for game studios, with similar dashboards for retention, monetization, and player segmentation. Both platforms target indie and mid-market game developers with SDK-based instrumentation.
Broad incumbents
- AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with broad gaming-industry penetration. It competes for the attribution and ad-spend analytics portion of the same budgets Devtodev targets, though it is less specialized in in-game economy analysis.
- Singular: Singular is a marketing attribution and analytics platform unifying cost, ROI, and creative performance data, similar to Devtodev's ad-network integration depth. It is a competitor for the marketing-analytics layer of the same game developer buying centers.
- Adjust: Adjust is a mobile measurement and attribution platform that also surfaces in-app analytics, overlapping with Devtodev's ad-network integration and ROI tracking. As a larger, AppLovin-owned incumbent, it competes for the same mobile gaming UA budgets and analytics stack decisions.
- Firebase Analytics (Google): Firebase Analytics is a free, broadly adopted mobile and web analytics service from Google. While less specialized for in-game economy reporting, it represents the default alternative for many studios evaluating paid platforms like Devtodev.
Others
- Sensor Tower: Sensor Tower provides app market intelligence, download/revenue estimates, and ad-creative insights for the mobile gaming ecosystem. It is adjacent rather than directly competitive—useful for the same app-developer buyers for market benchmarking rather than in-app behavioral analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Devtodev social profiles
Digital presenceDevtodev compliance and trust
Trust signalCompliance4 records
Devtodev financial estimates
Financial estimateRevenue estimate
Valuation estimate
Devtodev leadership team
Management profileNumber of profiles
Profiles2 records
Devtodev funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Devtodev M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Devtodev
What does Devtodev do?
Devtodev is a product analytics platform for mobile and PC game developers and app publishers. It collects user behavioral data via SDKs for Unity, Unreal, Godot, iOS, Android, Windows, macOS, and Web, then delivers dashboards and reports on retention, monetization, in-game economy, churn prediction, user journeys, A/B testing, session replays, and AI-driven forecasts. Revenue is generated through recurring subscription packages after a 30-day free trial.
Is Devtodev a public or private company?
Devtodev is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Devtodev founded?
Devtodev was founded in 2014. It employs 11 to 50 people.
Where is Devtodev based?
Devtodev is headquartered in Vilnius, Lithuania, in the Europe region.
How does Devtodev make money?
One revenue line is on record: subscription Packages.
Who are Devtodev's main competitors?
Direct peers on record are Amplitude, Mixpanel, deltaDNA (Unity), Heap and GameAnalytics. Broad incumbents are AppsFlyer, Singular, Adjust and Firebase Analytics (Google). Sensor Tower is listed as an others.
Does Devtodev have an API?
Yes. Devtodev Data API 2.0 enables server-to-server event tracking, supporting custom events, session tracking, user engagement, real payments, virtual currency, onboarding/tutorial, level-up, currency accrual, current balance, user properties, GDPR tracking status, and device info. Supports cross-platform projects via Platform ID. Accepts JSON or compressed data (gzip/zstd); max 2MB per uncompressed packet; data timestamp must be within 7 days past to 3 hours future. Authentication via appId and devtodev API key. Developer documentation is at docs.devtodev.com/integration/server-api/data-api-2.0.
What industry is Devtodev in?
Devtodev's product category is Product Analytics Software. Its primary akta.pro industry code is MPAFAFAG, Build, CI/CD, Version Control & DevOps Tools for Games, with a secondary code of BPAMAKAE, Game Engine & Creation Platforms (UGC/Modding). Its NAICS code is 513210 and its SIC code is 7372.