United Salt Corporation

What United Salt Corporation does

United Salt Corporation is a privately-owned, family-controlled salt producer established in 1928 and headquartered at 4800 San Felipe Street in Houston, Texas. The company operates four U.S. manufacturing facilities — an underground mine in Hockley, Texas (the original site); a mechanical evaporation plant in Baytown, Texas; a multi-method facility in Saltville, Virginia; and a solar evaporation operation in Carlsbad, New Mexico — producing salt for food processing, food service, consumer retail, agriculture and livestock, water softening, deicing, industrial applications (oilfield, chemical, concrete, leather tanning), and pool/spa markets. The company is led by President and CEO Marcie Peters, who joined from Solvay Chemicals and drove a 2021 brand revitalization introducing new logo, packaging, and digital presence.

The company sells through a diversified channel mix: direct sales via regional Territory Managers, private label supply to leading national and regional grocery chains (under the Flavor House and Tru-Flo brands), direct plant pickup and full-truckload delivery, eight third-party warehouse locations (Pico Rivera, Louisville, Elwood, Aurora, Hodgkins, Fridley, Morrow, Tampa), and consumer retail distribution of packaged products such as 26 oz. Flavor House round cans. It markets a portfolio of owned sub-brands — Tru-Flo, Flavor House, Tru-Soft, Ranch House, Melt Away, Sea & Land, Trophy Salt, COM-PAC, Polar Strength, Lick'N Good, and iSALT — and operates as part of a broader affiliated group of wholly-owned LLCs that includes United Salt Hockley/Baytown/Saltville/Carlsbad, Texas Brine Company, Pure Salt, United Brine Pipeline Company, TBC-BRINADD, AquaSalt, and shared-services entity Texas United Management Corporation.

The revenue model is direct product sales across commodity and specialty salt categories, with unit pricing across multiple packaging formats (50–80 lb bags, 2,000–3,000 lb supersacks, round cans, salt blocks), truckload-volume freight, and private label manufacturing. Products carry FDA 21 CFR, Food Chemical Codex, NSF/ANSI 60, AWWA, and Kosher certifications, supporting qualification with large grocery, food-service, water-utility, and industrial customers. Recent capital deployment has focused on capacity expansion (Baytown line modernization completed August 2025 with >25% capacity increase; Saltville Phase II completed 2025), sustainability (100% renewable energy contract with TXU Energy covering Hockley and Houston HQ, advised by Priority Power Management), and operational resilience following Hurricane Beryl disruptions in July 2024.

Name

United Salt Corporation

Legal name

United Salt Corporation

Website

https://unitedsalt.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

251–500 employees

Short description

United Salt Corporation is a privately-owned, family-controlled U.S. salt producer founded in 1928, operating four manufacturing facilities producing food-grade, agricultural, water-softening, deicing, industrial, and pool salt under brands like Tru-Flo, Flavor House, and Tru-Soft.

Ownership category

akta.pro rank

Product category

Salt Manufacturing

NAICS

Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Food And Kindred Products (2000), Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)

akta.pro secondary industry

Industrial Salt Mining (Rock Salt, Brine) (IMAKAGAG)

Keywords

• Salt manufacturing
• Food grade salts
• Water softening salt
• Deicing salt products
• Agricultural salt

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Salt Product Sales: Direct sales of salt products across multiple categories including agricultural salts, food grade salts, industrial salts, deicing salts, water softening salts, and brining salts. Products sold under owned brands (Tru-Flo, Flavor House, Ranch House, Melt Away, Sea & Land, Tru-Soft) and private label arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

United Salt Corporation mines, harvests, and produces salt products across six main categories: food grade, agricultural, water softening, deicing, industrial, and brining salts. The company manufactures these products under owned sub-brands (Tru-Flo, Flavor House, Ranch House, Melt Away, Sea & Land, Tru-Soft, AquaSalt) and also offers private label manufacturing for grocery chain customers. Products are sold in bulk packaging (supersacks, 50-80 lb bags) to industrial and agricultural buyers, and in consumer packaging (round cans, retail bags) for grocery and home use.

Product overview

United Salt Corporation is a privately-owned seller of salt products organized into six main product categories: Agricultural Salts (Ranch House brand), Brining Salts (Sea & Land brand), Deicing Salts (Melt Away brand), Food Grade Salts (Flavor House and Tru-Flo brands), Industrial Salts, and Water Softening Salts (Tru-Soft brand). The company also partners with Aquasalt for pool salt. Products range from bulk commodities to consumer-packaged goods sold under various sub-brands, serving markets including food production, chemical processing, oilfield drilling, deicing, agricultural feed, and residential water softening.

Differentiator

Problem solved

Functional benefit

Brands

• Flavor House: Food grade salts brand for table salt, available in iodized and plain varieties in round cans for foodservice and grocery.
• Tru-Flo
• Tru-Soft
• Melt Away
• Ranch House
• Ranch House Trophy Salt
• Sea & Land
• AquaSalt
• COM-PAC
• Polar Strength
• Lick'N Good
• iSALT

Products and services

• Flavor House Food Grade Salts Food grade table salt brand available in iodized and plain varieties, sold in 26 oz. round cans to foodservice industry, supermarkets, and grocers. Meets FDA and Food Chemical Codex standards, certified Kosher.
• Tru-Flo Food Grade Salts Food grade salt products for food processing and everyday use, including evaporated, iodized, and LCM (low calcium/magnesium) varieties. Minimum 99.9% pure sodium chloride, uniform crystal size, fast-dissolving, clear brine production.
• Melt Away Deicing Salts Deicing salt crystals for removing ice buildup on roads, sidewalks, parking lots, and driveways. Screened for consistent crystal size, cost-effective, fast-acting, and free-flowing.
• Ranch House Agricultural Salts Agricultural salt products for livestock including stock salt, feed mix salt, trace mineralized salt, mineral salt blocks, plain block salt, and salt bricks. Provides essential minerals for cattle, horses, swine, and goats.
• Ranch House Trophy Salt Specialized deer mineral mix providing year-round nutritional supplement for deer and cervine animals. Formulated with calcium, phosphorous, vitamins A, D and E for healthy bone and antler growth.
• Sea & Land Evaporated Brining Salt Evaporated brining salt for shrimping and seafood fisheries. At least 99.9% pure sodium chloride, used for sorting catch and creating super cold solutions for Instant Quick Freeze (IQF) of seafood.
• Tru-Soft Water Softening Salts Premium water softening salts including evaporated pellets, solar pellets, and crystals with and without rust inhibitor. 99.9% NaCl purity, NSF certified, meets AWWA standards.
• Aquasalt Pool Salt Pool salt brand for salt water swimming pools with chlorine generators. Greater than 99% sodium chloride, produced using evaporated food grade salt process for fastest dissolve rate in pool and spa chlorine generators. Products are not intended for human consumption and are packaged solely for pool and spa use.
• Industrial Salts Industrial grade salts including evaporated, rock, and solar salts for oilfield drilling, brine mix, concrete production, leather tanning, and textile processing applications.
• Private Label Salt Manufacturing Private label salt products manufactured for leading national and regional grocery chains under their own brands, leveraging United Salt's production capacity, packaging capabilities, and quality certifications.

Quantifiable outcome

• 50% less detergent needed when using softened water
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cristo Rey Jesuit College Preparatory SchoolminorOthers · 23 February 2022United Salt participates in Cristo Rey Jesuit's Corporate Work-Study Program, helping economically challenged students develop relationships and confidence for successful careers. Students gain work experience while United Salt supports the school's mission of college preparation.
• TXU EnergycoreOthers · 10 January 2022TXU Energy provides certified renewable Texas wind and solar resources to United Salt Hockley facility and corporate headquarters. Over the life of the contract, approximately 25 million kilowatt hours of certified clean renewable energy is supplied, reducing approximately 10,000 metric tons in CO2 emissions.
• Priority Power Management, LLCcoreStrategic or Co-development Partner · 10 January 2022Priority Power is an independent energy services provider that advised and represented United Salt on the 100% renewable energy contract with TXU Energy. They offer smart energy solutions and streamlined transitions to carbon neutrality, serving over 6,700 clients with $2.7 billion in energy spend managed.
• Aquasalt, LLCcoreStrategic or Co-development PartnerAquasalt is a partner brand for pool salt products, operated as a separate entity (AQUASALT, LLC). United Salt produces Evaporated Food Quality AQUASALT at their facilities for use in swimming pools with chlorine generators. Products are not intended for human consumption and are packaged solely for pool and spa use.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Cargill Salt (Cargill, Incorporated): Diversified global agribusiness that operates a significant salt segment (food, industrial, deicing) under brands such as Diamond Crystal; broader portfolio than United Salt but directly competes in food-grade salt and industrial categories.
• K+S AG: Global German-based salt and fertilizer producer with extensive North American operations; competes broadly with United Salt across industrial, food, deicing, and agricultural salt markets with much larger scale and international footprint.
• North American Salt Company (Compass Minerals subsidiary): Compass Minerals' North American salt business unit, including the Hersey and Ogden facilities, which competes with United Salt in deicing and industrial salt with significantly larger production capacity and rail-distribution advantage.

Direct peers

• Kissner Group Holdings: Privately-held packaged salt and de-icing producer serving food, industrial, and ice-melt markets across North America; closely comparable mid-sized competitor to United Salt with overlapping product portfolio and private label capabilities.
• Compass Minerals International: NYSE-listed salt and plant-nutrient producer operating underground mines (e.g., Goderich, Cote Blanche) and solar evaporation facilities, directly competing with United Salt across deicing, food grade, water conditioning, and industrial salt segments in North America.
• American Rock Salt Company: Largest U.S. underground salt mine operator located in Hampton Corners, NY, focused primarily on highway deicing salt. Comparable production method (underground mining) and product overlap with United Salt's Hockley mine and deicing offerings.
• Morton Salt: One of the largest U.S. salt producers with branded consumer table salt, water softening, and ice-melt products; competes head-to-head with United Salt in consumer table salt (Flavor House), water softening (Tru-Soft), and deicing (Melt Away) categories.

Emerging players

• SaltWorks: Specialty gourmet salt producer focused on premium culinary, bath, and finishing salts sold through retail and food service; competes with United Salt in the higher-margin specialty food salt niche though at a smaller scale and different positioning.
• Detroit Salt Company: Smaller U.S. underground salt producer operating the Detroit mine, primarily serving industrial and deicing customers in the Midwest; a smaller-scale peer with overlapping product categories but limited geographic overlap with United Salt's footprint.

Regional players

• J.D. Smith Custom Salt: Canadian-based salt distributor and processor primarily serving Canadian and select U.S. markets with water softening and food-grade products; comparable product set to United Salt but with primary geographic focus on Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedSaltCorp
• LinkedInlinkedin.com/company/united-salt-corporation
• Instagraminstagram.com/unitedsaltcorp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Salt Corporation