BodemerAuto
BodemerAuto is a family-owned French automotive dealership group operating 38 Renault, Dacia, Nissan, Alpine, and BYD concessions across Brittany and Normandy, selling new and used vehicles (3,000+ stock) with financing, trade-in, warranty, and after-sales services for individual consumers and fleet customers.
- Company typePrivate
- Founded1922
- HeadquartersMorlaix, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What BodemerAuto does
BodemerAuto is a family-owned French automotive dealership group operating under the legal entity SAS BODEMER, headquartered in Saint-Brieuc, France, with the firm's historical roots in Morlaix and a founding date of 1922. The group operates 38 dealership concessions across the Brittany and Normandy regions of western France, holding authorized distribution rights for Renault, Dacia, Nissan, Alpine, and BYD, while also retailing used vehicles across 28 brands and 200+ models with more than 3,000 units in stock. It is positioned as the largest automotive distributor in western France per the Argus ranking, ranked 20th–22nd among Brittany's largest companies by revenue in the Journal de l'Automobile TOP 1000.
The group's product offering spans new vehicle sales, used vehicle sales, multi-format financing (traditional credit, LOA leasing, and LLD long-term rental), vehicle trade-in buyback with payment within 48 hours, extended warranty coverage up to 48 months, 38 workshops providing maintenance and repair services, and nationwide home delivery. The customer-facing digital platform supports 24/7 online reservation with a €250 refundable deposit, an end-to-end online purchase flow, and a 14-day/1,000km "Satisfait ou Remboursé" money-back guarantee. The technology stack is conventional — third-party integrations include Matomo analytics, CIC banking for secure payments, CarCutter for media display, and Facebook/Google social login — with no proprietary AI or software platform disclosed.
The business model is transactional and asset-heavy: revenue is generated through price differentials on vehicle sales, commissions from financial partners on financing products, labor and parts from after-sales service, subscription-style revenue from warranty extensions, and a growing online parts/accessories e-boutique. The company serves individual consumers as its primary segment, with a secondary fleet/business customer segment, and earns repeat engagement via trade-in cycles and service relationships. The group has been recognized as "Groupe Familial de l'Année" at the 2023 Grands Prix de la Distribution Automobile and as a Top Employer in Capital Magazine's 2025 ranking.
BodemerAuto firmographics
Firmographics- Name
- BodemerAuto
- Legal name
- SAS BODEMER
- Website
- https://bodemerauto.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BodemerAuto is a family-owned French automotive dealership group operating 38 Renault, Dacia, Nissan, Alpine, and BYD concessions across Brittany and Normandy, selling new and used vehicles (3,000+ stock) with financing, trade-in, warranty, and after-sales services for individual consumers and fleet customers.
- Ownership category
- akta.pro rank
BodemerAuto industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (441330)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Leasing & Lease Buyout Financing (FSAKADAC), Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
Keywords
Where BodemerAuto is headquartered
LocationHeadquarters
- HQ city
- Morlaix
- HQ country
- France
- HQ region
- Europe
Offices28 records
Markets served
BodemerAuto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales: Sales of new vehicles (Renault, Dacia, Nissan, Alpine brands) and used vehicles across 28 brands and 200+ models. Revenue from price differentials between acquisition and sale prices.
- Financing Services: Automobile financing solutions including traditional credit, LOA (Leasing with Purchase Option), and LLD (Long-Term Rental). Commissions from financial partners.
- After-Sales Service and Repairs: Vehicle maintenance and repair services through 38 workshops. Revenue from labor and parts.
- Parts and Accessories: Sale of vehicle parts and accessories through online boutique and dealerships.
- Extended Warranty: Warranty extension services on used vehicles, additional coverage beyond standard warranties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Used vehicles with financing options |
| One time/ perpetual license | Pay-as-you-go | New vehicles with full manufacturer warranty |
| Transaction based/ take rate | Pay-as-you-go | Online reservation deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BodemerAuto product offering
Product offeringCore offering
BodemerAuto sells new vehicles (Renault, Dacia, Nissan, Alpine, BYD) and used vehicles across 28 brands and 200+ models through 38 dealership concessions in Brittany and Normandy, with 3,000+ inspected used cars in stock. Around the vehicle sale, the group bundles financing (credit, LOA, LLD), trade-in buyback, warranty extensions up to 36-48 months, home delivery, a 14-day/1,000km 'Satisfait ou remboursé' guarantee, and full maintenance and repair through 38 workshops.
Product overview
BodemerAuto operates as a multi-brand automotive dealership network offering new and used vehicle sales through 38 concessions across Brittany and Normandy. The core offering consists of two main product lines: new vehicle sales (Voitures Neuves) featuring Renault, Dacia, Nissan, and Alpine brands, and used vehicle sales (Véhicules d'Occasion) spanning 28 brands with over 3,000 vehicles in stock. All used vehicles undergo a 100-point inspection and come with 6-36 months warranty. Supporting the vehicle sales are complementary services including customized financing (crédit, LOA, LLD), vehicle trade-in evaluation, warranty extensions (up to 48 months), home delivery, online purchasing with 24/7 reservation capability, and full maintenance/repair services through 38 workshops. The company also offers a unique Satisfied or Refunded guarantee (14 days/1,000km) for used vehicles. The product portfolio emphasizes electric and hybrid mobility with dedicated E-Tech electric and hybrid sub-lines from Renault, the affordable Dacia Spring electric vehicle, and performance models from Alpine.
Differentiator
Problem solved
Functional benefit
Brands
- Renault: French automotive brand; primary brand sold through BodemerAuto network with 32+ points of sale in Brittany and Normandy offering new and used vehicles
- Dacia
- Nissan
- Alpine
- BYD
Products and services
- BodemerAuto Occasion (Used Vehicles) Used vehicle sales spanning 28 brands and 200+ models with over 3,000 vehicles in stock across the network. Every used vehicle undergoes a 100+ point inspection before delivery and comes with a 6-36 month warranty, with extension options up to 48 months. Targets individual consumers and fleet buyers seeking a wide selection of inspected second-hand passenger and light commercial vehicles.
- BodemerAuto Voitures Neuves (New Vehicles) New vehicle sales of Renault, Dacia, Nissan, and Alpine brands through 38 concessions in Brittany and Normandy. Full manufacturer warranty and full electric, hybrid, and combustion powertrains available. Targets individual consumers and fleet buyers purchasing a brand-new vehicle.
- Financement Automobile (Auto Financing) Customized vehicle financing solutions including traditional credit, LOA (leasing with purchase option), and LLD (long-term rental) for new and used vehicles. Monthly payments start from approximately €151/month. Revenue is generated from commissions paid by financial partners. Targets vehicle buyers seeking credit, lease, or rental options.
- Reprise Automobile (Trade-in) Free online vehicle valuation and buyback service. Instant estimation based on make, model, version, mileage, options, condition, and service history. Payment within 48 hours with no purchase obligation. Targets consumers wanting to offload an existing vehicle.
- Extension de Garantie (Warranty Extension) Extended warranty coverage up to 48 months on used vehicles, beyond the standard 6-24 month warranty. Provides additional protection against mechanical and electrical failures. Targets used-vehicle buyers seeking longer peace of mind.
- Livraison à Domicile (Home Delivery) Vehicle delivery service across all of France. Customers choose home delivery during the online ordering flow and receive the vehicle at their chosen location. Targets remote buyers and customers outside Brittany/Normandy.
- Satisfait ou Remboursé (Money-Back Guarantee) 14-day or 1,000km money-back guarantee (whichever comes first) on used vehicles. Full refund if the vehicle is returned in its original condition. Targets risk-averse used-vehicle buyers and supports the group's quality assurance promise.
- Achat en Ligne (Online Purchase) End-to-end online vehicle purchasing with 24/7 reservation, €250 refundable deposit, and same-day confirmation. Includes e-reservation with 72-hour validity. Targets digital-first consumers.
- Entretien et Réparation (Maintenance and Repair) Full maintenance and repair services through 38 workshops. Services include tire changes, brake replacement, suspension work, and climate control maintenance. Targets existing vehicle owners needing scheduled servicing or repairs.
- Renault Minute (Walk-in Quick Service) Quick maintenance service without appointment for routine work such as wiper, bulb, and battery replacement, available at select locations Monday to Friday during business hours. Targets customers needing fast, no-appointment servicing.
- Location de Véhicules (Vehicle Rental) Short-term vehicle rental from one day up to one month, available at select locations such as Renault Lannion. Targets customers needing temporary mobility.
Quantifiable outcome
- 100+ point vehicle inspection before delivery
- +3 more outcomes
Companies that use BodemerAuto
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
BodemerAuto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
BodemerAuto partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RenaultcorePrimary brand partnership as authorized Renault dealer. BodemerAuto operates 38 dealerships including multiple Renault locations. Sells new Renault vehicles (Twingo E-Tech, Clio, Captur, Megane E-Tech, Austral, Symbioz, Arkana, Scenic E-Tech, Espace, Rafale, Kangoo, Trafic, Master) and used Renault vehicles.
- DaciacoreAuthorized Dacia dealer network. Sells new Dacia vehicles (Spring, Sandero, Sandero Stepway, Jogger, Duster, Bigster) and used Dacia vehicles across 32+ locations in Brittany and Normandy.
- NissancoreAuthorized Nissan dealer with 6 points of sale in the BodemerAuto network. Sells new Nissan vehicles (X-Trail, Qashqai, Ariya, Juke, Leaf, Micra, Primastar, Interstar, Townstar) and used Nissan vehicles.
- AlpineminorAuthorized Alpine dealer with Alpine Store location in Rennes. Sells new Alpine vehicles (A390, A290, A110, A110 GTS, A110 R 70). Premium sports car brand under Renault Group.
Scale indicators7 records
Recent moves4 records
Expansion highlights6 records
BodemerAuto competitors and assessment
Company assessmentEmerging players
- Auto1 Group: European online used-car platform operating a B2B and B2C digital sales model across multiple countries including France. Comparable as a competitor in the used-vehicle retail space where BodemerAuto's 3,000+ unit used stock competes for buyers.
- Cox Automotive Europe: Digital automotive marketplace and services provider operating in Europe with focus on dealer solutions, remarketing, and online vehicle platforms. Comparable as a competitor and partner in the used-car digital sales channel where BodemerAuto is also investing.
Broad incumbents
- Hedin Mobility Group: Large European automotive retail and distribution group with operations across multiple countries. Comparable as a multi-brand, multi-country dealer group, but broader geographic footprint and portfolio than BodemerAuto.
- Inchcape plc: Global automotive distributor and retailer operating across multiple continents with multi-brand representation. Comparable at the business-model level (multi-brand distribution, after-sales, financing), though much larger and geographically diversified.
Direct peers
- Maurin: Major French family-owned automotive distribution group operating across multiple regions with new and used vehicle sales, financing, and after-sales services. Closely comparable business model, multi-brand portfolio, and regional multi-site structure.
- GCA (Groupe Charles André): Large French automotive distribution group representing multiple OEMs across western and central France. Comparable scale, regional cluster strategy, and mix of new vehicle, used vehicle, and after-sales activities.
- BYmyCAR: French multi-brand automotive distribution group with a strong footprint in new and used vehicle sales, financing, and maintenance. Comparable as a sizeable French dealer group pursuing brand diversification and digital sales channels.
- Groupe Parot: French automotive distribution group operating a multi-brand dealer network across multiple regions with new and used vehicle sales, financing, and after-sales services. Comparable business model and customer base.
- Emil Frey France: European automotive retail group with French operations distributing multiple brands (including premium OEMs) through a large dealer network. Directly comparable as a multi-brand, multi-site dealer group in France with similar breadth of OEM partnerships.
- RCM (Roger Commault Motors): French family-owned multi-brand dealership group with concentrated regional presence and a portfolio spanning mass-market and premium brands. Directly comparable as a regional French auto retailer with mixed OEM representation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BodemerAuto social profiles
Digital presenceBodemerAuto financial estimates
Financial estimateRevenue estimate
Valuation estimate
BodemerAuto leadership team
Management profileNumber of profiles
Profiles6 records
BodemerAuto subsidiaries and ownership
Company hierarchySubsidiaries35 records
BodemerAuto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BodemerAuto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BodemerAuto
What does BodemerAuto do?
BodemerAuto sells new vehicles (Renault, Dacia, Nissan, Alpine, BYD) and used vehicles across 28 brands and 200+ models through 38 dealership concessions in Brittany and Normandy, with 3,000+ inspected used cars in stock. Around the vehicle sale, the group bundles financing (credit, LOA, LLD), trade-in buyback, warranty extensions up to 36-48 months, home delivery, a 14-day/1,000km 'Satisfait ou remboursé' guarantee, and full maintenance and repair through 38 workshops.
Is BodemerAuto a public or private company?
BodemerAuto is a private company. It is classified as family owned and is currently operating.
When was BodemerAuto founded?
BodemerAuto was founded in 1922. It employs 1,001 to 5,000 people.
Where is BodemerAuto based?
BodemerAuto is headquartered in Morlaix, France, in the Europe region.
How does BodemerAuto make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are financing Services, after-Sales Service and Repairs, parts and Accessories and extended Warranty.
Who are BodemerAuto's main competitors?
Emerging players on record are Auto1 Group and Cox Automotive Europe. Broad incumbents are Hedin Mobility Group and Inchcape plc. Direct peers are Maurin, GCA (Groupe Charles André), BYmyCAR, Groupe Parot, Emil Frey France and RCM (Roger Commault Motors).
Does BodemerAuto have an API?
No public API is recorded for BodemerAuto.
What industry is BodemerAuto in?
BodemerAuto's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAC, Leasing & Lease Buyout Financing. Its NAICS code is 44111 and its SIC code is 7510.