What BYmyCAR does

BYmyCAR is a privately held, multi-brand French automotive retail and distribution group headquartered in Fontaine, with operations spanning 100+ physical dealership concessions across metropolitan and regional France. The group distributes 26 automotive brands ranging from mass-market (Dacia, Renault, Peugeot, Citroën, Fiat, Opel, Ford, Nissan, Seat, Skoda, Volkswagen, Cupra, Abarth, Alfa Romeo) through premium (Audi, BMW, Mercedes, MINI, Alpine, smart) to EV-native (BYD), and offers a unified catalogue of new vehicles, certified pre-owned vehicles under its L'Okasion label and the BYmyCAR Sport & Legends premium sub-brand, with an inventory of over 8,000 vehicles and an annual sales volume of approximately 95,000 units.

The company's revenue model combines one-time vehicle sales (new and used) with transaction-fee revenue streams from LOA/LLD financing intermediated through financial partners Cofica Bail and CA Auto Bank (Cosmobilis), buyback/trade-in (Reprise), and recurring aftermarket revenue from manufacturer-certified maintenance workshops servicing 1,700+ vehicles per day, plus insurance and extended-warranty attach through partners Cardif, Icare, and CACI. A dedicated B2B division (Mobilité d'entreprise) serves enterprise fleet customers. Distribution runs through owned and franchised physical concessions — including brand-specific sites such as AUDI BYmyCAR, BMW BYmyCAR, MERCEDES BYmyCAR, RENAULT BYmyCAR — supplemented by a full e-commerce platform at bymycar.fr offering remote purchase with nationwide home delivery and a 14-day satisfaction guarantee.

The underlying technology stack is a multi-brand dealership platform with a single search and configuration front end, brand-specific landing pages, financing calculators, and a conversational AI assistant deployed in customer service (recognized with a Prix de l'innovation digitale). Pricing is vehicle-specific across a broad range (entry-level used from approximately €6,449; premium new up to €389,000), with financing available from €67–1,338 per month. Leadership is anchored by CEO and shareholder Carlos Gomes. The company self-describes as the #1 French automotive distribution group in Europe, supported by 121,171 Google reviews with a 4.5-star rating as a brand-equity signal.

Name

BYmyCAR

Legal name

BYmyCAR

Website

https://bymycar.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BYmyCAR is a privately held French multi-brand automotive dealership group operating 100+ concessions and an online platform, selling approximately 95,000 new and used vehicles per year across 26 brands, supported by financing, certified maintenance, and trade-in services for individual consumers and enterprise fleets across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Fontaine

HQ country

France

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Primary revenue stream from sale of new and pre-owned vehicles across 26 automotive brands. The company operates as a multi-brand dealership offering both new vehicles and certified used cars with warranties.
2. Financing Services (LOA/LLD): Financing solutions including Location avec Option d'Achat (LOA - leasing with purchase option) and Location Longue Durée (LLD - long-term rental). Revenue generated through partnerships with financing providers including Cofica Bail, Cosmobilis Mobility Financing, and CA Auto Bank.
3. Vehicle Maintenance and Repair: Aftermarket services including vehicle maintenance, repairs, and certified servicing. The company operates workshop facilities with manufacturer-certified technicians serving over 1,700 automobiles daily.
4. Vehicle Reprise (Trade-in): Trade-in services where the company purchases customers' existing vehicles as part of the purchase financing solution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

BYmyCAR is a French multi-brand automotive distribution group operating 100+ physical dealership concessions across France alongside a national e-commerce platform. The company sells new vehicles across 26 distributed brands (Audi, BMW, Mercedes, Renault, Volkswagen, Peugeot, etc.) and certified pre-owned vehicles under its L'Okasion quality label, supplemented by LOA/LLD financing, maintenance, trade-in, vehicle subscription, home delivery, and corporate fleet services.

Product overview

BYmyCAR is a multi-brand French automotive dealership network operating as a unified platform combining physical dealership presence with online sales capabilities. The core offering consists of new vehicles (Véhicules neufs) across 26 brands including Audi, BMW, Mercedes, Volkswagen, Renault, Peugeot, and others, alongside certified pre-owned vehicles (Véhicules d'occasion) with L'Okasion quality label featuring 100-point inspections and 12-month warranties. Vehicle categories span economy, family, electric (Berline électrique, SUV électrique), and hybrid (Berline hybride, Break hybride, SUV hybride) segments. The service ecosystem includes financing solutions (LOA/LLD), maintenance (Entretien), vehicle subscription (Abonnement), trade-in services (Reprise), corporate fleet solutions (Mobilité d'entreprise), and home delivery (Livraison). With over 100 physical dealership locations across France and more than 8,000 vehicles in stock, the platform enables both in-person and remote purchasing with a 14-day satisfaction guarantee for online transactions.

Differentiator

Problem solved

Functional benefit

Brands

• BYmyCAR Sport & Legends: Quality label for used sports and premium vehicles with certified warranties

Products and services

• New Vehicles (Véhicules neufs) Sale of brand-new vehicles across 26 distributed automotive brands with access to 100% of models from each brand. Customers can configure and order new cars in-person at concessions or online with home delivery across metropolitan France.
• Used Vehicles (Véhicules d'occasion) Sale of certified pre-owned vehicles across all distributed brands, with 100-point minimum quality control inspections and 12-month warranties provided through the L'Okasion label. Available in-person at concessions or online with nationwide delivery.
• Vehicle Financing (LOA / LLD) Flexible leasing and rental solutions for new and used vehicles. LOA offers leasing with an option to purchase at term end; LLD offers long-term rental without ownership. Monthly payments range from approximately €67 for budget vehicles to €1,338 for premium models over typical 48-month terms.
• Vehicle Maintenance and Repair (Entretien) Manufacturer-certified vehicle maintenance, repair, and servicing performed at BYmyCAR workshop facilities. Includes optional Pack Entretien et Extension de Garantie with manufacturer-recommended servicing, wear parts coverage, technical inspection, and mechanical breakdown coverage.
• Vehicle Trade-in (Reprise) Vehicle buyback and trade-in service that provides customers with an estimated valuation of their current vehicle, which can be used as a down payment on a new or used vehicle purchase from the network.
• Vehicle Subscription (Abonnement) Vehicle subscription service providing flexible access to cars without ownership commitment, serving as an alternative to traditional leasing or purchasing for individual customers.
• Home Delivery (Livraison) Nationwide home delivery service for vehicles purchased online or remotely, through professional transport across metropolitan France.
• Corporate Mobility (Mobilité d'entreprise) Dedicated corporate fleet and business mobility services offering fleet procurement, multi-vehicle contracts, and company mobility solutions for enterprises and business customers.
• L'Okasion Certified Pre-owned Label BYmyCAR's certified pre-owned vehicle quality label, providing a 12-month warranty and 100-point inspection on used vehicles sold under this program.
• BYmyCAR Sport & Legends Sub-brand quality label for used sports and premium vehicles offered through BYmyCAR concessions, with certified warranties covering this category of higher-value used cars.

Quantifiable outcome

• Nearly 95,000 vehicles sold annually
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FulliminorGTM or Marketing PartnerMobility services partner offering toll (télépéage) and electric charging services. Fulli provides subscription services including 4 months free management fees, delivery fees waived, and 100 euro credit for toll/charging services as part of promotional Summer Pass offer.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• BCAuto Enchères: France's leading vehicle auction platform for professionals. Indirectly comparable as part of the French automotive remarketing ecosystem in which BYmyCAR's trade-in (Reprise) business operates.

Direct peers

• Auto1 Group: Berlin-headquartered European online used car platform listed in Frankfurt. Directly comparable multi-brand used vehicle distribution model operating across major European markets including France.
• Emil Frey Group: Swiss-based, one of Europe's largest multi-brand automotive distribution groups operating dealerships across multiple countries. Highly comparable multi-brand aggregation model with similar premium and volume-brand portfolios.
• Aramisauto: France's leading online used car retailer, now owned by Stellantis. Competes directly with BYmyCAR's L'Okasion certified pre-owned business, particularly for digitally native car buyers.
• Gueudet Automobiles: Major French family-owned multi-brand automotive dealership group. Directly competes with BYmyCAR for French market share across both new and used vehicle sales and after-sales service.
• Maurin Group: French multi-brand automotive distribution group with a network of concessions across southern and central France. Comparable scale and multi-brand retail model.
• Bodemer Group: French multi-brand automotive dealership group operating primarily in western France. Direct competitor in multi-brand retail with overlapping brand portfolio.

Broad incumbents

• Stellantis &You: OEM-owned retail network (formerly PSA Retail) for Stellantis brands including Peugeot, Citroën, Opel, Fiat. Overlaps with BYmyCAR on Stellantis franchises but is single-group controlled.
• Renault Retail Group: OEM-owned dealer network for Renault and Dacia across France and Europe. Competes on Renault/Dacia volume but is single-brand and OEM-controlled, unlike BYmyCAR's multi-brand model.

Emerging players

• Autohero: Direct-to-consumer online used car brand operated by Auto1 Group in France. Competes for the same online used-vehicle customer base that BYmyCAR addresses through its digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fordbymycar
• LinkedInlinkedin.com/company/by-my-car-group-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYmyCAR