Frutas Doce Mel
Frutas Doce Mel is a Brazilian vertically integrated tropical fruit producer and processor, founded in 1997 and based in Mamanguape, that distributes fresh and processed fruits under multiple brands (Reserva Gourmet, Levissa, Frutana, Pick & Nicky) to domestic retail, food service, and international export markets.
- Company typePrivate
- Founded1997
- HeadquartersMamanguape, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Frutas Doce Mel does
Frutas Doce Mel is a Brazilian vertically integrated tropical fruit company founded in 1997 and headquartered in Mamanguape, Brazil, operating under the Grupo Doce Mel corporate umbrella. The company cultivates, processes, and distributes a wide portfolio of fresh and processed tropical fruits including papaya, pineapple, mango, melon, watermelon, grapes, citrus, and tropical specialties, as well as processed products such as dried fruits and tapioca starch. It operates a multi-brand architecture with the core Frutas Doce Mel line complemented by sub-brands Reserva Gourmet (premium gourmet selections), Levissa, Frutana, and Pick & Nicky (convenience-focused offerings), enabling price-point segmentation across mainstream and premium consumer segments.
The company controls the full value chain from production through processing (beneficiamento), traceability and quality assurance, logistics, distribution, and international export operations, with 501-1000 employees supporting these integrated activities. Its go-to-market relies on direct distribution to domestic Brazilian retail and food service channels alongside dedicated export operations to international buyers. Marketing is conducted primarily through organic social media channels including Instagram (both Grupo Doce Mel corporate and Frutas Doce Mel product brand accounts), LinkedIn, and YouTube, supplemented by seasonal campaign promotions. Pricing is not publicly disclosed, and the company generates revenue through the sale of fresh and processed fruit products under its multiple brand lines to wholesale, retail, food service, and export customers. No public funding, M&A activity, certifications, patents, or AI/technology capabilities were disclosed in available sources.
Frutas Doce Mel firmographics
Firmographics- Name
- Frutas Doce Mel
- Legal name
- Frutas Doce Mel
- Website
- https://frutasdocemel.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Frutas Doce Mel is a Brazilian vertically integrated tropical fruit producer and processor, founded in 1997 and based in Mamanguape, that distributes fresh and processed fruits under multiple brands (Reserva Gourmet, Levissa, Frutana, Pick & Nicky) to domestic retail, food service, and international export markets.
- Ownership category
- akta.pro rank
Frutas Doce Mel industry classification
Industry- Product category
- Fresh Fruit Production and Distribution
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industries
- Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe) (AFAGADAF), Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB)
Keywords
Where Frutas Doce Mel is headquartered
LocationHeadquarters
- HQ city
- Mamanguape
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Frutas Doce Mel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels4 records
Frutas Doce Mel product offering
Product offeringCore offering
Frutas Doce Mel cultivates, processes, and distributes fresh and processed tropical fruits — including papaya, pineapple, mango, grapes, citrus, pitaya, avocado, and dried fruits — through a multi-brand portfolio (Reserva Gourmet, Frutas Doce Mel, Levissa, Frutana, Pick & Nicky) serving Brazilian retail, food service, and wholesale customers as well as international export markets.
Product overview
Frutas Doce Mel is a Brazilian fruit company offering a multi-brand portfolio of fresh fruits and fruit-based products. The core offering centers on the FRUTAS DOCE MEL main product line complemented by premium sub-brands including RESERVA GOURMET (gourmet specialty items), LEVISSA, FRUTANA, and PICK & NICKY (convenience-focused selections). The product portfolio spans fresh fruits (papaya, melon, watermelon, grapes, citrus, tropical fruits, and more), processed products like tapioca starch, and dried fruits. The company also provides export services for international distribution and operates across the full supply chain including production, processing, logistics, and quality traceability.
Differentiator
Problem solved
Functional benefit
Brands
- Reserva Gourmet: Premium gourmet fruit product line featuring sophisticated selections like chocolate bars with dried fruits and apricot, creamy grape tart with paçoca base, and grape trinity.
- Frutas Doce Mel
- Levissa
- Frutana
- Pick & Nicky
Products and services
- Reserva Gourmet Premium gourmet fruit product line featuring high-quality fruits in upscale formats, including chocolate bars with dried fruits and apricot, creamy grape tart with paçoca base, and grape trinity, for discerning consumers.
- Frutas Doce Mel Core branded product line featuring a wide variety of processed fruits including papaya, melon, watermelon, grapes, and other tropical fruits sold under the Doce Mel label for retail and wholesale distribution.
- Levissa Specialty fruit product line brand under the Doce Mel portfolio.
- Frutana Fruit-based product line brand under the Doce Mel portfolio.
- Pick & Nicky Convenient ready-to-eat fruit selection product line under the Doce Mel portfolio.
- Fresh Fruits Catalog Comprehensive catalog offering fresh fruits including plums, watermelon, melon, papaya, oranges, lemons, tangerines, pumpkin, avocado, pitaya, apples, kiwi, nectarines, pears, peaches, grapes, peppers, broccoli, cherry tomatoes, cauliflower, ginger, garlic, dried fruits, and tapioca starch for wholesale and retail customers.
- Export Services International export services enabling distribution of Doce Mel fresh and processed fruit products to global markets for overseas importers, wholesalers, and distributors.
Companies that use Frutas Doce Mel
Customer profileSegments2 records
Ideal customer profiles3 records
Frutas Doce Mel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frutas Doce Mel partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Frutas Doce Mel competitors and assessment
Company assessmentBroad incumbents
- Cutrale: One of the world's largest Brazilian fruit processors, dominant in citrus/orange juice with global distribution. Comparable in Brazilian fruit processing and export scale, though focused on citrus rather than tropical fruit.
- Bonduelle Group: Global vegetable and fruit processor with canned, frozen, and prepared offerings. Comparable in processed-fruit category (jams, dried, prepared) where Doce Mel's Reserva Gourmet and Pick & Nicky lines compete.
- Fyffes: Global fresh produce company with banana, pineapple, and melon operations. Comparable as a multi-fruit producer-distributor competing for similar tropical-fruit retail programs.
- Dole plc: Global fresh produce grower-distributor with broad tropical fruit exposure. Comparable as a large incumbent with global distribution competing for the same international fresh-fruit shelf space.
- Fresh Del Monte Produce: Vertically integrated global producer, processor, and distributor of fresh and prepared fruits including tropical varieties. Comparable in product breadth (fresh + processed) and global export distribution model.
- Citrosuco: Major Brazilian orange juice processor and global fruit-based ingredients supplier. Operates a similar vertically integrated production-to-export model in the Brazilian fruit sector.
- Chiquita Brands International: Global fruit producer and distributor with Latin American sourcing operations. Comparable as a multinational tropical-fruit distributor with integrated supply chains targeting similar retail and foodservice buyers.
Direct peers
- Agrex do Brasil: Brazil-based agricultural commodities exporter with established international distribution of tropical fruits and produce. Comparable as a fellow Brazilian-origin fresh-produce exporter competing for similar export channels.
- Fischer S/A (Frutas Fischer): Brazilian fruit producer and exporter with a multi-decade operating history, growing and shipping fresh fruits domestically and internationally. Closest direct comparable by geography, business model, and product mix.
Emerging players
- Special Fruit: European importer/distributor specializing in exotic and tropical fruits. Comparable on the demand-side as a complementary channel for Brazilian-origin tropical fruit exports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Frutas Doce Mel social profiles
Digital presenceFrutas Doce Mel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frutas Doce Mel leadership team
Management profileNumber of profiles
Frutas Doce Mel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frutas Doce Mel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frutas Doce Mel
What does Frutas Doce Mel do?
Frutas Doce Mel cultivates, processes, and distributes fresh and processed tropical fruits — including papaya, pineapple, mango, grapes, citrus, pitaya, avocado, and dried fruits — through a multi-brand portfolio (Reserva Gourmet, Frutas Doce Mel, Levissa, Frutana, Pick & Nicky) serving Brazilian retail, food service, and wholesale customers as well as international export markets.
Is Frutas Doce Mel a public or private company?
Frutas Doce Mel is a private company. It is classified as unknown and is currently operating.
When was Frutas Doce Mel founded?
Frutas Doce Mel was founded in 1997. It employs 501 to 1,000 people.
Where is Frutas Doce Mel based?
Frutas Doce Mel is headquartered in Mamanguape, Brazil, in the Latin America region.
Who are Frutas Doce Mel's main competitors?
Broad incumbents on record are Cutrale, Bonduelle Group, Fyffes, Dole plc, Fresh Del Monte Produce, Citrosuco and Chiquita Brands International. Direct peers are Agrex do Brasil and Fischer S/A (Frutas Fischer). Special Fruit is listed as an emerging player.
Does Frutas Doce Mel have an API?
No public API is recorded for Frutas Doce Mel.
What industry is Frutas Doce Mel in?
Frutas Doce Mel's product category is Fresh Fruit Production and Distribution. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of AFAGADAF, Cucurbit & Melon Farming (Cucumbers, Squash, Pumpkins, Watermelon, Cantaloupe). Its NAICS code is 3114 and its SIC code is 2033.