Fyffes
- Company typePrivate
- Founded1888
- HeadquartersDublin, Ireland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Fyffes firmographics
Firmographics- Name
- Fyffes
- Legal name
- Fyffes
- Website
- https://fyffes.com
- Company type
- Private
- Founded year
- 1888
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Fyffes industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480)
- SIC
- Wholesale-Groceries, General Line (5141), Agricultural Production-Crops (100)
- akta.pro primary industry
- Hydroponic / Controlled-Environment Produce Wholesale (AFAIACAM)
Keywords
Where Fyffes is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices19 records
Markets served
Fyffes business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fresh Produce Distribution: Fyffes generates revenue through the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples, melons and exotic fruits to retailers and foodservice operators globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B fresh produce supply |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fyffes product offering
Product offeringCore offering
Fyffes produces, procures, ships, ripens, distributes and markets fresh tropical produce — primarily bananas, pineapples, melons (until 2025 divestiture), and exotic fruits — to supermarket chains, grocery retailers and foodservice operators across Europe and North America. Its vertically integrated supply chain stretches from owned farms and grower partnerships in Costa Rica, Belize, Colombia and Ecuador through refrigerated shipping to ripening and distribution centres serving major retail customers.
Product overview
Fyffes is a leading tropical produce importer and distributor offering a portfolio of fresh fruit products across four core categories: Bananas (including conventional, organic, and Fairtrade varieties, plus specialty types like Plantains, Baby Bananas, Manzano, and Red Bananas), Fyffes Gold Pineapples (Super Sweet variety), Exotics (tropical specialty produce), and previously Melons (divested to Martori Farms in 2025). The company operates a multi-tiered brand architecture comprising its master brand, the historic Blue Label quality mark, the consumer sub-brand Trudi's® Bananas, and specialised product lines for Organic & Fairtrade and Climate Neutral offerings. Fyffes is the largest importer of bananas in Europe and the no. 1 importer of Fairtrade bananas globally, with operations spanning production, procurement, shipping, ripening, distribution and marketing across Central/South America, Europe, North America and the UAE.
Differentiator
Problem solved
Functional benefit
Brands
- Trudi's: Mission driven community-impact banana brand launched in 2024, designed to drive category growth and strengthen Fyffes' value proposition in Europe through community partnerships
- Fyffes Blue Label
Products and services
- Bananas Fyffes' core banana offering, including conventionally and organically grown varieties sourced from owned farms in Costa Rica and Belize and partner growers in Colombia and the Dominican Republic, available year-round. Varieties include Cavendish, Plantains, Baby Bananas (Pisang Mas), Manzano, and Red Bananas.
- Fyffes Gold Pineapples Premium Super Sweet variety pineapples sourced year-round from Fyffes' own farm in Costa Rica and partner growers in Costa Rica, Panama, and Ecuador, marketed as the 'Queen of tropical fruits'.
- Exotics Tropical produce category encompassing plantains, baby bananas (Pisang Mas), Manzano bananas, and red bananas, satisfying consumer demand for exotic and tropical flavours year-round.
- Organic & Fairtrade Products Certified organic and Fairtrade fruit offerings, with Fyffes being Europe's biggest Fairtrade banana supplier and the first to bring Fairtrade-labelled bananas into the UK market.
- Trudi's® Bananas Mission-driven community-impact consumer banana brand launched in 2024, driving sustained category growth and strengthening Fyffes' retail partnerships across the UK and Europe, with a 'Partnership for Good' programme supporting women farmers in Costa Rica.
Quantifiable outcome
- 80% water use reduction through recycling in banana washing process
- +1 more outcomes
Companies that use Fyffes
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Fyffes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fyffes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- CARE InternationalcorePartnership for Good programme advancing women's leadership and economic empowerment in Costa Rica. Trudi's brand initiatives supporting rural women entrepreneurs with capital seed funding and training. Marked International Women's Day and UN International Year of the Woman Farmer.
- Martori FarmsmajorMartori Farms acquired the SOL Group melon business from Fyffes, making it the largest year-round melon producer globally. Fyffes divested its melon operations to focus on core categories (bananas and pineapples). Deal aimed at promoting sustainability and quality across combined operations.
- Inter Weichert (Hamburg)coreInternationale Fruchtimport Gesellschaft Weichert & Co. KG became part of Fyffes family in 2003. Fyffes completed full ownership in 2019.
- FairtradecoreFyffes became a founding member of Fairtrade and brought the first Fairtrade labelled bananas into the UK. Currently the biggest importer of Fairtrade bananas in the UK and Europe.
- EurepGAP (now GlobalGAP)coreFyffes became a founding member of EurepGAP (now GlobalGAP) as part of its commitment to trading fairly and focus on international certification standards.
- Uniban (Colombia Cooperative)coreVelleman & Tas (later acquired by Fyffes) entered into strategic partnership with Colombian cooperative Uniban in 1975.
- Uniban SA (Colombia)coreStrategic alliance through 50/50 ownership in Turbana Corporation (Florida), formed in 2005. Uniban is the main banana and plantain export cooperative in Colombia. Fyffes became fifth largest banana supplier to US market through this partnership.
Scale indicators5 records
Recent moves9 records
Fyffes competitors and assessment
Company assessmentDirect peers
- Fresh Del Monte Produce: Fresh Del Monte Produce is a vertically integrated producer, distributor and marketer of fresh-cut fruit including bananas, pineapples and melons, selling to retailers and foodservice worldwide. It directly competes with Fyffes in tropical fruit categories across Europe, North America and the Middle East.
- Dole plc: Dole plc is one of the world's largest producers and marketers of fresh fruit, including bananas and pineapples, with global production, sourcing, ripening and distribution operations. It is the most direct comparable to Fyffes across product mix, customer base (major grocery retailers globally) and vertically integrated supply chain model.
- Chiquita Brands International: Chiquita is one of the world's largest banana marketers and a direct competitor to Fyffes in European and North American retail channels. Like Fyffes, it is privately held (Cutrale/Safra ownership since 2015), has a long-standing branded fruit presence, and operates an integrated shipping and ripening network.
- Compagnie Fruitière: Compagnie Fruitière is a France-based, Africa-rooted producer and distributor of bananas, pineapples and other tropical fruits supplying European retailers. It is directly comparable to Fyffes in tropical fruit sourcing, ripening, distribution and retail customer base across Europe.
Broad incumbents
- Bonduelle Group: Bonduelle is a global leader in processed and fresh vegetables with European retail and foodservice distribution scale comparable to Fyffes. It shares Fyffes' B2B grocery and foodservice customer profile but focuses on vegetables rather than tropical fruit, making it a broad incumbent in fresh produce rather than a direct banana competitor.
- Greenyard: Greenyard is a Belgian-headquartered global market leader in fresh, frozen and prepared fruit and vegetables, supplying major European retailers. It overlaps with Fyffes in fresh produce distribution to European grocery chains but operates across a much broader portfolio, including prepared foods.
Regional players
- Total Produce (now part of Dole plc): Total Produce was a Dublin-headquartered fresh produce distributor with a similar European footprint to Fyffes prior to its 2021 combination with Dole plc. Its heritage business model of distributing bananas, pineapples and other fruit into European retail and foodservice channels was a direct comparator to Fyffes' core European operations.
Others
- KeHE Distributors: KeHE Distributors is a major US specialty food and fresh produce distributor serving natural, organic and conventional retail and foodservice channels. It is thematically related to Fyffes as a B2B fresh produce distribution channel partner, though KeHE is broader in product scope and US-focused rather than European-anchored.
Emerging players
- Naturipe Farms: Naturipe Farms is a grower-owned cooperative specializing in berries with growing presence in avocados and other fresh produce supplied to North American and global retailers. It is comparable to Fyffes as a vertically integrated, sustainability-certified fresh produce supplier serving major retail and foodservice accounts.
- Driscoll's: Driscoll's is a privately held, marketer-led berry specialist with global retail distribution and a strong branded-produce model. While narrower in scope than Fyffes, its brand-led approach to commodity fresh fruit parallels Fyffes' strategic emphasis on the Trudi's consumer brand and Blue Label quality identity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fyffes social profiles
Digital presenceFyffes compliance and trust
Trust signalCompliance2 records
Fyffes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fyffes leadership team
Management profileNumber of profiles
Profiles3 records
Fyffes subsidiaries and ownership
Company hierarchySubsidiaries5 records
Fyffes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fyffes M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fyffes
What does Fyffes do?
Fyffes produces, procures, ships, ripens, distributes and markets fresh tropical produce — primarily bananas, pineapples, melons (until 2025 divestiture), and exotic fruits — to supermarket chains, grocery retailers and foodservice operators across Europe and North America. Its vertically integrated supply chain stretches from owned farms and grower partnerships in Costa Rica, Belize, Colombia and Ecuador through refrigerated shipping to ripening and distribution centres serving major retail customers.
Is Fyffes a public or private company?
Fyffes is a private company. It is classified as corporate owned and is currently operating.
When was Fyffes founded?
Fyffes was founded in 1888. It employs 5,001 to 10,000 people.
Where is Fyffes based?
Fyffes is headquartered in Dublin, Ireland, in the Europe region.
How does Fyffes make money?
One revenue line is on record: fresh Produce Distribution.
Who are Fyffes's main competitors?
Direct peers on record are Fresh Del Monte Produce, Dole plc, Chiquita Brands International and Compagnie Fruitière. Broad incumbents are Bonduelle Group and Greenyard. Total Produce (now part of Dole plc) is listed as a regional player. KeHE Distributors is listed as an others. Emerging players are Naturipe Farms and Driscoll's.
Does Fyffes have an API?
No public API is recorded for Fyffes.
What industry is Fyffes in?
Fyffes's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAM, Hydroponic / Controlled-Environment Produce Wholesale. Its NAICS code is 424480 and its SIC code is 5141.