Tokyu Livable

What Tokyu Livable does

Tokyu Livable, Inc. is a Japanese real estate brokerage and distribution company founded in 1972, headquartered in Shibuya, Tokyo, and operating as a subsidiary of Tokyu Fudosan Holdings (historically JASDAQ: 8879). The company's core business is intermediating residential and commercial property sales, purchases, rentals, and leases through a nationwide network of 232+ branches across six Japanese metropolitan regions (Greater Tokyo, Kansai, Sapporo, Sendai, Nagoya, Fukuoka), with 28,806 listed properties and 210,000+ registered members on its My Livable digital platform as of May 2025. It operates specialized sub-brands (GRANTACT for premium central Tokyo condominiums, L'GENTE for new-build, L'GENTE LIBER and Lideas for renovation, WELL SQUARE for investment, LEGACIA for fractional investment) and four specialized divisions: the Solution Division (450+ corporate real estate specialists, 6,225 annual transactions / ¥749.2B handled in FY2025), Wealth Advisory for high-net-worth clients, Senior Salon for elderly relocation, and Premium Residence rental services.

The company's revenue model is primarily transaction-based brokerage commission on buying, selling, and renting residential and commercial real estate, supplemented by professional services fees from Wealth Advisory and one-time license revenue from proprietary development product sales (L'GENTE, WELL SQUARE, LEGACIA). The technology stack combines a traditional high-touch field sales force (enterprise and consumer) with digital self-service components including a generative AI chatbot (Tellus Talk, LLM-based, fine-tuned on proprietary real estate knowledge), an AI-powered instant valuation tool (Speed AI Assessment), and an AI Compatibility Diagnosis recommendation engine. Distribution is hybrid: 232+ physical branches for in-person transactions, a Solution Division at JP Tower Marunouchi serving enterprise clients with field sales, and the My Livable online platform enabling consumer self-service. Customer segments span individual home buyers and sellers (primary), corporate real estate clients, real estate investors, high-net-worth individuals, and senior citizens aged 60+, with multilingual service coverage extending to Hawaii, New York, Los Angeles, Bangkok, Dubai, and Taiwan for inbound foreign investment.

Strategic positioning is anchored on the No. 1 sales brokerage volume ranking in Japan for three consecutive fiscal years (2023-2025), unmatched physical branch density, AI-augmented customer service, and an integrated product suite that captures the full real estate lifecycle from property purchase through wealth succession. The principal strategic risks implied by the disclosed footprint include concentration of activity in the Tokyo metropolitan area (150+ of 232 branches), reliance on the parent group's distribution and capital base, transaction-volume sensitivity to Japanese real estate cycles, and competitive pressure on commission economics from digital-first brokerages such as SUUMO/Rakuten and ITANDI.

Name

Tokyu Livable

Legal name

Tokyu Livable, Inc.

Website

https://livable.co.jp

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokyu Livable is a Tokyo-based, 1972-founded Japanese real estate brokerage operating 232+ branches nationwide, intermediating residential and commercial property sales, rentals, and investments. It serves individual consumers, corporate clients, high-net-worth individuals, and seniors through sub-brands including GRANTACT, L'GENTE, and WELL SQUARE, and was ranked Japan's No. 1 brokerage by sales volume for three consecutive years (2023-2025).

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Commission-based revenue from buying, selling, and renting residential and commercial properties across Japan. Includes both individual and corporate client transactions.
2. Wealth Advisory Services: Asset consulting services for high-net-worth individuals including estate planning, investment property acquisition, and inheritance solutions.
3. Proprietary Real Estate Products: Revenue from development and sale of company-branded properties including L'GENTE new condominiums, L'GENTE LIBER renovation properties, WELL SQUARE investment residences, and LEGACIA fractional investment products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Tokyu Livable is a Japanese real estate distribution company that provides brokerage services for buying, selling, and renting residential and commercial properties across Japan. The company operates a nationwide network of 232+ branches supported by proprietary property brands (L'GENTE, Lideas, WELL SQUARE, LEGACIA, GRANTACT), AI-powered digital tools (Tellus Talk chatbot, My Livable member platform, Speed AI Assessment), and dedicated divisions serving individual consumers, corporate clients, high-net-worth individuals, and seniors.

Product overview

Tokyu Livable operates a comprehensive real estate distribution platform consisting of a core brokerage service plus multiple specialized sub-brands and divisions. The core offering covers residential and commercial property sales, purchases, rentals, and leasing across 6 major metropolitan areas with 232 branches. Supporting the core are: (1) AI-powered digital services including Tellus Talk (generative AI chatbot), My Livable (member portal with AI recommendations), and Speed AI Assessment (automated valuation); (2) Proprietary property brands — L'GENTE (new condos), L'GENTE LIBER (full-building renovation), Lideas (renovation condos), WELL SQUARE (investment properties), LEGACIA (fractional investment), and Premium Residence (luxury rentals); (3) Specialized divisions — GRANTACT (premium central Tokyo condo specialists with 4 offices), Senior Salon (elderly relocation), Wealth Advisory (high-net-worth consulting), and the Solution Division (corporate/B2B services including M&A and BPO). The company achieved 3 consecutive years as Japan's No. 1 in brokerage volume (2023–2025).

Differentiator

Problem solved

Functional benefit

Brands

• GRANTACT (Gran Tact): Expert team specializing in high-grade urban condominium sales and rental brokerage in central Tokyo areas including Roppongi, Toranomon, Ichigaya, and Shibuya.
• L'GENTE (Ru Jente)
• Lideas (Ridiasu)
• WELL SQUARE (Werusuku)
• LEGACIA (Regashia)

Products and services

• Real Estate Sales/Rental Brokerage Core real estate brokerage service covering buying, selling, renting, and leasing of residential and commercial properties across Tokyo metropolitan area, Kansai, Sapporo, Sendai, Nagoya, and Fukuoka, with 232 branches and approximately 28,800 listed properties.
• My Livable Member-only web portal providing AI-driven personalized property recommendations, new listing alerts, Speed AI valuation, and sales support management with approximately 210,000 registered users as of May 2025.
• Tellus Talk AI-powered real estate advisory chatbot using large language model technology combined with Tokyu Livable's proprietary knowledge base, enabling users to ask real estate questions conversationally without phone/email registration.
• Speed AI Assessment AI-powered instant property price estimation tool for condominiums, houses, and land, available without phone number registration, supporting both sales and rental valuations.
• LIVABLE My Page Dedicated customer portal for property sellers providing personalized sales strategy plans (Speed/Basic/Challenge), real-time market competition data, price-per-tsubo trend charts, and daily updated sales activity reports.
• L'GENTE Tokyu Livable's luxury new construction condominium brand featuring 4 brand promises: curated locations and lifestyle items, scene-enhancing details, advanced technology, and urban design with functional amenities.
• Lideas Next-generation renovation condominium brand offering optimized design through designer collaborations, IoT-enabled equipment, sports club membership rights, subscription furniture services, security services, and 10-year warranty with 24/7 after-sales support.
• L'GENTE LIBER Full-building all renovation brand that transforms entire apartment buildings with emphasis on design aesthetics, security upgrades, harmony of old and new, while maintaining 30-year long-term repair plans and providing FREL MODEL approach.
• WELL SQUARE Tokyu Livable's proprietary investment-grade residential and commercial property brand developed using the company's real estate expertise, offering single-building investment residences and urban commercial facilities in prime Tokyo and Kansai locations.
• LEGACIA Real estate fractional investment product designed for inheritance planning and wealth succession, allowing investors to pass assets to future generations.
• GRANTACT Tokyu Livable's expert team specializing in high-grade central Tokyo condominium sales and rental brokerage, with 4 dedicated offices, offering value-enhancing services including 3D walkthroughs, CG renovation imaging, custom property videos, and room decoration.
• Senior Salon Specialized relocation advisory service for seniors covering housing recommendations, home sales, caregiving support, legal/tax consultation, reverse mortgages, leaseback, and life planning, with dedicated salons in Shibuya, Shinjuku, Tama-Plaza, and Kansai.
• Wealth Advisory Asset consulting division serving high-net-worth individuals with estate planning, asset management, real estate utilization, and business succession services, staffed by real estate experts, former financial institution professionals, and tax accountants.
• Premium Residence Premium rental condominium service operated in collaboration with Tokyu Fudosan Holdings group, offering high-quality units with concierge services, premium security, sophisticated design, and prime central Tokyo locations.
• Solution Services Corporate real estate solution division offering property disposal support, acquisition support, due diligence, direct property purchase, M&A support, effective property utilization, asset management/investment, and BPO services, with 450+ specialists nationwide handling 6,225 annual transactions worth 749.2 billion yen (FY2025).

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sankei Building Co., Ltd.coreStrategic or Co-development Partner · 30 March 2026Joint development project combining Sankei Building's 'Lufon Progre' and Tokyu Livable's 'Well Square' brands. The project involves a 66-unit rental residence in Koto Ward, Tokyo (Shin-Ohashi 1-Chome Plan), targeting singles and DINKS. Scheduled ground-breaking February 2026, completion November 2027. Features EV chargers, Wi-Fi in common areas, and hands-free key system.
• Tokyu Land Corporation (parent company)coreStrategic or Co-development Partner · 29 March 2026Launch of 'Group Integrated Wealth Management Services' leveraging collective group strength to address diverse asset challenges beyond real estate, including finance, taxation, and legal matters for high-net-worth individuals.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sumitomo Realty & Development: One of Japan's largest real estate developers with significant brokerage and investment property operations. Comparable as a major incumbent offering overlapping real estate services across residential, commercial, and investment segments.
• Nomura Real Estate Holdings: Major Japanese real estate group with residential development, investment management, and brokerage operations. Comparable as a broad incumbent in Japanese real estate with similar end-to-end service offerings.
• Tokyu Fudosan Holdings: Tokyu Livable's parent company and a major Japanese real estate conglomerate with broad operations across development, brokerage, and property management. Comparable as the overarching group entity that defines Tokyu Livable's strategic and capital context.
• Mitsui Fudosan: Japan's largest real estate developer with operations in office, residential, retail, and brokerage. Comparable as a broad incumbent in Japanese real estate, though much larger and more diversified than Tokyu Livable.
• Compass, Inc. US-based technology-driven real estate brokerage combining agent network with proprietary platform. Comparable as a large-scale brokerage pursuing tech-enabled transformation of the traditional brokerage model, though operating in a different geography.
• Daiwa House Industry: Japan's largest homebuilder with operations across residential, commercial, and logistics real estate. Comparable as a broad incumbent with overlapping services in residential real estate sales and brokerage.

Direct peers

• Open House Group: Japanese real estate company focused primarily on the Tokyo metropolitan area, operating in single-family homes, condominiums, and brokerage. Direct competitor in Tokyo-area residential real estate transactions and a comparable mid-cap real estate operator.
• Pressance Corporation: Japanese condominium developer with significant Tokyo metropolitan area presence and growing brokerage operations. Comparable as a direct peer competing for similar residential transaction customers in the same geographies.

Emerging players

• LIFULL (Homes): Operator of Homes, one of Japan's largest real estate portals, and provider of digital real estate services. Comparable as an adjacent competitor in real estate customer acquisition and listing aggregation, though primarily digital-native versus Tokyu Livable's hybrid model.
• Recruit Holdings (SUUMO): Owner of SUUMO, Japan's dominant real estate portal and listing aggregator. Comparable as a key ecosystem participant shaping how Japanese consumers discover and evaluate properties, creating both partnership opportunities and competitive pressure for traditional brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tokyulivable
• Facebookfacebook.com/TokyuLivableInc
• Instagraminstagram.com/tokyu_livable_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokyu Livable