Magnus

What Magnus does

Magnus Media, LLC is a privately held, Miami-headquartered entertainment company founded in 2015 by Grammy-winning artist Marc Anthony and veteran talent agent Michel Vega. The company operates as a three-pillar platform for Latin music talent: Magnus Media® provides business management, licensing administration, and advisory services to performing and recording artists; Magnus Music® delivers record label, music publishing, and multimedia content production services; and Magnus Talent Agency® represents creative talent and professional athletes for bookings and commercial deals. Magnus represents a roster of more than 40 Latin music artists and creators spanning salsa, reggaeton, urban, pop, and ska, across geographies including the U.S., Colombia, Puerto Rico, Argentina, Venezuela, Mexico, Ecuador, Cuba, and Japan.

Magnus generates revenue through multiple streams: management fees and commissions on artist income (artist management), publishing royalties and label services (Magnus Music®), agency commissions on bookings (Magnus Talent Agency®), and sponsorship/endorsement fees from brand partnerships with major counterparties such as Kohl's, Walmart, Spotify, Presidente, Netflix, and Bulova. In 2023, Magnus extended its commercial model beyond entertainment services via the WeBelivMagnus joint venture with multilatin beverage company Beliv, launching OCA — a plant-based tapioca energy drink distributed through Whole Foods, Kroger, Albertsons, CVS, Erewhon, AmPm, and GoPuff, reaching 5,000+ points of sale across 45 U.S. states within 2 years. The company maintains offices in Miami, Los Angeles, Buenos Aires, and Madrid, and its go-to-market is relationship-led, anchored by Marc Anthony's industry standing, with live performances, social/YouTube content, and brand-partnership case studies serving as the primary demand-generation channels.

Name

Magnus

Legal name

Magnus Media, LLC

Website

https://magnusmedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnus Media is a Miami-headquartered Latin entertainment platform, founded in 2015 by Marc Anthony, that provides artist management, record label, and talent agency services to a roster of 40-plus Latin music artists, with ancillary revenue from brand partnerships and the OCA plant-based energy drink joint venture.

Ownership category

akta.pro rank

Product category

Artist Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Music Publishers (512230)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Mechanical Licensing (MLC/Local Equivalents, D2C/Streaming Mechanical) (MPAIABAD), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Artist management services
• Music publishing licensing
• Talent agency representation
• Record label services
• Brand partnership facilitation

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Artist Management & Business Management: MAGNUS® provides business management of performing artists and recording artists; commercial administration of the licensing of goods, services, and intellectual property of others; and business consulting and advisory services to performing and recording artists. Revenue is generated through management fees and commissions on commercial activities.
2. Record Label Services (Magnus Music®): Magnus Music® provides commercial administration of music licensing and publishing rights, record label services including production and publishing of music, and entertainment services in development, creation, production, and post-production of multimedia content.
3. Talent Agency (Magnus Talent Agency®): Magnus Talent Agency® provides talent agency services representing all types of creative talent and professional athletes, including business management, commercial administration of licensing, and business consultancy. Revenue is generated through agency commissions on bookings and deals.
4. Brand Partnerships & Endorsements: Magnus facilitates brand collaborations between its roster of globally renowned artists and major brands (Kohl's, Walmart, Spotify, Presidente, Netflix, Bulova). Revenue is generated through sponsorship deals, endorsement agreements, and co-marketing campaigns.
5. Joint Venture – OCA Energy Drink (WeBelivMagnus): Magnus partnered with Beliv (a multilatin beverage company) to create OCA, a plant-based energy drink powered by tapioca. Magnus contributes its world-class roster of musicians and entertainers to brand the product and drive consumer connection. Revenue comes from product sales through retail distribution.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Magnus provides business management, commercial administration of licensing, and business consulting services for performing and recording artists through Magnus Media®. It operates a record label and music publishing arm (Magnus Music®) for production and publishing of music, plus a talent agency (Magnus Talent Agency®) representing creative talent and professional athletes. The company also facilitates brand partnerships between its artist roster and consumer brands, and through the WeBelivMagnus joint venture with Beliv produces the OCA plant-based energy drink.

Product overview

Magnus is a multi-faceted entertainment company comprised of three operating units: Magnus Media® (artist management and business consulting), Magnus Music® (record label, music publishing, and licensing), and Magnus Talent Agency® (talent representation). The company represents a diverse roster of Latin music artists including Marc Anthony, Gente de Zona, Bacilos, and others. Additionally, through its WeBelivMagnus joint venture with Beliv, the company has expanded into consumer products with OCA, a plant-based tapioca energy drink. Magnus operates as a platform-agnostic, creator-centric organization focused on Latin content creators.

Differentiator

Problem solved

Functional benefit

Brands

• Magnus Music: Commercial administration of music licensing and publishing rights; record label services including production and publishing of music; entertainment services in multimedia content development.
• Magnus Talent Agency
• MAGNUS
• WeBelivMagnus
• OCA

Products and services

• Magnus Media® Artist Management Business management of performing and recording artists; commercial administration of the licensing of goods, services, and intellectual property; and business consulting and advisory services for artists. Revenue is generated through management fees and commissions on commercial activities.
• Magnus Music® Record Label & Publishing Commercial administration of music licensing and publishing rights; record label services including production and publishing of music; entertainment services in development, creation, production, and post-production of multimedia entertainment content. Revenue generated through licensing royalties and publishing.
• Magnus Talent Agency® Representation Talent agency services representing all types of creative talent and professional athletes; business management; commercial administration of licensing; and business consultancy. Revenue generated through agency commissions on bookings and deals.
• OCA Energy Drink (WeBelivMagnus JV) Plant-based energy drink powered by tapioca extract from the Amazonian rainforest, created through the WeBelivMagnus joint venture between Beliv and Magnus. Distributed through retail chains including Whole Foods, Kroger, Albertsons, CVS, AmPm, GoPuff, and Erewhon. Revenue from product sales through retail distribution.

Quantifiable outcome

• OCA energy drink reached 5,000+ points of sale across 45 U.S. states within 2 years
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, supporting and minor.

• BelivcoreStrategic or Co-development PartnerBeliv (a multilatin beverage company founded in 2009 by Carlos Sluman, operating as a business unit of CBC Group) partnered with Magnus to create OCA, a plant-based energy drink powered by tapioca from the Amazonian rainforest. The joint venture, branded WeBelivMagnus, combines Beliv's beverage industry expertise (40+ brands in 35 countries, 33 plants, 690,000+ points of sale) with Magnus's world-class roster of Latin musicians and entertainers. OCA reached 5,000+ points of sale in 45 U.S. states within 2 years.
• CBC Group (Corporación de Bebidas Carbonatadas)supportingOthersCBC Group is a multinational beverage corporation founded in 1885, operating in Central America, the Caribbean, and South America with the biggest portfolio of products in the region (690,000+ points of sale, 1,350+ distribution centers). Beliv is a business unit of CBC Group, and through this structure, CBC's infrastructure supports the OCA energy drink distribution.
• E1 Team MiamiminorOthersE1 Team Miami is an electric powerboat racing team co-owned by Marc Anthony. Magnus Media's website links to e1teammiami.com, indicating an associated or affiliated entity under the Magnus/Marc Anthony umbrella.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CAA (Creative Artists Agency): Major global talent and entertainment agency representing artists, athletes, and content creators. Directly competes with Magnus for premium Latin artist representation and operates one of the largest music rosters globally.
• UTA (United Talent Agency): Major global talent agency representing musicians, actors, directors, and other creatives. Comparable to Magnus's talent agency business but with broader scope and significantly more scale.
• WME (William Morris Endeavor): One of the three major global talent agencies representing artists across music, film, TV, and sports. Competes with Magnus Talent Agency for high-profile Latin music talent but operates at significantly larger scale with broader portfolio.
• Roc Nation: Jay-Z's integrated entertainment platform combining artist management, record label, publishing, sports representation, and brand partnerships. Closest structural analog to Magnus's full-stack entertainment model, though at larger scale and English-language focus.
• Sony Music Latin: Major record label division focused on Latin music, signing and developing leading urbano, reggaeton, and Mexican regional artists. Comparable to Magnus Music's record label and publishing operations but with the resources of a global major.
• Atlantic Records: Major U.S. record label with growing Latin music operations and integrated label services. Comparable to Magnus Music's record label and publishing operations, though Atlantic operates across all genres rather than specializing in Latin.
• Universal Music Latin Entertainment: Major record label division focused on Latin music, representing top-tier artists across multiple Latin genres. Comparable to Magnus Music's publishing and label services but with the distribution power and catalog of the world's largest music company.

Others

• Cashmere Agency: Celebrity endorsement, influencer marketing, and brand partnership agency. Comparable to Magnus's brand partnership facilitation business, though Cashmere works across music, sports, and entertainment broadly rather than focusing on Latin music.

Direct peers

• Cardenas Marketing Network: Latin-focused entertainment marketing, live events, and artist management firm founded by Henry Cardenas. Comparable integrated approach to monetizing Latin culture and talent, including tours, brand activations, and content.
• WK Entertainment: Latin-focused artist management and entertainment company founded by Walter Kolm (Marc Anthony's former manager). Highly comparable to Magnus in serving marquee Latin artists with management, label, and brand partnership services.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/magnusmedia
• Facebookfacebook.com/MagnusMediaUSA
• LinkedInlinkedin.com/company/magnus-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnus