Cashmere Agency

What Cashmere Agency does

Cashmere Agency is a Los Angeles-based, privately held marketing agency founded in 2010 that positions itself as the 'World's First Culture Agency,' delivering integrated brand marketing to enterprise consumer clients. The firm operates nine interconnected service disciplines — Strategy, Creative, Social, Experiential, Influencer, Innovation/Web3 (3C30 Team), Public Relations, Production, and Analytics — anchored by a proprietary 'Cultural Innovation' methodology that includes 'Cultural Spaces' (identifying where brands can credibly lead in culture), 'Audience Culturegraphics' (psychographic profiling beyond demographics), and a 'Cultural Impact Assessment' framework for measuring campaign resonance.

Underlying the service portfolio are domain-specialization methodologies rather than a packaged software platform; the only documented AI-enabled artifact is the D.A.R.I.U.S. AI Bot, a custom model trained on FX Networks 'Atlanta' social content for a show-finale social takeover. The agency produces thought-leadership IP through the proprietary Threadcount Cultural Impact Summit and is a Diamond Partner at ADCOLOR 2022.

Commercially, Cashmere generates revenue through professional-services engagements — likely a mix of project-based campaigns and retainers — with named enterprise clients including Taco Bell, Google (TV, Pixel, Play), FX Networks, Sony Pictures, Hennessy, SVEDKA, 19 Crimes, Instagram, and Danone/Silk. Distribution is direct enterprise field sales to brand marketing teams, without intermediaries; creative-technology work is often delivered in partnership with specialists such as Media.Monks and Jam3. The agency employs 101-250 staff across its LA headquarters and has won industry recognition including a Cannes Bronze Lion, multiple Clio Entertainment awards, a Webby, and a One Show Finalist nomination.

Name

Cashmere Agency

Legal name

Cashmere Agency

Website

https://cashmereagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Cashmere Agency is a Los Angeles-based, privately held cultural marketing agency delivering integrated strategy, creative, social, experiential, influencer, PR, production, and analytics services to enterprise consumer brands such as Taco Bell, Google, FX Networks, Sony Pictures, and Hennessy.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Cultural marketing agency
• Integrated marketing services
• Brand strategy consulting
• Influencer marketing services
• Experiential marketing agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing strategy, creative, social, experiential, influencer, innovation/Web3, public relations, production, and analytics services to major consumer brands. Revenue generated through project-based campaigns, retainers, and integrated marketing agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cashmere Agency is a full-service cultural marketing agency that sells integrated marketing campaigns to enterprise consumer brands. Its portfolio spans Strategy, Creative, Social, Experiential, Influencer, Innovation/Web3, Public Relations, Production, and Analytics, delivered through project-based engagements, retainers, and integrated marketing agreements. Clients include Taco Bell, Google TV, Google Pixel, FX Networks, Sony Pictures, Hennessy, SVEDKA, 19 Crimes, Instagram, and Danone/Silk.

Product overview

Cashmere Agency is a cultural innovation and marketing agency that operates as a unified service offering rather than a modular software platform. The agency's core service portfolio consists of nine interconnected disciplines: Strategy (audience insights and cultural positioning), Creative (cross-channel brand expression), Social (platform management and community building), Experiential (physical and virtual brand activations), Influencer (creator partnerships), Innovation/Web3 (emerging technology and Web3 initiatives), Public Relations (cultural storytelling and media relations), Production (broadcast and digital content creation), and Analytics (performance measurement and optimization). These services work together under the agency's 'Cultural Innovation' methodology to help brands build long-term cultural caché and engage 'THE culture.' The agency has delivered campaigns for clients including Taco Bell, Google TV, Hennessy, FX Networks, SVEDKA, Instagram, 19 Crimes, Sony Pictures, and Silk.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Brand strategy services bringing together thinkers, cultural explorers, social mavens and data analysts to understand audience psychographics and behaviors and identify cultural spaces where brands can credibly live and lead.
• Creative Full-service creative capabilities spanning social, digital, experiential, influencer marketing, commercials, and content production to drive brand purpose and cultural relevance.
• Social End-to-end social media services including strategy, data analytics, influencer partnerships, paid social, performance marketing, creative, and production.
• Experiential Physical and virtual brand experiences including partnership structuring, film and TV premieres, panel discussions, and influencer fan engagement events.
• Influencer Creator, celebrity, and thought leader partnerships designed to build genuine connections between brands and culture across diverse subcultures and communities.
• Innovation/Web3 (3C30 Team) Emerging-platform exploration, virtualized culture initiatives, and breakthrough technology integration — including AR/VR, Web3, and AI applications — to expand audience reach and deepen brand engagement.
• Public Relations Integrated PR combining cultural storytelling, social engagement, influencer relations, and trend analysis to create social movements beyond traditional outlets.
• Production Full-scale broadcast productions, live action, visual effects, AR/VR, live streams, and nimble digital campaigns from concept through completion.
• Analytics (Data Desk) Data analysis of audience demographics, online reputation, social performance, and influencer performance using platform analytics and manual analysis for campaign optimization.

Quantifiable outcome

• 5% YoY marketing-driven sales increase for SVEDKA
• +5 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Media.MonkscoreStrategic or Co-development PartnerCreative technology partner for Hennessy 'House of Moves' immersive virtual experience. Media.Monks contributed technical expertise in building the three-floor virtual experience featuring live music performances, art gallery, and cocktail recipes.
• Jam3coreStrategic or Co-development PartnerCreative partner for Hennessy 'House of Moves' immersive experience. Jam3 collaborated on creating the virtual embodiment of Hennessy's Make Moves That Start Movements NBA campaign.
• ADCOLORcoreGTM or Marketing PartnerCashmere served as Diamond Partner for ADCOLOR 2022, the premier conference on diversity and inclusion in marketing and advertising. The partnership included sponsoring the 'Under The Influence' panel moderated by Cashmere's VP of Public Relations Brianne Pins.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Ogilvy:

Direct peers

• Pereira O'Dell: Independent multicultural creative agency with strong cultural-marketing positioning serving brands like Mini, Adobe and Timberland. Direct competitor in the cultural/multicultural agency niche with comparable service breadth.
• 72andSunny: LA-based independent creative agency known for culturally resonant work for brands like Google, Samsung and Activision. Closely comparable to Cashmere in size, LA headquarters, full-service creative offering, and brand-driven cultural campaigns.
• Mekanism: Independent creative agency with cultural-marketing orientation, working with brands like Alaska Airlines and Patagonia. Comparable size and full-service creative offering with cultural emphasis.
• Wieden+Kennedy: Iconic independent creative agency known for culturally led work for Nike, McDonald's and Coca-Cola. Comparable as a category-defining independent with cultural creative authority, though larger in scale.
• GALE: Independent agency billing itself as a "Business Agency" with deep cultural-marketing chops serving enterprise clients like Bank of America, Estée Lauder and BMW. Comparable integrated offering and enterprise client orientation.
• Mother: Globally recognized independent creative agency network with cultural-marketing pedigree and Fortune 500 clients. Comparable as an established independent with full-service capabilities and brand-led creative reputation.
• Translation LLC: Independent creative agency focused on multicultural and purpose-driven work for brands like Google, Nike and HBO. Comparable to Cashmere on cultural-marketing specialization and enterprise client mix.
• Anomaly: Independent creative agency with offices in NYC and LA known for integrated brand work for Google, Budweiser and Converse. Comparable as a mid-sized independent with cross-discipline service model.

Broad incumbents

• Droga5: Now part of Accenture Song, Droga5 is a major creative network serving brands like Amazon, Google and The New York Times. Comparable creative capabilities but operates at significantly greater scale within a global holding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cashmereagency
• Facebookfacebook.com/cashmereagency
• LinkedInlinkedin.com/company/cashmere-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashmere Agency