What Ipsos Türkiye does

Ipsos Türkiye is the Istanbul-based Turkish subsidiary of Ipsos S.A., the Paris-headquartered global market research firm founded in 1975 by Didier Truchot and listed on Euronext Paris (EPA: IPS). The local entity operates from Centrum Plaza in Küçükyalı, Maltepe, and functions as one of 90 country operations within the parent's global network, delivering research services to enterprise clients, government bodies, and healthcare organizations in Turkey. Its service portfolio spans four horizontal segments — Consumers & Brands (brand health tracking, creative testing, innovation research), Citizens (public opinion and public affairs), Customers & Employees (CX, employee experience, audience measurement, mystery shopping), and Doctors & Patients (healthcare and pharmaceutical research) — executed primarily through project-based and syndicated engagements with multi-year contracts.

The underlying technology stack is anchored by proprietary panel infrastructure including KnowledgePanel (address-based sampling, gold-standard online panel) and Ipsos iSay (proprietary consumer panel feeding 6M+ authenticated panelists globally), complemented by digital fingerprinting, multi-factor authentication, and AI-driven anomaly detection that together reduced suspicious panelists by 50%. The product surface has expanded materially in late 2025 and H1 2026 with AI-native offerings: Product View AI (Vision AI product testing, November 2025), Product Studio (AI-powered virtual consumers for concept testing, May 2026), myBVC AI (generative AI assistant for brand equity, June 2026), Ipsos Synthesio AI Visibility (AI search monitoring, June 2026), and UX Brand Impact Audit (June 2026). Supporting platforms include Ipsos Synthesio for social listening and Ipsos MMA, recognized as a Leader in Forrester Wave Q1 2026 for Marketing Measurement.

Commercially, Ipsos Türkiye operates a B2B direct enterprise sales motion consistent with the parent's global model, generating revenue through custom research projects, syndicated tracker subscriptions, and multi-year contracts with quote-based pricing tied to scope, methodology, and geography. Globally, Ipsos reported €2,524.7M in 2025 revenue with 12.3% operating margin and only +0.6% organic growth, indicating a mature, profitable base where the strategic question is whether the new AI-native product suite will translate into measurable growth uplift in 2026-2027. The Turkish subsidiary is privately held under the public parent, has no standalone funding history, and operates with a headcount band of 251-500.

Name

Ipsos Türkiye

Legal name

Ipsos

Website

https://ipsos.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Ipsos Türkiye is the Istanbul-based Turkish subsidiary of global market research firm Ipsos S.A., providing brand tracking, public opinion, customer/employee experience, and healthcare research to enterprise, government, and healthcare clients via proprietary panel infrastructure and AI-augmented analytics.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Consumer insights
• Brand health tracking
• Public opinion polling
• Healthcare research

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Project-based and recurring market research engagements across multiple service lines including brand tracking, consumer insights, public opinion polling, and healthcare research. Revenue generated through custom research projects, panel subscriptions, and ongoing tracking contracts.
2. Syndicated Research: Standardized research products and data subscriptions available to multiple clients, including consumer tracker data, public opinion polls, and industry benchmarks

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Ipsos Türkiye delivers B2B market research services to enterprises, governments, and healthcare organizations in Turkey as part of the global Ipsos network. The company provides custom research projects, syndicated tracking subscriptions, and AI-powered analytics across brand health, consumer behavior, public opinion, customer/employee experience, and healthcare research. It runs proprietary online panels (KnowledgePanel, iSay) and platforms (Synthesio, MMA, Ipsos.Digital) that generate reliable market intelligence for client decision-making.

Product overview

Ipsos Türkiye operates as part of the global Ipsos network, one of the world's leading market research companies. The company offers a comprehensive portfolio organized around four core service lines: Consumers (including brand health tracking, creative excellence, innovation, and market strategy), Clients & Employees (audience measurement, customer experience, employee experience, and mystery shopping), Citizens (public affairs and corporate reputation), and Doctors & Patients (healthcare research). The portfolio includes proprietary platforms like Ipsos KnowledgePanel (gold-standard online research panel with address-based sampling), Ipsos iSay (consumer panel), Ipsos Synthesio (social listening), Ipsos MMA (marketing measurement), and Ipsos.Digital (digital research platform). Recent AI-powered innovations include Product Studio for AI-accelerated product testing, Product View AI using vision AI and agents, myBVC AI for conversational brand equity management, and Ipsos Synthesio AI Visibility for AI search monitoring. The company operates across 90 global markets with 6M+ authenticated proprietary panelists, serving 5,000+ clients worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Ipsos KnowledgePanel Online research panel using random address-based sampling to deliver highest-quality digital research with speed of response. Provides authenticated, proprietary panelists for market research studies.
• Ipsos iSay Online consumer access panel enabling survey participation and supplying authenticated proprietary panelists for market research.
• Ipsos Synthesio Social listening and social media analytics platform used for brand monitoring and consumer insight generation.
• Ipsos MMA

Quantifiable outcome

• 50% decrease in suspicious panelists through MFA implementation
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• W. CapraminorStrategic or Co-development PartnerIpsos and W. Capra collaborate on annual Channel Check-In research studies, including the C-Store Experience Study and Grocery Ecommerce Excellence Study, providing industry benchmarking for retail channels.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toluna: Digital consumer insights platform operating a global online panel and survey technology; competes directly with Ipsos's online panel and DIY research offerings, particularly for technology-enabled research buyers.
• Euromonitor International: Global market research provider specializing in syndicated consumer and industry data across 100+ countries; competes with Ipsos's syndicated research and global market intelligence offerings.
• GfK: Global market research organization specializing in consumer goods, retail, and technology insights; directly competes with Ipsos in panel-based consumer research and industry benchmarking studies.
• NielsenIQ: Global consumer intelligence company providing retail measurement, consumer behavior analytics, and market research; competes head-to-head with Ipsos in syndicated tracking, consumer insights, and CPG-focused research.
• Mintel: Global market intelligence provider focused on consumer packaged goods, beauty, food, and lifestyle research; competes with Ipsos's consumer insights practice through syndicated reports and custom research.
• YouGov: Digital-first market research and analytics company with a global online panel; competes directly with Ipsos iSay and KnowledgePanel in online consumer and public opinion research, with a stronger digital-native orientation.
• Dynata: Global first-party data and insights platform operating one of the world's largest online panels and B2B research networks; directly comparable panel infrastructure business and a key partner/competitor in sample provision for market research.
• Circana (formerly IRI): Market research and advisory firm focused on retail and consumer packaged goods measurement; overlaps with Ipsos's CPG, retail channel, and shopper research offerings including syndicated tracking and channel performance studies.
• Kantar: Global market research and insights firm operating across brand, media, and consumer research; directly comparable as a top-tier competitor serving the same enterprise client base with overlapping service lines including brand tracking and audience measurement.

Broad incumbents

• GLG (Gerson Lehrman Group): Expert insights network and professional services firm serving consulting, investment, and corporate clients with primary research and expert consultations; adjacent competitor in the B2B research and insights space with a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IpsosTurkiye
• YouTubeyoutube.com/user/IpsosGlobal
• Facebookfacebook.com/IpsosKMG
• LinkedInlinkedin.com/company/ipsos-t-rkiye

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos Türkiye