Louisiana Radio Network

What Louisiana Radio Network does

Louisiana Radio Network is a privately held, Baton Rouge-based state radio network founded in 1974 that produces and distributes news, politics, sports, business, and agricultural programming across Louisiana. Its core offerings include daily newscasts and sportscasts, the Tiger Rag Radio sports talk show broadcast Tuesdays 6-8 PM, dedicated agricultural programming under the Voice of Louisiana Agriculture brand (including a Louisiana Hall of Distinction), and an extensive local content archive exceeding 1,000 blog pages. Distribution relies on a multi-station affiliate network of partner radio outlets—most prominently WWL and WTIX in New Orleans, WRKF in Baton Rouge, and additional affiliates including KFNV and KMDL—rather than owned-and-operated stations, supplemented by website-based live audio streaming, Facebook and Twitter channels, and Google OAuth-authenticated web access.

The business model is advertising-driven: the network sells advertising and sponsorship inventory across its radio affiliates and digital properties through a small sales team (Jennifer Marsh as Senior Account Executive and Tiger Rag Local Sales Manager, and Kyle Coats as Local Sales Manager and Tiger Rag Account Executive). Pricing is not publicly disclosed and no enterprise anchor advertisers are named, implying a fragmented local/regional SMB advertiser base. Supporting operations include an affiliates portal delivering audio files, program logs, and an audio archive (newscasts, commercials, Agri-News programs), which reduces affiliate churn and deepens operational integration. The company appears lean (11–50 employees), owner-operated with no parent, no disclosed venture or private equity funding, and no M&A or restructuring activity in the available data.

Technically, the platform is a content broadcasting operation built on a standard web CMS with live audio streaming, social platform integrations (Facebook, Twitter for login/sharing), and Google OAuth authentication. There are no AI/ML capabilities, mobile apps, or APIs documented in the source material. The company's primary growth levers are content verticalization (sports via Tiger Rag, agriculture via Voice of Louisiana Agriculture), digital streaming expansion, and deepening the affiliate station ecosystem rather than geographic expansion beyond Louisiana.

Name

Louisiana Radio Network

Legal name

Louisiana Radio Network

Website

https://louisianaradionetwork.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Louisiana Radio Network is a privately held, Baton Rouge-based state radio network founded in 1974 that produces and distributes Louisiana-focused news, politics, sports, business, and agricultural programming through an affiliate station network, website streaming, and the Tiger Rag Radio sports brand.

Ownership category

akta.pro rank

Product category

Radio Broadcasting and News Production

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAIAEAG

Talk/News/Sports Radio Networks & Syndication

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPAIAEAH

Radio Network Distribution & Programming Services (Syndicators, Format Providers)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

SECONDARYMPABABAD

News/Talk Radio Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Radio Networks

SECONDARYMPAIAEAL

Radio Content Production & Studios (On-air Production, Imaging, Jingles)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Radio & Audio Broadcasting (Terrestrial, Satellite, Digital Radio)

Keywords

• State radio network
• News broadcasting
• Sports talk radio
• Agricultural news programming
• Radio advertising sales

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

Louisiana Radio Network produces and distributes statewide news, sports, political, and agricultural radio programming from its Baton Rouge headquarters. It supplies daily newscasts, sportscasts, and specialty shows (including Tiger Rag Radio) to a network of affiliate radio stations across Louisiana and provides live streaming, an audio archive, and affiliate support services via its website.

Product overview

Louisiana Radio Network is a unified radio broadcasting platform and news organization providing comprehensive coverage of Louisiana news, politics, sports, and agriculture. The network operates as a core product with multiple sub-brands and services, including the flagship Louisiana Radio Network news coverage, Tiger Rag Radio sports brand (magazine and radio show), live audio streaming, and affiliate support services. The network distributes content through its own website and multiple affiliate stations across Louisiana including WWL, WTIX, WRKF, KMDL, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Louisiana Radio Network News Broadcasts Daily newscasts and statewide news programming covering Louisiana politics, government, sports, and community stories, distributed via affiliate radio stations across the state.
• Tiger Rag Radio Sports-focused radio show covering LSU athletics and Louisiana sports, broadcast through the network and streamed online via tigerrag.com.
• Live Audio Streaming Web-based live streaming of the latest newscasts, sportscasts, and Tiger Rag Radio programming accessible to listeners through the network's website.
• Advertising Sales Sales service enabling local and regional businesses to place advertising across Louisiana Radio Network stations, the website, and Tiger Rag Radio.
• Affiliate Support Services Operational support for radio station affiliates including access to audio files, program logs, commercials, and administrative resources through the affiliates portal.
• Audio Archive Archive of Agri-News programs, newscasts, commercials, and recorded program content available to affiliate stations through the network's portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WRKFcoreChannel Partner/ Reseller/ DistributorWRKF is an affiliate radio station that distributes Louisiana Radio Network content. Located in Baton Rouge, Louisiana.
• WTIXcoreChannel Partner/ Reseller/ DistributorWTIX is an affiliate radio station that distributes Louisiana Radio Network content. Located in New Orleans, Louisiana.
• WWLcoreChannel Partner/ Reseller/ DistributorWWL is an affiliate radio station that distributes Louisiana Radio Network content. Located in New Orleans, Louisiana.
• KFNVminorChannel Partner/ Reseller/ DistributorKFNV is an affiliate radio station in the Louisiana Radio Network affiliate network.
• KMDLminorChannel Partner/ Reseller/ DistributorKMDL is an affiliate radio station in the Louisiana Radio Network affiliate network.
• Tiger RagcoreChannel Partner/ Reseller/ DistributorTiger Rag is a sports magazine and radio show partner that collaborates with Louisiana Radio Network. The network manages Tiger Rag Radio and serves as local sales manager for Tiger Rag.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Premiere Networks (iHeartMedia): Largest US radio syndicator, owned by iHeartMedia, distributing talk, news, and sports programming (e.g., Rush Limbaugh, Glenn Beck, Coast to Coast AM) to thousands of affiliate stations. Comparable as a radio content syndicator serving affiliates, but operates at massive national scale.
• Salem Radio Network: Radio network distributing news/talk and Christian programming to affiliate stations nationwide, owned by Salem Communications. Comparable as a news/talk syndicator, with a content and distribution model parallel to LRN's.
• Westwood One: Major national radio network and syndicator distributing news (CNN Radio, ABC News Radio), sports (NFL, NCAA), and talk programming to affiliates. Comparable as a radio network distributing content across multiple formats to affiliate stations.
• ABC News Radio: National radio news service operated by ABC News, distributing newscasts and audio content to affiliate radio stations. Directly comparable as a radio news syndicator serving affiliates, though at national scale and with broader newsroom resources.
• Cumulus Media / Westwood One Sports: Major US radio broadcaster and content distributor, owner of Westwood One, producing sports and talk programming syndicated nationwide. Comparable in radio network operations and sports content distribution, though at significantly larger scale.

Direct peers

• Compass Media Networks: National radio syndicator and network programming provider that distributes talk, news, and sports content to affiliate stations. Directly comparable to LRN as a radio network/syndicator, though operating at national rather than state scale.
• Mississippi Radio Network: State-level radio network producing news, sports, and talk content distributed to affiliate stations across Mississippi. Closest structural peer to LRN as a single-state news/talk/sports radio network with affiliate distribution model.
• Alabama Radio Network: Alabama state radio network providing news, sports, and agriculture programming to affiliate stations across the state. Highly comparable to LRN in scope, content verticals, and single-state affiliate syndication model.

Emerging players

• Townhall Media: Conservative news media company producing radio shows (e.g., distributed via Salem), podcasts, and digital content. Comparable as a politically-aligned audio content producer competing for talk radio audiences, though with a stronger digital footprint.

Regional players

• Georgia News Network: State-level radio network in Georgia distributing news and sports content to affiliate stations. Comparable in business model (state network + affiliates) but operates in a different geography than LRN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/LaRadioNetwork
• Facebookfacebook.com/LARadioNetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana Radio Network