Vedette Shapewear

What Vedette Shapewear does

Vedette Shapewear (Vedette Store LLC) is a family-owned shapewear brand founded in 1979 by Aurora Gomez and Ramiro Vargas. The company designs, manufactures, and sells compression garments primarily for women, with product lines spanning bodysuits, bras, shaper shorts, waist cinchers, leggings, and swimsuits, plus extensions into men's compression wear, maternity shapewear, and post-surgery garments. Core products are built using Latex and Powernet construction manufactured in Colombia, with compression levels ranging from Firm to Extra Firm, sizes from 2XS to 5XL, and waist sizes 28-44, with Valencian lace trim featured across multiple SKUs for aesthetic differentiation.

The company operates a direct-to-consumer e-commerce model via a Shopify-hosted storefront (vedettestore.com) with global shipping to 70+ countries and multi-currency display. It also runs a wholesale B2B program offering tiered volume discounts (65-73% off retail) to retailers and resellers with a $400 minimum order. Distribution is supported by 20+ payment integrations including Afterpay BNPL, Apple Pay, Google Pay, Shop Pay, PayPal, and regional methods, plus 106k Facebook followers and email automation for marketing. The company employs 11-50 people, is headquartered in Peachtree City, Georgia, and operates as Vedette Store LLC with no external funding, no parent company, and no disclosed investors. Pricing on the DTC channel ranges from approximately $30 for basic body shapers to $130+ for full-body compression suits, with free shipping on orders over $100.

Name

Vedette Shapewear

Legal name

Vedette Store LLC

Website

https://vedettestore.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Vedette Shapewear is a family-owned shapewear brand founded in 1979 that designs and sells Latex and Powernet compression garments via DTC e-commerce (vedettestore.com) and a wholesale B2B program, serving women, men, maternity, and post-surgery customers globally.

Ownership category

akta.pro rank

Product category

Shapewear Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Contractors (315210)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industries

Compression, Base Layers & Thermals (CRAAAEAH), Compression Therapy for Venous/Lymphedema (Bandages, Wraps, Garments) (HLAHALAF), Yoga, Pilates & Studio Wear (CRAAAEAC)

Keywords

• Shapewear apparel
• Compression garments
• Body shaping clothing
• Post-surgery garments
• Waist cinchers

Headquarters

HQ city

Griffin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through vedettestore.com Shopify storefront to individual consumers. Products are priced at fixed retail rates with occasional promotional discounts. This is the primary revenue stream.
2. Wholesale B2B: Bulk orders to retailers and business customers with tiered volume discounts (65-73% off retail pricing). Wholesale minimums start at $400. This channel targets physical retail stores and online resellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vedette Shapewear designs, manufactures, and sells a broad catalog of body-shaping garments (bodysuits, waist cinchers, shaper shorts, leggings, bras, sculpting swimsuits, men's compression, and post-surgery compression wear) made in Colombia with Latex and Powernet fabrics, distributed globally via a Shopify D2C storefront and a tiered wholesale B2B program. Products are offered in sizes 2XS to 5XL with multiple compression levels and are priced at $30 to $130+ per unit at retail.

Product overview

Vedette Shapewear is a family-owned business since 1979, founded by Aurora Gomez and Ramiro Vargas, offering a diverse range of shapewear products designed for comfort, durability, and style. The product portfolio is organized into multiple collections including Bodysuits (including underbust, full body, and thong-back styles), Bras (support, sport, and post-surgery), Panties/Shaper Shorts (including butt lifter, boyshort, and lace trim styles), Waist Cinchers (with varying compression levels and row configurations), Leggings (fitness and maternity), Swimsuits (sculpting one-piece styles), and Men's compression wear. Products feature compression levels ranging from Firm to Extra Firm, use materials including latex, rubber, spandex, nylon, and cotton, and are manufactured in Colombia. The company also offers a wholesale program with tiered pricing (65-73% off) and post-surgery shapewear designed for recovery support. The brand combines traditional craftsmanship with modern shapewear technology to empower confidence and provide timeless style.

Differentiator

Problem solved

Functional benefit

Products and services

• Butt Lifter Panty Short Shapewear shorts with firm compression shaping and a special cut that provides natural lift to the butt for a rounder, firmer appearance. Made in Colombia.
• Dana Panty Boyshort Panty girdle shapewear providing firm control to tummy and hips with front hook-and-eye closure, Valencian lace design, rear lift, cotton gusset, and latex construction.
• High Waist Lace Trim Shapewear Slip Shorts High-waisted shapewear shorts with delicate lace trim designed to smooth and shape curves while remaining breathable, ideal for wearing under dresses or skirts.
• High Waist Short Firm Compression Shaper Shapewear shorts providing firm compression to embrace natural curves and provide shaping support.
• Lace Trim Shapewear Boyshort Boyshorts combining comfort and confidence with delicate lace trim.
• Mid Thigh Hook & Eye High Waist Short Shapewear shorts with adjustable three-row hook and eye closure, featuring floral trim and underlined silicone for soft and secure finish.
• Evonne Extra Firm Underbust Bodysuit Underbust bodysuit designed to achieve a sleek and sculpted silhouette with extra firm compression.
• Salma High-back Underbust Body Shaper Underbust body shaper offering slimming effect with high-back design for comprehensive coverage.
• Extra Firm Control Full Body Shaper Full body shapewear expertly designed for all-day wear with extra firm control to transform silhouette.
• High Back Full Body Shaper All-in-one shapewear that instantly transforms the body with high back design for full coverage.
• Megane Boyshort Bodysuit Flexible boyshort bodysuit that shapes silhouette and flatters figure.
• Evonne Extra Firm Underbust Bodysuit Thong Underbust bodysuit with thong back offering extra firm compression for a sculpted silhouette.
• Nadine Bodysuit (Thong Back) Bodysuit with thong back design to slim waist and enhance curves.
• Nadine Bodysuit Second skin bodysuit that seamlessly trims and shapes while allowing confidence in showing off curves.
• Gigi Zipper Girdle Classic underbust bodysuit with zipper closure for firm control.
• Boy-short Bodysuit w/buttlifter Boy-short bodysuit with butt lifter feature for a trim and toned figure.
• Valerie Extra Firm Waist Trainer Extra firm waist trainer for intensive waist training and sculpting.
• Firm Support Waist Cincher Waist cincher designed to help achieve a coveted hourglass silhouette with firm support.
• Valerie Waist Cincher (3 Rows) Three-row waist cincher providing firm compression for waist sculpting.
• Extra Firm 3 Rows Latex Waist Cincher Vest Three-row latex waist cincher vest providing extra firm compression for waist training.
• Renee Underbust Waist Cincher Underbust waist cincher available in extended sizes up to 5XL for comprehensive waist shaping.
• Renee Underbust Full Back Waist Cincher Underbust waist cincher with full back coverage for comprehensive shaping.
• Sport Waist Trainer Waist trainer designed for active wear during sports and exercise.
• High-Waist Fitness Shaper Legging Fitness legging in classic black with high waist design, elevating workout performance while providing shaping support.
• High-Performance Shaper Legging High-performance leggings that keep wearer comfortable yet supported all day with high-quality fabric.
• Maternity High-Performance Legging Maternity leggings with innovative design providing support during pregnancy while allowing active movement.
• Lace Support Bra Wire-free lace support bra with removable straps offering a blend of beauty and function.
• Racerback Sport Bra Racerback sport bra designed with extra-strong support for active wear.
• High-Support Sport Bra Exclusive luxury sport bra designed with sophisticated sense of style and high support.
• Post-Surgery Front Closure Bra Front closure bra designed for post-surgery recovery with comfort and full back support.
• Open-Bust Strapless Short Body Shapewear Versatile strapless body shapewear with open-bust design for outfit flexibility.
• Full Body Suit Mid-Thigh w/zipper & Lace Sturdy full body suit with mid-thigh length, zipper and lace detailing for post-surgical recovery support.
• Open-Bust Full Body Shapewear Open-bust full body shapewear designed for everyday wear with unmatched comfort and support.
• Post-Surgery Chin Strap Chin strap engineered for post-surgical recovery with gentle compression for optimal recovery support.
• Open Bottom Mid Thigh Shaper Mid-thigh shaper engineered for post-surgical recovery and everyday confidence with open-bottom design.
• Men's Compression Vest Men's compression vest that firms chest, narrows waistline and sculpts the male silhouette.
• One piece Sculpting Boy-short Swimsuit One-piece swimsuit with boy-short design combining sleek elegance with comfort.
• One piece Sculpting Deep V-neckline Swimsuit Figure-flattering one-piece swimsuit with deep V-neckline combining style and shaping.
• Vedette Wholesale B2B Program Wholesale program for retailers and resellers offering volume-tiered pricing: $400–$1,999 orders receive 65% off, $2,000–$2,999 receive 70% off, and $3,000+ receive 73% off retail pricing, plus exclusive monthly specials. Requires EIN and business address; contact [email protected] or (770) 412-9385 Ext: 1004.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maidenform: Established US intimate apparel and shapewear brand with broad mass-market distribution; overlaps in shapewear but operates as a much wider intimates portfolio.
• Savage X Fenty: Celebrity intimates and shapewear brand with subscription model; comparable on shapewear product and DTC execution, but a much larger, venture-backed operation.
• Wolford: Premium European hosiery and body-shaping apparel maker; overlaps in legwear/body shaping but positioned as a broader luxury wardrobe brand.

Direct peers

• Ann Chery: Colombian shapewear specialist selling latex and Powernet body shapers via DTC and wholesale; the closest functional cousin in materials, construction, and distribution model.
• Spanx: The category-defining shapewear brand with extensive DTC and retail distribution; the benchmark competitor every shapewear brand measures itself against.
• Honeylove: DTC-first shapewear brand targeting women 35+ with figure-flattering design and strong review-driven acquisition; a premium DTC peer for Vedette.
• Miraclesuit: Shaping swimwear and body-shaping apparel brand; comparable because it pairs shaping technology with apparel (including swimwear) similar to Vedette's swimwear line.
• Commando: Women's shapewear and intimate apparel brand focused on seamless construction and premium feel; competes with Vedette for the DTC shapewear shopper.
• Leonisa: Colombian-founded shapewear and intimate-apparel brand with global DTC and wholesale reach; directly comparable given shared manufacturing origin and shapewear-only category focus.
• SKIMS: Modern shapewear and intimates brand with celebrity-driven DTC marketing; competes for the same women's shapewear customer with a very different, technology-led positioning.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vedettestore
• Xx.com/vedette_esp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedette Shapewear