Aigostar

What Aigostar does

Aigostar is a Fuzhou, China-headquartered designer and manufacturer of consumer household electrical products, founded in 2009 and operating as a private company with 11–50 employees. The portfolio spans roughly 9,000 stock-keeping units organized into four product categories: household appliances (e.g., 1900W 7L air fryers, travel steam irons), lighting products (including an extensive solar light series for outdoor applications), electrical products (region-specific power strips in German and Italian formats, alkaline/carbon-zinc/rechargeable/button-cell batteries, cable accessories), and smart products (a BT mesh smart gateway plus five interconnected systems covering smart home appliances, lighting, security, control, and networking). The company claims 1,000+ independent intellectual property rights and operates two EU-registered private brands, AIGOSTAR and NOBLEZA, which cover LED lighting, electrical equipment, small household appliances, and pet products.

The company sells through a B2B online shop, a distributor and dealer network spanning more than 30 countries (with documented presence in Spain, Italy, the Netherlands, Germany, Portugal, France, the UK, Poland, Finland, Denmark, Greece, Hungary, the Czech Republic, Slovakia, the US, Chile, and China), 20,000+ direct-operated community store customers, and direct engagement at international trade shows including the 138th Canton Fair and the 2025 Mexico International Hardware Expo. A 10-language corporate website (English, Chinese, Spanish, French, Italian, Polish, German, Dutch, Portuguese, Bulgarian) supports international buyer outreach, and a 100,000㎡ storage center underpins logistics. Revenue mechanics are hardware sales across B2B and B2C channels combined with private-label/brand licensing through the two EU brands; no pricing, revenue figures, funding history, ownership structure, or management team information is publicly disclosed.

Name

Aigostar

Legal name

Aigostar

Website

https://aigostar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Aigostar is a China-based manufacturer of household electrical appliances, lighting, regional-format power accessories, and smart home systems, selling under two EU brands (AIGOSTAR and NOBLEZA) to distributors, dealers, and community store operators across 30+ countries.

Ownership category

akta.pro rank

Product category

Household Electrical Appliances

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Household electrical appliances
• Smart home systems
• LED lighting products
• Solar lighting solutions
• Consumer electronics

Headquarters

HQ city

Fuzhou

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of household electrical appliances, lighting products, electrical supplies, smart home products, and batteries through B2B and B2C channels
2. Private Label/Brand Licensing: Two EU private brands (AIGOSTAR and NOBLEZA) covering LED lighting, electrical equipment, small household appliances and pet products

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Aigostar designs, manufactures, and distributes a multi-category portfolio of household electrical appliances (air fryers, steam irons), lighting products (LED and solar-powered fixtures), electrical supplies (regional-style power strips, batteries, cable accessories), and smart home systems (BT Mesh smart gateway and integrated appliance/lighting/security/control/network systems). Products are sold under two EU private brands, AIGOSTAR and NOBLEZA, through a B2B online shop, distributor/dealer network, and direct-operated community stores in 30+ countries.

Product overview

AIGOSTAR operates as a multi-category consumer electronics and smart home products company offering a diverse portfolio organized into four main product categories: Household Electrical Appliances, Lighting Products, Electrical Products, and Smart Products. The smart products division includes five interconnected systems (smart home appliance, smart lighting, smart security, smart control, and smart network systems) plus a BT mesh smart gateway. The company also produces an extensive Solar Light Series for outdoor applications. Electrical products span power strips in various regional styles (German, Italian) and specifications, batteries (alkaline, carbon-zinc, rechargeable, button cells), and cable accessories. Household appliances include air fryers and travel steam irons. AIGOSTAR owns two EU private brands—AIGOSTAR and NOBLEZA—both covering LED lighting, electrical equipment, small household appliances, and pet products. The company maintains a B2B shop platform for product distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Light Series Comprehensive line of solar-powered outdoor lighting products including solar lawn lights, solar string lights, solar wall lights, Smart Solar Mirage lights, solar flood lights, solar pendant lights, and solar street lights for residential and commercial outdoor use.
• Air Fryer 1900W 7L Touch-controlled air fryer with 1900W power output and 7L capacity, designed for household cooking use.
• Travel Steam Iron Compact portable steam iron suitable for travel and household garment care.
• Two-Way Wall Light (Black) Double-headed wall-mounted light fixture in black finish with GU10 fitting (light source not included), intended for residential and commercial wall lighting.
• German 2-Way Power Strip with Switch 5M German-style 2-way power strip with master switch, 5M cable, 3G1.5mm² specification, white color, designed for European-market electrical connections.
• L-Series German 4-Way Power Strip with Switch, Type-C, and USB German-style 4-way power strip with master switch, integrated Type-C and USB ports (5V 2.4A), 3M cable, 3G1.5mm² specification, available in white and gray, for European-market power distribution and device charging.
• German Style 5-Gang Power Strip German-style 5-outlet power strip with 16A plug, master switch plus individual switches, 1.5m cable, 3G1.0mm² specification, white color, for European-market multi-device power distribution.
• Italian 4-Way Power Strip with Switch Italian-style 4-way power strip with master switch, 16A rating, 5M cable, 3G1.0mm² specification, white and gray, for Italian-market power distribution.
• Italian 3-Way Power Strip Italian-style 3-way power strip with 10A plug, overload protection switch, 1.5m cable, 3G1.0mm² specification, white, for Italian-market power distribution.
• Alkaline Battery LR6 (AA) 1.5V Alkaline AA (LR6) batteries with 1.5V rating, offered in 8-piece and 4-piece packs for general consumer electronics use.
• Carbon-Zinc Battery R03 (AAA) 1.5V Carbon-zinc AAA (R03) batteries, 1.5V, 8-piece pack, for general consumer electronics use.
• Rechargeable Battery HR6 (AA) 1600mAh Rechargeable AA (HR6) batteries with 1600mAh capacity and 1.2V rating, 2-piece pack, for reusable consumer electronics power.
• Button Cell AG8 LR55 1.5V AG8 LR55 button cell batteries, 1.5V, 4-piece pack, for small electronic devices such as watches and remote controls.
• Cable Waterproof Joint M16-BL M16-rated cable waterproof connector/joint for outdoor electrical installations, providing ingress protection for cable connections.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Xiaomi: Global consumer electronics giant with an extensive smart home ecosystem (Mi Home) and broad small-appliance portfolio including kettles, air fryers, and rice cookers, making it a direct comparable on smart home and small household appliances.
• Signify (Philips Lighting): World leader in LED lighting and smart lighting (Philips Hue), directly comparable to Aigostar's smart lighting system and broader lighting products portfolio, though at a vastly larger scale and premium positioning.
• Schneider Electric: Global electrical products and energy management major with a substantial consumer electrical accessories business, directly comparable to Aigostar's German/Italian-style power strips and broader electrical product category.
• Energizer (battery and lighting): Established brand in batteries and portable lighting, directly comparable to Aigostar's battery and solar light product lines on consumer electrical category overlap.
• Duracell: Global battery and portable power brand with significant private-label and OEM operations, a natural comparable to Aigostar's alkaline/rechargeable battery portfolio and EU retail presence.

Direct peers

• Anker Innovations: China-based consumer electronics company with a multi-brand, multi-category portfolio (Anker, eufy, Soundcore) sold globally through B2B and B2C channels, closely comparable to Aigostar's B2B-driven, multi-category, global distribution model.
• Cecotec: Spanish small-appliance brand with strong European retail presence across kettles, air fryers, and robotic vacuums, directly comparable to Aigostar's small household appliances strategy in European markets.

Emerging players

• Tuya Smart: IoT platform provider enabling white-label smart home devices, a direct competitor and potential technology partner for Aigostar's BT Mesh smart home product line.
• Gosund: Smart home device maker selling Wi-Fi plugs, bulbs, and accessories through B2B channels on Amazon and e-commerce, closely comparable to Aigostar's smart home product mix and EU/US distribution focus.
• Sonoff (ITEAD): Smart home specialist with Wi-Fi/Bluetooth switches, sensors, and gateways aimed at global B2B and DIY markets, directly comparable to Aigostar's smart home appliance and lighting systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aigostar_office
• Facebookfacebook.com/AigostarGB
• LinkedInlinkedin.com/company/aigostar-b-v

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aigostar