What Cecotec does

Cecotec Innovaciones S.L. is a privately held Spanish multi-category consumer appliance and electronics group headquartered in Valencia, founded in 1995. The company manufactures and sells directly to Spanish consumers a portfolio spanning 17+ product categories under unified Cecotec sub-brands: Conga robot vacuums and pool/lawn robots, Mambo kitchen robots, Cecofry air fryers, Gelatec ice cream makers, Cremmaet super-automatic coffee machines, AirClima air conditioners and EnergySilence ceiling fans, Bolero washing machines, AirGlisse/AirLisse hair stylers and DryGlam/IoniCare hair dryers, Flow mattresses, DrumFit treadmills and exercise bikes, Bongo electric scooters, and the Hyper MX, Cecotec Vulcano, Shark RS, and Halo electric motorcycles, alongside TR Atlas e-bikes.

The underlying technology base combines proprietary brand-level features (Conga AI camera navigation, Re-Spin and CreamON ice cream textures, ScubaDriving pool cleaning, TotalDestroy titanium-blade blending, EnergySilence DC ceiling fans, SteamMax laundry sanitization) with computer vision deployed in the flagship Conga X100 robot vacuum for obstacle detection and live video monitoring via companion app. No API, SDK, or platform integrations are exposed; the AI footprint is product-level rather than platform-level.

The business model is direct-to-consumer hardware unit sales through the owned cecotec.es storefront with free shipping to Peninsula and Canary Islands and 4-installment payment options, supplemented by physical retail in Spain. Pricing spans €69.90 (Gelatec EasyMove) to €4,999 (Cecotec Vulcano). Headcount sits at 501–1,000, no revenue is disclosed, and the group includes a subsidiary Solotriatlon S.L. In July 2026 Cecotec announced a €100 million joint venture with Casas InHaus to build a 6,000-home/year industrialized construction gigafactory, opening a non-core B2B vertical serving developers, public administrations, and investors.

Name

Cecotec

Legal name

Cecotec Innovaciones S.L.

Website

https://storececotec.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cecotec is a privately held Valencia-based manufacturer selling robot vacuums, kitchen appliances, air conditioners, electric mobility, fitness, and personal care products directly to Spanish consumers through cecotec.es and retail, recently committing €100M to an industrialized housing JV with Casas InHaus.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (44921)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Big-Box Electronics + Small Appliances Retail (CRACAAAC)

akta.pro secondary industries

Consumer Electronics & Appliances Online Retailers (CRAFADAD), Kitchen Gadgets & Tools Retail (CRACADAB)

Keywords

• Home appliances
• Robot vacuum cleaners
• Electric mobility vehicles
• Kitchen appliances
• Personal care appliances

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Direct sales of owned-brand appliances and electronics including robot vacuums, air conditioners, kitchen appliances, fitness equipment, and electric mobility products. Revenue generated through one-time product purchases via e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cecotec designs, manufactures and sells its own brand of small electrical household appliances and consumer electronics across 17+ categories, including robot vacuum cleaners, pool cleaning robots, robot lawn mowers, stick vacuums, air conditioners, ceiling fans, multifunction cooking robots, air fryers, super-automatic coffee machines, ice cream makers, hand blenders, washing machines, mattresses, hair stylers and dryers, electric scooters, electric motorcycles and e-bikes. The company sells these products primarily through its own direct-to-consumer Spanish e-commerce storefront with free shipping and a 3-year warranty, with a growing B2B industrialized-housing venture through Casas InHaus.

Product overview

Cecotec is a Spanish multi-category home appliance and consumer electronics company offering a diversified portfolio of products across multiple categories including cleaning (Conga robot vacuums and pool cleaners, Conga GrassHopper robot lawn mowers, Conga Rockstar stick vacuums), climate control (AirClima air conditioners, EnergySilence ceiling fans), kitchen appliances (Mambo cooking robots, Gelatec ice cream makers, Cecofry air fryers, Cecremat and Cremmaet coffee machines, Katana blenders), personal care (AirGlisse and AirLisse hair stylers, DryGlam and IoniCare hair dryers), home comfort (Bolero washing machines, Flow mattresses), mobility (Bongo electric scooters, Hyper MX, Cecotec Vulcano/ Shark RS/ Halo electric motorcycles, TR Atlas e-bikes), and fitness (DrumFit treadmills, bikes, and air bikes). The company operates primarily under the Conga, Mambo, AirClima, Bolero, Bongo, and Cecofry brands, selling directly to consumers through its Spanish e-commerce platform with a 3-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• CecoCare: Customer support portal for managing orders, assistance, and售后服务
• CecoTV

Products and services

• Conga X100 Robot Vacuum Robot vacuum cleaner with 20000 Pa suction, 4-in-1 self-cleaning base with disinfection, AI camera-based navigation, lifting rotating mops and a companion video-manager app for remote monitoring. Targeted at Spanish and European households seeking hands-free deep cleaning.
• Conga X70 Robot Vacuum Self-emptying robot vacuum with 15000 Pa suction, laser and AI navigation, rotating mops, lateral brush and WiFi/Bluetooth connectivity for households wanting automated floor maintenance.
• Conga Y80 Robot Vacuum Robot vacuum with AI Laser Eye navigation, 13000 Pa suction, tangle-free brush, up to 220 m² coverage, 2.5L auto-emptying base and APP 3.0 zone cleaning control, for large-home users.
• Conga Pooldroid 5000 TotalClean Pearl Pool Robot Wireless pool cleaning robot using ScubaDriving Tech for ordered cleaning of floors, walls and waterline in pools up to 100 m², with 120-minute autonomy, 180 µm high-efficiency filter and 4L debris capacity.
• Conga Pooldroid 10000 TotalClean AquaSkater Pool Robot High-suction (230 L/min) wireless pool cleaning robot for heavy-duty dirt and algae, eliminating tangled cables and hoses via cord-free operation. Targeted at owners of large residential or semi-commercial pools.
• Conga GrassHopper 500 Map Connected Robot Lawn Mower Robotic lawn mower with digital brushless motor, ordered cutting, app-based mapping, rain sensor and adjustable blade height for gardens up to 500 m² and slopes up to 45°.
• Conga Rockstar S50 Flex Stick Vacuum Lightweight cordless stick vacuum with 340W brushless motor and sustained suction power for quick household cleanups.
• Conga Rockstar RS80 Pet Flex Detect Stick Vacuum 600W cordless stick vacuum with 200 AW / 28 kPa suction, anti-tangle XXL brush for pet hair, 65-minute eco autonomy, LED light and flexible tube for pet-owning households.
• Mambo CooKing Unique Cooking Robot 2200W multifunction cooking robot with 45 functions, food dispenser, 4.5L jar and guided recipes, designed for households wanting one appliance for chopping, steaming, stewing and full meal preparation.
• Mambo CooKing Victory Cooking Robot 1700W multifunction cooking robot with 45 functions, food dispenser, 4.5L jar, steamer and boiling basket for guided recipe-based cooking in home kitchens.
• AirClima 9000 Smartfresh Split Air Conditioner 9000 BTU split air conditioner with heat pump, remote control and LED display for home climate control.
• AirClima 12000 Smartfresh Connected Split Air Conditioner 12000 BTU split air conditioner with heat pump, WiFi connectivity, remote control, LED screen and A++ energy rating, allowing smartphone-based climate scheduling.
• AirClima 24000 Smartfresh Split Air Conditioner 24000 BTU high-capacity split air conditioner for rapid seasonal cooling/heating in larger rooms or open spaces.
• EnergySilence Aero 5295 LightWood Ceiling Fan DC-motor ceiling fan using EnergySilence Technology, providing efficient temperature circulation with one-click controls and a light-wood finish suitable for modern interiors.
• Gelatec 1800 Touch Ice Cream Maker Ice cream, slushy and frozen-drink maker with 9 programs, 2 special functions, CreamOn texture technology and a TFT touch screen for fine-grained texture control.
• Gelatec EasyMove Handheld Ice Cream Maker Handheld, 5-program ice cream maker with vertical mixing for creamy textures, designed to produce ice creams, sorbets and frozen drinks in three steps at a €69.90 entry price point.
• AirGlisse 14in1 Platinum Hair Styler 1400W, 110000 rpm multi-styler with plasma function, 14 styling accessories, rotating function, brushless motor and leather case for at-home professional hair styling.
• AirLisse 6in1 iTwerk Platinum Hair Straightener Air hair straightening iron with infrared technology, vibrating plates, plasma function, three usage modes and six styling accessories, packaged with a leather case.
• Cecofry&Grill Smokin'Prime 11000 Air Fryer 2800W, 11-litre air fryer with four heating resistances for grill-style browning, a movable divider for dual or single temperature zones and oil-free cooking.
• Bolero DressCode 12950 Autodose Direct Drive 3D Titanium Washing Machine Front-loading 12 kg, 1400 rpm, Class A autodose washing machine with Direct Drive motor, SteamMax, Sanitize, OnSmart and Fuzzy Logic, featuring a 9.2-inch Core Matrix Screen.
• Bolero DressCode 10950 Autodose Inverter 3D Ice Blue Washing Machine Front-loading 10 kg, 1400 rpm, Class A autodose washing machine with Inverter Plus motor, SteamMax, Sanitize, OnSmart, Fuzzy Logic and XXL door for family-sized laundry loads.
• Bolero DressCode 10610 Inverter Ice Blue Washing Machine Front-loading 10 kg, 1400 rpm, Class A washing machine with SteamMax, Inverter Plus motor, 15 programs, OnSmart, Fuzzy Logic, Stop&Go and Drum Clean cycle for everyday laundry.
• Bongo D40 XL Suspension Connected Electric Scooter 800W-max electric scooter with double suspension, 10-inch tires, up to 40 km range, Bluetooth/app connectivity and compliance with Spanish urban circulation regulations.
• Bongo Y45 Connected Electric Scooter 750W-max double-suspension electric scooter with up to 45 km range, smartphone app control and compliance with the new Spanish urban circulation regulations.
• Bongo Doble Y85 2x2 XXL Connected Electric Scooter 2100W-max dual-motor all-terrain electric scooter with double suspension, up to 85 km range, extra-wide platform, smartphone control and Spanish-regulation compliance.
• Hyper MX Urban Electric Motorcycle L3e-homologated urban electric motorcycle with 6400W max power, removable battery, central motor for balanced power delivery and up to 75 km range for A1/B-license commuters.
• Cecotec Vulcano Electric Motorcycle 17000W-max L3eB-homologated (125cc-equivalent) electric motorcycle with up to 151 km range, available in two colors for performance-oriented urban riders.
• Cecotec Shark RS Electric Motorcycle L3eB-homologated (125cc-equivalent) electric motorcycle delivering 5760W max power and up to 110 km range, available in two color schemes for dynamic urban use.
• Cecotec Halo Electric Motorcycle 10000W-max L3eB-homologated (125cc-equivalent) electric motorcycle with up to 130 km range and an urban-modern design available in two colors.
• TR Atlas Pro Carbon Electric Mountain Bike Top-of-the-line carbon-frame electric mountain bike with 29-inch wheels, LG 749Wh battery and elite components for high-performance off-road riding.
• Terrenator E7 Liberty Z Plus Lawn Mower 43 cm cut-width push lawn mower with Z-Tech System single-lever height adjustment, designed for large gardens.
• Flow 6680 Hybrid Mattress Pocket-spring hybrid mattress with 7 differentiated firmness zones, providing firm and light support for everyday rest.
• Flow 7800 Hybrid Mattress 30 cm multilayer hybrid mattress with SpringCore pocket-spring core and SeparateMuv, ViscoCare+ and BreathSoft technologies for personalized comfort and breathability.
• Flow CecoFresh 2700 CoolConfort Hybrid Mattress 27 cm hybrid pocket-spring mattress with CoolConfort temperature-regulation technology for an ultra-refreshing sleep sensation.
• Txuletaco 8000 Inferno Electric Roast Oven 2200W electric roast oven with cast iron grill, stone and pizza trays, dual grease trays, temperatures up to 850°C and an included digital kitchen thermometer.
• Dragonfire 3200 Kamado Ceramic Charcoal Barbecue 32 cm ceramic kamado charcoal barbecue with cast iron support, airflow control and resistance up to 1000°C for outdoor grilling enthusiasts.
• Cremmaet Cube Super-Automatic Coffee Machine Compact super-automatic espresso machine that prepares barista-quality coffee with one-touch operation, aimed at home users seeking café-style drinks.
• Cremmaet Lungo Latte Super-Automatic Coffee Machine Super-automatic espresso machine with 20g processing unit, 240 ml milk reservoir, seven beverage options, stainless steel grinder, 2 L water tank and 19 bar pressure for milk-based drinks.
• DryGlam Waves Sensor 6in1 Hair Dryer Brushless ionic hair dryer with distance-sensor technology, six styling accessories, triple heat protection and 110000 rpm performance for home salon-style drying.
• IoniCare Dry&Keratin Olive Hair Dryer 1200W brushless hair dryer with NutriEssence technology, 107000 rpm motor and ionic function for keratin and olive-oil infused drying.
• DrumFit WayHome 1600 Obelia Ultraflex Pro Treadmill Folding 1500W home treadmill with adjustable speed, motorized incline, 130x42 cm shock-damped running surface, integrated screen and massage belt for indoor cardio training.
• DrumFit Indoor 24000 Race Sprint Indoor Cycling Bike Indoor cycling bike with 24 kg flywheel, heart rate monitor, LCD screen, app connectivity, transport wheels and adjustable saddle, supporting users up to 120 kg and 190 cm.
• DrumFit WOD Rider Ultimate Air Bike High-performance air-resistance bike with 679.5 mm fan, bidirectional pedaling, dual soft-and-silent belt, LCD screen and connectivity for CrossFit-style training up to 150 kg.
• Katana 15 TotalDestroy Full B Screen Hand Blender 1500W digital-screen hand blender with four titanium-coated TotalDestroy blades, PerreoMove up-and-down blade motion and progressive speed selector with Turbo for high-powered blending.

Quantifiable outcome

• 3-year warranty on products in Spain
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Casas InHausflagshipStrategic or Co-development Partner · 16 July 2026Cecotec has partnered with industrial construction company Casas InHaus to establish one of Europe's largest industrialized construction gigafactories. Cecotec is investing €100 million into the venture with a planned production capacity of 6,000 homes annually. The gigafactory will serve developers, public administrations, and investors seeking cost certainty and reduced delivery times using Grade 6 industrialized construction. The alliance is expected to generate approximately 4,000 direct and indirect jobs and positions both companies to tap into growing demand for industrialized construction across Europe.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• BSH Hausgeräte (Bosch, Siemens): Europe's largest home appliance manufacturer, competing with Cecotec's Bolero washing machines, AirClima air conditioners, and broader major appliance categories.
• Xiaomi: Global consumer electronics platform whose Mi Robot Vacuum and smart home ecosystem compete directly with Cecotec's Conga line, while its broader appliance ambitions overlap Cecotec's portfolio.
• Dyson: Premium smart home appliance maker competing across Cecotec's stick vacuum (Conga Rockstar), hair care (AirGlisse/DryGlam), and air purifier/care categories.
• SEB Group (Rowenta, Tefal, Krups): French home appliances conglomerate whose Rowenta stick vacuums, fans, and small appliances compete with Cecotec's Conga Rockstar, EnergySilence fans, and Cecofry air fryers.

Direct peers

• Dreame Technology: Fast-growing smart cleaning appliance company with robot vacuums, stick vacuums, and hair dryers that overlap Cecotec's Conga, Conga Rockstar, and DryGlam product families.
• Ecovacs: Chinese maker of Deebot robot vacuums and Winbot window cleaners, a direct global competitor to Cecotec's Conga robot vacuum and pool robot ranges.
• De'Longhi: Italian small kitchen appliance specialist (coffee machines, cooking, air conditioning) overlapping with Cecotec's Cremmaet super-automatic coffee machines and Mambo cooking robot ranges.
• iRobot: US-based Roomba robot vacuum pioneer and Cecotec's most direct competitor in the smart cleaning robot category, with overlapping AI navigation and self-emptying base features.
• Roborock: Premium robot vacuum and smart home cleaning brand competing head-to-head with Cecotec's Conga line in laser navigation, mopping, and app-connected models.
• SharkNinja: Multi-category small appliance brand (vacuums, kitchen, personal care) with a similar portfolio breadth strategy to Cecotec, competing across robot vacuums, air fryers, and hair care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cecotecoficial
• Facebookfacebook.com/cecotechomeapps
• LinkedInlinkedin.com/company/cecotec-innovaciones-s--l-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cecotec