Alcone Marketing Group

What Alcone Marketing Group does

Alcone Marketing Group, Inc. is a U.S.-based B2B promotional and shopper marketing agency founded in 1994 and headquartered in Irvine, California, with additional offices in New York City and Irving, Texas. The firm operates as a wholly-owned subsidiary of The Marketing Arm Inc., a Dallas-based strategic operating company that also controls Fanscape LLC and Platinum Rye LLC, giving Alcone access to sister-agency capabilities in sports, music, gaming, entertainment, talent, and influencer marketing. With a stated team of 50+ employees, Alcone delivers a unified service suite spanning physical experiences, story-driven content, social media, out-of-home advertising, direct-to-consumer marketing, in-store marketing, and media-to-shelf activation, serving enterprise brand and sales managers who prioritize shopper marketing beyond traditional retail channels.

The agency's client portfolio is horizontally diversified across enterprise accounts, with documented work for the California Lottery, The UPS Store, Arby's, Häagen-Dazs, and Youtheory. Notable engagements include a 20,000+ retail-location out-of-home and point-of-sale campaign for the California Lottery Draw Games, an annual Tournament of Roses Parade activation supporting the UPS Store / Toys for Tots Literacy Program (which has helped raise nearly $7.3 million since 2008), an in-store environment redesign for Arby's, an AR-driven 60th anniversary campaign for Häagen-Dazs, and omnichannel social, video, and e-commerce support for Youtheory. Alcone's business model is professional services, with engagements structured as project-based or retainer-based work for marketing decision-makers, and it explicitly positions itself as combining a 'diligent focus on data and analytics' with 'creative bravery and experimentation.'

Underlying technology consists of standard data and analytics platforms paired with creative production tools; the firm discloses no proprietary technology, no AI/ML capabilities, no published APIs or SDKs, and no patents or trademarks. Pricing is not publicly disclosed. Alcone has no independent funding history as a subsidiary and is not subject to public-company disclosure requirements.

Name

Alcone Marketing Group

Legal name

Alcone Marketing Group, Inc.

Website

https://alcone.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Alcone Marketing Group is a U.S.-based B2B promotional and shopper marketing agency serving enterprise brand and sales managers. A subsidiary of The Marketing Arm Inc., it delivers physical experiences, social, OOH, DTC, in-store, and media-to-shelf activations across three U.S. offices.

Ownership category

akta.pro rank

Product category

Promotional and Shopper Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Promotional marketing services
• Shopper marketing agency
• Experiential marketing services
• Brand activation campaigns
• In-store marketing solutions

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: B2B professional services model providing promotional and shopper marketing services to brand and sales managers. Services include physical experiences, story-driven content, social media, out-of-home, DTC, in-store, and media-to-shelf activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alcone Marketing Group is a B2B agency that designs and executes promotional and shopper marketing campaigns for brand and sales managers, spanning physical experiences, story-driven content, social media, out-of-home (OOH) advertising, direct-to-consumer (DTC) marketing, in-store marketing, and media-to-shelf activation. The agency combines data and analytics with creative experimentation to deliver end-to-end campaign execution for enterprise clients.

Product overview

Alcone Marketing Group is a promotional and shopper marketing agency that offers a unified suite of services centered on merging creativity with commerce. The core offering combines promotional and shopper marketing strategy with physical experiences, story-driven content, social media, out-of-home (OOH) advertising, DTC marketing, in-store marketing, and media-to-shelf activation. The agency operates as a collective of strategic thinkers and creative tinkerers, delivering measurable results through tools including physical activations, retail point-of-sale materials, pop-up experiences, AR storytelling, digital campaigns, and social media movements. Their work spans major brand campaigns such as the CA Lottery Draw Games campaign, UPS Store Rose Parade activation, Arby's in-store experience, Häagen-Dazs 60th Anniversary campaign, and Youtheory omnichannel marketing, supported by data and analytics capabilities alongside creative excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional and Shopper Marketing Services

Quantifiable outcome

• Outpaced single-store sales by 900% at CA Lottery Made From Scratch pop-up
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• Toys for Tots Literacy ProgramflagshipStrategic or Co-development Partner · 1 January 2008The UPS Store is the exclusive corporate partner of Toys for Tots Literacy Program. Alcone helped bring this partnership to life through the Tournament of Roses Parade activation on New Year's Day, raising awareness for childhood literacy. Since 2008, the UPS Store network has collected nearly $7.3 million to purchase more than 44 million books for children in need.
• The Marketing Arm Inc.coreOthersParent company and operating holding company. The Marketing Arm Inc. operates the Alcone Marketing Group website and is the parent organization of Alcone Marketing Group, Inc., Fanscape LLC, and Platinum Rye, LLC.
• Sister AgenciescoreStrategic or Co-development PartnerAlcone is aligned with world-class culture resources from sister agencies, providing expertise in sports, music, gaming, entertainment, talent, influencer, and more marketing specializations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Marketing Arm Inc. Direct parent of Alcone and a Dallas-based marketing agency offering promotional, shopper, sports, and entertainment marketing services. Closely comparable as both an operating agency and the source of cross-agency capabilities Alcone leverages.
• Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events, and activations. Comparable to Alcone in the experiential and brand activation space, though with broader international reach and deeper resources.
• George P. Johnson Experience Marketing: Large experiential marketing agency known for trade shows, brand activations, and event experiences. Competes with Alcone in physical brand experiences and pop-up activations for enterprise brands.
• Sparks: Philadelphia-based experiential and event marketing agency serving global brands. Comparable to Alcone in delivering experiential campaigns, retail activations, and brand storytelling for enterprise clients.
• GMR Marketing: Sports, entertainment, and lifestyle marketing agency with deep experiential capabilities. Comparable to Alcone in shopper and experiential marketing, with particular overlap in the entertainment and cultural activations Alcone accesses through sister agencies.
• Mosaic Group: Shopper marketing and experiential agency serving consumer brands across retail and event channels. Direct competitor in the shopper and promotional marketing space where Alcone has built its 30+ year reputation.
• Mering: Independent full-service creative agency delivering integrated campaigns for retail, CPG, and QSR clients. Comparable in size, structure, and client mix to Alcone, with overlap in retail-activation and integrated creative work.
• Concentric Experiential: Boutique experiential marketing agency producing brand events, pop-ups, and activations. Closely comparable to Alcone's physical experience and pop-up work (e.g., CA Lottery Made From Scratch) at similar scale.

Broad incumbents

• Doner: Independent creative agency with strong integrated and shopper marketing capabilities serving large enterprise brands. Comparable to Alcone in serving similar brand verticals at greater scale and broader service breadth.
• McCann: Global creative network within the IPG holding company offering advertising, shopper marketing, and brand experience services. Represents the larger incumbent competitor that Alcone and similar boutique agencies compete against for AOR assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alconemarketing
• Facebookfacebook.com/alconemarketing
• LinkedInlinkedin.com/company/12022

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcone Marketing Group