What Serpis does

Serpis (legal name: Cándido Miró, S.A.U.) is a Spanish family-owned food manufacturer founded in 1926 in Alcoy, Alicante, and operated continuously under three generations of family leadership. The company specializes in olives, pickles, and shelf-stable preserves, offering more than 600 product references across nine categories — stuffed olives (anchovy, pepper, flavored), traditional green and black olives, seasoned olives, the TABASCO-branded hot and spicy range, liquid-free Let's Go snack olives, Tapeo cocktail mixes, Encurtidos pickles, and a Profesional line for food service. Its core technology spans olive pitting and stuffing, fermentation, pasteurization, sustainable cardboard packaging, and — under recent PERTE-funded R&D — a dual-energy X-ray bone detection system with artificial vision analysis for food safety, plus a Carbon+ project valorizing olive pit waste into industrial activated carbon.

The company's revenue model combines branded CPG sales of olives and preserves through retail and food service channels in 50+ countries with a worldwide licensing stream from the TABASCO brand olive agreement signed with McIlhenny Company in 2000. Go-to-market is sales-led, leveraging retail and supermarket chains, food service distributors, trade fair participation (Alimentaria and international events), and the on-site Expomuseo Serpis museum shop. Customer segments are split horizontally across retail consumers, hospitality and food service, and food manufacturing buyers, with no concentration in a single named account.

Operations are anchored by a 25,000 m2 manufacturing and storage facility in Alcoy with 5 million kg olive storage capacity, 761 solar panels supplying over 30% of factory energy, BRC and IFS food safety certifications since 2007, MSC sustainable fishing certification for Cantabrian anchovies, and EcoVadis ESG ratings on suppliers. The firm is privately held as a Sociedad Anónima Unipersonal, has no subsidiaries or external equity investors, and funds development through Spanish and EU grant programs (CDTI, IVACE, AVI, PERTE, Generalitat Valenciana) rather than equity capital.

Name

Serpis

Legal name

CÁNDIDO MIRÓ, S.A.U.

Website

https://serpis.com

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Serpis is a family-owned Spanish food manufacturer founded in 1926, producing more than 600 SKUs of olives, pickles, and shelf-stable preserves under its own and licensed TABASCO brands, distributed across 50+ countries to retail, food service, and industrial customers.

Ownership category

akta.pro rank

Product category

Table Olives and Preserved Foods

NAICS

Specialty Canning (311422), Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

Keywords

• Table olives
• Stuffed olive products
• Pickle manufacturing
• Mediterranean preserved foods
• Professional food service

Headquarters

HQ city

Alcoy

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Packaged Goods - Olives and Preserves: Serpis generates revenue through the manufacture and sale of branded olive, pickle, and preserve products distributed through retail and food service channels. The company offers over 600 product references across multiple categories including stuffed olives, traditional olives, flavored olives, and pickles. Revenue is generated through wholesale distribution to retailers, supermarkets, and food service providers.
2. Professional/Industrial Products: Sale of larger-format products designed specifically for professional use in restaurants, catering, and food service establishments.
3. Licensing - Tabasco Brand: Since 2000, Serpis holds the worldwide license for TABASCO brand olives, generating licensing-based revenue stream for hot and spicy olive products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Serpis manufactures and supplies a wide range of branded table olive, pickle, and preserve products under the El Serpis trademark, offering more than 600 product references across categories including stuffed, traditional, flavored, seasoned, liquid-free, and cocktail olives, plus pickled vegetables. The company serves retail consumers through supermarket chains and supplies larger-format bulk products to food service and industrial customers, while also holding the worldwide license for TABASCO-branded olives.

Product overview

Serpis is a Spanish family-owned food company specializing in olives, pickles, and preserves. Founded in 1926, the company offers the widest range of olives and pickles on the market with over 600 product references. The product portfolio is organized into nine main categories: RELLENAS (stuffed olives with anchovy, pepper, and other fillings including light and premium variants), TRADICIONALES (traditional green, black, and sliced olives), RELLENAS SABORES (stuffed olive flavors including blue cheese, chili, Manchego, Serrano ham, jalapeño, and chorizo), TABASCO (Hot & Spicy range with authentic Tabasco sauce), ALIÑADAS (seasoned olives with fine herbs, sun-dried tomato, or paprika), LET'S GO (liquid-free convenience olives with lemon/basil, paprika, or sun-dried tomato), TAPEO (cocktail olive and pickle mixes in Latino and Mexican styles), ENCURTIDOS (pickles including cornichons, chili peppers, banderillas, cocktail mixes, pearl onions, and capers), and PROFESIONAL (larger format pitted olives for food service). The flagship product is the De Anchoa (anchovy-stuffed olive), which Serpis pioneered in 1926. Recent innovations include Serpis Nature (additive-free natural fermentation olives launched 2025) and the expanded pickles range (2024).

Differentiator

Problem solved

Functional benefit

Brands

• Nature: 100% Authentic Flavor, 0% Additives - new pitted green olives with unique natural fermentation process, no additives or preservatives.
• Ligeras
• Benefit
• Gran Selección
• Let's Go
• El Serpis

Products and services

• Rellenas Stuffed Olives Manzanilla olives stuffed with various fillings including anchovy (De Anchoa), red pepper (Pimiento), and other traditional fillings. Includes light and premium variants. Sold to retail consumers for home consumption, appetizers, and tapas.
• Tradicionales Traditional Olives Traditional green, black, pitted, and sliced olives including the new Nature variety without additives. Sold to retail consumers for daily consumption and Mediterranean cuisine preparation.
• Sabores Flavored Stuffed Olives Manzanilla olives stuffed with non-traditional flavored fillings including blue cheese, chili, Manchego cheese, Serrano ham, jalapeño, and chorizo pastes. Targets consumers seeking variety and gourmet flavors.
• Aliñadas Seasoned Olives Seasoned green olives marinated with fine herbs, sun-dried tomato, or paprika, offering ready-to-eat Mediterranean flavors for retail consumers and tapas preparation.
• Let's Go Liquid-Free Olives Liquid-free olives in lemon and basil, paprika, or sun-dried tomato flavors packaged in a convenient snack format without brine for on-the-go consumption. Targets modern consumers seeking portable Mediterranean snacks.
• Tapeo Tapas Cocktail Mixes Cocktail mixes combining olives and pickles in Latino and Mexican flavor profiles, sold as convenient tapas combinations for retail and entertaining.
• Encurtidos Pickles Range Range of pickled vegetables including cornichons, chili peppers, banderillas (pickle skewers), cocktail mixes, pickled pearl onions, and capers, sold to retail consumers for Mediterranean snacking and accompaniment.
• Tabasco Hot and Spicy Olives Olives flavored with authentic TABASCO sauce, including cocktail olives, olives with pit, pitted olives, and olive-pepper combinations, sold worldwide under the TABASCO brand license held since 2000.
• Profesional Food Service Olives Larger-format pitted green and black olives sold in bulk to food service operations including restaurants, bars, hotels, and catering companies for professional kitchen use.
• Serpis Nature Additive-Free Olives Pitted green olives produced via a unique natural fermentation process with no additives or preservatives, packaged in 100% recyclable materials, targeting health- and sustainability-conscious consumers.
• Benefit Low-Salt Stuffed Olives Manzanilla olives stuffed with anchovy with 70% less salt using an exclusive preparation process, marketed to consumers seeking reduced-sodium Mediterranean products.
• Ligeras Light Stuffed Olives Manzanilla olives stuffed with anchovy paste featuring 35% less salt than the classic version, offering a lighter alternative for health-conscious consumers.
• Gran Selección Premium Stuffed Olives Premium large-caliber Manzanilla olives stuffed with MSC-certified sustainable Cantabrian anchovy paste, positioned as a gourmet selection for premium retail and specialty food channels.

Quantifiable outcome

• Over 30% of factory energy consumption supplied by 761 solar panels
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• EcoVadisminorOthers · 1 January 2024ESG assessment provider used by Serpis to evaluate and rate suppliers based on environmental, social, and governance criteria as part of their responsible supply chain management.
• FoodUPV - Instituto de Ingeniería de Alimentos, Universitat Politècnica de ValènciacoreStrategic or Co-development Partner · 1 October 2022Multi-year research collaboration developing bioconservation systems for table olives, replacing thermal treatments with microorganism-based preservation. The partnership has produced the NewGenOl project (CPP2021-008426) focused on sustainable conservation, integral waste management, and circular economy applications including activated carbon production from olive waste.
• Greene EnterprisecoreStrategic or Co-development Partner · 1 May 2022Strategic cooperation project Carbon+ (INNEST/2022/394) developing activated carbon from olive industry waste and byproducts. The collaboration aims to contribute to circular economy by transforming olive pit waste into high-value activated carbons for industrial applications including supercapacitors, wastewater treatment, and industrial filtration.
• AitexminorImplementation/ SI/ Consulting Partner · 1 May 2022Research service provider collaborating as external research partner in the Carbon+ project for olive waste valorization and activated carbon development.
• Universidad de AlicanteminorImplementation/ SI/ Consulting Partner · 1 May 2022External research partner contributing to the Carbon+ project developing activated carbon from olive industry residues.
• TABASCO (McIlhenny Company)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2000Worldwide licensing agreement for TABASCO brand olives, allowing Serpis to produce and distribute olives flavored with authentic Tabasco sauce worldwide.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Goya Foods: Largest Hispanic food brand in the US with a broad portfolio that includes olives, capers, and pickled products. Compares on product overlap and retail/foodservice distribution, but operates at much larger scale and broader category scope.

Direct peers

• Agro Sevilla Aceitunas: Major Spanish olive cooperative exporting table olives globally. Directly comparable as a Spanish-origin table-olive producer with broad international retail distribution.
• Crespo: Spanish table-olive specialist with international presence across retail and foodservice. Comparable product focus on stuffed, traditional, and cocktail olives distributed in similar channels.
• DCOOP (Hojiblanca): One of the largest Spanish olive cooperatives, producing table olives and olive oil. Comparable as a vertically integrated Spanish olive producer competing for the same international retail shelf space.
• Musco Family Olive Company: Major US-based olive packer supplying retail and foodservice. Comparable in core activity (table-olive manufacturing) and channel coverage.
• Acesur (Carbonell): Spanish olive oil and table-olive producer owning the Carbonell brand and other olive SKUs. Closely comparable category positioning with branded retail and foodservice presence.
• Bell-Carter Foods: US table-olive manufacturer with private-label and branded offerings across retail and foodservice. Comparable manufacturing model and channel mix.
• Star Fine Foods (European Food Brands): Mediterranean-specialty food brand offering olives, antipasti, and pickled vegetables. Comparable product positioning and SKU breadth across retail and foodservice.

Regional players

• Grupo Angel Camacho (Cruzcampo/Camacho): Spanish food group with strong positions in olives, capers, and pickles, including the Crespo brand's regional competitors. Comparable Spanish-anchored specialty preserved-foods portfolio and export model.

Others

• McIlhenny Company (TABASCO): Owner of the TABASCO brand and Serpis's licensing partner since 2000. Comparable as a branded condiment/specialty food company with global reach; relevant through the licensing relationship rather than direct product overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/aceitunasserpis
• Facebookfacebook.com/aceitunas.serpis
• Instagraminstagram.com/aceitunas.serpis
• LinkedInlinkedin.com/company/candido-miro-sa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serpis