Goya Foods
Goya Foods is a privately held, family-owned Hispanic food manufacturer and distributor founded in 1936, producing over 2,500 Latin American food SKUs across 26 facilities in the U.S., Puerto Rico, the Dominican Republic, and Spain for retail grocery, foodservice, and direct-to-consumer e-commerce channels.
- Company typePrivate
- Founded1936
- HeadquartersJersey City, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Goya Foods does
Goya Foods, Inc. is a privately held, family-owned food production company founded in 1936 by Spanish immigrants in Lower Manhattan, now headquartered in Secaucus, New Jersey. The company manufactures and distributes over 2,500 SKUs spanning Caribbean, Mexican, Spanish, Central American, and South American cuisines — including beans, rice, seasonings, marinades, sauces, olive oils, coconut water, nectars, fruit pulps, seafood, and pantry staples — through national grocery retailers, foodservice operators, and its own direct-to-consumer e-commerce storefront at shop.goya.com.
The company operates 26 manufacturing, packaging, and distribution facilities across the United States, Puerto Rico, the Dominican Republic, and Spain, supported by a workforce of over 4,000 employees. Underlying technology is concentrated in logistics automation, exemplified by Mecalux's semi-automated Pallet Shuttle system at the Casarrubios del Monte (Toledo, Spain) distribution warehouse, which manages over 2,200 items across 4,000 Spanish points of sale. Goya is not an AI- or software-led business; its competitive differentiation rests on brand heritage, physical distribution scale, and community-embedded marketing rather than proprietary technology.
Goya generates revenue through unit-priced consumer packaged goods sales via retail grocery, foodservice distribution, and its proprietary e-commerce platform. The go-to-market motion combines retail distribution with experiential marketing — event sponsorships (FIFA World Cup 2026 Flag Cities, Carlos Vives' TOUR AL SOL 2026) and the Goya Gives community initiative (300+ partner organizations). Primary customers are Hispanic/Latino households seeking authentic Latin American ingredients, with growing crossover appeal to mainstream American consumers. The company celebrated its 90th anniversary in 2026, with Bob Unanue serving as President.
Goya Foods firmographics
Firmographics- Name
- Goya Foods
- Legal name
- Goya Foods, Inc.
- Website
- https://goya.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Goya Foods is a privately held, family-owned Hispanic food manufacturer and distributor founded in 1936, producing over 2,500 Latin American food SKUs across 26 facilities in the U.S., Puerto Rico, the Dominican Republic, and Spain for retail grocery, foodservice, and direct-to-consumer e-commerce channels.
- Ownership category
- akta.pro rank
Goya Foods industry classification
Industry- Product category
- Hispanic and Latin American Packaged Foods
- NAICS
- Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)
- SIC
- Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
- akta.pro secondary industry
- Specialty & Gourmet Foods Distribution (CRAOABAF)
Keywords
Where Goya Foods is headquartered
LocationHeadquarters
- HQ city
- Jersey City
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Goya Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consumer Packaged Goods Sales: Goya Foods generates revenue through the sale of packaged food products including beans, rice, sauces, seasonings, olive oils, coconut water, beverages, and snacks through retail grocery stores and their proprietary e-commerce platform shop.goya.com
- Food Manufacturing & Distribution: Revenue from manufacturing and distributing over 2,500 Latin American food products to retail chains, supermarkets, and foodservice operators across the U.S. and international markets
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer packaged goods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Goya Foods product offering
Product offeringCore offering
Goya Foods manufactures, packages, and distributes over 2,500 branded Latin American and Caribbean food products — including beans, rice, seasonings (Sazon, Adobo), marinades (Mojo), sauces, olive oils, coconut water, juices, fruit pulps, cookies, flours, frozen dough, seafood, and meats — to retail grocery chains, foodservice operators, and consumers through its own e-commerce storefront shop.goya.com. The company operates 26 manufacturing and distribution facilities across the U.S., Puerto Rico, the Dominican Republic, and Spain, employing over 4,000 people.
Product overview
Goya Foods is a diversified food company offering over 2,600 high-quality, affordable products inspired by the cuisines of the Caribbean, Mexico, Spain, Central America, and South America. The product portfolio spans multiple categories including: Beverages (coconut water, juices, nectars, fruit pulps); Beans, Grains and Peas; Cooking Bases and Marinades (mojo marinades, adobo seasonings, sazon blends); Olive Oils and Olives/Capers; Rice and Seasoned Rice; Sauces and Paste; Seafood and Meat; Cookies and Crackers; Flours; Frozen ingredients; Pantry staples; Snacks; and Seasonings. Key products include award-winning items such as Extra Virgin Olive Oil, Chick Peas, and Manzanilla Olives (all ChefsBest Excellence Award winners). The company also operates the Goya Gives community initiative focused on food security and cultural heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Coconut Water Pure coconut water beverage in carton format featuring natural electrolytes and refreshment.
- Pineapple Juice Pineapple juice beverage in carton packaging for retail and foodservice use.
- Cream of Coconut Cream of coconut used in tropical cocktails and desserts, sold in 15 oz packaging.
- Mango Nectar Mango nectar beverage in carton packaging for retail consumers.
- Passion Fruit Cocktail Passion fruit cocktail beverage in carton packaging.
- Pear Nectar Pear nectar beverage in carton packaging.
- Pineapple Fruit Pulp Pineapple fruit pulp for use in beverages and culinary applications.
- Mango Fruit Pulp Mango fruit pulp for use in recipes and beverages.
- Passion Fruit Pulp Passion fruit pulp for tropical beverage and culinary applications.
- Soursop Fruit Pulp Soursop fruit pulp for tropical beverage and culinary applications.
- Strawberry Fruit Pulp Strawberry fruit pulp for recipes and beverages.
- Papaya Chunks Papaya fruit chunks for various culinary uses.
- Mojo Chipotle Marinade Ready-to-use marinade made with chipotle peppers and spices for spicy and smoky flavor on beef, pork, and chicken dishes.
- Mojo Piña Marinade Ready-to-use marinade combining pineapple juice, garlic, chili, and white pepper for tropical sweet and salty flavor.
- Mojo Criollo Marinade Multipurpose marinade with balanced garlic, onion, and citrus flavor for elevating various meats.
- Naranja Agria Bitter Orange Marinade Bitter orange marinade adding vibrant citrus flavor to meat, fish, and seafood recipes.
- Ceviche Marinade Marinade specifically designed for preparing ceviche dishes.
- Chick Peas Award-winning (ChefsBest Excellence Award) chickpeas available in classic, low sodium, and organic varieties, high in iron, fiber, and protein, gluten-free.
- Red Kidney Beans Red kidney beans in can packaging for retail and foodservice Latin cuisine use.
- Black Beans Black beans in can packaging used across Latin cuisine dishes.
- Adobo All-Purpose Seasoning with Pepper All-purpose seasoning blend of salt, pepper, and Latin spices for flavoring meat, chicken, seafood, and vegetables.
- Sazon with Coriander and Annatto Seasoning for adding flavor and vibrant color to soups, rice dishes, stews, sauces, and meats.
- Sazon with Saffron Specialty seasoning with saffron for adding vibrant color and flavor to dishes.
- Sazonador Total All-purpose seasoning for building flavor in various dishes.
- Chilin Seasoning Seasoning blend for Latin-inspired dishes.
- Crushed Red Peppers Crushed red peppers for adding heat to dishes.
- Extra Virgin Olive Oil Award-winning (ChefsBest Excellence Award) extra virgin olive oil from Spanish olives with robust flavor, intense color, suitable for salads, marinades, and grilling.
- Manzanilla Olives Stuffed with Minced Pimientos Award-winning (ChefsBest Excellence Award) manzanilla olives stuffed with minced pimientos.
- Pitted Manzanilla Cocktail Olives Award-winning (ChefsBest Excellence Award) pitted manzanilla cocktail olives with rich, intense tangy flavor.
- Yellow Rice Pre-seasoned Spanish-style yellow rice with onion, garlic, and spices.
- Spanish Rice Seasoned Spanish rice for pairing with meat, fish, and chicken dishes.
- Chipotle Peppers in Adobo Sauce Dried, smoked jalapenos in rich tomato and spice sauce for Mexican cuisine including tacos, tostadas, and fajitas.
- Roasted Pimientos Roasted red peppers for various culinary applications.
- Ají Amarillo Yellow Hot Pepper Paste Yellow hot pepper paste for Peruvian-style dishes.
- Corn Tortillas Corn tortillas essential for assembling tacos and Latin dishes.
- Maria Cookies Traditional Maria cookies, a classic Hispanic cookie product.
- Masarepa Pre-cooked corn flour used for making arepas and traditional Latin American dishes.
- Empanada Dough Empanada dough for baking, available as puff pastry discs for sweet or savory recipes.
- Octopus in Olive Oil Ready-to-use octopus in olive oil for seafood dishes and tapas.
- White Tuna in Olive Oil White tuna canned in olive oil for seafood preparations.
- Sardines in Olive Oil Sardines canned in olive oil.
- Mussels in Pickled Sauce Mussels in pickled sauce.
- Chorizo Spanish chorizo sausage for tapas and various dishes.
- Shop.Goya.com Online Store Goya's proprietary online store offering Goya products, specialty items, and hard-to-find ingredients with direct shipping to consumers.
- Goya Gives Community Initiative Global initiative dedicated to uplifting communities by combating food insecurity, supporting education, and celebrating cultural heritage through partnerships with over 300 organizations including food banks, churches, shelters, schools, and cultural institutions.
Quantifiable outcome
- 90 years of continuous operation as America's largest Hispanic-owned food company
- +2 more outcomes
Companies that use Goya Foods
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Goya Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Goya Foods partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Newark Fan VillagecoreJoint World Cup celebration event partnership merging Goya's Flag Cities 2026 with Newark Fan Village into a single collaborative fan experience at 70 Ferry St., Newark, featuring six World Cup matches, cultural performances, live music (DJ Funkmaster Flex, DJ Big Ben), and interactive soccer activities
- Carlos Vives / TOUR AL SOL 2026coreGoya Foods serves as presenting sponsor for Carlos Vives' TOUR AL SOL 2026, a 12-city U.S. and Canada tour beginning April 16 in Toronto, celebrating Goya's 90th anniversary with artist visits to high school students in Miami and Texas as part of community engagement initiatives
- Tras La Perla FoundationminorGoya donated $50,000 to Tras La Perla Foundation, founded by Carlos Vives to promote sustainable development in Colombia, as part of the Goya 90th anniversary celebration
- Flag Cities 2026coreGoya presents Flag Cities 2026, a major fan festival series for FIFA World Cup 2026 taking place across North Jersey, featuring cultural performances, live music, international cuisine, and World Cup match broadcasts at venues including Mulberry Commons in Newark
- Newark AlliancecoreLead partner in Newark's 'Kick it in Newark' campaign for FIFA World Cup 2026, coordinating citywide events, community grants, and visitor initiatives
- City of NewarkcoreCity agency partnership for World Cup 2026 'Kick it in Newark' campaign including the Goya Presents Flag Cities 2026 fan festival and Experience Newark Community Event Sponsorship Program offering microgrants for grassroots events
- Invest NewarkminorPartner in World Cup 2026 initiatives providing Ready, Set, Goal training sessions and business development grants to support local enterprises during the tournament
- 100+ Community OrganizationscoreGoya Gives Day 2026 involved over 100 community partners across the U.S., Puerto Rico, and Spain in coordinated food donations and volunteer efforts as part of Goya's 90th anniversary celebration
- MecaluxcoreGoya Foods expanded its Casarrubios del Monte (Toledo, Spain) warehouse with Mecalux's semi-automated Pallet Shuttle system, featuring five racking blocks with capacity for approximately 3,000 pallets to manage over 2,200 items across 4,000 points of sale in Spain
- Food Banks and Community OrganizationscorePartnerships with more than 300 organizations including food banks, churches, shelters, schools, and cultural institutions through Goya Gives initiative for disaster relief and hunger-fighting programs
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Goya Foods competitors and assessment
Company assessmentDirect peers
- MegaMex Foods: MegaMex Foods is a US Hispanic food joint venture between Herdez and Hormel producing Wholly Guacamole, Herdez salsas, and Casa Mamita products — directly comparable as a US-focused Hispanic packaged foods operator with similar product mix.
- La Costeña: La Costeña is a Mexican canned foods manufacturer specializing in peppers, beans, salsas, and prepared vegetables — directly competing with Goya in canned/preserved Latin American staples across US Hispanic retail channels.
- Badia Spices: Badia Spices is a family-owned Hispanic food brand offering seasonings, spices, beans, rice, and cooking bases — directly comparable to Goya in target customer (Hispanic consumers), category breadth, and family-owned private CPG structure.
- Grupo Herdez: Grupo Herdez is a leading Mexican packaged food company producing salsas, canned vegetables, condiments, and Mexican specialties under the Herdez and Del Fuerte brands — directly competing with Goya across US Mexican food categories.
Broad incumbents
- B&G Foods: B&G Foods is a diversified packaged food company owning Ortega (Mexican), Cream of Wheat, and other heritage CPG brands — broadly comparable as a multi-category CPG acquirer/operator with overlap in Hispanic shelf-stable categories.
- McCormick & Company: McCormick is a global flavor and seasonings leader including Hispanic and Latin-inspired product lines — broadly comparable as a dominant seasonings incumbent with overlapping SKU categories and similar foodservice + retail distribution model.
- Hormel Foods: Hormel Foods is a major US packaged food manufacturer producing shelf-stable proteins, canned goods, and foodservice products — comparable as a broad CPG incumbent with overlapping canned and Hispanic categories (via MegaMex joint venture).
- General Mills: General Mills is a global packaged food giant with shelf-stable and ethnic product lines (Old El Paso, Progresso) — broadly comparable as a CPG incumbent competing for the same Hispanic household occasions and grocery shelf space.
- Conagra Brands: Conagra Brands is a major US packaged food company with Hispanic and frozen meal offerings (Birds Eye, Healthy Choice, Hunt's) — broadly comparable as a CPG incumbent with overlapping shelf-stable and frozen Latin product lines.
- Kraft Heinz: Kraft Heinz is one of the largest North American packaged food companies with broad condiment, sauce, and rice/bean lines — comparable as a CPG incumbent competing for Hispanic pantry occasions through national brands and private label.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Goya Foods social profiles
Digital presenceGoya Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goya Foods leadership team
Management profileNumber of profiles
Profiles3 records
Goya Foods subsidiaries and ownership
Company hierarchySubsidiaries1 record
Goya Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goya Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goya Foods
What does Goya Foods do?
Goya Foods manufactures, packages, and distributes over 2,500 branded Latin American and Caribbean food products — including beans, rice, seasonings (Sazon, Adobo), marinades (Mojo), sauces, olive oils, coconut water, juices, fruit pulps, cookies, flours, frozen dough, seafood, and meats — to retail grocery chains, foodservice operators, and consumers through its own e-commerce storefront shop.goya.com. The company operates 26 manufacturing and distribution facilities across the U.S., Puerto Rico, the Dominican Republic, and Spain, employing over 4,000 people.
Is Goya Foods a public or private company?
Goya Foods is a private company. It is classified as family owned and is currently operating.
When was Goya Foods founded?
Goya Foods was founded in 1936. It employs 1,001 to 5,000 people.
Where is Goya Foods based?
Goya Foods is headquartered in Jersey City, United States, in the North America region.
How does Goya Foods make money?
Two revenue lines are on record. Consumer Packaged Goods Sales are the primary driver. The others are food Manufacturing & Distribution.
Who are Goya Foods's main competitors?
Direct peers on record are MegaMex Foods, La Costeña, Badia Spices and Grupo Herdez. Broad incumbents are B&G Foods, McCormick & Company, Hormel Foods, General Mills, Conagra Brands and Kraft Heinz.
Does Goya Foods have an API?
No public API is recorded for Goya Foods.
What industry is Goya Foods in?
Goya Foods's product category is Hispanic and Latin American Packaged Foods. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution, with a secondary code of CRAOABAF, Specialty & Gourmet Foods Distribution. Its NAICS code is 311 and its SIC code is 2000.