Colorado Belle

What Colorado Belle does

Colorado Belle is recorded in firmographics as a casino hotel located in Laughlin, United States, with a small staff of 1–10 employees and a 1990 founding date. The associated operational data set, however, describes a different operating business: a private Tex-Mex American food restaurant operating under the trade identity "Black Label Urban Grill" across three physical locations in Spain — Málaga Centro (C/ Álamos, 22), Málaga Teatinos (C/ Andrómeda, 15), and Murcia (Plaza de Santa Isabel, 6). The company serves individual consumers/diners seeking premium burgers and Tex-Mex casual-dining in southern Spain, with a stated "Low & Slow" cooking philosophy.

The core product is a defined burger menu under the #BlackBurgers label, featuring Black Angus USDA, Pollo Corral, and veggie options, plus a specialty line (Rabo de Toro, Black Ribs, Bollywood, Pullpork). The underlying preparation technique is daily hand-ground, never-frozen patties cooked in a Josper wood-fired oven, with protein also offered via a Dry Aged technique. No proprietary software platform, API, or technology stack is identified; the operation runs on a traditional hospitality service model supported by a company website hosting online ordering (pedido online) and table reservations.

The business model is direct-to-consumer restaurant sales with pay-as-you-go unit pricing in euros (e.g., Classic €10.50/€9.50; Little Italy €10.50/€14.50; Rabo de Toro €14.50). Go-to-market is local/regional, with marketing concentrated on social media (Instagram) and the company website. Revenue is generated in-restaurant through dine-in transactions and through the online ordering storefront for pickup/delivery. No partnerships, no parent company, no funding history, and no published management team are disclosed.

Name

Colorado Belle

Legal name

Black Label Urban Grill

Website

https://coloradobelle.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Colorado Belle is a 1–10 employee casino hotel in Laughlin, US, though associated operational data describes a private Tex-Mex burger restaurant ("Black Label Urban Grill") running three dine-in locations in Málaga and Murcia, Spain, serving individual consumers via in-restaurant and online ordering.

Ownership category

akta.pro rank

Headquarters

HQ city

Laughlin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-restaurant dining sales: Revenue generated from dine-in customers at three physical restaurant locations in Málaga and Murcia. Customers purchase food items from the menu including burgers, sides, and beverages. One-time transaction model per visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Colorado Belle is a casino hotel that operates a physical gaming and lodging property in Laughlin, United States. The company offers casino gaming services and hotel accommodations as its fundamental commercial activities. Founded in 1990, it operates as a private for-profit establishment with 1-10 employees.

Product overview

Black Label Urban Grill is a restaurant with two locations (Malaga Centro and Malaga Teatinos) and one in Murcia, serving American Food Tex-Mex cuisine. The establishment specializes in hand-formed burgers ("#BlackBurgers") made from Black Angus USDA, chicken, or veggie options, prepared daily without freezing, additives, or preservatives, and cooked in a Josper wood-fired oven. The restaurant follows a "Low & Slow" cooking concept with traditional preparation methods.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Mostaza: Mostaza is a large Argentine premium burger chain with no significant Spanish footprint. It is comparable as a regional premium burger operator but does not directly compete in Black Label's home market.
• Viena (Restaurante Viena): Viena is a Spanish casual restaurant chain with a regional footprint focused on the Mediterranean corridor. Comparable as a multi-location Spanish casual dining operator, though positioned in a different cuisine segment.

Broad incumbents

• McDonald's Spain: McDonald's Spain is the largest QSR operator in the country and sets the baseline for burger expectations in the Spanish market. It is comparable as the broad incumbent that defines category scale and consumer habits.
• Burger King Spain (Restaurant Brands Iberia): Burger King is a mass-market QSR incumbent with deep Spanish market penetration. It represents the lower-priced competitive boundary against which Black Label's premium positioning must justify its price premium.

Emerging players

• Honest Greens: Honest Greens is a Spanish-born healthy casual-dining chain that has scaled across Spain and into other European markets. It is comparable as a Spanish multi-unit restaurant brand that has successfully scaled a differentiated concept, providing a useful parallel for Black Label's potential expansion path.

Direct peers

• Goiko Grill: Goiko Grill is Spain's largest premium gourmet burger chain, with a nationwide footprint of owned and franchised locations. It is the most direct comparable to Black Label Urban Grill: similar premium burger positioning, similar Spanish market, and a comparable direct-to-consumer brand-led model.
• The Good Burger (TGB): TGB is a Spanish casual burger chain operating multiple dine-in locations across Spain. It competes directly with Black Label in the same customer segment and price band, making it a close peer for unit economics and brand positioning comparisons.
• Five Guys Spain: Five Guys operates a growing network of franchised burger restaurants in Spain. It targets the same premium burger customer with a similar dine-in experience and premium pricing, making it a direct competitor for foot traffic and brand mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/ColoradoBelleMG
• Facebookfacebook.com/ColoradobelleNV
• LinkedInlinkedin.com/company/colorado-belle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Belle